Ninja to stream the first Gears 5 campaign playthrough on Mixer

Gears 5
Gears 5 (Image credit: Xbox Game Studios)

What you need to know

  • Recently, streamer Tyler Blevins, known as Ninja, announced a deal to stream exclusively on Mixer.
  • Mixer is Microsoft's streaming platform and a main competitor to Twitch
  • Today, Tyler revealed that he would be streaming the first-ever playthrough of the Gears 5 campaign on Mixer.
  • You can preorder Gears 5 for $50 from Amazon (opens in new tab).

A short while ago, the streamer known as Ninja (real name Tyler Blevins) announced that he would now be streaming exclusively on Mixer, Microsoft's platform. At the time, what exactly this would encompass was unknown but the picture is getting clearer. Today, Tyler announced that he will be streaming the first-ever playthrough of the Gears 5 campaign on Mixer.

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With this, it seems apparent that the deal not only included streaming only on Mixer but will also have Tyler streaming major Xbox platform exclusives. In doing so, Tyler is marketing these games to an audience that might not otherwise have been interested.

Gears 5 is set to release on September 10 (September 6 for the Ultimate Edition) and pre-load is live right now. As with all Xbox Game Studios titles, Gears 5 is included in Xbox Game Pass (opens in new tab).

Related: Gears 5 multiplayer maps list: Every Arena and Hive battleground

Samuel Tolbert is a freelance writer covering gaming news, previews, reviews, interviews and different aspects of the gaming industry, specifically focusing on Xbox and PC gaming on Windows Central. You can find him on Twitter @SamuelTolbert.

  • Interesting. I think we all assumed this would be the case for Halo: Infinite, but I didn't expect it for other Xbox Game Studios' games as well, particularly Gears of War, which seems a bit gory for Ninja's brand and viewers. I think it's a great strategy for Microsoft, though. I wonder how often they'll use it--like, will Outer Worlds, Minecraft: Dungeons, Gears Tactics, and Ori and the Will of the Wisps also get this treatment, or will they reserve it only for major games? Do it too often and it may create backlash in Ninja's community, painting him as a "sellout" or a "streamer-for-hire".
  • Good point here