Microsoft CEO hints Windows Core OS mobile device may be headed to the enterprise
In a recent GeekWire Summit interview, Microsoft's CEO Satya Nadella hinted the company is harnessing its resources toward an enterprise-focused mobile device running Windows.
GeekWire's Todd Bishop asked Nadella point blank, "Have you given up on smartphone hardware?"
Nadella's response may surprise you.
Not for consumers
Nadella began his response by identifying Microsoft's inability to compete in the consumer smartphone space:
Most pundits are acutely aware of this dilemma. Nadella continues his response by expressing what Microsoft is doing in the mobile space:
If Nadella were merely acknowledging cross-platform software for iOS and Android, there would've been no need to point out a mobile device audience that doesn't care about what consumers care about. iPhone and Android phone users in the enterprise already enjoy the best of both worlds: enterprise support and apps that cater to what they care about as consumers.
It's noteworthy Nadella hasn't said: "yes, we've given up on smartphones." What we see so far is an acknowledgment of Microsoft's inability to compete in the consumer space and a statement that Microsoft is working to ensure software availability to enterprise customers who don't care about what consumers care about.
Core OS means no Windows 10 Mobile needed
In light of Corporate Vice President of Operations Joe Belfiore's recent tweets about Windows 10 Mobile which have been interpreted as an official statement that Microsoft is done with mobile, this point is particularly noteworthy. Belfiore was referencing shuttering a phone OS, Windows 10 Mobile, and traditional smartphone hardware.
By the way, the death of Windows 10 Mobile does not affect Microsoft's "Andromeda" device (also known as Surface phone on the web lol)By the way, the death of Windows 10 Mobile does not affect Microsoft's "Andromeda" device (also known as Surface phone on the web lol)— Zac Bowden (@zacbowden) October 8, 2017October 8, 2017
Nadella's response regarding mobile intentionally highlighted there's no distinct phone OS; there's just Windows. This is consistent with our understanding of Microsoft's one-Windows-for-all-device-types, Core OS. Thus, Windows 10 Mobile is no longer needed to execute a mobile strategy.
Scratching the Surface
After establishing the enterprise positioning of Microsoft software and stressing there's just one Windows, Nadella addresses the hardware component of the equation:
Here he continues his response to the question, "Have you given up on smartphone hardware?" by indicating a goal to redefine the PC.
It's telling that Nadella references pushing PC boundaries in response to a question about smartphones. It is, however, consistent with our analysis that Microsoft's building a Core OS-powered ultramobile Surface PC with telephony.
Bishop asked: "What are you going to do on Surface? Is there any form factor that you're most interested in that you have not yet entered?"
Nadella acknowledges Microsoft is dedicated to utilizing its capability to build devices "from silicon to cloud" to create a new category.
Forget phones — Microsoft will bring a PC to your pocket
From the horse's mouth
Nadella's response to the question "Have you given up on smartphone hardware?" wasn't "yes," as most would've assumed it would be. Instead, we see a carefully articulated expression of an enterprise-focused mobile strategy.
He first explains a focus on enterprise users who don't care about what consumers care about. He asserts the one-Windows-for-all-devices strategy, confirming no further need for Windows Mobile. He divulges a goal to redefine the PC within the context of a discussion about smartphones. And he talks about creating categories that involve hardware-software-cloud synergy. This was all in response to a direct question about Microsoft's position on building mobile hardware.
It seems Nadella was saying Microsoft's mobile efforts will be with an enterprise-focused Surface PC, with a unique form factor and telephony, running Core OS. If true, this enterprise-focused device will be consistent with Microsoft's increasingly non-consumer focus. It's not guaranteed to succeed, but that's where Microsoft appears to be placing its bets.
That's my take. What's yours?
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"He first explains a focus on enterprise users who don't care about what consumers care about. He asserts the one-Windows-for-all-devices strategy, confirming no further need for Windows Mobile. He divulges a goal to redefine the PC within the context of a discussion about smartphones. And he talks about creating categories that involve hardware-software-cloud synergy. This was all in response to a direct question about Microsoft's position on building mobile hardware."""
MS has already created 2 device categories, and redefined another... In reference to mobile hardware Nadella says "they" are working on defining yet another device category.
"I'm definitely not going to tell you about it before I have the device.".... The device... He didn't say "if I have a device."
MS is working on a category defining Mobile Windows 10 Surface device of some nature. That we now know. Case closed.
All we need now is for MS to decide they have a case for the device, and give the go ahead for production. This is terrific news, but the roadblocks aren't clear yet.. Nevertheless, it's terrific news, indeed, and I've been waiting 1.5 years to hear this. Thanks Jason.
1. It doesn't make sense that you would lie about MS coming up with a mobile platform just to have a reason to complain, and be negative. Nadella blatantly said that they don't need a mobile platform, and that's what this site has been saying for eons..
2. It also doesn't make sense that this site, Nadella, and I, have been saying that there will not be a mobile platform play necessary because of One Windows for all devices, yet some of you guys can't perceive that, and still keep going on about a mobile OS that nobody will buy... Even when we all know that MS is not doing that.
And, nobody will buy what? A PC running Windows? You're absolutely sure nobody will buy a new PC form factor which nobody knows about yet? Have you seen this new PC device category? I mean, there's a lot of different kinds of PC's out there, and someone buys them. You speak as if Windows on PC has not been successful...
Or, maybe you can't get past the fact that MS isn't making a smartphone. Either way, I don't see what your problem with a new type of PC coming to market is, and why that's such a huge concept for you to grab when it's happened many times before, and with success. It's either for you, or it's not. Take it, or leave it.....
Your comment is the same as someone saying "MR will fail because it's not a smartphone, doesn't look like a smartphone, doesn't have smartphone apps, and world peace can't happen because it's not a smartphone with apps, and Donald Trump doesn't have apps, and apps, and smartphones, smartphones, smartphones, smartphones, smartphones because I can't see past smartphones!
I bet you think a PopTart is not gonna succeed because it's shaped like a smartphone, but it doesn't have apps... SMDH. Get your mind off smartphones for one damn minute, and separate the two.. MS IS NOT ATTEMPTING TO MAKE A SMARTPHONE WITH A MOBILE OS, AND NOBODY EVER SAID THEY WERE.
I don't know how much more I can say to get some of you to understand that. Get over it. It's not a smartphone to compete with iDroid, or look like it, or have apps like it, or any of that. We don't know what it is... Just open your mind, and accept the fact that in 2017 a PC can take on many forms, and one day a PC might be able to fit in your pocket. That's it! That's all it's for!.......
But, I'm sure your next complaint is that we won't be able to play Pokémon Go on it.🙄🙄🙄🙄🙄🙄
Damn, dude... If some of you guys went on a tour of the Pentagon's most advanced server facilities you'd say "that's a nice military grade server system, but does it have the Travelocity app? Can I Snapchat my GF a cool pic real quick with it?🤓🤓🤓🤓""" Grow up!
Save your smartphone expectations, comparisons, and doubts, for iDroid articles. End of story!
I'm not disappointed with my Lenovo laptop running Windows10.
I'm not disappointed with my Surface 3 running Windows 10.
Why would I disappointed with a 3rd PC form factor running Windows 10?
Answer that. Is there any Surface PC device that has been disappointing so far?.... Wait, do you think I'm waiting for MS to make a smartphone? I already have a smartphone. If so, why are you relating a new PC experience to a smartphone experience? How do you connect the two?.... Has your PC running Windows experience been disappointing you for the past 30 years? Is that what you think I'm going to experience with a new Surface PC?..... If not, then what's your point? Tell me. What would be so disappointing about a PC running Windows10?
As I said, you need to prove other strategies would have been absolutely successful, correcting for other strategic factors that I mentioned, before managing to stick the "bad OS" sticker to Windows Phone. Which you can't. But you continue to peddle this false narrative, pretending your personal emotional biases are factual.
Are you telling ME that?! I've been develpin for Windows since Visual Basic 5! But that's irrelevant. Those brands serve as examples of the flaw in your argument: that it is not about the quality of Windows Phone, rather, other factors are at play for hindering a 3rd platform. So maybe control your frustration and stop calling Windows Phone objectively bad just because you expected Microsoft to create Android faster. At least you have Android to go to. To me, what is out there is now all crap and I'll have to actually tolerate either Android or iOS from now on.
It's just that the CEO decided they don't want to do that. Death of Windows Phone was Microsoft's own doing.
The difference is Sony still wants to be in mobile, and Microsoft doesn't.
You're not making any sense. You're saying that MS shouldn't make a Surface PC? Since when was that something bad? Because they add a phone?🤔🤔
It's not a smartphone to compete with smartphones, or anything for that matter... Get that BS out of your head. This has nothing to do with competition, or the past. Why is it so hard for you closed minded people to see that?... You're just impossibly stuck on the idea of a smartphone...
By your logic, if someone puts a phone in a car then that car is no good because the car can't compete with iDroid.... That's totally stupid, and closed minded.
This was the situation in 2015 before they decided to pull the plug.
Was WP profit making? Certainly not. But neither was Bing. Stop saying it was so obvious that they should have pulled the plug and they didn't have any other choice.
I sense that Nadella isn't too concerned with Cortana. I don't think he really wants MS investing in Cortana anymore. I'm not sure.
Is the PA a passed fad?.. Is the PA something that will always be around because of necessity, but not marketed as a forward facing feature?... Are Apple, and Google, now more focused on the PA than MS, or are all three not as focused as they used to be, in recent years?
..... Could make for an interesting discussion.
But, first, Microsoft needs to be sure that most legacy Windows' users have already upgraded their Windows, otherwise, it will cause confusion to us, consumers.
This move will, for sure, align with the Windows as a Service vision. What do you guys think?
Really? Why would you say that not even check the Microsoft website? https://news.microsoft.com/surface_laptop_10_b_bl/ My link is actually to a Microsoft website.
They simply corrected this ad to focus more on the "Pro" properties of Surface Pro, to contrasting it with "just a tablet".
In the end, they call it a laptop, a tablet and a studio.
To me it's a tablet because I have one without the keyboard and it is just as hard to create a Word document on it as it is on an iPad. Which isn't that hard.
My other proof being they focus on the "laptop" part more when you go to "for business" section of the Surface Pro page on Microsoft's website.
Y'all need to quit trolling. End of story. Just stop.
Everyone is welcome to ride, and HD makes an awesome bike. Get you one ASAP, and hit the road. It will change your life. Seriously.
Sure, a super mobile Windows Surface device will have a niche market, and I am probably in it, but, ...whatever, right?
PWA's becoming the new normal for apps seems to be the only hope for the adoption of MS/Windows mobile devices, but at this point, that seems to be a long play.
Balmer + Nadella, major fail. One more thing, the app still needs to be fixed.
Refreshing when I'm looking at articles, freezing every so often.
These people have PROMISED stuff they've blatantly refused later, and you are reading the fringe meaning of some sentence to suggest something positive? Seriously?!
Dude! Stop! The most fervent fanboy here has already stopped, it's time for you to give up too...or go see a doctor.
Without failure there is no progress.
Progress is not achieved by the lack of trying new things. 3 pure and true statements. ever hear of the Ubuntu Phone? What praytell have the other 2 done but ride their own coattails for the last several years innovating nothing, yet repckaging the same crap.
I argued the MISTAKE Microsoft was making in focusing WM on the enterprise. I go into how consumers and enterprise users are one and the same and the confusing messaging MS put out by touting a Windows message where Windows on PC is communicated as for consumers AND enterprise but Windows on phone was targeted at the enterprise NOT consumers. I go into how that hurt developer relationships and UWP. In fact that whole "Windows Mobile and the enterprise series", which was written last year in response to Microsoft's publicly stating WM would be focused on the enterprise delves into the negative effects of that decision. Check it out😎
He is doing the right thing to focus on something that market has left out...
He said that Enterprise users wants things that consumers does not care about... and they will service those interests... it doesn't mean they would come up with a mobile devise... They are waiting for what comes after Mobile... and I doubt if MS would be the one to come out with that.... As Nadella said... MS wants to Ride the next wave, not Shape it....
I love hand held technology as much as anyone. I carry a bag LOADED with gadgets, since I live on the road as a nomad network admin. My RV is a traveling office that heavily leverages cellular bandwidth. Yea, I touted Windows Mobile (8-10) to the suits at corporate, and they didn't bite. So it kind of saved me from eating too much crow. Fortunately the corporate apps I spent their $money on work nicely on their Surface Pros, the only place they expected them to anyways.
Call me a dreamer, but I still believe the future is MORE power in smaller packages. So I still believe Microsoft Windows will be running on pocket-sized devices. It just won't be something that gets subsidized at your friendly AT&T cellular store. I'm good with that.
Using your pocket pc/tablet/laptop/desktop/gaming console to switch from one to the other and continue working/playing/conversing while moving to a different location. Getting in a cab or car with a ready connect work station. Yes, that is coming. And if mixed reality can get to where Google glass was, but not intrude on other peoples privacy. Google Glass was a great idea, but executed poorly. The privacy concerns there were not unwarranted, and they were huge. As for Alexa and Cortana, they are already uber privacy concerns.
who are we kidding here though really, people still post their lives on facebook/twitter. Smartphone is on it's way out, Mobile device is coming.