As we previously covered throughout the marketing campaign Nokia has thrown at us the past few weeks, the Lumia 800 is now available at retail stores (and for delivery through pre-ordering) in the UK and a handful of European countries. The handset, available in black, was greeted by queues of potential buyers outside retail stores across the UK.
The Lumia 800 is being carried by Orange, T-Mobile, Three and Vodafone (Phones4U & Carphonewarehouse (opens in new tab), etc. too). O2 were in talks with Nokia to also stock the Windows Phone, but communications broke down with the companies not agreeing on strict criteria laid down by the manufacturer. After today, the next step in Nokia's plan for market domination is a free, public event in London (opens in new tab) on November 28th, which will see 4D projections being beamed onto the Millbank Tower with deadmau5 performing some numbers.
The above shot illustrates the service Nokia was running for those who were patiently awaiting their turn to get their hands on the new Windows Phone. Rightly so, the queues should be fairly large and sales should be relatively good, with the sheer scale of promotion Nokia has carried out being pretty massive (opens in new tab). We had Nokia World, the introduction of the Arch in Stratford's Westfield (opens in new tab) shopping centre, and roof-hung display boards at Heathrow Airport being overtaken by the handset maker to name but a few.
2012 will prove to be an interesting year for the platform to say the least, but one thing is for sure - we're lucky to have Nokia dedicating all resources. Cyan and magenta choices will arrive later this month (opens in new tab) for the Lumia 800 (November 28th for magenta) and we expect (and hope) networks to begin pushing Windows Phone as well as Android and the iPhone in the near future.
Let us know in the comments if you went out to get one.
Image credit: Nokia, thanks TheWeeBearUK for the tip!
Windows Central Newsletter
Get the best of Windows Central in in your inbox, every day!
Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.
Indeed. Partnering up with Nokia was definitely the best move Microsoft has ever done for Windows Phone.Bei337WPwallpaper.com - Amazing WP7 wallpapers a scan away!
Just got one of these badboys from Orange. Waiting on my free Xbox 360 now :D It really is a brilliant phone. I had the Samsung Omnia 7 previously which was also a great phone, but this is another step to epic. And I really do not care about no front facing camera, I would never use it. Also it comes with a free silicon case, did not know this.
I'm with you, no FF camera is not a negative for me. The build quality is awesome.
I am jealous! I got my text saying to pick up my Lumia 800 that I'd registered for, then was told when I got to the shop I wasn't allowed an upgrade till next month. I am very angry at Orange.
Any pictures of the queues? Hopefully they were LONG!! :)
Any pictures of the queues? I'm hoping they were long!
Didnt see any queues where I was, but did notice some aggressive advertising in the shopping centre (lakeside). Lots of Nokia adverts running on big screens, massive banners hanging from the roof infront of mobile stores and lots of nokia ads on the floor, dotted all over the place...Quite impressed...
Shame that in the stores the effort wasnt great. A few show cased the Nokia device, while in most others it was just sitting in a sea of Android blahh. Also have to say O2 are very dissapointing, not having the device at all...Im with Orange, and want to get my hands on the Nokia after a play with it, but alas, upgrade not due until November 2012! Wonder what Nokia will have out by then...hmmm
Thank you for signing up to Windows Central. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.