United States & the HD7 dominate app stats for Windows Phone 7

mtiks is a mobile analystics company who monitors app usage as well as piracy on various platforms, including Windows Phone 7. They just released some numbers for February that they've collected and while it is a limited selection, the trend seems to be clear: HTC and the United States dominate Windows Phone 7 app usage.

That's probably not too surprising--the U.S. is the home base for Microsoft and AT&T and T-Mobile did push out five devices in 2010 supporting the OS. On the other hand, the U.S. also launched WP7 a month later and is missing on two carriers (CDMA). Regardless of the reason, 57.3% of app stats by country puts the United States at number one, which is a commanding lead over second place Germany (18.5%) and 7.5% in the UK. In addition, the numbers for the States will probably go up once all four carriers begin to offer devices, with Sprint and Verizon joining by the end of March.

In terms of device usage, it's probably of little surprise that HTC is winning there with 35% of apps being run on an HD7 (either branded or unlocked). But creeping up on HTC's tail is of course Samsung, who's Focus takes a nice 24% of the pie--an impressive feat when you consider the more limited run of the Focus. HTC may have the reach and multiple devices (56% total) but Samsung is clearly catching up having 32% share with only two phones. Also of interest, is LG, who only has 12% of all the app-using devices.

Source: mtiks blog; via @wp7applist

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.

  • unlocked HD7's are most likely HD2 device. i'm running one of them and I buy and use apps just like a normal WP7 user.
  • you really think there are enough hd2 hackers to affect the numbers that much? if that's the case, wp7 devices must not be selling too well at all.
  • I have a feeling those T9292 listings on the HD7 are for early builds of that device. I had one when they were first released, returned it, and bought a new one last week. I noticed in Windows Live that the old one showed up as "HD7 9292" and my new one showed up as "HD7". Also, the About screen shows my new one is at HW revision 0002.
  • Forgive me if I'm wrong, but that chart clearly shows the Samsung i917 with the biggest piece of the pie...
  • A crucial fact is missing from Daniel's post: the statistics quoted are for applications incorporating the mtiks analytics code, not for WP7 apps in general. Unless monitored apps are a representative sample, and mtiks gives no guidance on this for obvious reasons, is very likely the numbers are meaningless.