Microsoft has had a recent alteration with its leadership, namely Satya Nadella replacing Steve Ballmer to head up the massive company. According to a Polygon report and contrary to rumour, the company is still focused on supporting Xbox and pushing the video game console in numerous markets. Phil Spencer from Microsoft Game Studios states the dedication to Xbox at Microsoft has not changed.
But this shouldn't come as a surprise. While Microsoft's internal development teams and studios aren't really involved in decisions surrounding Xbox as a whole, Spencer noted how they've received strong support from management. Spencer spoke about Xbox in his SXSW (South by South West) gaming panel:
Xbox itself is an important brand for Microsoft, which has been built up from the original console launch back in 2001. The company is also looking to kick off a new global marketing campaign to better focus on one strategy. With the Xbox One console receiving more titles from partner studios, Windows Phone 8.1 just around the corner and the deal with Nokia closing up, 2014 is a strong year for Microsoft and Xbox will be there for the foreseeable future. Think three screens. Windows, Windows Phone and Xbox.
Did anyone honestly believe Microsoft would abandon or alter its plans for Xbox with the leadership change? Let us know your thoughts in the comments.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.