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Apple's new iPhones suggest the time is right for 'Surface Andromeda'
Apple's powerful new iPhones are positioned to shift how we think of smartphones. These "mini tablet PCs" may suggest the time is right for Surface Andromeda.
Microsoft isn't trying to be cool, its 'empowerment' strategy is about making others cool
Many people bemoan Microsoft's lack of a "cool factor". But Microsoft isn't trying to be cool, its making others cool.
Why progressive web apps (PWAs) may ultimately benefit Google more than Microsoft
The hybrid web-app solution, progressive web app, is touted as the possible solution to Microsoft's app gap; but it may do more good for Google than for Microsoft.
Microsoft's NFL partnership puts spotlight on Surface on and off the gridiron
Microsoft's Surface and NFL partnership shows the power of Surface on the field and off, in the personal lives of many of its top players.
Microsoft must passionately market Surface Laptop to take on Apple's MacBook
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Microsoft's embrace of iOS and Android is not a new mobile strategy
Microsoft's iOS and Android investments aren't a new mobile strategy to replace Windows Mobile; they're what's left of an ambitious multi-platform mobile effort.
Black History Month is over − this is what Microsoft did and didn't do
Black History Month is over. Here's how Microsoft highlighted the contributions of African Americans. Was it enough?
What Microsoft's ambitious plans for Azure mean to YOU
Microsoft's Azure Cloud talk seems boring and mundane, but it's actually where all of the action is.
