New HTC Radar ad airs on ITV in the UK, actually looks good

Well, we've heard that HTC (and Samsung) will start picking up some of the slack on advertising for Windows Phone and now we see the fruits of their labor, at least the start of it.

While the commitment and breath of HTC remains to be seen with Windows Phone, this ad seems to be a fairly solid effort. Hopefully we'll see more.

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.