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Microsoft is restructuring its smartphone business, will cut 1,850 jobs

Microsoft has announced that it is restructuring its smartphone business, laying off 1,850 employees associated with its hardware division. The move will impact 1,350 jobs at Microsoft's Finland unit, and an additional 500 jobs globally. Microsoft will undertake an impairment and restructuring charge of $950 million, of which $200 million is earmarked for severance payments. The vendor underwent a restructuring process last year, where it announced a $7.6 billion write-down of the company's acquisition of Nokia's Devices and Services division, laying off 7,800 employees from its phone unit.

Microsoft sold its feature phone manufacturing unit last week, and the Redmond giant is now saying that it will focus its phone efforts in areas where it can differentiate itself.

From Satya Nadella:

We are focusing our phone efforts where we have differentiation — with enterprises that value security, manageability and our Continuum capability, and consumers who value the same. We will continue to innovate across devices and on our cloud services across all mobile platforms.

The company will complete its restructuring efforts by the end of the year. We'll get to know more about the changes during Microsoft's fourth-quarter earnings announcement on July 19. The latest round of layoffs mean that only a fraction of Nokia's workforce that transitioned to Microsoft remain at the organization. It's never a good sight to see talented individuals let go, and we wish the employees affected the best of luck.

Microsoft's Windows and Devices head Terry Myerson sent out an internal memo to employees detailing the change. In the memo, Myerson said that Microsoft is committed to supporting the existing Lumia and OEM phones, and that it will "develop great new devices," which could turn out to be the Surface phone. The vendor is also focusing on its Universal app strategy. The Verge managed to obtain a copy of the memo, which is posted below.


Last week we announced the sale of our feature phone business. Today I want to share that we are taking the additional step of streamlining our smartphone hardware business, and we anticipate this will impact up to 1,850 jobs worldwide, up to 1,350 of which are in Finland. These changes are incredibly difficult because of the impact on good people who have contributed greatly to Microsoft. Speaking on behalf of Satya and the entire Senior Leadership Team, we are committed to help each individual impacted with our support, resources, and respect.

For context, Windows 10 recently crossed 300 million monthly active devices, our Surface and Xbox customer satisfaction is at record levels, and HoloLens enthusiasts are developing incredible new experiences. Yet our phone success has been limited to companies valuing our commitment to security, manageability, and Continuum, and with consumers who value the same. Thus, we need to be more focused in our phone hardware efforts.

With this focus, our Windows strategy remains unchanged: 1. Universal apps. We have built an amazing platform, with a rich innovation roadmap ahead. Expanding the devices we reach and the capabilities for developers is our top priority. 2. We always take care of our customers, Windows phones are no exception. We will continue to update and support our current Lumia and OEM partner phones, and develop great new devices. 3. We remain steadfast in our pursuit of innovation across our Windows devices and our services to create new and delightful experiences. Our best work for customers comes from our device, platform, and service combination.

At the same time, our company will be pragmatic and embrace other mobile platforms with our productivity services, device management services, and development tools -- regardless of a person's phone choice, we want everyone to be able to experience what Microsoft has to offer them.

With that all said... I used the words "be more focused" above. This in fact describes what we are doing (we're scaling back, but we're not out!), but at the same time I don't love it because it lacks the emotional impact of this decision. When I look back on our journey in mobility, we've done hard work and had great ideas, but have not always had the alignment needed across the company to make an impact. At the same time, Ars Technica recently published a long story documenting our journey to create the universal platform for our developers. The story shows the real challenges we faced, and the grit required to get it done. The story closes with this:

"And as long as it has taken the company, Microsoft has still arguably achieved something that its competitors have not... It took more than two decades to get there, but Microsoft still somehow got there first." For me, that's what focus can deliver for us, and now we get to build on that foundation to build amazing products.


  • Let's hope other manufacturers take on Windows Mobile 10. Using Redstone builds, it's a great is to use, just need the bugs ironing out..
  • WHat it needs are app support from apps that are in the TV Adverts and OEM support for someone who has strong connections into the Mobile Provider market to be able to have a device at a point of sale. 
  • So far it's all been lip service with Nadella at the helm.  I don't believe he believes or even want a phone department.  There has been next to nil in advertising.  Although I haven't seen RodneyJ comment yet, he was right on the money!  You need advertising to sell a product!  Who the hell is going to buy something they don't know anything about?!  Lastly, someone forgot or dropped the ball in trying to get carrier employees to sell Windows Phones.  That's where it starts and ends.  If the carrier employees didn't recommend Windows Phones there was almost zero chance of success.  And for some reason either by choice or laziness that area never seemed to be important or aggressively attacked.  It's a shame...  :(
  • Wow, this news makes me sad. Mostly for the employees, but a bit for the platform too. I remember when the purchase of Nokia was first announced. I was pumped! I thought - finally, we're going to own the software and the hardware and be able to offer beautifully integrated devices like Apple. I also thought it might speed up the development of the software and hardware since all info can be shared for testing and development. Boy was I wrong! We didn't even get a flagship phone on the next cycle. Whoever managed the merging of Nokia employees with Microsoft failed at an Epic level. If someone would have told me at the onset of the Nokia purchase that Microsoft would fire pretty much everyone from Nokia and not put out a flagship phone for 2 years, I would have said they were crazy... but they would have been right. I'm hanging with the platform, but Windows Mobile is facing some very real obstacles to becoming relevant in the market again.
  • Sheesh... Starting to feel like a white rhino
  • Not gonna happen. Platform with no market share means that shops won't be wasting display & storage space. Even if somebody makes Windows Mobile devices, which would be outright crazy, there would be no possibility to but order online without trying & seeing the product. Its over.
  • Doom is upon us.
  • and gloom, horrible horrendous gloom   /s
  • You know it's ironic that the fanboys laugh at these continous clusterf*cks of MS total botching of mobile, which of course is where everything is going. I just wonder if MS ends up like only another IBM we will be able to look back and mark their downfall on their absolute failure in mobile as the start of the end.
  • I don't see how they manage to keep screwing up so badly!  I wanted to switch over to a total Microsoft environment from Android, but wound up going to the "other" dark side with Apple.  If they can staunch the bleeding, make more phones, (after their 950's) and quit saying they're "committed" followed up by layoffs, maybe I'll switch in a couple of years.  Right now I have too much money invested (iPhone, iPad, MacBook Air, and Apple Watch) to just switch again.   Get it together Microsoft!
  • I'm not laughing. I'm also not a fanboy. I understand Microsoft is botching mobile. They have consistently shown that they cannot be consistent. They are late to fix anything and when they do fix something it breaks everything else. Or they remove a feature only to find out this pissed everyone off so they bring it back like it's the coolest thing ever. My problem is people need to get over it. Yes, Microsoft has screwed up and they are still screwing up. But I have read about 75 articles now on how Microsoft is quitting mobile and everybody is praising it like it's the best thing to ever happen. If you don't like it then don't use it. Simple as that. Some of us, myself included, really really enjoy using it. We like to come up with new ways of doing things and giving suggestions for improvement. Why is it such a bad thing that I enjoy it? I'm not asking anyone else to enjoy it. I'm asking them to do what they enjoy and let me enjoy my sinking ship. Does that make sense? So I have put a /s on my above post because everybody is saying doom and gloom and that's all good for them, but let me enjoy the cold water and sharks while the ship capsizes. I don't want anyone to help me. I can swim just fine. Eventually I might make it to some land and move on to a different platform, but right now I think the Titanic capsizing is a pretty picture and I'm staying.
  • You understand what you want to understand, I'll keep laughing ;P
  • We are grown up, we like a product we stay, we don't like it anymore we buy an s7, as simple as that, if you want some drama go on being emotional .
  • why would we downgrade?
  • Well at least there better positioned them ib m
  • People are going to write for Windows and that gives Windows phone support for free.  You only have to see companies like Game Troopers saying Windows app store sales are very high.
  • That's pure lie in that article by Microsoft. One million dollar in one month only on Windows Phone? Well they had 1-5 million downloads for all the time on Android for that game and for other game they have published download data it was like 3-4x more downloads on Android. So no dollars but downloads. You have data about Monument Valley, much less than 100.000$ on Windows Phone for a year. That's reality. Actually less than 500 non-gaming apps earn more than 100$ a month on PC. I have one app that's placed around 500 in best selling so I can tell...
  • @vhyr, that's not correct in this space. With the rapid state of change, there is a complete new opportunity to win with each new generation. Apple entered an existing smartphone space with iPhone and redefined it. Blackberry was unstoppable a few years ago and is now basically gone. The key factor blocking Microsoft has been lack of apps and an ecosystem. The number of apps for Windows Mobile is growing even as market share shrinks, thanks to UWP. And by making their services available to Android and iOS usres, as much as Windows Phone users bemoan that fact, it ensures there are MS ecosystem users, so Windows 10 Mobile remains highly relevant, again even as the actual hardware marketshare is falling.
  • I want to know what people who think like you know that the rest of us including Microsoft do not know.  It's over folks, let it go. Nadella is doing the right thing, keeping windows mobile around will be a distraction, best to cut your losses and move on to the next thing.
  • Apparently he knows facts that you don't know. There's nothing that has been said that Nadella is getting rid of Windows Mobile. They aren't selling off the mobile devision, they are selling off the hardware part. MS has always been a software company, not a hardware company. 
  • They do sell the Surface Pro, Surface, Surface Book, Xbox and tons of accessories. Yes, they're definitely a hardware company too.
  • I don't understand the comment -- I think I agree that MS is doing (mostly) the right thing. They have a long-term plan for re-entering mobile and building that market share from the enterprise out. In the interim, they recognize that they don't have a viable product solution, so they're cutting losses on development efforts that don't contribute to Nadella's vision. The only thing I would challenge strategically with their current approach is that I do think Microsoft is making its planned return harder by letting things die on the devices front in the interim. I get their reasoning is to continue to enhance internal focus (they have come to view the Lumia compared to the Surface Phone as they did the Kin compare the original Windows Phone 7 -- better to kill it to focus on their own breakthrough product) and to give OEM's an opportunity to come in, which was effectively impossible with the dominance (among Windows Phone sales) of the Lumia lines. Also, Nadella and the senior management team have been disappointed in the products coming out of the old Nokia team (950/950XL) compared with what Panos' team is developing.
  • Don't kill Windows 10 Mobile just yet, iOS Bridge is a promise for 2017 with the Surface Phone.  However if iOS Bridge is not completed successfully due to Apple copyright legal issues with iOS propietary frameworks, I believe Microsoft still has the option for plan C What is Plan C?  Fork Android but instead of Google services, its powered by Microsoft services Windows store + Outlook as default email client + Skype as default messaging app/sms app  All Android devs can put their apps on this store as APK since its an Android fork, just as legal as Amazon forked Android on FireOS for their Kindle e-readers and tablets.  The great advantage of Android fork is that Android is open source so its not copyrighted. I'm sure Plan C is more feasible than fixing iOS Bridge gaps with iOS propietary frameworks from Apple.
  • Gabriel, while I think that's entirely possible technically, I don't think Microsoft would be likely to go that path. If the iOS bridge is not viable, I think they would either: Probably: Proceed as-is counting on their great UWP to save them (Vizzini paraphrase) Much less likely: Give up on a mobile OS, and look to expanding their app support for iOS and Android devices. # 2 seems really unlikely, because it almost certainly sets wheels in motion for Microsoft to lose the desktop marketplace dominance to Chrome also, especially now that Google has announced Android apps will run on Chrome. But that would also happen if they offered their own forked version of Android. For those who say that Windows Phone is dead (not you), I don't think they're thinking through what that would mean for Microsoft. Nor are they paying attention to what Microsoft is doing. MS is channeling its resources to building new genre-defying/defining hybrid systems (laptop-tablet and now phone-desktop w/Continuum). They are building app bridges. They purchased Xamarin specifically to be dominant in cross-platform app development. They are shifting all of their own apps over to the Store. They are doing all of these specifically so that they have something that lets them get back into mobile. ​ Nadella has basically called the Lumia line and Nokia acquisition a failure. He has not remotely said that Microsoft is leaving mobile. To do so would be to relegate MS to a bit player in the tech space, and turn over system OS ownership to Google. They're not about to do that.​
  • I think that this Plan C is what Nokia was setting up before MS bought them. Without new consumer devices, what use is there for IOS bridge - other than MS porting their IOS and android apps to Windows?
  • That's a good point. Microsoft wants to get as many people on Windows 10 as possible first, regardless of device. Most of that will be desktop. But it doesn't matter because as devs make UWPs, they'll work everywhere.  And to be honest, they're scaling back Nokia, not Microsoft. Future Microsoft hardware, including phones, will all be of the same design language, just like the OS. 
  • Well said.
  • No other manufacturer is going to be interested in a platform that has no consumer appeal and without the same popular apps Windows on phones has no consumer appeal.
  • If Microsoft did what Nokia did when the first Lumia came out, shouting from the rafters, Tv adverts, radio, pop concerts, massive campaign than things would be different. The truth is Microsoft has done very little if anything to promote the Lumia range, you just don't hear anything, hardly anywhere... And this is part if the problem
  • Nokia was global, man those days were inspiring and monumental. Msft is an olive ridley turtle...
  • Microsoft actually marketed Windows Phone heavily when it was released. People just don't like it. The market has spoken. Posted via the Windows Central App for Android
  • No they didn't, Nokia did, than Microsoft bought Nokia, and let it sleep. No promotion whatsoever!!
  • $500,000,000 wasn't enough for marketing? The ads were on TV constantly and Microsoft had all sorts of marketing stunts going on. It didn't help, all that money was wasted. You can't blame them for not doing it again. You can blame them for not changing the interface after people rejected it though. Even now, 5 years later, they are still continuing with the same failed interface.
  •   The WP interface and UI has always been positively received, many WP reviews say how they really like how simple and different the OS is. I've never heard people complain how they dislike the live tiles, UI or overall feel. The main problem has always, always been the apps. The advertisement was working, Nokia did a good job of building up a growing number of users for WP8 and 8.1. In some countries it was reaching 10% marketshare. MS did little. MS took it over and with W10 they had the perfect opportunity to throw everything at it and show people how connected W10 really is, how their phones were the future. If done right, they could have converted a lot more people. They didn't do much at all.   The cause for all the current problems lies with a negative stigma caused by people constantly berating the OS for it's lack of apps, a failure to advertise how connected and consumer-friendly the recent iterations are, and as a result a lack of users and a lack of developers making apps turning this into a vicious cycle.  
  • How is Windows 10 Mobile more connected than the other platforms? What does that even mean? The cloud makes everything connected. It actually is less connected than iPhone and Android since so many apps are not available so they have no ability to sync with your phone. Even your Windows notifications are now synced with Android through Cortana! The interface has failed. If people liked it, they would have bought it when Windows Phone 7 was released and they would have become repeat buyers. Those sales would have caused developers to notice and then the platform would snowball from there. They voted with their dollars and as such the opposite happened. Until Microsoft changes the branding and interface, they will never have any success. The app gap is just a sympton of the sales issue which is caused by a polarizing UI and the stigma of Windows branding.
  • More connected as in a greater sense of connection between phone, PC and Xbox: Cortana reminders (on Android, yes, in advance of your follow up), Universal Apps, contacts syncing, messaging and phone call syncing, OneDrive integration, one account and online profile to rule them all, office capability built in, Xbox gaming integration, consistent UI, relative feature parity, settings syncing. Like I said, the UI has never been the main problem. It may have been for you, cool, but for the vast majority it is always always always the lack of apps that put them off. WP7 was disadvantaged because it entered a high-growth market already behind. It was unknown. That meant less people initially bought it and instead stuck with the current trends - buying Android and iOS, which were well-known and gaining popularity fast. Therefore less sales for WP, low users, less attention from developers, less appeal, less sales, low users, less atten- you get my point. Vicious cycle.
  • In india i have seen people disliking tiles and its typical flicking thing. They say it starins the eyes and keeps them confused lol.
    Many dont want to move out of grid layout once existed in symbian and s series OS. Android and iOS offers them. And there comes Microsoft hate. Ppl think what all ms does is evil and google does it is for good sake of ppl. I have example from Android Central. There was article on google dumping java over oracle issues. Some one suggested Xamarin. And there came all hate comments. We dont need MS.. Why go for MS products.. Etc. So more bad rept of MS is even impacting the sales. MS really needs to break this stigma by getting really good mobile device like surface. Sent from my Lumia 950
  • In India it's because of nincompoops downloading viruses on their pirated Windows machines and crying.
  • Also, I know many people who saw my 730 and exclaimed what a great UI it has.
  • Sorry but you are wrong. At least in Brazil the problem was the quality of the hardware/software. Although Live Tiles are great, Windows Phone started as a nice OS with WP 7 but after WP 8, there was more bugs than android devices!  I had 5 family/friends with the Lumia 930 and all 5 had several problems in hardware and OS bugs. I have a 1520 and i like it but it has a really bad touch screen problem and when i looked into it i found a LOT of people complaining about the same thing.  In less than 2 years the battery died along with the charging controller, expensive repair. Windows 10 mobile took ages to launch and when it did, it had even more bugs than WP 8.1. Lumia 930 launched with old hardware compared to the competition but with the same price??  Who would buy that? Microsoft problem was a lot more than app gap. xbox made a lot of mistakes at its launch that cost them a lot of marketshare falling behind PS4 in sales, i have a xbox and i cant still record a movie with my Lumia and play it on the xbox without suffering from a lot of stuttering (with a 100mb internet connection), xbox users are waiting for Miracast for over a year already, i end up buying a chrome cast instead. I had experience with 3 microsoft bands (2 of the 1st gen and 1 of the 2nd)  all three had really bad problems, the first 2 lost the battery rubber protection, making it a really ugly band, the 2nd generation ripped after 2 months of use. Read the reviews of Surface Pro 4 in amazon and you will see that Microsoft nowadays seems to make products with the same quality of a cheap chinese company.   I do like Microsoft but they are failing bad with their customers and they will be in deep trouble soon if they dont fix their problems.  App gap was just one more problem, we can see that because changing from 50k apps in the store to 500k made ZERO difference in WP sales.
  • If the service providers will not promote it and sell it, then it is not going to sell. I do not know what it is like where you are but, around here is America, they would stick the Windows phones in the back area and not even try to sell them.
  • Clearly it wasn't enough, as most people outside the US have never seen a Microsoft-driven Windows Phone advert anywhere. The first I ever saw Windows Phone on commercial television was for the Lumia range (920 I think) but that was driven by Nokia. Windows Phone ads are as rare as hens teeth. MS constantly focus their mobile efforts in the US and constantly fail. Nokia went all out, worldwide, and we saw a solid increase in Windows Phone update. MS have been simply awful at marketing mobiles, trying to leave it up to the OEM's who were already over capitalised by building devices for a minority market.
  • Apple spent way more on marketing in that same time period
  • True, but Apple's iPhone business is bigger than all of Microsoft combined.
  • Actually, do you remember the article a few weeks ago that mentioned that Microsoft's lifetime profits are still bigger than either Apple or Google's? But, you have a point, Apple's iPhone business is booming because of superior advertising, not superior hardware or software.
  • It would take more than advertising to turn Windows Mobile around. Microsoft advertised Windows Phone heavily at launch and it didn't help at all. If it was as easy as advertising, then Microsoft would do it. They know that won't help, they know better than to waste their time and money. The iPhone hardware is far superior to any Windows phone. Maybe the HP will be close, but we don't know yet. Microsoft is also far behind in software. There really isn't much argument to be made there. iOS is a mature platform that is widely supported. Windows 10 Mobile is no where near mature and support is lacking even from Microsoft themselves. Today, Microsoft cannot compete on the hardware or software.
  • Exactly what I always says is the core of the problem apps gap is an excuse Posted via the Windows Central App for Android
  • The problem is not with a interface. The problem is OS is not complete. Plus they really had lack or human resources in phone devision. They don't have the people who work for the company... I mean to say they had the employee who work for money. Well they just need to stick to phone devision 4 to 5 year. Success cannot be achieved in 1day or 1year.. it's take time... currently their whole advertising is incorrect.. they are doing advertising in Internet. In India their are more than 50% people don't use internet,especially in rural areas. And people who are using Internet still use 2g,due to high data plan.Except metros and few big cities. Plus insider use windows 10 get bored when they get official version of windows 10(it's a serious issue). Plus don't have regional support in language. In India many people don't know English. Well India had the power of population,but Microsoft ignore this.. WELL IF THEY LAUNCH GOOD PHONE People WILL BUY. PLUS THEY SHOULD GIVE UPDATE OF OS IN A MONTH. So that atleast consumers will use new stuff after a time. It will create interest. Every weak update is wrong policy. And they should stick to their policy and plan. They are currently fear of Google and makes wrong decision in hurry. Microsoft don't have the mind that how a OS should be for phone. I mean to say no innovative ideas. So they just take help from insider. And normal consumers also update to buggy OS. Which really create wrong impression against Microsoft. They should fix some issues with in weeks by patches and add new features after a month or 2 month etc..well i know,it's easy to give advice but working on them is very difficult . But the whole board need to seriously think on all the above topic. Seriously if they just make OS and phone for India and China their sale will definitely increase. See per capita income of people,on ground level,not on paper level or Internet level. Posted via the Windows Central App for Android
  • Actually, Windows Phone has less than 1% of global marketshare, I just read about that on The Verge days ago.
  • Of new sales for the quarter, not overall market share.
  • Just remember that 1) The Verge are idiots 2) The Verge are seriously biased 3) Global marketshare is hard to measure - it's less than 1% for new purchases, but estimated at 2-3% of total ownership. Either way, it's not great and almost impossible to convince any about-face in the industry - even 9-10% marketshare was considered laughable in WP7 days. Personally, I don't care about marketshare - I love my 950 and it does everything I need. I can fill any app-gaps with Bluestacks on my Windows devices (tablet, laptop, dekstop). I guess if MS stop making Windows Phone I'll grudingly switch to an Android device - even though they're still hatefully awful (I have to support the junk that my friends/family keep buying). It's really quite sad that Android won the battle, when they were consistently awful for years. Ah well, at least Apple didn't win!
  • Very true
  • The verge just reported as is... The original report is from Gartner Posted via the Windows Central App for Android
  • No, the Verge never report it "as is". Every piece of negative news for MS is made to sound like doom and gloom, while anything Apple-related comes out smelling like roses.
  • Nobody knows it exists. Microsoft did not and has not marketed it. They have not produced a single device that has not been based on Nokia design/leftovers. The market has not spoken. The market doesn't know it's there. There's nothing wrong with us who do like it and insist on using it. If you don't like it then great. I have no problem with that. Go buy a LG G5, I think it's a great phone and the camera is phenomenal on it. If I didn't love Windows Phone so much I would be using a LG right now. On another note, why does nobody seem to understand the problems that will exist if we go to a duopoly in phones? Or just about any sector in the market for that matter? 3+ companies competing create a strong market that attempts to pull people in by offering better services. A market divided solely by Google and Apple is not a world I want to live in.
  • Microsoft did market it originally, but it seems they are not convinced marketing will help as it didn't help WP7. If marketing was the answer, it would be an easy one for Microsoft. Something is telling them it isn't. Probably the $500 million they wasted marketing WP7. Is it really a duopoly if the #1 platform is open source and can be easily forked or changed to fit your company image? Android gives infinite possibilites. The exact opposite of iOS and WM. I would argue it isn't a duopoly at all. Google's control of the market is minimal as there are no requirements for the use of Android. 85% of the market is a free-for-all.
  • Nokia did do an outstanding job and Nokia did have mroe experience worldwide as opposed to just the US market.  I had mentioned this when MS purchased Nokia's phone division.  Either way, to Microsoft's credit, since they tookover development of Lumia, they had begun working on Windows 10/Mobile and considering the OS is still very unreliable (my Lumia 930 is currently snappier/faster in most cases than my 950), doing any ads or promo's for their mobile OS/Lumia's would only hurt them more, because imagine people do buy into it, only to realize how unreliable and unstable the OS is say the least it would be embarrassing for MS and it will surely hurt their image, in a similar way that it did in the past with things such as the Blue Screen of death and being the Virus prone OS.  ​When MS has the OS running smoothly and reliably on [atleast] their own devices, then I'm sure they will do what it takes to put it front and center like they did with Surface.   On that note, they still need to sort out their availability and support in international markets because if it's going to be anything like Surface or Band, then they might as well just give up on mobile.  We're nearly on 3rd generation Band and currently on the 4th Generation Surface, yet it's so rare to find these products or even support for them despite their success. 
  • Doom is upon us!
  • Repent!!
  • Father, I've used android phones!
  • You will be forgiven. Once the almighty windows 10 mobile gains majority market share...You have to believe!!
  • Its obvious all the doom and gloomers have not got a windows 10 phone. The platform is in a great place poised for next year when focus returns to mobile. The platform is slick secure and placed for dominance in the corporate market. IOS and android both produce ok platforms but they are not business focussed.
  • Ahahahahahahahahahahah Posted via the Windows Central App for Android
  • In other words they want to die like a blackberry..
  • I agree with the enterprise focus. All the problems W10M has are things enterprise doesn't care about. Enterprise doesn't care if you have snapchat. Enterprise doesn't care what Tmobile recommends. And factor in everyone in enterprise is running Windows 10, and all those business apps they make will just work on phone too could have a winner. 
  • What exactly is a business phone? What does a businessman do with a business phone that he wouldn't do with a standard phone ?
    I'm a "business man". I travel.i use airline apps, I use taxi/public transport /uber apps. I use calendar and outlook and email. I sometimes use word /excel/ PowerPoint. Most of the times I use websites. And yes, i use whatsapp even for communicating with my co-workers. All of this can be done by a "standard"/mainstream phone. Most of it can't be done by a fringe "business phone".
    There Are, effectively, business laptops because I'llhave a personal at home. There is no reason to have and carry around two phones. That time has long passed, isn't coming back.
    This strategy fails from the concept itself.
  • Bingo. Posted via the Windows Central App for Android
  • A lot of times it's a phone issued by the company. So you could also have your own personal phone as well. If it's an app that gets used a lot by enterprises, then it will have incentive to make it's way to W10. 
  • @tonyranderson exactly. And why would my company issue a phone that's. Literally unusable for everything else except for an X app? Why not just make that app,for the two mainstream OSes that will actually allow your employees to use it for everything else,including for example booking a flight.
    I assume that if they issue phone they want you contactable most of the time. The way to do that is not make me carry around two phones. That won't happen. Is to give me one I can actually use for both my personal and professional life.
  • Exactly. Very few businesses want to adopt a piece of technology that their employess will loath.
  • I really liked the Microsoft phones.. I'll probably just stick to iPhone unless a surface phone comes out
  • hmmmmmmmmmm
  • At least they have a strategy is the only good thing I cam think of. Although I think it's highly cocky to give away market share only to assume you can just win it back later. Unless their strategy is to be happy with less than 1% worldwide.
  • More importantly, they're giving away developer mindshare. Without developers supporting the platform there's nothing to see here.
  • Development has increased, not decreased, thanks to UWP.
  • Still waiting to see a TRUE effect from the so called "UWP" promotion. Still No major apps have come over, still waiting for a Bank Of America app (months now). I love WIndows Phone, no question but, so far, not much to be shown on this. Sure we might get a few apps here and there but, not the BIG ones that people are waiting for, and even if we got 1, there is still 10-20 more that people really want.
  • I believe (don't have hard data to back this up at my fingertips, so I could be wrong) that the rate of app development and release has increased thanks to the overall success of Windows Store and Windows 10. I expect that rate will increase going forward, because more and more Windows desktop users are learning to look in the store for apps instead of searching Google when they want something. As that happens, it becomes more and more compelling for developers and small companies with little-known-apps to release them on the store, instead of just on their own web site or through CNet. And that in turn means a growing group of developers for Windows Mobile. I certainly agree that there remains a problem with lack of apps today, but in looking at long-term prospects, it's the rate of change that matters. If app development were drying up because of Windows Phone dropping market share, that would be bad. Fortunately, (as far as I can tell) we're seeing the opposite on the app development front.
  • Here's just a small list of UWP's from big-name devs.!919669&authkey=!A...
  • They are not aiming for high market share anymore. This statement pretty much says that they won't be focusing on Windows Mobile being a popular consumer product. It will be a niche product aimed at enterprises. I believe this means that popular apps showing up on Windows Mobile in the future are very slim if they are no longer aimed at consumers. 
  • It will be interesting to see how their UWP strategy will play out for Mobile
  • It won't work out at all just like Balmer said. There is no reason to create UWP. Desktops don't need apps, websites and x86 are sufficient and work on any platform including legacy Windows versions. UWP only gives you access to Windows 10 and non-existent Windows Mobile. There just isn't any reason to create UWP. Posted via the Windows Central App for Android
  • There is, it's called XBox, and soon hololens... and windows IoT only runs UWP too which is the replacement for windows CE which is used in many places. I agree that desktop didn't push UWPs but platforms that MS has which exclusively support UWP will. I hope that MS will also has a further UWP exclusive platform soon apart from just XBOX, Hololens, Continuum and IoT.
  • While AR might some day be feasible for everyday / consumer use, for the next decade I would expect the platform to require such heavily customized apps that there will likely be little, if any, crossover with PC, XBox or mobile.
  • Will anyone - relatively speaking - use apps on XBox? Not to mention its sales numbers are also not very large. Posted via the Windows Central App for Android
  • Why not? When kids have conquered other computers and tablets, it might be better than phone for Facebook, Candy Crash and Windows Central :)
  • It's numbers aren't small by any metric apart from relative. And seeing as XBox 360 was still being bought almost exclusively as a streaming device I'd wager yes, at least for media apps XBox is very attractive.
  • I still occasionally game on my XBox 360 since I bought it about 2 years ago or so. (Already had the One but I wanted a 360 as well.) Even though I also have a 4k gaming PC, I personally think that gaming on the 360 still looks good for what it is. Games like Max Payne 3, Skyrim and Oblivion all look good on it. Getting 2 free games a month and a bunch of games for sale cheap helps as well. I just do not have the time to play like I used too. (I do not use it as a streaming device since I only have one TV.) The 360 Smart glass probably works good but I have not used that in a while.
  • Depends. We'll see how well some of these UWPs do. GameTroopers is getting millions of downloads from the desktop store, so that's stupid to say there's no reason to create UWPs. 
  • Yep, I have the Gears of War: Ultimate Edition and it works pretty good. Also, having that free Forza 6 Apex is fun as well and looks really good. (Not sure where folks online are getting that it is a microtransaction game but I have not seen that.) I do not buy ingame stuff anyways.
  • I agree and felt that is where they were heading via the enterprise and allowing the OEMs for the rest of us. Those enterprise phones will be expensive no doubt and cost almost as much as a Surface tablet. Volume sales most likely is from the OEMs. We will know for sure and definitely in the 4th quarter of this year when development should be ready for new devices if not by back to school time frame. They are primarily sticking to the software side which is ok. Intel scrap their project so that leave Microsoft with only the Arm chipsets and we don't know how much Microsoft valued Intel building a chip. So while we are knocking Microsoft they may not have much of a choice because nearly any OEM with a smartphone interest can order an Arm chipset to build a phone. 
  • I see an opportunity to take Windows 10 mobile in the direction of enterprises. If it becomes popular in that area and "must have phone" then many Giants that hate  and don't support such as Google, Samsung Verizon will be forced to chip in with their apps, devices and network support. I think this could be one plan out of many ways to keep trying Windows mobile at least.
  • Not sure why enterprises that have already invested in either Android or iOS would switch, even if they use Windows for their PCs and laptops - is there enough of an incentive and gain? Posted via the Windows Central App for Android
  • Worse still, if an enterprise has already adopted Android or iPhone (or both) employees will hate being forced onto a platform that lacks the popular apps.
  • Exactly. I have said here a few times before that companies do also listen to their employees, especially as they can get their corporate stuff done on the Android/iOS. W10M would need to offer something dramatically better for it to be able make significant headway even in the corporate segment. And don''t think Continuum is that, at least not yet. Over time, perhaps, but would not expect any significant shift change next year.
  • Nope. I keep telling you guys Nadella has no love for the Windows Phone division. He'll continue to allow it to flounder around and then there will be more cuts claiming that the division isn't producing or is losing money. Just watch.
  • That is exactly what I knew would happen when they chose Nadella to be CEO. He is now and always has been an Enterprise guy. Say what you want about Stephen Elop, at least he would have pushed for mobile.
  • Elop as you stated was the reason why windows phones even had commercials to begin with, he also swallowed the 360 fiasco like a champ.  For all his faults he believed in his products even if the products were not winners all the time.  I would change alot for some marketshare back.  It is so frustrating to see MS treat mobile like this.  I know at some point we may just have to go android and not because we want to, but because we wont have a choice.  We are flying thinly right now as a family of windows phones encompasing 13 devices to look after.
  • you read my mind. like i understand their need to focus their efforst and target a specific group or niche market, but to give away whatever little market share you current have in hopes that somehow all the ones that moved on will come back is just not right
  • Expected after the sale, wasn't it? However, this smells of Microsoft giving up. I think they've to bide their time with a great software, good services and a decent amount of customers till they sense a gap and squeeze in. Unfortunately, Microsoft has been blowing more open goal chances than tucking away long shots, so I don't know. 
  • There are only two possible options: 1. It's all over, no more windows phones. 2. They will start everything from scratch and flood the phone market with windows 10 mobiles.
  • Start from scratch, again?
  • Yes! With their new smartphone lineup which will be called surface supposedly. Greetings from L540 W10 India :)
  • lol, when are folks going to get the message? Microsoft can't tell your any clearer that it's over.
  • Regarding #2, they say they'll do the opposite of that: "Yet our phone success has been limited to companies valuing our commitment to security, manageability, and Continuum, and with consumers who value the same. Thus, we need to be more focused in our phone hardware efforts."
  • Exactly! Greetings from L540 W10 India :)