The new Microsoft Store for Xbox consoles is now available to everyone, China coming later

Microsoft Store Xbox Image
Microsoft Store Xbox Image (Image credit: Xbox)

What you need to know

  • The Microsoft Store on Xbox has been notorious in the past for its bland design and slow loading times.
  • Xbox rebuilt the Microsoft Store on Xbox from the ground up, with an all-new design and significantly better performance.
  • The new Store has been in testing by Xbox Insiders for a while now, and has gradually rolled out to more users.
  • Now the new Microsoft Store on Xbox is widely available to all gamers, with the China market coming later this month.

After several weeks of testing, the new Microsoft Store on Xbox has been deemed ready for official release. Today, Xbox announced that the new Microsoft Store on Xbox is rolling out to everyone (opens in new tab), bringing all Xbox gamers a fresher, considerably faster interface in which to buy games, movies, and more from one location. The China market isn't getting the new Store quite yet, but it should be coming by the end of the month.

The new Microsoft Store on Xbox loads signficantly faster than the previous Store, up to 2x according to Xbox, and features an all-new design language with updated animations, typography, iconography, rounded corners, and in general a completely different layout. Overall the Store feels like a huge improvement, and seems more reliable and easier to get around. And this new Store is optimized for the Xbox Series X and Xbox Series S, and should run even better on Microsoft's next-gen consoles, which launch November 10, 2020.

Have you gotten the new Microsoft Store on Xbox yet? How do you feel about the update? Let us know in the comments below!

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Zachary Boddy
Staff Writer

Zachary Boddy (They / Them) is a Staff Writer primarily focused on covering the latest news, the best Xbox and PC games, and the most interesting hardware. They have been gaming and writing for most of their life, and have been with Windows Central and its sister sites since 2019. While originally brought on to write about all things Minecraft, Zachary has since expanded to write about practically everything that Windows Central covers. You can find Zachary on Twitter @BoddyZachary.

11 Comments
  • Finally. When is this coming to Windows!?!
  • People use the Windows Store?
  • Yes, there's like apps and stuff in there too.
  • Yes people do
  • No. People use Microsoft Store
  • Of...course? lol
  • I don't think you understand what "everyone" means.
  • Why did they take away the link to the official club for a game? I like to check out the achievements list and check if any of my friends have it before a a purchase.
  • For anyone interested EB games has Xbox series available: $599 for Xbox series X
    $454 for Xbox series s with two controllers
    $379 Xbox series s Help yourself. I refuse to pay more than the intended price for a console. You're welcome
  • Sold out already.
  • Browsing the Microsoft Store with the new update is a faster and prettier experience, I found what I had been looking for twice as fast. Next I hope Microsoft pushes more changes for the Xbox App on Android and iOS as the disparity is strange.