Microsoft reportedly plans to launch its own stores inside other UK retail stores
Microsoft may be close to expanding its retail presence in the UK. A new report claims that the company is looking to open stores inside established retailers in that country, rather than launch its own stand alone Microsoft Store locations.
According to The Register:
The report didn't offer any more details on these plans, nor did it offer a launch date. However, Microsoft has already established over 500 "stores" inside Best Buy locations in the US and over 100 in Canada.
Thanks to Gareth for the tip!*
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As I'm sure the rest of the UK would be ;)
But their treatment of Microsoft products is pretty lame. Discarded non functioning, broken, MS devices on grubby little table with lacklustre interest by John Lewis sales staff, it almost as if JL feel embarrassed to have to showcase Microsoft products. So I cannot see Store in Store working any better for Microsoft, better to just a few premier stores.