Panos Panay says Surface is here for the long run, Microsoft 'hitting stride in big way'
Microsoft's Chief Product Officer is bullish on Surface and the company going forward.
Despite a rough start, there's no denying that Microsoft's Surface line has managed to strike a chord since its introduction in 2012, helping lend a "cool" factor to a company that had largely ceded that ground to Apple over the preceding decade. Devices like the Surface Studio 2 and Surface Pro 6 exhibit a pull for creatives, professionals, and everyone in between.
And it doesn't look like Microsoft is planning to slow down any time soon. In a new interview with the Independent, Panos Panay, Microsoft's Chief Product Officer and the driving force behind Surface, remains bullish on the future of the line, the company as a whole, and hints at new form factors to come in the future.
Panay says hardware is now a "core part" of Microsoft's strategy and how it builds products. Responding to a question about whether Surface is "there for the long run," Panay says the company is all-in:
Of course, the shadow looming over Microsoft's hardware efforts is the failed phone business. But Panay says there were lessons to be learned from that failure, and it's taking them in stride moving forward:
Without getting into specifics, Panay also hints at potential new hardware categories the company could tackle in the future:
Finally, Panay addressed Microsoft's newfound spot as the most valuable company in the world, saying "there's a bit of a cool factor."
Thanks to Ken for the tip!
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.
Obviously, One Note and Whiteboard are great... but what I rally love doing on my surface is....
making 3D shapes using Paint 3D and using it with the PowerPoint Morph to create jaw dropping presentations in minutes!!! Yes, it'd be great to have USB-C, most likely the next iteration would have one.
- way less expensive than the premium price of Surface dock
- more convenient
- also you can use them with other USB-C devices. I would like an ARM based device with USB-C :)
Also I think the leadership is showing more trust in their teams' design and execution capabilities!
My guess is this is mostly because of consumers embracing the Surface brand. I'm very hopeful now...at least way more than I was 6 months ago when talk of canceling Andromeda was in the news :)
Win10 phone, is not really a Windows10. It's a 4th OS after Win10 PC, iOS and Android. If it runs the very same UWP and XPA we run on PC today, it might still have a chance.
No one's gonna code & QA 4 times.
Started with 0 user, 0 dev and late to the game. Nothing can help it.
 Intel dropped the ball with low power chips so they have to switch to ARM for new form factors- considerable amount of engineering effort is needed for this
 Windows Core OS was supposed to be ready by Fall 2018...apparently still not polished enough Hopefully 2019 is the year those issues get resolved! There is going to be a "Cambrian explosion" of new form factor devices in the 2020's because of the emerging tech and the ubiquitous high speed 5G connectivity...there will be more than enough opportunities for the OEMs in a thoughtfully designed open ecosystem :)
Now I see that you're open minded to change your opinion if presented with a valid semi-decent argument. Now I respect you even more :)
Sure Windows platform needs to transform itself for such a future...it needs to get modular (which they're working on) AND should get at least partially open source to evolve quickly (which they haven't done yet...if they don't do it deliberately they will be eventually forced to do it) AZURE
Apart from Windows, another important component is Azure - back end cloud service - in which they're very competitive If they have a bold strategy for devices they can capitalize on other strengths to be very successful!
he is now better prepared for more risky decisions without worrying about his future :)
A year or so later i managed to buy the real deal, and although it's not perfect i like my SP 2017 very much. If Dell, HP and Lenovo don't want to loose sales to Microsoft they have to improve their offerings - it's as simple as that. By the way, a software maker managing to come up with better hardware than those three already says a lot.
Things could definitely get interesting.
Not to mention the sleeping giant always connected PCS.
Hint at a surface phone?