Why Microsoft is positioned beyond the mobile curve, leaving behind Apple and Google

Microsoft logo
Microsoft logo (Image credit: Windows Central)

It's especially crazy considering that Microsoft has only 2.7% share of the smartphone space. Apple has over six times that with about 17%. And market leader Android has nearly 30 times Microsoft's share with about 80% of the market.

Still, Microsoft is ahead of the curve in mobile, and I'm going to tell you why.

"… one big mistake we made… was to think of the PC as the hub for everything for all time... And today… the high volume device is the six-inch phone… But to think that that's what the future is for all time…would be to make the same mistake we made in the past… that would be madness."— Satya Nadella

Apple bites

On September 9th, 2015, onlookers were shocked into silence as the presenter at Apple's "Hey Siri" event called Microsoft onstage to demonstrate Office on Apple's new Surface competitor, the iPad Pro. The presenter affirmed Microsoft's dominant position in productivity by preceding Kirk Koenigbauer's appearance onstage with the line "Who knows better about productivity than Microsoft?"

The fact that a touch-friendly version of Office was demonstrated on Apple's new mobile device instead of Apples own productivity suite makes the very clear statement that Microsoft knows mobile productivity.

Microsoft, the soul of the machine

A clergyman would ask, "What is a body without a soul?" A techy would ask, "What is hardware without software?" Each would answer that both are empty shells with no internal force to direct the external form. What's on the outside indeed matters.

It is telling that on September 9th, the most valuable company on earth, known for its exquisitely designed and sought after hardware, brought Microsoft onstage to imbue life into its newest tablet. Redmond demonstrated how mobile productivity would work on Apple's new productivity positioned iPad. A device strikingly similar in form factor and accessory design to Microsoft's Surface mind you.

Yes, a device made in Microsoft's Surface's image, also had life breathed into it by Microsoft's productivity software. This demonstration was a humble concession by Cupertino.

Microsoft's move to be the mobile ecosystem with which users interact, regardless of the platform a user's device was designed for doesn't end with Office. The following are just some of the cross-platform Microsoft apps serving millions of users.

  • Accompli (Outlook)
  • Bing
  • Cortana
  • Datazen
  • Groove Music
  • Lync
  • MS Health
  • MSN Apps
  • Office Lens
  • Office Sway
  • OneDrive
  • Remote Desktop
  • Skype
  • Sunrise
  • Wunderlist

Around the bend

If we consider our computing habits one thing is clear. The future of mobile computing is "device-less." Not in the sense that we won't continue using devices. But in that there is a paradigm shift underway where personal computing is no longer dependent on the devices we carry or use at home and work. As we begin tasks on one device and complete them on another, we are beginning to embrace the reality that much of our personal computing is happening beyond the bounds of any device we possess.

This shift is occurring naturally. The company that has a pervasive presence across all platforms including its own, and supports hardware and software that seamlessly transitions with a user's cloud-based computing needs, will be positioned ahead of the curve. Microsoft's that company.

Microsoft is forging a foundation for tomorrow's computing experience. They were behind the curve when the smartphone became the primary computing device. Their pioneering of a path to computing beyond the phone proves that there has been a lesson learned.

Windows everywhere

Microsoft is serious about the cloud.

Of the three major players in the cloud (Amazon, Google) Microsoft's is the fastest growing. 80% of Fortune 500 companies are on Azure and 40% of the division's revenue is derived from smaller startups and software vendors. And just as natural clouds are an indiscriminate covering, Microsoft Cloud supports all platforms.

"We are Windows, from Raspberry Pi to HoloLens… HoloLens… it's part of my mobility strategy. When the person was using Autodesk and Maya on the desktop and just moved to a 3D model and interacted, they weren't using their phone."— Satya Nadella

Windows 10 is the only platform that uses the same OS core across all form factors. This provision enables a universal app platform where an app can be written once and with minor tweaking fit all devices.

The introduction of the Windows 10 Companion App to tie iOS and Android users closer to the Windows ecosystem further extends Microsoft's mobile reach.

Look who's talking

Cortana, Microsoft's Bing-backed AI is now available on Windows 10. "She's" the only digital assistant available on PC. "Her" transition to Android, including deep integration with Cyanogen, and coming move to iOS will make "her" the only digital assistant available on virtually all major platforms.

"Her" integration in Microsoft's Edge browser along with her deep integration in Windows naturally gives those all in with Microsoft a fuller "Cortana" experience.

Take note. Cortana, for Microsoft, is much bigger than reminding you to get toilet paper when you leave work. Cortana Analytics is big business. Using machine learning, perceptual intelligence, and the cloud, Cortana is crunching data to help businesses and healthcare make data-driven personalized decisions.

We'll manage

Microsoft's goal is to go beyond an app presence on all mobile devices. Redmond wants to be the force managing those devices. Via Microsoft Intune Microsoft is equipped to manage any device on any platform in the enterprise environment. Thus, Microsoft becomes the mobile device management platform while also powering productivity on those devices. That's a comprehensive mobile power play.

…it's very important to think of our operating system more broadly than some old definition of an operating system. So we want to be in every device…I want the identity management. It's not MSA alone, it's Azure Active Directory. It is managing those devices, securing those devices in terms of data protection. These are all core capabilities that we have."— Satya Nadella

Out of the box

An exciting Windows 10 feature is the ability to stream games from the Xbox to other Windows devices. With Windows 10, gaming takes a front seat across the entire Windows ecosystem. From PC to Hololens, gaming is out of the box.

Mobile devices like laptops, tablets and 2-in-1's will certainly benefit from Microsoft's renewed focus on gaming. Just imagine how future high-powered Windows 10 "phones" will fit within this gaming paradigm.

On the Surface

The Surface was designed to inspire OEMs to create hybrid devices that take advantage of Microsoft's Continuum empowered OS. Microsoft's innovation was so revolutionary that it was mocked initially. Ironically rivals like Apple and Google now recognize the industries shift toward a single device paradigm.

Apple's iPad Pro and Google's Pixel C reflect these firms acknowledgment of the value of hardware that shifts to fit a user's need. Though these devices are clearly mimicking the Surface's successful hardware design, there's a problem.

While rivals were mocking Microsoft's Surface and their single OS ambitions, Redmond was steadily perfecting that universal platform that would power the form shifting hardware.

So though both Apple and Google now provide Surface-like hardware, neither iOS or Android are part of a universal platform. Apple and Google cannot provide the seamless transition of a user's computing experience as comprehensively (work and personal) as Windows does.

Hololens and Microsoft Band

Like everything else Microsoft, both Hololens and Microsoft Band will run Windows 10. Both also use Microsoft technology that is available to OEM partners. Partner OEMs can license the Band's sensor technology, for instance, thus extending Microsoft's presence in the wearable's sector. Additionally, Windows Holographic is part of Windows 10. It is Nadella's expectation that OEMs will be inspired to build Hololens-type wearable computers in the future.

Of course, the band and Hololens fit seamlessly into Microsoft's Windows environment.

Beyond the smartphone

Nadella recognizes that what we currently identify as a smartphone, that 5"-7" personal computer, may not be our primary computing device in the future. As mobile devices replaced the PC it would be naïve to think smartphones will persist as our primary "computer" indefinitely. As I shared in the opening, that shift is already happening.

It is becoming clearer that the primary computing "device" is the cloud. Where a user's experiences exist in a formless, device-less state.

This transition is where Microsoft has made its play. Through cross-platform apps, a single OS, a universal app and gaming platform, a ubiquitous cloud, a device management platform and Continuum Microsoft is positioned for the "device-less" future.

Microsoft will provide its own first-party, context sensitive hardware. These devices will be in the premiere position (more than Apple and Google) to take full advantage of the company's investment in the cloud as a platform.

Nadella has promised that Microsoft experiences will be best on Microsoft devices. If Redmond delivers on a Surface and OneNote type experience more broadly across its family of devices, its Continuum enabled "phones" will certainly be positioned beyond the curve.

Finally, the word "phone" no longer adequately defines the devices we carry. As such, I believe Microsoft will begin (and may have begun) abandoning the word "smartphone" when referring to its devices. Windows "phones" will transcend the current idea of a smartphone due to their position to optimally benefit from the universal Windows platform, the Microsoft Cloud platform, and Continuum.

"That's why whenever I talk about Windows 10, I talk about mobility broadly across all of those devices. For sure there is a form factor today which is the below six or seven inches, which is powered by a very specific operating system instance of Windows 10, which is Windows Mobile. But what do you call that (device) when you use Continuum, and then you're using applications on a big screen with a mouse and keyboard? It's Windows 10."— Satya Nadella

Yes, it is clear that Apple and Google, with their "Surface-like" devices, recognize now what Microsoft recognized years ago. Users computing needs are transient and exist beyond the device. But form-shifting hardware without the universal, device management and cloud platforms to support it do not position those companies for the "device-less" future. This time, Microsoft is positioned beyond the curve. And the competition, rather than mocking is mimicking, is no longer laughing.

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

339 Comments
  • Daniel - give this guy a raise :-) OMG.. good write up.
  • I completely agree.. He deserves a drink...
  • This article shows how Microsoft could care less about the fanboy...including all the MSFT fanboys on this site whining about why Cortana is now on Android or Office 2016 was on iOS first. They all are missing the bigger picture.
  • Indeed!!
  • Everybody should read this before 10/6.  So we know that getting a L950 or L950XL is not just getting a phone, we entering the future.  We will be a part of big picture.  :-)
  • Almost everyone misses the biggest picture.  The adaptable OS and the fledgling steps of Windows 8 were mocked by how many people?  But now those same people will copy.  It's amusing, I think, more than anything else.  If you think about it, everything Microsoft builds is for OEMs to copy so that the MS OS can be what they use.  Well, if we change OS to services then it all fits quite nicely.
  • No the big picture is if MS can successfuly deploy these ideas. Win 10 is literraly what Win 8.1 was supposed to be. Its like Win8 is what Vista was for Win7. I love the idea MS has. Its the reason why I got an xbox over a PS4. For Win10 support and integration. And I plan on getting a Surface 4. And until I see MS actually deliver on their promise they have been making for the past 2 years, im holding off on the phone.  I hope they succeed. Because I love their idea. But so far all MS shows is lack of organization and commentment. Dont be suprised if you have to wait for Win11 before you can use azure and be on a unified ecosystem.
  • The fact that you can't spell "commitment" and used the term "windows 11" makes your post seem pretty unedcuated.
  • Don't call out spelling unless yours is perfect. "Unedcuated" is not a word.
  • got him on his own problems. nice :)
  • there won't be win11. it's going to be windows10 forever.  
  • Lol it seems like MS is the only one who hasn't thrown in the towel for office software whereas sun, ibm, & now apache all have given up on their productivity suites(well ibm is still selling licenses to businesses)
  • Most of the people don't have problem with MS offering software on the other plateforms, people are whining about why many softwares are of lesser quality than Android & iOS & a lesser extent to the launching timeline.
  • This article can also be added to the pile of articles that articulate why, exactly, there is no value in buying a Windows Phone.  Which to many who have supported that platform, is quite upsetting.
  • I consider myself a MS-Fanboy because they are spreading arround all platforms. This is the big difference to Google (Android only, not one app on Windows 10). Apple seems to recognize this too now, and starts to open itself a bit more.
  • This was brilliantly written!!!
  • Totally agree.  One of the best written, and most knowledgeable articles written about the future of Microsoft I have read in some time.
  • Totally agree!  Jason Ward's articles are usually must reads.  He provides cogent arguments and well made thoughtful points. 
  • Yep! Jason is the bomb, and he tends to see deeper into MS and Windows than most of us do (myself included).   Of course I'm cheering for Windows Phone, more than either of the others (even though I'm typing this on an iPhone). But MS's success or failure doesn't ride on the phone. I'm glad they haven't abandoned the phone - VERY GLAD! But what they HAVE done is TRANSCENDED the phone!   In one sense the phone still matters, because it's part of the "whole package" more deeply engrained ecosystem that Microsoft wants to hook us on (hence why they haven't abandoned it, I imagine). But in another sense, the phone almost doesn't matter anymore as the being ahead of the curve, their survival and thriving as a company, and the accompanying plans for world domination that come with all that no longer depend on it.   If phone succeeds, WONDERFUL, and they are clearly making an effort to make that happen (and I think 10 and Continuum give them much better odds than they've EVER had!) But if it doesn't? Then from a business plan perspective, it's only a few rungs above "oh well" for the company (though it would most certainly make all us Windows Phone fans very sad.)   I couldn't imagine a better situation for a company with less than 3% of the mobile market to be in, frankly! That's so "Magnavox" (smart, very smart)! Sneaky, Microsoft, very sneaky!!!   Keep up the great work, Jason!   Cheers!
  • @JAySeeDoubleYou as usual thanks for the support man. I really appreciate it. Your input is always well articulated. ;-)
  • @cdb033 Thanks so much for the support!
  • The best article on this site. Ever
  • True
  • Indeed
  • Thanks so much I really appreciate the support. HEY EVERY if you're reading this in the app check it out in the browser for some interesting Sways that I included to help tell the story!:-)
  • Very well written Jason! Is this article just featured here or in all mobile nations community? Just curious. ;)
  • @TheVolcanlogist Thanks so much. Yeah its just here at Windows Central. Editorials are not cloned to all the sites. But feel free to SHARE! SHARE! SHARE! :-)
  • Hold on.... Doesn't iOS, and OSX share the same core?
  • iOS shares with OS X some frameworks such as Core Foundation and Foundation Kit; however, its UI toolkit is Cocoa Touch rather than OS X's Cocoa, so that it provides the UIKit framework rather than the AppKit framework. It is therefore not compatible with OS X for applications. Also while iOS also shares the Darwin foundation with OS X, Unix-like shell access is not available for users and restricted for apps, making iOS not fully Unix-compatible either.
  • No. There are some core frameworks that are shared (think .NET in Windows terms), but the base OS kernel is very different. And even with those shared frameworks, it's not trivial to bring an iOS application to OSX. In fact, with Microsoft's new bridge technologies, it may soon get to be much easier to bring an iOS app to Windows than it'll be to bring it to OSX.
  • "In fact, with Microsoft's new bridge technologies, it may soon get to be much easier to bring an iOS app to Windows than it'll be to bring it to OSX." Exactly the plan all along. 
  • No. Apple thought that we be like crossing a toaster with a refrigerator. That would never work...
  • I want that now, I mean, there are refrigerators with ice makers, why not with toasters xD
  • Or maybe get Jay to update this ancient app to an universal one? Its been over a year that we've been told its in making. Microsoft made an OS in the same time! And Google stole 3 countries worth of data.
  • I agree.  Fantastic article!
  • @HighdefJunkie Thank you for the support!
  • This
  • Awesome,superb information. Very well written. #Jasonward
  • @Souravms Thanks so much. I appreciate that!
  • This is some amazing writing for sure, I look forward to more of this kind of stuff on the site.
  • @Roun Thanks for the kind words. Much appreciated! :-)
  • we all need to pass this on to as many people we can on this planet. people need to see this. I've already shared it on my twitter. Very good and informative. 
  • Thanks for the share! I appreciate that!
  • OMG..super write up
  • @ushah Thanks for the positive feedback!
  • Great stuff. And minutes later Candy Crush Soda is released for Windows 10. Amazing prescience...
  • @Chris Much appreciated man!
  • Excellent piece, to the point, never condescending or talking down anyone or anything. Very, very nicely written.
  • @paulheu I really appreciate your support. Thanks you!
  • Microsoft's vision set by Nadella is pretty clear. The tough part is implementing the strategy before its competitors do or some 'known unknowns' coopt the strategy and change the entire landscape. The challenge for Microsoft is that the installed base is not only Windows anymore and Apple and Google have their feet in the door now.
  • Microsoft is well aware of that. MS knows the competition will try to re-write their OS and make a solo one. However, by the time they're done, Micosoft will have the lead and by then it will be too late. BTW, "too late" has become the fav expression for all MS haters. All this time while people have been complaining about MS moving too slow is because a lot of is being done in the back-end and at the same time using the competitors as testbed for their services  
  • Under Nadella's regime, you don't hear that Microsoft is moving too slowly very often anymore. What people wonder more about now is will Microsoft deliver on his vision and still generate huge profits.
  • Google and Apple can't rewrite an OS without killing their user base, Microsoft did this much earlier
  • Apple and Google don't have to rewrite their OSes because they didn't suck in the first place. Windows 10 certainly is going to make them rewrite them either. Microsoft will just end up dumping theirs again when it fails like the last few times. They have nothing that will change their fortunes in mobile. Posted via the Windows Central App for Android
  • Oh no! Cry cry baby. Cry me an ocean.
  • Anyone who thinks that iOS, OSX, Android or Chrome come anywhere near Windows in their design or complexity knows nothing, zero, nada, zilch about software.  They are on completely different scales.   "Windows 10 certainly is going to make them rewrite them either."  What on earth does that mean?  
  • I hardly ever read any article or write up that's this long...but this..i read in its entirety. Hats off my man!! Kudos. Keep writing articles like this!!!!
  • @KM2612 Thank you for the encouragement and the support. I will strive to keep supplying the great content for all of you! :-)
  • More well written articles like this please. More opinion needed in reviews along with ratings out of 10. Hopefully the app bridges will launch this week. We need the apps, it is the main reason why I may not upgrade to a 950xl. If the apps don't come, I think the whole platform may fail.
  • @danielgray thanks for the kudos!
  • +(future bought)950
  • The whole article is based on 'hope'. Which many of us are having for a longtime. It might go either way.
    Though a nice piece again Jason.
  • Hope? Sure some hope, I guess, but a lot of this is already happening. MS has the cloud, not exclusively, but they are very successful there. They have their apps on every platform and people are using them. In many cases, they have their competitors apps running on their cloud. Much of Apple's cloud service runs on Azure (though smartly also in Amazon). They are well on their way in most of the areas talked about except phone and mobile tablet, and they are seeing a lot of success with the tablet front.
  • I agree completely. Its a well written peice but this is hoping things work the way they are being described. Truth is as of yet I dont feel a complete flow between my devices and they have been trying to make this type of move for years. I want to really see Microsoft deliver finished products instead of semi-good apps that will be updated down the line, as they did in windows 8. I dont know... My hope is dying out and Windows 10 will be the last time I venture into the Windows Mobile game.
  • ..... Well we'll all find out Tuesday October 6th if they'll deliver a finished product and finally see a flow between all devices mobile! I really really hope Microsoft blow it out the water come next week. There better be alot of stuff they're holding close to their vest.
  • While don't have developers interest in the platform windows phone- mobile there is not much to do, can still ahead Microsoft with the business but what if isn't treated of the same way to IOS - Android, ie in Chile the expressway that use almost every day don't have an app for windows phone just for IOS Android then don't know if the idea of universal apps would be acceptable in certain apps that be only for use in roaming or mobile environments. By the way I moved to Android because got sick of the lack of interest of developers, and my patience from 7,5 just is over. Posted via the Windows Central App for Android
  • Here, in the UK, we are seeing more apps becoming available for Windows Phone.   Knowing people who are working for tech start ups here, many are using Windows 10 as their base because of the Universal apps.   However, some are also reprogramming from iOS and Android, until the app bridge becomes available.
  • "Truth is as of yet I dont feel a complete flow between my devices..." What flow is that? The work starts on one device and is finished on another, right? Are you talking about how much work you can get done on one device before moving to another? It's hard to guess what your specific issue is without examples but but i'd argue that you may be speaking rhetorically. This article is heavily focused on Microsofts productivity dominance and in that arena it delivers the most finished products available. Until such time as the Office apps on the smartphones have feature/ergonomic parity with Office on say the Surface, the minor differences are largely moot points since all projects will make their way back to lap or desktop version that has favored Windows devices.      
  • The article has nothing to do with hope. It is about strategy not tactics. Long term not short term. This article lays them out clearly and even the title is very well chosen.
  • It is all hope. Hoping their strategy of abandoning their own platforms somehow works out. It will only make them even more marginalized. Posted via the Windows Central App for Android
  • @Aman2901 Thanks for the feedback. Well actually it is based on what Microsoft is in fact doing. Sure any number of things can contribute to their success or failure. But I clearly base my argument on what Microsoft is doing in different categories on one platform. :-)
  • Excellent article...
  • @PrasannaENG Thanks so much!
  • Great piece! I've been saying this for the past couple years to my friends, who look at me like I'm a lunatic. At this point, MS needs to deal with their brand issue, more than anything else. People still look down their nose at them. Hell, most people don't even know they make phones. If they can create a commercial campaign the resonates, they have a shot at recapturing the hearts and minds of consumers.
  • Convincing people is a tough task......
  • well, if you are an brainwashed/brainless iSHEEP, YES, its hard. People with Higher IQ, gets it right away, and no need to be convinced, like how EVIL, Lying, Misleading, Copying EVERYTHING, Pretending, Fooling,...............CrApple is. I got it right away from day one, when Steve COPY Jobs, start copying from SONY and fooled low IQ people, that he was an inventor and he invented things that was already here and been used for YEARS. 
  • Judging by your username and all of your posts, you're a sheep also. Just a different kind of sheep. I mean crApple? Really? How old are you?
  • Well said. Even after all the ways Microsoft is making themselves platform agnostic there are still people who are blindly fighting against the very companies Microsoft is embracing. Thats taking the sheep mentality to a whole new level.
  • They tried to revive their image with Windows 8, which I thought was a great move to future devices. I think they need to deliver on a seamless experience. I want my notifications to sync across devices. If I read a mail/ notification on one device, it should reflect on the other. Feature wise, there are still some fundemental features, I want. Microsoft Pay, Text Messaging on my PC as it's done on Mac. Etc. I really had high hopes but with the state of things, in the mobile department, they are playing catchup with features. I'm excited for Continuum and will get 950 XL but i'm tired of waiting for these features and having to wait for Apps
  • Android has had the notifications thing for a couple years now and so has iOS I think. There is a reason people don't use Microsoft mobile platforms, they are so far behind. Posted via the Windows Central App for Android
  • Nobody knows about the surface. They think that Apple is the one to bring this design! I hope perception changes!
  • I don't know of a single person that doesn't know what the Surface is, even die hard Apple fans.
  • @longcipher Thanks fort he positive support and your addition to the discussion. :-)
  • In before the hate comments . 
  • very well written Author .. Microsoft is Competing very well with following companies : 1. Sony in terms of Gaming Console,  2. Google in terms of Search Engine (Bing now with 20% share Googlelink),   3.Google/Apple in terms of Mobile OS,  4. DropBox/Google in terms of OneDrive offering. 5. Apple/Samsung in terms of  Surface/Lumia Hardware, 6. SAP in terms of ERP by Microsoft Dynamics, 7. Salesforce/SAP in terms of CRM, 8. Amazon/Google interms of Cloud Business, 9. Gmail/Yahoo Mail in terms of Email business, 10. Oracle in terms of Database Engine, 11. IBM  Lotus Notes with Microsoft Enterprise Solutions 12. Antivirus companies becasue even Microsoft came up with their 
    inbuilt free Antivirus Windows Defender which is too awesome and secure. 13. IBM DB2 with SQL Server 14. Somewhat Red Hat Linux  Server Business with Windows Server 15. Eclipse/Netbeans with their Visual Studio. 16. In past even with Adobe with their Microsoft Silverlight and Expresssion Studio. 17. Competing BI Tool companies with their Power BI  18.Microsoft Sharepoint has standout uniquely. 19. Microsoft Azure Stack is unique. 20. Microsoft Azure ML is really most easiest approach to get work done through  quite  Sophisticated technique called as Machine Learning, earlier it was never this much easy to use ML. 21. Competing withOracle in terms of Programming Language Java vs C#, 22. Google Docs in terms of Office 365 , 23. Google in terms of Browser War through new awesome Edge browser, 24. Messengers & Online Communications  in terms of Skype, 25. Some open source developement frameworks with .Net Framework(.NET also goes open now) 26. Google Maps with their Bing Maps. 27. Apple Siri , Google Now with Microsoft Cortana. 28. Open Office with Microsoft Amazing Office for Desktop 29. Few Service based companies with Microsoft Service Division MS GD. 29. Virtual Reality based companies now with newly launched awesome  Microsoft Hololens. 30. Microsoft even produces keyboards/Mouse/Cameras and more hardwares. 31. Gaming Software companies by creating awesome Games.(Minecraft,Halo ,Age Of Empire are just few among many amazing games by this Software Giant) 32. Cisco Web Ex through their Skype for Business(Lync) Conferencing.. Microsoft is compteting with even more companies
    This list is even much bigger and somehow endless... Best thing is their competitors are their partners also, it is healthy competition which is good for end users.   source Quora https://www.quora.com/As-of-2015-is-Microsoft-a-more-exciting-place-to-w...
  • Some are already mentioned in the article.
    Some I knew for the first time.
  • Wow :)
  • Skype for Business also competes with Adobe Meeting. When you look at this list, it is amazing that one company could put up quality alternatives to products other companies devote a lot more resources to in terms of a percentage of their revenue.
  • Woah! This list is brilliant!
  • Forgot microsoft band but as you say list is bigger
  • Good list. This doesn't even include a lot of the areas where MS has won and their competitors are gone. Novell Netware comes to mind and Exchange server is another example. Average consumers are only noticing what happens in mobile and they like to declare that MS is dead. Meanwhile, MS is competing in nearly every area of technology and they are first, second, or third in nearly every product line. It's really quite impressive how diversified and successful they are in the tech industry.
  • Yeah, that's why they're poised to win. Cut a head and two more will grow! Umm, I guess not a beneficial comparison haha.
  • Yeah, not the greatest example ever, but we get your point, nonetheless.
  • This makes you pause and think about how much work they're trying to execute. It makes you understand why they have hiccups and stumbles. This is an unwieldy amount of verticals to manage effectively, and if they can take the lead in even a third of these areas they're going to be at the top of the tech industry. 
  • Wow thanks for sharing this awesome info!!!
  • List is awesome. Thanks for sharing. Posted via the Windows Central App for Android
  • Bing is actually at 30% (in the US) as they also power Yahoo search.
  • Impressive.....i have taken snapshots of your findings.
  • Cant help myself to comment, been following this site for couple of months lately since I can no longer access /r/windows on rediit or the enitre site was blocked and I almost got fired browsing it..anyway Microsoft has a lot of products and working in customer service is excruciatingly challenging especially presales info...ughhh, I'm just glad they always give out keys for Office and Windows. Will be celebrating my 4th year this month. BTW, nice article Jason.  Keep it up, site like this keeps me resilient. Note: not working directly from Microsoft but thru a vendor.
  • @AbhishekGupta07 Thanks for the support and the comprehensive list. Great stuff!!!
  • Well, yeah, this isn't news:  Microsoft is re-positioning itself as a suite of software services across all platforms, even if their own Windows mobile effort doesn't end up going anywhere. The whole piece read like a release from the PR department in Redmond, that you'd find on pamphlets in the home office lobby.  
  • I agree, you will get downvotes because we are all Windows fans but I think its smart to have an aposing side to be critical of what is still needed.
  • We'll see where windows mobile goes. We've been using for years now and its patience that has bought us here so if we have waited so long why not a little longer.
  • Haha don't give MS PR dept. this much credit. Only reason why MS is alive is because they make great products that speaks for itself, MS PR is a joke. 
  • The business is changing and the article points that out clearly so every one can understand. What is wrong with that?
  • Great read! Really interesting!
  • @leonfunes32 Thanks for the support leon!
  • *Leonel. But I'm not upset since I'm too happy with what Microsoft showed today!
  • I copulated with a spam bot last night.
  • Interesting read. Especially when you consider the growing trend of firm