Three more major game publishers are skipping the E3 2016 exhibit floor
The 2016 Electronic Entertainment Expo trade show in Los Angeles is losing even more major publishers from the show floor of the LA Convention Center. Activision, Disney Interactive and Wargaming confirmed this week they won't have their own exhibits at the show, which runs from June 14-16.
Those companies are joining Electronic Arts who said in January it was going to hold an off-site press conference and exhibit in LA during E3 at the nearby Club Nokia venue at LA Live.
Buried in a blog post about their plans for the Call of Duty franchise, Activision said earlier this week it "won't have an Activision booth on the show floor." Instead it will be showing its games, like the next entry in the Call of Duty shooter series, at Sony's PlayStation booth at E3.
VentureBeat confirmed today that Disney Interactive won't be at E3, with a spokesperson saying the publisher will instead have "additional direct to fan engagements through the summer this year". Wargaming, best known for their free-to-play World of Tanks franchise, usually has one of the biggest E3 exhibits. However, a spokesperson told VentureBeat:
The Entertainment Software Association, the organization that runs E3, is stating, at least publicly, that these departures are not going to harm the future of the trade show. Rich Taylor, the senior vice president of communications at the ESA, told VentureBeat:
Source: Activision, VentureBeat
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