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How Apple and Google are redefining the PC
Smartphones have changed the face of personal computing. Google and Apple are marketing Chromebooks and iPads to optimize on that reality.
With 'Surface phone,' will Microsoft learn from its past marketing mistakes?
One thing that irks many passionate Windows phone fans more than almost anything else is Microsoft's apparent lack of passion for its mobile platform.
Seeing Microsoft's mobile future requires big-picture perspective
Does Microsoft have a mobile strategy? Yes, but to see it you must look beyond the yearly cycle governing the smartphone industry.
5 reasons why Surface Go is better than iPad for students (and 3 reasons it's not)
Microsoft's pitting Surface Go against Apple's newest iPad in the education sector. Here are some pros and cons.
Ambient computing: Will Microsoft's lack of consumer focus hurt its future?
Personal computing is consumer-driven, founded on a multi-devices experience and is approaching an ambiance. Without broad consumer presence Microsoft may miss the coming shift.
Microsoft's 'Your Phone' is trying to keep your phone in your pocket
Microsoft's Your Phone app strives to keep your phone in your pocket.
Microsoft's retail partnerships prove it's committed to consumers (but not how you think)
Microsoft is committed to consumers. Just not in the way you may think.
This is what has to happen first in order for a Surface phone to succeed
The Surface phone hardware alone will not be Windows phone's savior. A multitude of ecosystem-supporting factors are important pieces to the mobile puzzle.
