How Google is beating Microsoft in the cross-platform cloud
Google's new open-source, cross-platform hybrid cloud solution, Anthos, is positioned to take on Microsoft's and Amazon's lead in computing's new frontier- the intelligent cloud.
Image credit: ICT Journal
Microsoft's Azure Cloud solution and Amazon's (AWS) cloud platform are the industry's cloud leaders. Microsoft's CEO, Satya Nadella's professional experience and passion for cloud computing are reflected in his unwavering commitment to pushing Microsoft's future deeper and more broadly into the cloud.
Despite Windows phone and Microsoft enthusiasts' complaints about Nadella's lack of consumer focus and seeming cloud-obsessed tunnel vision his strategy has greatly benefitted the company. The company took, for a time, the lead as the world's most valuable company mainly due to its cloud success.
The rewards are not just financial. Microsoft is second only to Amazon as an industry cloud provider, and hundreds of companies use its enterprise cloud solutions. Azure is a preferred platform for enterprise cloud solutions.
Furthermore, Microsoft's ambitious goal of making the intelligent cloud the world's computer is strengthening its grip as a leading enterprise and hybrid cloud provider. Supported by its ubiquitous computing strategy, an aggressive enterprise sales force and acquisitions like its purchase of Express Logic that broaden its IoT reach, Microsoft is a force to be reckoned with. This is complemented by Microsoft's long-standing enterprise partnerships where its hybrid cloud and cloud solutions are pushed as an augmentation to the Microsoft technologies business partners already use. Google desirous of part of that hybrid cloud enterprise pie introduced its open source-based hybrid cloud solution, Anthos which can run on competing platforms – like Microsoft's Azure and Amazon's AWS.
Anthos brings Google's cloud cross-platform
Despite its underdog position, Google has set its sights on Microsoft's entrenched hybrid cloud customers, and it's approaching the challenge from a unique angle. Google's SVP of Technical Infrastructure at Google Urs Hölzle claims that customers have complained about an inability to run their workloads on a combination of multiple clouds and their own servers.
Google is "solving" this problem with a cross-platform cloud strategy that seems to take a page out of Microsofts platform-agnostic-give-customers-the-tools-they-need-to achieve-more approach. The founder of Lopez Research and principal analyst Maribel Lopez, said,
Google is executing this Microsoft-esque strategy by giving customers, Anthos, an open source cloud solution that works across cloud platforms, like Azure and AWS, to which they may have already committed resources.
The Anthos and Kubernetes open source advantage
Anthos is Google's new container management system which is based on an internal open source project, Kubernetes, which began in 2014. Kubernetes, which is now a standard in software development, is built on the underlying tech that powers Google's Borg system. Borg manages the company's massive computing infrastructure across servers and data centers. Google's Kubernetes Engine is the company's service based on the open source Kubernetes cloud platform.
Anthoses' Kubernete's foundation gives customers the ability to run their Google-managed workloads on rival cloud platforms. Additionally, customers are not required to buy new hardware since it is software based.
In a nutshell Anthos:
- Lets users run containerized applications saving time and resources previously used managing Kubernetes clusters.
- Is a hybrid solution that runs on Google's Cloud Platform and in customers data centers using Google Kubernetes Engine On-Prem.
- Allows users to manage workloads on third-party clouds.
Hölzle, said, "The ability for businesses to run on multiple clouds is really a game changer." Microsoft should be wary, because he may be right. As Google's relative success with Chromebooks shows, the company is willing to persistently invest and plod along from an underdog position to reach its goals.
Google has to sell Anthos to companies sold on Azure
Microsoft is spearheading its industry moves with its highly successful cloud strategy. As an incumbent enterprise cloud leader, Microsoft has an advantage over Google's attempts to overtake its success.
In fact, Microsoft's own investments in containers and Kubernetes could stall Google's attempts to stake a claim in Microsoft's enterprise strongholds. The companies Azure Kubernetes Service and its merging of public cloud services with private clouds reveal an aggressive positioning to maintain and progress it leading cloud efforts.
Still, Google's Cloud CEO Thomas Kurian is unmoved. He has forged an army of salespeople numbered in the thousands to take its open source, cross-platform Anthos cloud solution to the enterprise. And for customers who have acknowledged managing workloads across multiple clouds as a "pain point," Google's salesforce army may have a message some of Microsoft's and Amazon's customers are willing to hear. The question on Microsoft's mind (the company that champions cross-platform tools) is likely, "will they buy it?"
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Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Too many writes like their word is fact. I will attempt to be better than that. Now to my comment. Hm... I would argue that Google lacks the Trust-factor which is a key component to any business; A component that, at least for the enterprise, Microsoft has.
It may be different on Google's professional and non-consumer based products, but if they think that they can run their business without trust in the enterprise sector, then I would see that as ignoring the entirety of EU as GDPR and its legal trust-reinforcement policies will likely be very wary of any company treating personal identifiable information (PPI) with Google services. I believe there was at least one example of this where the church ministry of Denmark was caught using Google Drive for storing PPI and had to change their practices plus some kind of fine.
Google may very well be aware of issues like these, in which case, I am glad. My lack of knowledge on this subject forbids me to dive further into matters, but I look forward to see what will happen none the less.
Volvo was using it on their upcoming Polestar 2. Vehicles need several years of development time and several more years of support time...
who beat bing search engine? google
who beat edge browser? google
who forced microsoft to get out from consumer market? google
google is designed to beat microsoft.......
Microsoft still in consumer market with PCs, 2 in 1 tablets and Xbox
Google has good ideas but far from being a good ethical company. don't forget just in 2015 they were accused in antipoaching https://www.cnet.com/news/apple-google-others-settle-anti-poaching-lawsu..., and settled with payment.
Microsoft had also been accused with not treating their female employees fairly, but the cases didn't stick, at least in recent years.
I will always back a company that's ethical over one that is not.
Because god knows what other unethical stuff Google is doing?
Microsoft recently briefly held the title of being the most valuable company, so I won't say Google is coming close to beating Microsoft yet.
If Google does end up driving Microsoft out of business, I have no doubt your various rights will be violated left, right and center without you even knowing like it probably is now.
How about Uncharted, Zelda, water meter, drone, surveillance, vending machine, cashier, Norway, Miami, India, Dubai, Singapore, General Electric, military usage, medical usage, Nike, Samsung, MasterCard, Biotechnologies, LG, Toyota, BMW, Volkswagen, Nissan, Delphi, Volvo, Ford, Harman, Walmart, Walgreens, etc? Android is an API-all-OEM-can-tamper OS. Pixel3 was launched with issues, updates fixed some but also introduced some. Other OEM phones have their own issues. Vulkan is still crippled on Note7/8/9. Fake updates or no updates issue (cause no one gets to merge their mods or hacks back to master branch). It's re-do + catch up every time Google releases new update.
Android is an ill designed OS tbh. Google got lucky cause its ONLY competitor was iOS.
(I'm not saying WP makes more sense cause it doesn't. It runs no XPA/UWP we run on our desktop and it's late to the game. WCOS make sense) Do you think Stadia will work?
Q: Will it work everywhere, anytime around the planet?
On a bullet train / flight? In some basement of some restaurants / café? Q: Can you sell games?
Paying $60 upfront before kids can join YouTubers? Q: Subscription model. AAA on day1? Q: Overlay ads model. AAA on day1? Can ads cover the cost generated by of better-than-highest-tier-consumer-gaming-HW? 10 CPU/GPU per game session for free for developers? Q: Outatime, Kahawai, font API, touch screen API, etc equivalent? Q: Convince devs to support Stadia's Linux distro? Q: Google has dropped many services and products over the year, how long will Stadia survive?
who beat bing search engine? You could say Google but Microsoft really beat themselves
who beat edge browser? Wrong. Google beat Internet Explorer. Edge was late to the game
who forced microsoft to get out from consumer market? Microsoft is out of the consumer market? Really? Now I know you're from another universe.
google is designed to beat microsoft....... Um. Okay we get it. You're a Google fanboy. Listen I like Google and use some of their products but you're on a completely different level.
MS stopped trying on Mobile
MS stopped trying on Cortana
MS stopped trying on Edge
MS stopped trying in social media by buying of all companies linkedin
MS stopped trying to promote Bing
Now MS has lost pace in the race for Azure? (I, nor no-one I know care anything about it really, it is just the direction they said they must take) Wasted money, wasted opportunities. 'nutjobnadella' tried to get people to believe manufacturers would not produce their phones which Nokia and others did a great job of producing but in this day and age when the mobile phone is the number one way people access the internet who gives up on their mobile OS and promotes another company??? 'nutjobnadella' and the idiot 'Raj'. They are deliberately working hard to hand the company piece by piece to google. They only work towards that end. There is no other plausible explanation for their course of action. They have let the third-worlders chop up a formerly fine company. Time to get the pitchforks and torches and run them out!
One of those reasons is Cross-platform centric, which Ward has written about a zillion of times.
"Google is "solving" this problem with a cross-platform cloud strategy that seems to take a page out of Microsofts platform-agnostic-give-customers-the-tools-they-need-to achieve-more approach." and
"Still, Google's Cloud CEO Thomas Kurian is unmoved. He has forged an army of salespeople numbered in the thousands to take its open source, cross-platform Anthos cloud solution to the enterprise.
Cut the sensationalism headlines Jason. It's not your style.
"How Google is beating Microsoft in the cross-platform cloud"
I read a lot in your article about:
Google trying to...
MSFT better watch out... etc But Zilch on Google beating MSFT. Also, when you wrote "Still, Google's Cloud CEO Thomas Kurian is unmoved. He has forged an army of salespeople numbered in the thousands to take its open source, cross-platform Anthos cloud solution to the enterprise." Did you ever wonder that MSFT would access to same Open Source...
Why is Google out of the $10B DoD Cloud bid that is now just between AWS and Azure Did someone forge your name on this suspect article? It sure does not sound like you even missing basic logic and that Title...