New Windows 10 app store features include subscription billing and better app discovery

Microsoft has revealed even more details about how the Windows Store will be improved for Windows 10 app developers, including support for subscription billing and better ways for consumers to find new apps.

During its Build 2015 keynote on Wednesday, Microsoft talked about adding carrier billing in the store across all Windows 10 devices, along with the introduction of a Windows Store for Business. In a blog post, Microsoft's Todd Brix added some more details on the Windows 10 app store. One of them was support for subscription billing:

" Useful for content and productivity services, among others, this subscription capability will support the Windows Store consumer payment methods in most markets with developer-configurable time periods."

He also talked about how developers can access more and better ways to promote their apps, such as a way for them to create promotional codes, along with buying in-app house adds for cross-promotion. Brix also talked about a new Windows Store Affiliate Program that launched this week:

"The goal of this marketing affiliate program is to help you and other Microsoft partners in promoting Windows Store content – apps, games, desktop software, music, movies, TV shows and other store content on your web sites, in your communications and promotions with your customers. In exchange for this promotion, the Windows Store Affiliate Program will offer a commission for customers you refer who acquire the content you promote. "

Microsoft will help promote apps in Windows 10 itself in places like its Start menu, the new Windows Spotlight lockscreen and Cortana.

Finally, the Dev Center will be improved for the Windows 10 launch to help make publishing apps an easier experience for developers. It will include support for publishing apps that have been made with Microsoft's upcoming Universal Windows Platform Bridges tools, which will allow apps originally made for Android, iOS, classic Windows and the web to be compiled into Windows 10 apps.

Source: Microsoft

John Callaham