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Microsoft registers "HoloPet" trademark, likelihood of augmented reality kittens rises

Microsoft registered the "HoloPet" trademark a few days ago, which means I may soon be able to circumvent my girlfriend's aversion to dogs by getting an augmented reality companion instead.

Darren's Holodog "Fang" appears at the 1:20 mark, and probably (hopefully) relates to this latest trademark filing.

The trademark description reads as follows: "computer software; operating system software; virtual reality software; software for setting up, operating, configuring, and controlling wearable hardware and wearable computer peripherals". The filing landed on May 20th and was picked up by dotWeekly, a blog that tracks domain auctions. At the time of writing, the expired HoloPet.com domain is sitting at a $500 bid on GoDaddy with only two days to go. I'd imagine Microsoft will be the ones to pick it up.

The timing of this trademark filing is interesting. With the E3 gaming expo just a few weeks away, Microsoft could be gearing up to reveal some of HoloLens' more "fun" features, putting the productivity focus to one side. Microsoft already sports various augmented reality game related patents, some of which I went through in a speculative article here.

While the trademark filing falls short of describing augmented reality pets outright, I think it's a fair assumption. There's always the chance it could be an abstract name for some other sort of system or software, but dammit, I want my holodog.

Holopets would certainly fit the bill as part of a HoloLens presentation with a recreational focus, and it's only a matter of time before we find out more. In the meanwhile, I'll be thinking of names for my HoloPets.

Source: Trademarks411 via dotWeekly.

Jez Corden
Jez Corden

Jez Corden is a Senior Editor for Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by caffeine. Follow on Twitter @JezCorden and listen to his Xbox Two podcast, all about, you guessed it, Xbox!

64 Comments
  • No more cleaning the litter box.
  • And yet they can't sign someone to being Commercial vpn support to their mobile platform. Way to go being Commercial. Way to go :/
  • http://www.cisco.com/c/en/us/td/docs/security/vpn_client/anyconnect/anyconnect41/release/notes/b_Release_Notes_Windows_Phone_AnyConnect_4-1-x.html Cisco etc. do support it.  What are you on about?
  • Yes they do support... in Beta... How long is WP8.1 out now...
  • I didn't even know it had been released.  Of course, I don't really ever need VPN on my phone either.
  • Awesome! Didnt know this was released. Thanks!
  • #randomWeirdos #TheStruggleIsReal
  • This^^ I'm sorry
  • Sonicwall VPN works great on my WP.
  • #tamagachi2.0
  • I'm betting Nintendogs makes it here first.
  • This reminded me of Nintendogs also. I remember it was a huge hit. I wonder how holopet will work for hololens... Hopefully the same!
  • Microdogs
  • I need this in my life.
  • Holographic Bosco or Scooby doo...nice!!! That will be much more affordable and less painstaking than raising an actual pet
  • I envision having to buy it food and toys with my Xbox points lol
  • Microsodogs + cats lol Setting up.. That sounds like an AR test mechanism (kinda like the 3DS 3D test)
  • Or, you know, Kinectimals Holopets edition.
  • Ha what the what hahaha
  • Here we go... Only a matter of times now and i am ready... Going to be nice once released...
  • They are 'barking' mad ;)
  • Can I have a holofish in a holobowl?
  • Which porn company already registered HoloBitch?
  • Brb, researching patent law.
  • Wrong one... Read trademark law.
  • Man! Microsoft should be awarded as Evolutionary Futuristic Changer company. They're going real hard on hololens.
  • Anyone seen "Dennou Coil"? :)
  • i was about to post the same question, then i saw your post. dennou coil is definitely what i expect hololens to be in the near future
  • Holo Lens looks awesome, plain and simple
  • Yay for no more allergies!! :-D lol but then again, affording a HploLens isn't all that feasible for a poor, starving college student like myself
  • If you can't afford a Hololens, you certainly can't afford a pet, so I'd say that's a good thing then.
  • Haha you have a good point ;)
  • Come back when you have dinosaurs and blackjack.
  • I would love to have a HoloDragon. I make Drogo shoot fire and eat people while I watch them speak.
  • next, holoplaymate for forever alone
  • Take.. My.. Money dammit!!! :D
  • Its only a matter of time before the studio behind Star Trek sues Microsoft for use of the word Holo... re: Holodeck
  • Probably not, Holo(almost anything) is not easy to confuse with Holodeck. I'm not even sure Holodeck is trademarked, and I don't really even care/need to look it up anyway.
  • They said the same thing about Sky and Skydrive...
  • Soon enough there will be HoloCompanion, HoloKids and then, HoloCriminal.. Mark my words..   HoloCriminal doesn't sound all that bad.. I could really use a Holographic Politician.. xD Just to talk. Definitely NOT to stab a HoloLego in their face.. :P
  • I would like a Pokemon holopet.
  • If MS could get Pokeman and Yu Gi Oh for HoloLens that would be huge.
  • I'm waiting for HoloTamagutchi
  • Looking forward to popping my Hololens on, and seeing virtual turds smeared all over the walls!
    The future is here!
  • Screw dogs, I want an elephant.
  • Waiting for Hologirl.
  • How about Cortana in the (holo)flesh?
  • Damn! Exactly my thought :P
  • The Holo-SIMS game should be interesting.
  • Oh noes. Tomodachi! LOL
  • "Tomodachi" just means "friend" in Japanese.  Did you mean "Tamagotchi"?
  • haha :D
  • Oh shit, son! Holokinectimals!
  • Lol XD
  • Holo Jurassic Park someday
  • Kittens pls
  • Pff... everyone knows, that its all about the touch and feel when it comes to the felines!
  • With the craze of the toys-to-life collectibles going on (Skylanders, Disney Infinity, Lego Dimensions, Nintendo Amiibo, etc.), Microsoft could potentially do this with Holopets.  You buy a dog toy, dock it, and that dog becomes your pet.  You see another dog or cat or tiger or whatever toy that interests you, buy it, dock it, and that adds to your collection. 
  • Finally, I'll be able to have a dog that will stay off the couch and won't deafen me with its incessant yapping. No more getting woke up at 4:30am because the dog wants to go outside to pee. That would be nice.
  • Get a real dog and learn how to train and control it.
  • Wow. That was just plain rude. I've got 2 real dogs. Mostly behave themselves. It's difficult to train a dog you've rescued from a bad situation when the dog is 9 years old and lived a life of abuse. That's okay, though, he needed someone to love him for a change.
  • Holopoop on the floor... no dang u Posted via the Windows Central App for Android
  • Hololens looks great and I really interested in most of its features, especially the video app and being able to make the screen as large as possible. However I don't see how this will work for groups. It seems this is only made for people living along.
    I would love to see it being demoed in a family environment and/or with the guys over watching a footy match.
  •     They probably tried to trademark HoloDeck but it was already owned by Star Trek. I wonder if they’re going to bring back Milo from the original Kinect demo at E3 a few years ago.