Verizon Nokia Lumia 928 camera outed by ads: PureView, OIS, Carl Zeiss all along for the ride
Today brings yet another glimpse of the Nokia Lumia 928. Whether Nokia's deliberately putting up billboards and magazine ads or they've lost control of their ad agency isn't clear (we'd bet on the former), they've successfully managed to build up some buzz without saying anything official. Just today an ad for the Lumia 928 popped up in Vanity Fair, with a link to Nokia's website for the image above.
"Capture the highlights" the ad implores, and though the Nokia page doesn't say anything about the phone's name, the image's file name certainly includes the phrase "Lumia-928". While the Nokia page doesn't spill any deets, the fine folks over at Engadget got a look at the ad in Vanity Fair (not really our rag; we're more GQ and Vogue folks) and like the billboard from this weekend, it touts the Lumia 928's low-light prowess.
On board for the Lumia 928's camera are a lot of buzzwords we got from Nokia for its predecessor - the Lumia 920. The ad specifically calls out "PureView technology, Optical Image Stabilization, and high-end Carl Zeiss optics". Coupled with the already-leaked xenon flash unit, we expect the Lumia 928 will be a photo-taking powerhouse.
Additionally, the phone in this ad is deliberately angled and lit so as to show off what by our eyes appears to be an aluminum body shell. The Lumia 928 has long been reported to be the first Nokia Windows Phone that will come ensconced in a metal body instead of the colorful unibody polycarbonates we've loved from the start. We're sure we'll love this one just the same, even if it doesn't come in yellow. The Vanity Fair ad also includes Verizon branding that's not present on the Nokia web image, but that the Lumia 928 is coming to Verizon shouldn't surprise anybody by now.
Source: Nokia; Via: Engadget; Thanks to everybody that sent this in!
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Derek Kessler is Special Projects Manager for Mobile Nations. He's been writing about tech since 2009, has far more phones than is considered humane, still carries a torch for Palm, and got a Tesla because it was the biggest gadget he could find. You can follow him on Twitter at @derekakessler.
By Jez Corden
Also, welcome to wpcentral, you. :P
Anyway, I've seen plenty of ads for the 822.
"Your first post implies that its in Verizon's best interest to advertise and leak info about this phone to create a hype."
I never implied that it is in Verizon's best interest to leak info, but it is in their best interest to advertise.
Sprint is definitely the least enthusiastic about WP. T-Mobile doesn't seem to be better than Verizon, either.
MicroSD is alive and well on Android and I doubt a mobile would sell without it. Bizarrely only iPhone and Windows Phone have gimped storage on their mobiles...
And for the people who say we dont need one with 32gb on board, I like to carry 40gb of music and videos with me so I can watch and listen to what I want, when I want. Plus a ton of games (WP can not install apps to SD cards), so you need both if you want the best.
And for a new high end phone, I would be dispointed if it didn't but, I have a feeling that I will be DISAPOINTED.
I wont be buying it new if it does not have a MicroSD slot, I might wait a month or 2 and find a used one for 1/2 the price, then I will get one. If it has a SD slot, I will buy it within the first week or 2...
I bought a new Lumia 900 in November 2012, instead of the 920, with the intention of using it for about a year...I'll be right there with you on the purchase of the newest Nokia Lumia that they release it later this year.
The only device that escaped that fate is the iPhone on their network.
On another note, welcome Derek Kessler!! Glad to have you here.
To those who say SOON, my question is.....When will soon be now ?
Happy to see the brave heart of webos writing for wpcentral should we expect him at the next podcast *crossfingers*
It's NEVER coming out.
This is all a big hoax perpetrated on us all as a secret social media experiment. To what end, I can only guess...
Sorry to be the bearer of bad news.
I realize that the image above has Verizon branding but if you go here.... http://www.nokia.com/us-en/lumia928/ it does not have any branding... I have a feeling Nokia is having some fun with us.