T-Mobile kicks off Radar 4G launch with new ad

Tonight, Microsoft and T-Mobile held another Inner Circle event and kicked off the launch of the HTC Radar 4G (review coming up soon, we have a few in the house now). And as if by actual planning, T-Mobile actually has a real live TV commercial to show off the slick little device.

That's the good news. The bad news is it is just the same Radar commercial that is airing in the UK but re-dubbed. It's not really a bad thing though, after all outside of you and us who's gonna notice? Plus the commercial, while not focusing on the brand Windows Phone, does do a decent job of showing off the phone.

Yeah yeah, we know T-Mobile still needs an HD7 replacement. But lets allow the Radar 4G to have its moment in the sun, it deserves it. And our OS needs the attention too.

via: Windows Phone Daily

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • Oh for a second there i was like, "Wait. . . id this Deja Vu? Haven't I seen this already? *scrolls through mental Rolodex* Yes."and it was all explained once i read the article.I know the Radar 4G may not be the phone for me, but I think it's a phone a lot of people can get into.
  • I became a T-Mobile customer because of the Radar 4G, if that means anything.
  • Daniel- I really want to like this phone but how are you dealing with only 8 G storage and long term how do you plan on dealing with a non-replaceable dying battery?
  • I was supposed to go to that Inner Circle event in San Francisco but accidentally told my sister I was gonna visit her for the week and I couldn't bring myself to postpone the trip. It's okay, I'll be attending the other event in December and a Bing Advocacy event this Friday, yay!Oh and I like the commercial. I hope this is one of several ads T-Mo will run for their Windows Phones this holiday season.
  • "In the right hands" must be the WORST LINE, EVER.This is even worse to the average consumer than the "Really?" ads. It is flat-out degrading - oh, you're not an artist like this person? You don't use social networking? Definitely don't buy this, you have the wrong hands.
  • FWIW, I picked up my Radar yesterday as what I consider an upgrade to my HD7, and it's honestly quite an amazing device. The only negative is the 8gb of memory, but in every other department it blows away the HD7. My teenage daughter actually thinks its nicer than her iPhone(finally). Battery life looks to be MUCH better, and it feels great in the hand. So much lighter and smaller than the HD7, and much faster. Just can't wait for Skype so the FF camera actually has a purpose. So far I'm really impressed.
  • I saw this ad while watching Modern Family last night (which has a huge viewer base) and it made me happy. Glad to see more WP7 ads.
  • I stopped by a local Tmobile store in San Antonio yesterday to feel the HTC Radar. I have to say it felt very nice, light and solid! I have a Trophy with Verizon and wish I could switch!! :)The other interesting thing is that when I first asked the sales rep about the phone, she immediately gave me a good vibe and said that she recently had store training on the phone. She had positive things to say about it, which tells me that Microsoft's investment in training these reps might be paying off. And I don't know if it's just me, but T-mobile stores look very nice and uncluttered compared to Verizon and AT&T. I think it's just that T-mobile has less phone selections? Just felt really nice to walk inside!! Amazing experience from a Verizon customer perspective! But I am locked in until 2013!!! :(
  • The Verizon store here is very uncluttered and they seem to have less phones than they used to. They didn't even have the Trophy.