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Microsoft Bing's most searched word is 'Google,' says Alphabet

Microsoft Bing Logo 2020 Hero Browser
Microsoft Bing Logo 2020 Hero Browser (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Google remains the number one search tool.
  • Alphabet Inc. faces an EU antitrust fine accusing it of foisting Google on users.
  • Alphabet argues that Google is just more popular than the competition, plain and simple.

Alphabet Inc. has been attempting to fend off an EU antitrust fine based on the claim that the company had been pushing Google on Android users. It was also posited that Google has deliberately attempted to oust rivals from relevance. One such rival? Microsoft Bing.

"We have submitted evidence showing that the most common search query on Bing is by far Google," an Alphabet lawyer said in court (via Bloomberg). The lawyer argued that people come to Google because they want to and that the search giant doesn't force people to forsake Bing. Rather, people forsake Bing all on their own.

It's no secret that Bing trails behind Google in overall popularity. With that in mind, it's still worth considering as a search tool thanks to the multitude of features it employs in an attempt to get ahead of the competition. Take, for example, the festive alterations Bing made to its searches in honor of the Tokyo 2020 Olympic Games. Not to mention, there's also the Microsoft rewards program, which essentially gives you free money in exchange for performing basic search activities on Bing.

Not that any of that is enough to singlehandedly tilt global search metrics in Bing's favor, but such details are something to remember if you're considering your options.

This isn't the first time Microsoft has picked up the scraps left behind by Google. It recently did so on a Pentagon contract that the latter company abandoned, swooping in alongside Amazon to score whatever money and government entrenchment there was to be scored.

Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.

20 Comments
  • May be it's true.
  • It's almost definitely true.
  • haha this is amazing
  • I might be in the minority but I don't use Google at all. I use bing daily and have no issues.
  • Me too. I actually prefer Bing on Edge for its privacy features. I would've installed Firefox, but I don't want to load up my laptop.
  • I've been using Bing for years as well. I don't like how unethical Google is and why wouldn't you want to earn gift cards on Bing?? On top of the points you earn for searching, Xbox Game Pass subscribers earn points just for playing games. Free money for things I'd be doing anyway? Count me in!
  • I am with you. Especially with the Bing points to win gifts, buy gift cards or donate to a charity. The results are similar enough too. People are lazy and Go to what they know. People aren't likely to investigate into something different.
  • Good to see that people are using Bing, this is good news.
  • Better than paid placement results...
  • Maybe if you want a ton of irrelevant results.
  • as a Bing I'm used to being flooded with the switch to google ads just saying
  • Yeah same it's annoying lol
  • I would bet Google's most searched word is Google, too.
  • Hahaha! 😂 You're probably right!
  • It's number 3, actually
  • I generally use Bing but sometimes I have to switch to Google when it's not giving me appropriate results.
  • Bing is a good search engine. I don't see poor results in either two. People search on Google because they think search = Google and that any other search engine is bad.
  • I use Bing and i always got what I wanted on first screen. with Google i always get irrelevant results on first screen. Perhaps Microsoft should rename Bing with more relevant wording to search......
  • Google's most searched thing is the contents of your gmail.
  • I too prefer and use BING, I just think that Google looks a little bit better.