Despite a rough start, there's no denying that Microsoft's Surface line has managed to strike a chord since its introduction in 2012, helping lend a "cool" factor to a company that had largely ceded that ground to Apple over the preceding decade. Devices like the Surface Studio 2 and Surface Pro 6 exhibit a pull for creatives, professionals, and everyone in between.
And it doesn't look like Microsoft is planning to slow down any time soon. In a new interview with the Independent, Panos Panay, Microsoft's Chief Product Officer and the driving force behind Surface, remains bullish on the future of the line, the company as a whole, and hints at new form factors to come in the future.
Panay says hardware is now a "core part" of Microsoft's strategy and how it builds products. Responding to a question about whether Surface is "there for the long run," Panay says the company is all-in:
Of course, the shadow looming over Microsoft's hardware efforts is the failed phone business. But Panay says there were lessons to be learned from that failure, and it's taking them in stride moving forward:
Without getting into specifics, Panay also hints at potential new hardware categories the company could tackle in the future:
Finally, Panay addressed Microsoft's newfound spot as the most valuable company in the world, saying "there's a bit of a cool factor."
Thanks to Ken for the tip!
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