Microsoft and Sony partner for game streaming and other technologies
Let's see what happens next.
What you need to know
- Microsoft and Sony will partner on gaming streaming technology going forward.
- The two companies will collaborate on image sensors.
- They also aim to create user-friendly AI experiences.
Today might be a day for the history books. Microsoft and Sony just announced a partnership to focus on innovations to "enhance customer experiences in their direct-to-consumer entertainment platforms." This means that the two companies will explore joint development of future cloud technology related to game and content-streaming services. That's not all though, the statement added that the two will also explore the use of Microsoft Azure for Sony's streaming services. In order to grow its online ambitions, Sony needed to partner with an established cloud provider.
Microsoft and Sony will also collaborate on semiconductors and artificial intelligence (AI). When it comes to semiconductors, both parties will focus on image sensors. The statement went on to say that by "integrating Sony's cutting-edge image sensors with Microsoft's Azure... technology... the companies aim to provide enhanced capabilities for enterprise customers." When it comes to AI, the two want to focus on user-friendly experiences which can help customers in their day-to-day lives.
Excited about the opportunities ahead with @Sony for us to pursue our mutual gaming ambitions and delight players around the world. https://t.co/3vBuQiruiRExcited about the opportunities ahead with @Sony for us to pursue our mutual gaming ambitions and delight players around the world. https://t.co/3vBuQiruiR— Phil Spencer (@XboxP3) May 16, 2019May 16, 2019
Sony President Kenichiro Yoshida said the following when discussing the partnership.
Microsoft's Satya Nadella also shared a few words about the announcement.
It's clear that the focus is definitely on gaming here. It'll be interesting to see what this collaboration produces in the future. This is an exciting time to be a gamer! Who would've thought Microsoft and Sony would come together in such a meaningful way?
Negotiations with Microsoft began last year and were handled directly by Sony's senior management in Tokyo, largely without the involvement of the PlayStation unit, according to people familiar with the matter. Staff at the gaming division were caught off-guard by the news. Managers had to calm workers and assure them that plans for the company's next-generation console weren't affected, said the people, asking not to be identified discussing private matters.
What are your thoughts on this announcement? What do you hope to see from the partnership? Let us know.
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Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.