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How Microsoft changed the Surface Pro conversation from a tablet- to laptop-focus
By Jason Ward last updated
How did Microsoft evolve the Surface and its marketing from the tablet that can replace your laptop to the most versatile laptop?

Microsoft just doesn't get the consumer market — and that could be a fatal flaw
By Jason Ward last updated
Microsoft's repeated consumer product failures could be indicative of a fatal flaw in the company's culture.

How Microsoft is trying to reduce the environmental impact of its cloud
By Jason Ward last updated
Behind the bright screens of our devices hides the dark environmental impact of the data centers that power Microsoft's cross-platform cloud efforts.

If 3D is for everyone, why isn't Microsoft marketing Paint 3D to anyone?
By Jason Ward last updated
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.

Without a phone, Microsoft's AR efforts may be worthless
By Jason Ward last updated
Without a smartphone, Microsoft's augmented reality (AR) efforts may be overshadowed by Apple's ARKit and Google's ARCore phone-based approaches.

Surface Go 'cool factor' will be crucial to its success
By Jason Ward last updated
Surface Go may bring the right combination of fun, quality and productivity to make it "cool" enough for consumer success.

Former and current Microsoft staffers talk about why Windows phones failed
By Jason Ward last updated
Former Windows chief Terry Myerson and others weigh in on what killed Windows phones.

How Microsoft helps deaf people 'hear'
By Jason Ward last updated
There are hundreds of millions of deaf or hard of hearing individuals in the world. Microsoft's inclusion mission embraces them in its workforce and technology.

Microsoft's ambitious end-to-end computing strategy may be more than it can handle
By Jason Ward last updated
Microsoft's end-to-end, ubiquitous computing approach is ambitious, and it may be too much for the company to handle.

Forget phones — Microsoft will bring a true PC to your pocket
By Jason Ward last updated
Barring a recent Consumer Reports study condemning Surface, Microsoft's Surface and Windows 10-led PC strategy has been a success. There's reason to believe the company plans to expand that success to your pocket.
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