Nokia holds Lumia Windows Phone challenge in Italy

By Rich Edmonds
published

Nokia has taken the Lumia Challenge to Italy. The Windows Phone marketing campaign -- think Smoked by Windows Phone -- challenges participants to see if their competitor smartphone can beat a Lumia 900 at common tasks. Ranging anywhere from taking a photo and uploading to Facebook to locating a nearby restaurant, the challenges are generally won by Windows Phone thanks to the level of integration present.

Participants came wielding a variety of devices, including Samsung, HTC and the iPhone. Nokia has been extraordinarily successful in its Dare to Live campaign, which is touring the UK. We took a look at the results at the half-way marker and were able to reveal that Windows Phones were winning majority of challenges. 

Here's hoping that success is seen in these marketing stunts across the world. At the very least, this is a strong attempt to rebuild the Nokia brand as a Windows Phone OEM.

via: Plaffo (YouTube); thanks, Antonio, for the heads up!

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

4 Comments
  • Ok
  • I wonder if this challenge comes to Holland as well. It's a great way of showing the superiority of the Windows Phone platform to people who are somewhat unfamiliar with it. There couldn't be any better advertising campaign, I'm sure.
  • Nice blog! The only thing that I find that needs to be improved now that I am transitioning from the Iphone4 is the App market. One thing that threw me at first was the power button on the side but after using it there is no other place it should be. It always sits at your thumb so you don't have to fumble around when you pull it out of your pocket or the screen times out. The camera button also came in handy, much more useful than a software button. I like its all features.  Click here
  • I hope it goes to more countries than only italy. Maybe england, germany, belgium, holland etc.