Microsoft Pix cozies up to LinkedIn with new business card feature

Microsoft Pix, the company's AI-infused camera app for iPhone, is getting some extra integration with another Microsoft property: LinkedIn. Specifically, Microsoft says (opens in new tab), Pix can now automatically scour information from business cards and carry that information to your iPhone's Contacts app or, if you're signed in, to your LinkedIn account.

As Microsoft explains, all you have to do is point Pix's camera at a business card and it will automatically detect the information and ask if you want to take action. From there, Pix can recognize and capture numbers, email addresses, and URLs. This information can then be sent to the Contacts app, with Pix automatically populating the necessary fields. For LinkedIn users, you can store the business cards on your account and quickly view their profile.

"Pix is powered by AI to streamline and enhance the experience of taking a picture with a series of intelligent actions: recognizing the subject of a photo, inferring users' intent and capturing the best quality picture," said Josh Weisberg, Principal Program Manager at Microsoft Research in Redmond, Washington. "It's the combination of both understanding and intelligently acting on a users' intent that sets Pix apart. Today's update works with LinkedIn to add yet another intelligent dimension to Pix's capabilities."

Pix launched in 2016, originally as a way to leverage AI to intelligently adjust elements of photos like exposure, focus, and color. The app has grown to support things like hyperlapses and artistic photo effects, along with scanning for things like whiteboards and documents – a feature bolstered by today's business card additions.

If you have an iPhone and you're curious, you should be able to check out all of what's new by grabbing Microsoft Pix from the App Store now.

See at the App Store (opens in new tab)

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • While I'm sure Pix is a great app, the fact that it's iOS exclusive while Microsoft is pushing hard on Android confounds me. Especially considering how much more marketshare Android has.
  • Hanley, I completely agree with everything you said. It makes no sense to me either
  • Android and UWP, honestly, it's just a matter of time I think.
    * It's up to the team to decide where they want to release the app / feature first.
  • To be honest, they should be pushing hard on UWP not ios or android. Any app they make now has to be UWP first.
  • Like you'll go around clicking photos with your enormous tablet
  • True but what about holding the business card up to the camera instead!!!
  • I agree. MSFT need a mobile device for something like that to put itself nicely on consumers' hands, doesn't necessarily have to be a phone. Distributing Windows ecosystem on Android and iOS is great, ppl need what's best for them but MSFT also need to consider where its aim is, whether it is to bring ppl towards its services on their own turf or the other way around.
  • Or better PWA - availible on all devices capable of running a browser.
  • Hanley Gibbons - That is why MSFT = Massively Screwed-up dys-Functional Team!!! When you think in those terms, it makes perfect sense that they would push this out on iOS, which is the least supported OS by the MSFT. Crazy & screwed-up?  YES!!!  QED the MSFT!
  • Man, i keep forgetting Microsoft owns LinkedIn. Just a page in the portfolio for them.
  • I stopped using Linkedin, as the prices are friggin insane.
  • I pay 0.
  • I would like to see the Ms camera app keep its feature set but add these features when Andromeda hits.
  • This is an app made by MSFT, but yet it isn't available to MSFT consumer users in W10 or on Android??? It appears when MSFT develops stuff for enterprise, they have blinders on and can't think outside the box of how this could be utilized in other areas other than business models. For an example, as a consumer user, I could really utilize this as a way to easily keep up with the business cards I use for home repair and upkeep. This is just another example of the things MSFT does that drive me absolutely nuts! Does MSFT not know that business people are consumers too? As evidenced by their approach to things the last several years, apparently not!