Nokia sponsored the recent Tramlines music event, which was held in Sheffield on the weekend just passed. The free-to-attend event saw performances by the likes of Reverend And The Makers, We Are Scientists, Ms. Dynamite, and many more. Nokia kicked everything off with a Lumia Live light show with music from True Tiger on the Tram Lines stage.
The video above shows the display in action with activated rave wristbands.
Much like Deadmau5 in London last year, Nokia sure knows how to get a party started. The Finnish handset maker is exploring as many routes as possible when it comes to building brand awareness. What's more effective than getting word out to trendy attendees of a music event?
The younger audience has been a target for Nokia since it joined Microsoft and began devoting majority of resources to Windows Phone. With the rumour of marketing strategy altering, it'll be interesting to see how the changes could help the manufacturer push more Windows Phones out the door.
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.