Nokia has witnessed growth in sales of its Lumia line of Windows Phones in India, according to the Indian Express. While the company has been pushing in the market since Nokia adopted Windows Phone, a significant increase in volume is acknowledge in the emerging country. So what's changing for India? There's something in the air.
We've previously looked at how Windows Phone is picking up in India and how Nokia is stealing larger portions of the marketshare pie. A recent report from AdDuplex confirms Nokia's dominance in India. Nokia Chief Executive Officer Stephen Elop had the following to add on the news:
Sales of the Lumia family increased to 5.7 million, as reported earlier this year. Elop continues to explain how India is a prime example where the company is focusing on strategies for both high-end and mid-level hardware:
Taking full advantage of mobile operator subsidies to make its high-end Windows Phones appear more affordable to consumers with attached contracts. India, as well as other emerging markets, are important for not only the Finnish manufacturer, but Microsoft too. It's essential both companies focus on more affordable hardware as well as the expensive flagships.
Source: Indian Express; thanks, Riffraffy, for the tip!
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.