New Microsoft Store on Xbox loads in two seconds, coming soon to Xbox Insiders

Xbox New Microsoft Store
Xbox New Microsoft Store (Image credit: Microsoft)

What you need to know

  • The Microsoft Store on Xbox is being overhauled to be faster, more efficient and easier to use.
  • We previously leaked this overhaul, codenamed Project Mercury.
  • It's rolling out to some members of the Xbox Insider program on August 5.

Today, Xbox revealed (opens in new tab) a new version of the Microsoft Store on Xbox that will begin rolling out to Xbox Insiders on August 5. This overhaul changes the layout and appearance of the store while improving its speed and security. Our Senior Xbox Editor Jez Corden previously leaked some of these features in a video, which you can check out below.

Microsoft says the new store is over twice as fast the current version, launching in under two seconds. The Wish List has been rebuilt and it's now easy to view pricing for backward compatible Xbox 360 or Original Xbox titles. The store is also being made safer and you'll need to be signed in to your Xbox Live account in order to browse.

With the Xbox Series X and games like Halo Infinite on the way in Holiday 2020, this is a good time to start introducing a new storefront design. While Insiders will get to test this soon, hopefully we'll learn about when it's releasing for everyone over the next couple of months.

Xbox Series X/S


Samuel Tolbert

Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter @SamuelTolbert.

  • The rollout for non-insiders is Aug 19 - Aug 31
  • This is great. Maybe Panos will see this and use it as a base and port it to Windows to replace the current Microsoft Store? Wishful thinking, I know, but a man can dream.
  • Good idea, they can even start with scaling it throughout the Xbox interface as practice.
  • I honestly would not be surprised to find out that this isn't UWP.
  • It has to be UWP to run on Xbox. All Xbox apps (but not games) can run on Windows, but not all Windows apps can run on Xbox. Xbox apps are just hidden from the Windows version of the store because they don't necessarily support touch or keyboard and mouse inputs.
  • It's already on windows 10 in the xbox app. Windows 10 doesn't need the same store as Xbox. This is more gamer focused and seperate from the main microsoft Store
  • Right, that's why the Windows team would use it as a base and then adapt it for Windows. The underlying code is the same, they'd just tweak the backend server to surface apps instead of games by default.
  • Nice one, eager to try it.
  • I don't like how they're getting rid of the horizontal scrolling via the bumpers, like they did with the Xbox One dashboard.
  • Ditto. wasn't a fan of the vertical interface when it came to the 360, won't be a fan of it on the next gen.