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Windows Mobile and the enterprise Part III: A phone in the hand or one that is planned?

Of course, we knew the Lumia 650 would be Redmond's last Lumia. That, however, is little consolation for Windows phone fans. Since Lumia comprised over 90% of the Windows phone market, Microsoft's clearing of its inventory will make finding an affordable Windows phone even more difficult as time goes on. The pickings are indeed very thin. In truth, buying a Windows Phone has never been as easy as picking up an iPhone or Android phone. The combination of limited carrier support and biased and unknowledgeable sales associates can be credited in part for this dilemma.

iPhone and Android phone users who want a new phone have tangible and accessible options on all carriers that can satisfy their desire. It's just a matter of walking into a carrier store and walking out with what you want. In contrast, the whims of a Windows phone fan are often pinned on the hope of what will or may be available at some point in the future. And that's ok for many enthusiasts since the love of the platform and user experience often trumps the need for whatever may be missing.

That said, as indecipherable as some have deemed Microsoft's mobile strategy users could always count on some first-party device and a commitment to the OS that included consumers. Neither of these is true at present. President of Microsoft France Vahe Torossian, recently put it this way:

"We have a special position in the mobile today, focusing on the company, but we are working on the next big thing…"During this time of transition, our attention will focus on the professional market."

Redmond's decision to forgo a first-party phone presumably until the anticipated Surface phone in late 2017 or early 2018, though strategically sound, leaves Microsoft without a first-party presence for a year or more. Combined with the focusing of Windows Mobile solely on the enterprise Microsoft's future relevance in mobile is at risk. The consumer market is the voice that dictate's mobile relevance. Sadly, Microsoft isn't giving them anything to talk about.

Silence is not golden

Microsoft's relegating Windows Mobile to the "enterprise product" pile invariably reduces the Windows Mobile conversation and content on popular consumer-focused tech sites. As the conversation around this underdog platform peters to a negligible drip across the internet and social media, developer's already low confidence in the future of the platform further wanes.

As a result, developers may begin to question the validity of forward-looking aspects of Microsoft's ecosystem that surround, support and are strategically positioned to benefit Microsoft's future mobile play.

Developers may begin to question Microsoft's future mobile play.

The value of the app Bridges, solutions such as bots and other aspects of Microsoft's grand plan including a possible category defining Surface phone may be seen as ephemeral dreams lacking the support of a relevant mobile play.

These are some of the possible negative results of Microsoft's focusing of Windows Mobile squarely on the enterprise. Of course, while all of this is happening, Apple and Google will be moving full steam ahead vociferously making their progress known to the masses. Amidst the noise of the competition Microsoft's return to its enterprise roots may find unfamiliar resistance.

Waiting for the category-defining Surface "phone" to surface

Android phones and iPhones, which saturate the smartphone market, are spilling over the boundaries of the consumer space and are becoming a dominant mobile presence in the enterprise. Consequently, a future Surface ultra-mobile PC or 3-in-1 without the benefit of a paradigm shift and developer support would do little to convert users of other platforms. Here's why.

Users will already be well accustomed with a useful device that fits in their pockets and acclimated to an ecosystem that helps them get things done. Regardless of how revolutionary the Microsoft solution would be hardware-wise, in the eyes of the user, it will be a "new" player trying to do what a device and ecosystem are already doing for them - helping them get things done.

Without developer support users may place a Surface phone in the same category as an iPhone.

To restate this in an overly simplistic manner, a Surface phone without developer support and a paradigm shift will simply do stuff and fit in a user's pocket, not unlike a user's iPhone or Android phone does today. Thus, the likely similarities in size (pocketable nature) and function (mobile computing), will in the mind of the user place even a category-defining Surface (without ecosystem support and paradigm shift) in the same category as his existing smartphone. Therefore, "the next big thing" beyond the bend in the curve requires more than high-end hardware. A mobile friendly consumer-facing ecosystem is key.

Sadly, while Microsoft views the majority of the UWP as consumer and enterprise focused, it sees the most personal portion of the Universal Windows Platform, Windows Mobile, as distinctly enterprise-focused. This distinction potentially undercuts the future of Microsoft's mobile vision as it ultimately discourages much-needed ecosystem support from developers who value consumers.

One platform two messages

Love them or hate them, Microsoft is the first company to achieve a universal platform. To build a foundation for developer and consumer support for the UWP, Redmond has aggressively promoted its most popular and visible component - Windows on PC.

Indeed, Microsoft's aggressive OS upgrade push and current ad campaign places Windows 10 on PC squarely in front of the masses. As a result, both consumer and enterprise customers are growing to understand the professional and personal strengths Microsoft is promoting are part of Windows 10 on PC. Redmond's communication around mobile has been far less persistent, however. Thus, Windows 10 Mobile is a far less familiar component of the UWP.

Microsoft's message to developers has been Windows is Windows.

In 2010 Microsoft's mobile strategy was hyper-focused on consumers with Windows Phone 7. Today, with Windows 10 Mobile Microsoft, missing the inherently personal nature of mobile computing, has swung in the polar opposite direction with a strict focus on enterprise. A more measured and less extreme approach may be a more profitable strategy.

The targeting of Windows 10 on PC at both the enterprise and consumers and focusing Windows Mobile strictly at the enterprise is a strategy that undercuts the Universal Windows Platform message. How can a component of what is being positioned as a single OS be limited to one audience while the whole of the UWP (of which it is a part) is be pushed to both the enterprise and consumers?

One Windows requires one message

Satya Nadella put it this way in April of this year when asked about Windows Mobile:

First of all, I don't think of Windows for mobile differently than Windows for HoloLens or Windows for Xbox now. We have only one Windows. They run across multiple form factors, but it's one developer platform, one store, one tool chain for developers. And you adapt it for different screen sizes and different input and output.

Microsoft's message to developers is that Windows is Windows regardless of the device or screen size it's on. Since the introduction of the UWP, Microsoft has assured developers that developing a Universal Windows app could essentially allow them to code once for all device types (to put it simply).

Focusing Windows 10 Mobile on the enterprise undercuts the UWP message.

Simultaneous messaging to consumer-focused developers that Windows 10 Mobile is strictly enterprise-focused rips the rug from under the UWP strategy of leveraging the weight of the PC install base to support Microsoft's mobile strategy. Why develop Universal Windows apps for consumer- and enterprise-focused Windows 10 PCs, 2-in-1s, and the consumer-focused Xbox with a major goal being the mobile platform if Windows Mobile isn't also targeting consumers?

Windows Mobile's enterprise focus creates a conflicting distinction between Windows 10 on PC and Windows 10 Mobile which is counterintuitive. This distinction sends a confusing message to consumers, developers and OEM partners. It declares that Windows 10 is for everyone while Windows 10 Mobile, which they're emphasizing is Windows 10, is for the enterprise. The Universal Windows Platform is thereby inherently divided.

A bird in the hand

Lumia 950 camera app

Lumia 950 camera app (Image credit: Windows Central)

There's an old saying that says "A bird in the hand is worth more than two in the bush." — what a person has is more valuable than what they hope to attain.

Microsoft is in a precarious position where users have tangible options in the consumer smartphone space with the iPhone and a range of Android phones. A complete absence of Windows Mobile from that consumer space emphasizes that reality. It also erodes the hope some have for something better to come from Redmond on the mobile front. Lenovo, for instance, is wary of Microsoft's commitment to mobile. Coship has expressed their concerns as well. Many hardcore Window phone fans are also losing hope in Microsoft's mobile strategy.

Microsoft, however, has reiterated its commitment to Windows Mobile. The frequent release of new builds of the OS are consistent evidence of this. Microsoft recognizes the importance of a mobile platform and the critical position of a "phone" or whatever the pocketable personal device it is aiming toward will be called. Nadella put it this way:

"I'm not trying to be another phone guy with the other person's rules. What is unique about our phones is this Continuum feature. If anything, we will want to continue to build that capability out.Just like how with Surface we were able to create a category. Three years ago most people would have said, "What is a two-in-one?" And now even Apple has a two-in-one. And so three years from now, I hope that people will look and say, "Oh wow, that's right, this is a phone that can also be a PC."

Will Microsoft's rumored Surface Phone be a reimagined Surface Mini?

Nadella's vision is a positive, strategically sound and forward-looking goal. I believe that with Microsoft's resources and position with the UWP and Continuum, it is even attainable.

For developers, manufacturing partners and consumers, seeing is believing

Builiding

Builiding (Image credit: Microsoft)

The problem I see is that if Microsoft completely obscures itself in the enterprise, then consumers, developers and potential partners won't know to hope for "the bird or mobile platform in the bush." Microsoft risks losing the little mobile mindshare it has. Without a visible third option to consider, the platforms in hand will become immovable fixtures in the industry's mind as the only options.

Developers, manufacturing partners and consumers may lose faith in the UWP.

Consequently, Redmond's complete removal of Windows Mobile from the consumer space can result in developers, partners and consumers losing hope in Microsoft's grand universal platform vision. Mobile is key to the UWP.

If these industry players have little confidence in the vitality of Microsoft's mobile platform in the future they won't support it now nor invest in it later. If the UWP fails to garner the support these consumer- and mobile-focused players may refrain from giving, it will inevitably falter.

So what are your thoughts? Should Microsoft include Windows Mobile with the current Windows 10 PC ad campaign as a strategic "product placement" to maintain mindshare (opens in new tab) and to support current OEM partners? Should Microsoft subtly market the merits of Windows 10 Mobile to inform the masses, while not actively attempting to "sell" to consumers at this point? Sound off in comments and on Twitter!

Related reading:

  • Windows phone isn't dead
  • Smartphones are dead
  • The untold app gap story
  • AIs, Bots and Canvases
  • Microsoft and the duo user

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

284 Comments
  • Well folks thanks again for reading! Microsoft's has a move of Windows 10 Mobile strictly to the enterprise may cause many consumers, developers and manufacturing partners to lose hope in Microsoft's Mobile future and may lend the much needed support of the Mobile platform that is key to the UWP's future. So what are your thoughts? LET'S TALK!!!
  • Thank you for that fat picture of the iPhone....
  • Well, it's quite obvious that Jason should be CEO... Sad that he has to tell MS how to run their company, but I guess someone has to.
  • And, when you're in a position like MS is with mobile you need to focus on every market heavily. That means YES focus hard on enterprise, and YES, focus just as hard on the consumer market.... MS should be putting a **** ton of focus on both, with new devices, and absolutely gargantuan marketing campaigns... This is the only way they will succeed.
  • Microsoft had no plan for Windows Phone. They just threw stuff at the wall to see if anything would stick.
  • NIST: it does feel that way. I mean, I think MS had a plan, but it feels like a half baked plan with no plan B.
  • Marketing.
  • The only problem is that there were no wall, just a cliff.
  • And developers like myself that investend time in UWP and/or Band API (I have three Band apps and one non-band app in the store) have been thrown down that cliff too.
  • Paolo Ferrazza: I already spoke about the Band. Your apps will work again - with some slight mods.
  • Pathetic
  • ?? They work, they just have no market now that band has been abandoned.
  • Not so. I explained all of this in the band articles and Zac confirmed.
  • Could you please elaborate or send a link?
  • Looks like this time Microsoft threw Windows Mobile itself onto the wall and it didn't stick... With the way MS has been working since last so many years, especially Win10, I have no faith in them... No matter what they say/do, I will not believe them on any Consumer play... They have to show me that they are serious for atleast 3-5 years before I buy into any Consimer Device/servce from them
  • Baldmer and Elop were heavily bombarding the consumer market with wp until Nadulla came along. Believe me WP is dead. You and the many fools here are just MS's guinea pigs.
  • WP dead, W10 alive
  • I feel sick.
  • kojackjku: I have no clue what you are trying to say. The phone appears blue, but it has apple all over it - I can even smell it with my keen CATFISH sense.
  • Exactly. Hated it
  • The enterprise doesn't seem like a winning strategy: Everyone ditched their blackberries for androids. And when they use phones for work, they dont necessarily want to carry two phones. They should focus on consumers. That's where the volume is.
  • Exactly, the enterprise market was tried out by blackberry. They rode the wave and now that has passed. No business user wants to carry two phones any longer.
  • Exactly, nadella simply lie
  • Yep... Like I've been saying, enterprise customers are regular consumers in the first place... Get the consumer market right (with a highly desirable mobile device), and the enterprise market will come by default... Damn. MS is killing me. SMDH.
  • Yup the enterpise I work for has 600 people just in my building, all of them will do all they can to avoid a windows phone as a business phone just because they are cosnumers first.
  • @Paolo and Rodney I think you guys will love Part IV. ;-) When it posts make sure you share it liberally. :-)
  • It really has to be about groundbreaking changes supported by a sound plan and roadmap for me to like it. Hope you'll surprise us with something better than cerulean chinese rebranded phones :D Or more bashing MS like this article I would also like that!
  • What I don't get is Microsoft's play for their platform is consolidation but for their mobile efforts, enterprise only meaning for the consumer you are trying to sell to, you're basically asking them have another device. A bit a**backwards if you ask me.
  • Also Microsoft just inked a deal to provide all 36,000 NYC police with Windows Phones.
  • Too small market niche
  • It is for now but with one of the worlds largest police departments reinvesting in the platform, it makes a compelling argument to continue development in mobile and hopefully more will follow Same with HP, before embarking on their new phone, they've also received enough feedback from enterprise to move forward with there own solution. Time will tell.
  • Wasn't that deal way back in WP 8.1 days? Or am I confusing it with something else?
  • Yes in 2012 they upgraded about 20,000 to 8.1 phone but just recently, they signed a new deal to issue new WP to all officers.
  • Ah, ok. That's awesome news. It would seem like W10M with continuum would be a good fit for plugging into their database when in the car or filing reports in the station.
  • My organisation, which has all Windows phones, will now move to another platform because they have 'analysed the phone marketplace' and realised they aren't buying HP Elites all round. It would help MS's strategy of being enterprise focused if there was a suitable range of phones for enterprise to choose. And some hints that MS isn't backing out of what was a good market presence in the UK. I find it amazing that, from a UK perspective, I can go from shops with fine, front line Windows Phones displays, deals with every carrier, Windows ringtones going off everywhere, heck I even had a 'cool yoof' congratulate me on my phone taste in passing on the bus. I felt so hip I could barely see over my own pelvis. Now, no Windows phones anywhere except work colleagues waiting to trade theirs in. I agree with this article but I'd go further, I think enterprise is struggling to see MS as doing anything other than dropping mobile completely whilst doing a Putinesque denial dance. I'm not sure that's the message MS intend to send, but who knows. Perhaps the next article in the series should be titled 'It's marketing Jim, but not as we know it...'.
  • The Ministry of Defence in the UK are going all in with Office 2016, Office 365, One Drive, Skype and Share Point; they used to use Lumias for the management but are switching to iPhone.  I know Office works on iPhone but it works so much better on Windows.  In this instance your are looking at several hundred thousand Users.
  • Several hundred thousand users?! The MOD has 58,000 civilian staff. Only a fraction of those will be issued phones. The rest will be BYOD.
    As for actual serving personnel - they just use whatever they like. Oh, and Office on W10M isn't as good as on iOS.
  • Interesting MOD is thinking of iPhones after the government just announced they won't allow iPhones in parliamentary meetings over security issues.
  • The funniest thing is that MS employes (I know some of them) are not forced to windows phones anymore like they were in the 8.1 days.
  • Well the bit about them being hard to get shows this is a US article. In the UK just the other day I went into a Currys/PC World and in the smartphone section they had a specific Windows Phone section with the 950, 950XL, 650 and 550 on show, along with a Samsung, Apple and best of the rest Android section.
  • That's weird. One year ago all the phone shops had a windows phone display. Now they're all gone and just about all you can get is a Lumia 550 in ASDA.
  • 1 year ago Lumia 950, 950XL and 650 where not available. 950/XL first released in UK in Dec 2015 but weren't generally available until late January 2016. And the 650 didn't release until a couple of months after that.
  • MS just made the "Focus on Enterprise" to save face. Until they even support their OWN products like Team Foundation Server, or the Microsoft Project on windows 10 mobile, it's just to show investers.
  • Enterprise do not exist
    I already heard this enormous lie from ibm in 1995 with os/2 Nadella destroyed the mobile in ms and now try to hide that in the enterprise market Wm is not suitable expecially in the enterprise market where it lacks most important apps or it have old unusable versions (Citrix, sap, cisco etc...)
  • As a user of Windows Phone for the last few years. I'm really starting to not believe this platform will be around. The lack of any devices and the seemingly forever delayed Surface Phone just doesn't sound as promising anymore. I wish there were more information on it, but there's nothing. To hear that it may not come until 2018 is even more disappointing. Unless a third party pushes out an amazing phone and advertises it heavily, I'm not sure how this platform is supposed to survive. They appeared to have shot themselves in the foot by killing off Lumia and not doing better or advertising more for the x50 line of phones.
  • You can get the 950 XL or the HP Elite x3. They're both decent phones.
  • Decent phones, poor OS.
  • The OS is the best part and the entire reason why I have one.
  • True. Isaiah Heart
  • Jason, great read. Where I live the Lumia 950 is being sold at $415 (including taxes) which is much less than the $789 (including taxes) that costed 1 year ago.  I really want to support Windows Mobile, but I'm waiting for my 18 month contract with my carrier to finish, probably by Oct 2017, so in 1 year I hope there is a decent upgrade for the 950XL or 950 with better camera, waterproof, ANT+ for IoT, Philips Hue apps, Lego Mindstorm apps, Drone apps and many other apps I'm expecting on Windows Mobile.  Right now my Android phone is the Sony Xperia M4 Aqua and is a midrange phone, which I don't want to keep for more than 1 more year, so Microsoft, please think in a consumer phone in Q3 2017.
  • Thanks Gabriel. I hope Microsoft's ecosystem investments pay off and they deliver something that really creates a nee category in the the future.
  • MS is killing it self
  • You don't see Google kicking Chromebook to the curb, there in it for the long haul and are gunning for MS.
    MS's response after gaining slow but reasonable growth internationally is, after years of gross mismanagement, too kick mobile to the curb, or square in the nuts at least!
    They just don't get it, and if they haven't by now, they never will.
    Mobile Confined to a permanent niche because MS are blatantly inept.
  • However, you do see them dropping their messaging apps pretty regularly. Where MS lacks confidence in their hardware, Google lacks confidence in its software.
  • They didn't have reasonable growth. They maxed out at ~3.6% worldwide and growth was minimal from there. They only did that by selling the cheapest phone possible (L520) with a strong brand (Nokia). Nokia was no longer interested and Microsoft was forced to buy them to keep the brand going. Obviously, they didn't find any reason to continue it. It is a myth that Windows Phone was having any success. If that was true, Nokia wouldn't have abandoned it.
  • Can you guys please at Windows Central please stop using the number of builds for mobile as "proof" that MS is committed to this platform? Sorry, but these builds prove only one thing: they simply come along with the PC builds and so far contain nothing of interest when it comes to mobile. Even the announced improvements to continuum are only logical progressions of what exists today. Wake me up when there's actually something interesting in those builds, then we'll talk. I would like to say that MS needs to ditch their current strategy asap, before it's too late and they've lost any remaining developer support they still have. Of course, that would require new hardware and that's not something that can be changed easily. My feeling is they've dug themselves into the same hole as they did with the McLaren: going for a category changing device that will never come or will come too late. And at the same time having no backup strategy whatsoever. Dumping Lumia entirely was a big mistake. It has left MS without any kind of alternative and it has also not resulted in a big push by third party OEM's.
  • I think they need to make it more well known and at least decrease but preferably minimize the app gap or WP will continue to fall
  • Nice iPhone there...but Andorid is my thing lately.
  • I can assure you, that iPhone is not nice. I use one for work everyday and I tend to actually send most emails while mobile via my 950 because it is so much easier and makes searching for older emails a breeze. The iPhone's menu is just not fun. The people that seem to enjoy it are those that know no better.
  • So coming from a windows phone user and fan from 5 years. I am surprised by your comments. Mails are actually easier to send on my iPhone as well as I feel the outlook app (yes ms) is better than this platform. Yes I agree on the "funness" of the UI of WM/WP. But it's just the look and it's not like it's unusable. I myself like the simple and smooth UI. Also, the app selection more than covers the betterness of the OS. Not trying to negative or hating on this platform (which I love), but the 1% market share shows it is fundamentally flawed 
  • Thank you for your reply! Nonetheless, I cannot disagree with you more. First, leave apps out of it - we know we have very few, but what we have is good, mostly good, well, somewhat okay, anyway. Second, I have a few colleagues who cannot tolerate the iPhone's ...what's the word I am looking for..."movement" within the OS's UI for mail - which is what I use it the most for next to telephone calls. It just feels old fashioned, ...maybe it is just me and the three WP fans I personally know in all of America.
  • Yeah that Outlook app on iOS is amazing! It is commonly recommended.
  • I speak of the Apple mail thing - not MS outlook. Of course Outlook will be great on iPhone - its an MS product.
  • Yes.  Apple mail is terrible. But that's also irrelevant, since there are tons of great email clients for the iPhone, chef amongst them probably Outlook. And Outlook on iOS crushes Outlook on WP.
  • I understand, but I am speaking of...forget it - it is not worth my time.
  • You can use Outlook on iOS, thus making your point irrelevant. Yes, Apple Mail sucks, but they have an option that is better than what we have built in..and that option is provided by...Microsoft. Our phones are running MICROSOFT WINDOWS. Most of them are made by Microsoft Mobile. That, to me, is absolutely ridiculous.
  • Nokia_Lumia: Look. I am speaking of the damn phone itself - not the apps! I only used mail as an example of a system app. Why do you people always look for workarounds?
  • The fact that an alternate 3rd party mail app Outlook by Microsoft on iOS is better than our native Windows Outlook client is ridiculous. I guess that's my only point here. We have no third party clients, period. They do - we don't.
  • Nokia_Lumia: I agree. Our apps need help - lots of it. But, you know what? I would still prefer my 950 to an iPhone. I make that choice everyday. Even if someone wants to say that the iPhone looks premium - here is my point: If I had to choose between a really fine lookin woman with all of the "goods," but who was such a turnoff when she opened her mouth verses a very good looking woman who maybe was slightly lacking in the "goods" department - I'd pick that one because I can look, touch, and actually talk to any day of the week - its called balance.
  • lack of apps alo can mean lack of hacks & virus'
  • I'm not sure about the iOS outlook app but the Outlook app on Android is a lot worse and more limited than the Calendar and Mail apps on Windows 10 Mobile.
  • I agree, the iOS app is amazing. The Android one is eh.
  • Android one is woeful. No two way contact sync (means I am now using Google Contacts!)
  • Do you have a better example?
  • Better example than what?
  • Than your claim that managing emails on iOS is worse than on WM10; that was your choice of an example that reveals how iPhones are inferior as phones compared to what MS has to offer.
    If that was the first example you had I'd like to hear your second.
  • Well, who said I had a second? All I need is one reason to not like it. Since, you seem to be an Apple fan (I don't know what you are doing here) why don't you tell all of us how an iPhone, the phone itself, is better? You see, if we had the apps that Apple has, our hardware would be just fine.
  • I'm a Samsung fan. iPhones disadvantage against WM used to be the camera not anymore with the old hardware MS is still using. The OS is stable and smooth, the apps are fresh and up to date, waterproofing, no resuming animations (better ram management) and a better speaker.
    Now this is just an iPhone. Samsung is on a different level hardware wise to MS. Other than a removable battery what does the 950XL have going for it?
  • It won't burn your ass off.
  • Is a puerile Note 7 joke the best response you have? Mr FishCat?
  • No. But its a good one without that knowledge you just shared.
  • Your reason to dislike iOS is because the default mail app is poor... Pro tip: install MS Outlook - and you'll have an email system that eclipses that which is found on Windows Mobile ;)
  • You are missing the point. I am talking about systems apps.
    PRO TIP: Reading comprehension is your friend.
  • The built in mail app on iOS isn't very good. But it doesn't need to be. Why? Because there are a myriad of brilliant third party apps; chief among which is Microsoft Outlook. Turning our attention to Windows Mobile. The built in app is decent...but it isn't as good as the Outlook app on iOS. We also have ZERO decent alternatives. Conclusion: the best email experience is on iPhone. Same goes for pretty much every other app you care to mention. Your argument is dead in the water.
  • No sir, you keep drinking the kool-aid. I am talking about system apps, not third party clients.
  •   The reason I sent back my iPhone 7 Plus for a full refund and stuck with my 950 XL after only owning it for 3 days was:
    ​1) iTunes sync'ing of music on Windows is garbage, there are checkboxes labelled "only sync ticked songs and videos" that do nothing, even when you've gone to the effort of ticking a bunch of songs! 2) Turns out the Windows OS is simply nicer than iOS - live tiles, the ability to have tiles be different sizes and be arranged in an order that suits my use case, aggregation of social feeds in people hub, syncing of facebook contacts in people hub etc... Don't tell me widgets! It's not the same thing, I have to actively go and look at them, with live tiles the info is right there without me having to go somewhere different to the home screen (or the lockscreen for some of the stuff I have configured). ​3) iOS 10 introduced the most shockingly **** UI, when you tap something that takes you from one app into another then you get a tiny little back arrow icon next to the mobile signal strength indicator, WTF?! I spent half my time trying to figure out how to go back to where I just was - the UI is an inconsistent mess with dialogs and tiny little back icons - and that's just the Apple apps. 4) The really kicker - Apple take away the headphone socket. No worries I thought I have wireless headphones anyway. Problem was the stupid iPhone 7 according to Apple online chat support themselves has a known issue detecting some bluetooth devices - including my headphones, WTF?! I could have lived with the rest of the **** but (4) for a device that cost £819 - almost the cost of a gaming PC! - and it doesn't even work out of the fecking box, sorry but no. ​If MS ever find a way to convince devs to close the app gap iOS/Android are through.
  • You are my new friend. You understand my reasoning.
  • Developers aren't coming back to Windows Mobile. Microsoft is closing shop in that department in case you hadn't noticed. Better pack up and look into Android.
  • @MR CATFISH, having used both platforms and take apps out of consideration... WP/WM is better than iOS (hands down without a doubt).   But i dont want to be negative, you cant say that. You cant take apps out of the equation because it is a BIG BIG part of the smartphone industry. And yes, i dont use the native email but apps. That is not a workaround. The apps selection and quality are so good it feels like its built into the platform.   People talk about many things that killed this platform. I and everybody will agree app selection. For me, one of the major reason for the death (or near death) of this platform was MS offering there services to other platforms. That convinced me to switch. There was literally no reason or service that WP/WM offered that i couldnt get on other platforms. That also convinced me that they are worrying more about service offerings than the mobile platform itself. And this Outlook mail is just one example of many that MS killed its own platform.
  • imo786: I understand that cell phones and apps now go hand in hand. Nonetheless, one can separate the two. Without apps, the phone will still work, place calls, receive texts and so on. Life goes on. Look, I don't have time to waste convincing everyone, but if anyone can attest to the lack of, or NEED of an app, it is us MS mobile users.
  • I have used all 3 platforms and W10M is by far the best OS in terms of the core functionality available with the out of the box experience, however what iOS and Android lack in OS functionality can easily be replaced by apps. I used a windows phone for 6 years (since Oct 2010) until recently when switched to Android. The main reason I switched to Android was for better handset hardware being the Samsung Note7 now S7 Edge, and better availability of banking apps and services. Until there is a WP device that can match the hardware of an iPhone/Samsung Galaxy and there is a huge uptake in developer support and apps, i wont be returning to a WP for my daily driver. I will however keep my 950XL around to play with and keep up to date as the software is developed over time.
  • Better hardware - Note 7 - yeah if you like your house burnt down or being disfigured or being blocked from flying, lol.
  • What functionality does W10M have that Android and iOS do not?! The experience on W10M is quite limited. Live Tiles haven't changed for 7 years now and they were lacking functionality when they were released. They are still not actionable or chaseable. The app drawer is still a single column and slow to navigate with no customization available. Cortana (and Siri) has been leapfrogged by Google Assistant. W10M is actually quite rough compared to iOS and Android. These are just the big thing. The competition has been improved non-stop for 10 years now while Microsoft just start with W10 last year. It really doesn't have anywhere near the polish and it will take years for it to catch up if it ever can.
  • But the phone by itself doesn't DO much, without the apps, it's just a device. Won't DO things, makes it useless...
    I adore Windows Phone, but it's getting harder everyday to keep a Windows Phone...
  • But you can't Manage Outlook on iOS in an Enterprise Environment. You can Only use the Apple Mail App or a Solution buy your MDM Provider... So for the Enterprise Point which this Article Refers to WM10 has the Better Mail App. Still you are right the iOS App should not be better than the Internal here cause both are MS...
  • And thats the problem...
  • What specifically is the problem?
  • Just waiting for Nokia Ndriod......
  • Fake promises from Microsoft, delayed updates, inconsistent broken builds, First they bought windows 7 - nothing happened Then windows 8? Then 8.1? Now 10? It has by far only gone more poor with terms to quality of software still slow comparatively to other platforms. And what is MS doing about it? Every app is ditching WP and the existing ones charging users because they don't get revenue to develop and also, you won't find much apps doing the same thing. Posted via the Windows Central App for Android
  • Thank you for that update from Android Land for we had no idea....
  • :D
  • This is sadly very, very true. I will just swap to a solid android phone as my lumia 930 has stopped working properly after windows 10 update.. It is just laggier and everything is just broken somehow, it was smooth and extremely reliable before but now it feels like that every phone from microsoft has hit the final point of no return :b androids have even better cameras where blacks are BLACK and whites are WHITE and the colors are just realistic and good, lumias over saturate and replace blacks with gray and it isn't so good anymore, ms should seriously do the camera all over again. The camera flash stopped working after the update and my optical image stabilizator keeps screaming noise because of horrible bug causing it to move up and down, fast.. The experience is horrible atm, i fell in love with an android phone just in seconds when i had it in hand, so premium feeling, so smooth and everything worked awesomely well and free of bugs, camera was awesome and i knew there would be alot of apps and good things i have never even had on this phone. These phones just don't get any further anymore and only thing that is updating is UI :(
  • It's no surprise and it's not going to stop me ditching my boring Android phone for a Lumia 650 tomorrow when I get paid - but this is probably the last chance i will give ten mobile. I really hope i will be buying a surface phone next!
  • Don't do it - get a 950 - you can get them sim free on Amazon cheap.
    ​If you get a 650 you will be horribly disappointed - it's a nice screen but the CPU and/or RAM just can't handle things you will regret it. My husband got a 650 and within a couple of months when the 950 dipped down to £290 he switched and sold his 650. Meanwhile  I'm still on my 950XL  
  • Why will I? the price difference between them is huge and I can't afford a 950 - I have no need for any sort of biometrics and just want a budget friendly, new Windows phone to get me away from Android and IOS. I was actually one of the Lucky insiders to receive a 950 plus display dock from Microsoft for free and they are really nothing to jump up and down about.
  • I hope that you'll like your 650 for what it is.
  • Buy it mate. It's such a nice phone if you just want the basics
  • I purchased 2 Lumia 650 Dual Sim devices a month ago (here in the US, from the Microsoft store, which are unlocked and unbranded). I returned them both after 3 days with them. Coming from a Lumia 640, the 650's were just off. Random crashes, reboots. Battery life sucked, and that's with Windows 10 1511 installed. I exchanged them both for a 950 and have been extremely happy. Yes, I know the 950 is 2x the price of a 650, but believe me, you will be disappointed. The second 650 was for the wife, who hates her Samsung Galaxy 7 (who has owned many different Windows Phone/Mobile devices before), but had to go back to it because we couldn't afford two 950's.
  • Buy it, you won't be disappointed. I bought mine five months ago. At first, it was a little buggy, due to W10M, however the OS has been greatly improved since then. Overall the phone works well, and considering I only paid $149 CDN for it, I may "never" buy another flagship. Gram for gram, it's probably the best bang for the buck of any phone.
  • It's budget for a reason - the CPU and RAM just can't keep up with WM10 - if you like tapping the screen and wondering why it doesn't respond then by all means get one. You're message doesn't say which country you are in or if you're a full time employed adult or not, but if I were you I'd simply keep saving for a few more months. In fact check eBay - I got my 950XL back in April this year for only £270 a bargain given it was only 4 months old and was at that time still selling for £360 on Amazon UK new. If you do decide to go for a 650 then at least get it from Amazon (not a marketplace seller but actually Amazon) since their return policy is so good you'll at least be able to get a refund when you discover how bad it is. My husband who actually had one literally mainly used the phone for calls, texts and the odd app, no games, no music and he couldn't stand it after a couple of months due mainly to the unresponsive touch screen. If you use it for games and music as well as the basics then you're gonna be even more disappointed.
  • Well you couldn't be more wrong, if time is taken to update to the latest version of the OS - then update all the store apps to the latest version, about 50 or so downloads, then restart the phone - it runs as smooth as butter, has a great screen, the processor handles whatever i want very well, they keyboard is great, it looks great and is a fantastic little mobile hotspot - well worth the £99.00 I paid and will see me through to a surface phone - if people aren't updating OS and apps then what can you expect but a sluggish experience? this is windows 10 mobile - nothing works out of the box its just a given!
  • Wait, when did we go from early 2017 to late 2017/early 2018, for the surface phone release
  • Hi @kevin, I believe it was first disclosed by Mary Jo Foley. We published an article shortly thereafter.
  • Thats unfortunate. I like the word you used, mind share, and i believe at this moment it is important above all. The longer MS waits, the more people will forget
  • Thats unfortunate. I like the word you used, mind share, and i believe at this moment it is important above all. The longer MS waits, the more people will forget
  • Yeah, I noticed that too. Not sure what game MS is playing. Posted via the Windows Central App for Android
  • Wait till 2017 comes it will go to late 2018/early 2019. I'm starting to lose faith
  • Late 2017/ 2018 is ages in the tech space. I find it hard to believe many people will wait
  • I have been an staunch supporter of Windows Phones, but I'm starting to lose faith in MS with the platform. If the Surface Phone doesn't show up towards the end of '17 when my 1520 is paid off, I might have to abandon ship.
  • Long as my phone works and MS is actively supporting it, I am not leaving. I know what Apple and Android offer. I'm ok here.
  • Me too, but ms must develop all its apps for wm too and give us a good support (fixes, features request etc...) And first of all not piss off developers, but help them
  • Same here mate i am still happy with my nokia lumia 930 after this one i will take a look at lumia 950 xl or hp elite x3
  • Late 2017/early 2018??? Wow... What exactly is Microsoft waiting for here??
  • They are waiting for a miracle.
  • They said what they are waiting for. Microsoft is waiting for the next evolution of Mobile. They will not release a Surface Phone unless they think they have something revolutionary. Another Windows 10 Mobile device isn't in their interest. It will go nowhere and they know it. I don't think it will happen soon, the current slab phone meta is very strong. I doubt Microsoft will be able to introduce something stronger. My guess is they will release a small tablet with phone capabilities and call it something other than a phone or tablet. That is what has been hinted by this site as well as others. I wouldn't expect it until early 2018 and I would expect the UI to change quite a bit from the current W10M. Posted via the Windows Central App for Android
  • I think you hit the nail on the head. Whatever "revolutionary" idea MS has must be like the iPhone launch of 2007. It must redefine the paradigm completely. Unfortunately, Apple and Google (Samsung especially) have become champions at execution and no one is waiting to be upstaged any longer. I am on my second Windows Phone (a 630 from a 720) and I can say that my heart (literally) aches from the way MS has managed the whole mobile fiasco. It was the tiles that caught me but they failed to evolve and now in so many ways they elected to copy the competition in UI. Even if they can shrink the Hololens to an average headset it cannot take hold so easily, and if Windows should disappear I believe they may never come back: thunder doesn't strike twice in tech (iPhone 1) and the competition is primed and very wary. I hope to be proven wrong.
  • These dates reveal absolutely no sense of urgency on Microsoft's part. What difference does it make for the rescue boats to arrive if the Titanic is already long sitting at the bottom of the ocean?
  • I think the dates likely reflect the timeline Microsoft anticipates supporting ecosystem changes to be ready to support the desired hardware. It's little consolation for those who want something now, but superb revolutionary hardware without some revolutionary software of some sort would mean more of the same. Sadly, it is a gamble, but Microsoft's late re-entry into the modern smartphone war and some missteps' leave them very few options at this point.
  • I think it is likewise important to note that there is no particularly compelling evidence that there is a forthcoming MS phone at all.  Late 2017/early 2018 is the earliest it might arrive.  Never is also reasonably likely.
  • The people at MS who guide mobile are pure idiots with no idea about what they are doing.
  • Actually they are not idiots, because all Microsoft staff use iPhones with the better Microsoft Apps. The majority of Microsoft teams have used iPhone even back with Windows Phone 7. Its us who are idiots for continuing to wait...
  • Agreed with your last sentence. There are still some repeated blind diehard windows phone fans still left on here who blatantly refused to see the picture even though Microsoft has repeatedly scripted the message in big bold message. Just waiting for BFriday, and I'm off to Android land. Time to put my$$ where my mouth is and where there appears to be future and not so kind of Enterprise spin to get me to buy a paperweight stupid Windows Phone whether it is from HP, Alcatel, or some no name chinese oem. Game over even if they announce Surface phone tomorrow. That's my personal opinion.
  • Hey bro. No need to be so dismissive of other people. Go on your own merry way.
  • Yes, not all but most and that's a real scandal
    Theese are dishonest ppls
  • Microsoft should definitely include windows phones in its ongoing strategy and stop pushing the csn down the line. Last year, they did that as we were waiting for the 950 lines and that didn't work at all. They've been declining since. Give us a flagship, make the OS impeccable and without all these bugs that have been plaguing it, and push hard in all markets.
  • What's so darn depressing about this whole situation is that they gave up on Windows phones right when they needed it the most to validate the universal platform.  They finally achieved the dream of one unified Windows, and then, wham!, threw in the towel on one of the most critical parts.  
  • It's the entire windows ecosystem undermined by our mistermind nadella...
  • I also don't understand that. Also, we are still effectively running a mobile OS on the phone, there is nothing more unified compared to 1-2 years ago when we had "universal" apps for 8.1. Desktops and laptops with Intel CPUs and RT/Windows Phone had different architectures then, and they still do now. Except now we killed off RT and Windows Phone...so universal apps are going to be universal across..PCs? Lol. (Oh wait. There is a Windows Mobile for small tablets now. It is the new RT. But there are barely any tablets of that type on the market. Also, there is Windows Mobile 10, effectively Windows Phone, just without anyone making any phones. So what's different? We alienated/abandoned a lot of loyal users)
  • RIP WP
  • Seconded.
  • MS talks about the "next big thing"...? When the time comes, i hope it's not the "next big let down" from MS
  • I, for one, can't wait for what Microsoft are going to do as i believe they are forward thinking but the gap is a big wait, six months is probably maximum wait for new build
  • If you expecting a surface phone soon you gonna have a bad time
  • Nadella is wrong when he says there is no difference and Windows is Windows. That is just corporate speak. How can Microsoft dominate the consumer PC market, business market and 2nd in the Consumer Games market (console) yet be a pathetic nobody in Mobile. APPS. Love em or hate them Apps still rule and will do so until people use AI assistants to access services. Next Apps are replaced with AI 3rd party services (like booking an Uber or Pizza through Cortana), but its the same problem. Microsoft can't get developers (Snapchat, Top 10 new apps each year). Actually they can, but Satya doesn't want to reach out or throw money at developers while his Enterprise Cloud is milking money and paying his bonus. It's time the tech world start criticising Satya for his epic failings in Mobile. He's given up. I don't personally care about Snapchat, but not having it on Windows is death for anyone under 30. A total embarrassment just like the few of us still clinging on with hope.
  • Good article and series... The small W10M group in my office is slowly chipping away. I am one of the few that are clinging on. As much as I love the platform, I am unable to convince myself of late. Hope RS2 brings back the mojo.
  • they want the business and Professional market ? First of all let's us have BANKING APPS From all over the world
  • Travel too. How about proper expense report apps? Concur still has a WP 7 email!
  • It would be a very useful exercise to show the ads we are seeing about the PC and Continuim and merger the X3 and 950 line into the ad. Show by moving from the PC to the phone doing the same tasks. Everytime I watch a MS ad, I feel that there is a missing void that isn't shown. Who the hell makes up the enterprise market but consumers. That market isn't made up of people that don't use mobile phones. They are the users that want and need a more capable mobile device to help them complete their tasks. MS has S**t in their best white hat by letting go of the most important tool for the oveerall success of the "ENTERPRISE MARKET".
  • 100% agree. People (and Windows Central) talk about Enterprise users as if they are from the 90s with Flip Phones. These Enterprise users are smart, demanding and often expect the best. Enterprise users have not been smartphone-free since 2007 and only just picking up a Elite X3. They've been using iPhones/Blackberrys/Samsungs in their personal and business lives these last 10 years and now are being asked to use an Elite X3 with its 2011 Camera. Enterprise users have exactly the same demands as Consumers. This nonsense story about Enterprise users being painted as a mysterious corporate cold small group of users is ridiculous, yet here we are on Part 3 of this narrative.
  • @wplee Have you read the series before commenting? Each piece has been a very clear, condemnation of Microsoft's choice to ignore the consumer market (even in relation to maintaining awareness) and focusing entirely on the enterprise.
    If you follow the flow of the story, particularly the point made in this piece(as well as other points) about the UWP as a whole being consumer and enterprise focused while Windows Mobile is strictly enterprise focused Microsoft created an inherent distinction in what is supposed to be a unified OS.
    I recommend that you check this series out again and stay tuned for part IV! ;-)
  • I, for one, am looking forward to part 4 Jason. I totally agree that MS needs to start pushing mobile. They need to have EVERY piece of hardware with Windows displayed in ads. This includes Xbox and hololense.
  • @Thanks avatar. It should be posting soon. Be share to share it! :-)
  • Jason, I agree to a good degree with your articles and also acknowledge @aximtreo and @wplee's comments about marketing MS really needs to SHUT UP about not supporting the consumer market, and just FULLY support all the OEMs and keep doing the builds, and Insider stuff; let HP Elite X3 be the minimum for corporate-styled phones but stop saying they are enterprise-focused (who says that anyway?). Bots and AI are going to be the backend to compelling hardware (the only thing they supplant - in the long run - is apps), which Microsoft lacks in mobile.
  • Communication is key.
  • Yes again i repeat nadella is a lier and a dishonest person, since the enterprise market simply do not exist
    (wm anyway lack also enterprise apps!)
  • Well, seems that MS in their stupidity, does think that enterprise users are a cold small group...This is so visionary from Satya, WOW! I haven't seen any other company being so dumb in my entire life!
  • Microsoft is going from irrelevent in the mobile space to pure quitter. By not selling any phones at all, and not making sure that there are other companies intrested in making Windows 10 phones they are signaling that they are quitting mobile. I hate to say this, I really do like windows phone better than the alternatives, but if Microsoft and Nadella can't get Lenovo and Snapchat to even think about making Windows Phones and apps then what chance to do they really have. I would love to get an HP X3 but I can't justify the price and the lack of support. On the other had the insider program keep pumping out builds for mobile right along with the PC builds.
  • Irrilevant in the mobile space means irrilevant everywhere Ms lost in 1) phones
    2) consoles
    3) wereables
    4) browsers
    5) instant messaging (skype) Is this enough? Even azure, office and windows desktop are not immune if ms go out of mobile market with windows I'm starting to see hospitals moving pc to linux with neutral platform web apps.... Ms now is earing money, but in the long term?...
  • How is being basically second in consoles losing? What is this, "If you're not first, you're last!"?
  • They didn't lost in consoles. Yes PlayStation sold more but Xbox is thriving just well. I for one am glad that I bought an Xbox, looking at the recent clusterfuck by Sony.
  • I am more than happy to have bought PS4 and not Xbox One. I ain't gonna use a mediocre OS, tested by insiders on my gaming console.
  • They need to push and push hard for a couple years straight till they have some marketshare if they want any developers to have confidence that the OS will be around.  Right now there is nothing really exciting, and if I wasn't already an active user of Windows 10 mobile there is no reason I would move over. I love the potential that Continuum has but what normal consumer out there knows about it and the usability?
  • But noone knows it, firms too...
    Anyway continuum must improve ui and apps...
    Most of wp apps do not run in continuum
  • Windows RT with the original surface wasn't a bad idea it just wasn't executed well. They made it look the same as Windows X86 without the support for legacy apps, which confused a lot of people. If they had the UWP apps back then with all of the office apps it may have been a different result. The majority of consumers that use a PC/Laptop at home simply use it for media consumption, email, web browsing and the occasional word/excel document. All of this can now be achieved on a phone via continuum which makes it a lot better use case.
  • Last week my 730 has stopped receiving signals. I searched for a budget windows phone with good features.Now i m using redmi 3s prime. Using android because MS itself not supporting us.
  • You can get a L640 ATT go phone for $30 dollars from BestBuy (and others) and get it unlocked in 3-5 days.
  • For me is better than google maps!!! WOW!!!
  • Guess we'll be waiting for a long time. To become category-defining Microsoft also depends on new technology - which is not out yet.
    Stuff like 3D-XPoint for mobile applications, new kind of sensors, maybe some integrated FPGA, 
    some integrated security option that depends on special hardware and who knows what. And all of that also needs to be supported by the OS, W10 and W10M. It's gonna be a while till all those things fall in place.  Till then we'll depend on HP, Alcatel, and, who knows Xiaomi. .  
  • When Zune came out it sounded like a great idea. It filled a need that I had and filled it well. When the first windows phone after Zune arrived I jumped on it and never considered a change until I leaped for the Lumia 925. I loved it but could not pass on selling it back to Microsoft for $150 and getting a 950xl on sale with a free continuum dock. I have yet to make use of that dock and am now looking at a "flagship" which I love but am told by Microsoft is now obsolete. I am a mobile consumer. Microsoft has made it abundantly clear that I have no place at their table. Why in the world should I not look forward to abandoning Windows mobile just as soon as I find a handset I prefer on android. Looking forward to the surface phone is like waiting to order tickets on the Hindenburg. Windows mobile as an enterprise solution only offers the option of having one mobile os which is comfortable and useful as a daily driver and being forced to learn another at work. Windows mobile... Oh the humanity.
  • Sure, if you find an Android device you like, go for it.
    No reason to wait.  
  • If you want to leave, then leave. MS is basically showing you the door.
  • MS has to stay calm just like us.Buy a 950 or XL or an Alcatel/Hp if you need a new phone but MS should not bring out a new one and certainly not a surface phone bfore the hardware and software is topnoch. W10 mobile run very smooth now and it's time to add more functioality and compability with other devices. Next year the surface 5 and surface book 2 will come out just like the band 3 and maybe the surfcae phone but it doesn;t have to because better late but surpeme than soon and another regular phone. The surface phone has to be premium,unique,fast and smooth and a cameleon!!! It has to blow away the Samsung and Iphone on every level. People have to stand perplex when they see the functions and very important the commercials everywhere...show it next to and working with the other devices like the surface(all in one),book,band and hololens. Jerks like the one from Snapchat that now refusses to write an app for W10 have to become begging for it. Don't even bother for the Google apps just take them in the ******* ass.  
  • I don't think they need to advertise W10M, they should ditch that name and only use Windows 10, on all form factors. The sad things is, should we jump over to Android or Iphone while waiting for the next "phone" to arrive? If it takes 12-18 months before we maybe get an Surface "phone", as you write, there are not many alternative out there for us any more.
  • Jason. You make it sound like MS is developing the mobile capability of the os for enterprise only. We know that other manufactures have to take the baton and make windows phones across the spectrum. So this doom and gloom article is not justified.
  • Actually its not a doom and gloom article. Just addressing a legitimate concern with how MS is positioning the Mobile OS for the next few years per president of Microsoft France, that will power OEM devices. As I'm sure you know I agree that OEMs must and will help take the WM baton, I've written about it and even identified in detail most of those OEMs. I've even written an ongoing series on WhartonBrooks, an OEM partner bringing Windows phones to consumers. When MS makes a statement to a CONSUMER-FOCUSED industry of developers, ODMs, potential and existing OEM partners and of course consumers, that their MOBILE OS is enterprise focused for the next few years, when 99% of the market is ruled by CONSUMER-FOCUSED rivals Apple and Google, and 99% of consumers are drawn to the CONSUMER aspects of a smartphone, you don't inspire much confidence in your current or future Mobile prospects. Microsoft needs to be very careful with thier messaging. Consumers are essential to Mobile success. Telling the industry your mobile platform is not and will not be for consumers for the coming years is a devastating message.
  • Unless MSFT strategy is to close W10M project. I think that's the final goal.
  • @Jason Ward, exactly. They will lose and totally undermine the UWP platform by solely focusing on the enterprise. The enterprise seldom use apps and barely upgrade. How is continuum going to cause a paradigm shift without consumer momentum lol....
  • I'll stick with Windows mobile until the last phone drops.
  • Good for you! Please don't try android or iPhone. I would suggest you go with those 5$ flip phone from WalMart once wp is dead.
  • Windows Phone = Chromebook of phones
  • Chromebook is growing and have built a niche. Windows phones are dying and have no market. They are the opposite. Posted via the Windows Central App for Android
  • Whatever Microsoft is planning. That phone will need to run more than just the apps current Devs have made for it. It will need to be able to run ALL iOS and Androids apps out of the box in my opinion if it is catch anyones attention. MS you better be working on something truly revolutionary. But more than likely what will happen is a new phone with the same old story.
  • You just realized?
  • Obviously no.
  • Finaly, an article with some good sense! This is the truth, whether fanboys and Nadella boys like it or not: Microsoft is thinking like complete idiots by ignoring the consumer phone market! They cannot succeed in business only, with phones! UWP equals ZERO with such stupid thinking. Their complete ignorance, mediocre quality and total lack of respect towards mobile customers will be their doom
  • they're moving to compete with IBM, not apple. They can't beat apple and google and have been trying for years. They can probably beat IBM and make decent chunk of change while doing so, so they will. The OS microsoft is leaving, but the door just hasn't closed yet.
  • Agree, ceo should be fired for that
    It destroyed ms brand, consumers and biz too don't trust anymore in ms
  • When that day come, I will celebrate with champagne.
  • Why didnt they just keep selling the 950?! The messaging is that they are leaving the mobile space with no device available. They could have kept selling the 950 until the Surface phone comes out just to keep up appearances.
  • Because the 950 wasn't selling. No Microsoft branded phone was. Just as expected. Keeping the 950 & pals alive would be just burning money. Microsoft had to pay for manufacturing AND licenses (remember a ton of stuff on Lumia phones, starting with the camera, weren't property of Microsoft, they were being licensed from Nokia). If the phones don't sell, it's just burning money for no reason.  
  • I agree that mobile is the key to the UWP.  Unfortunately for Microsoft, that mobile market doesn't include phones.  It may include tablets, Hololens, and a mobile gaming device should MS decide to enter that market.  It won't include phones though, at least not for consumers.  That ship has sailed.  A company might find some value in complete UWP integration with their apps being available on company issued Windows phones and tablets.  I suspect many won't.  And the value of that integration would be undercut by all the apps not available on Windows Phone, forcing companies to rely on other devices. 
  • I'm starting to suspect hololens isn't coming to consumers.
  • HoloLens will take a while to come to the consumer market.
  • Good article with many good points.  I just feel that Microsoft lacks the resources it tales to really compete with Apple.  Apples products and services are tiny compared to Microsofts offerinigs yet most of Apples manpower and investment is focussed in this area.  Nadella thinks the risk is too great to invest the kind of money and resources needed to do it the right way.  All Apple need to do to shake MS to the core is to offer a compelling OS alternative to enterprise, luclily they lack leadership and innovation to do that (for now?)  Lets see how the X3 does, all eyes will be focussed om thier sales figures.
  • Jeez, isn't it about time some changed the record? Same old comments. MS aren't interested in what we want, be that device or OS wise. IMHO, the break from consumer market, providing they don't drop the ball, could be a good thing. Maybe in a year or two, the masses may have forgotten the fiasco that was WP. If I we're MS, I would have dropped the product line as well. It's tainted beyond recovery. A bit of a break, and maybe try again with a different brand, ie. Surface? Drop the whole w10m thing. In a year or so intel / amd may have some type of Soc available to run win32..... Then we are talking buzz words like paradigm!
  • Yep, thats what they are doing
  • MS should wait 1 maybe 1 1/2 year until most people forgot about the Windows Phone failure compared to Android and iOS (personally I think W10 is even today superior than the competitors in terms of usability - I also switched earlier this year from iP6/MBP to a 950/SP4).
    Because in the meantime they need to clear their Store from all the garbage, motivate all major studios / companies to bring their Apps and only allow AAA Apps (that work perfectly, are nice designed and are not a n'th copy of another app) from independent developers to their store. Or simply raise the standards way higher for App submission than the competition.
    And for the basic phone / photo / entertainment etc. tasks just deliver the best apps by your own.
    Quality always sells best...
    Establish also a high hardware and feature standard for OEM phonemakers and have some sort of supervision at their creation.
    Then do massive marketing with a line of new phones (Surface brand and OEM's) pointing out that all major Apps are available, the new high quality App standard, W10 integration as well as the phones itself.
    Also deliver a line of quality accessories like headphones or charging docks.
    Oh and don't forget making the volume controls in sync with bluetooth speakers, headphones etc. ...
  • Microsoft needs to nurture and in some cases repair their enterprise partner relationships, and especially mobile phone partners. In the long term, Windows Mobile and 3 - 4 partners will be much more successful than if they go it alone. UWP on Windows and Xbox One is working to gain developer support.
  • Or build a mini surface (around ipad mini size) with an attachable phone stick instead of a pen.
    Runs all applications and does the calls ;-)
  • Great idea,but why not have the pen double as a phone stick.
  • Microsoft in mobile is simply limited to software (not OS). It must provide good Android and iOS software and with Android simply offer enough wigets/apps to allow win10 users an excellent Android (minus google) experience. For example using Cortana on Android & SMS is a real useful feature phone buyers that keeps eyeballs on Microsoft. MS should have a dialer for android, Edge browser, reading list sync, etc. all the stuff we like about WM10.  OTOH Continuum is really not and won't be until continuum capable phones cost $199.
  • Android - Google = will not happen
  • In answer to the question posed in the headline "...phone in the hand or one this planned?" - Neither. We in enterprise tend to favor partners that work the we want to work and are present where we are present. Microsoft has a presence problem with Verizon. It shows no sign of changing. We have Verizon only coverage and contracts. They show no signs of changing. One of us (Microsoft) has the ability and capacity to change that situation. We're not likely to entice ATT to improve their coverage.
  • thanks for the article, good reading. After one year of use of the Lumia 950XL bought myself a HP Elite X3. Super phone, its realy great, running the latest anniversarry build. Bussiness apps are realy ok, but will never advise some1 using W10M. Its simply not good enough for the mass. I love it, but I know enough workarounds to make it a great phone, writing every week to the feedback hub, cause its needed to make the os perfect. Realt love it, but thats a hobby of mine. The hp runs factory builds as my daily driver. The Lumia 950XL fast ring machine, testing all great new features fir redstone 2. I think redstone 2 early 2017, will be an OS W10M where all insiders will be proud of. OEM's need to be ready by 2017 to get tons of phones out running redstone 2. I still believe in the OS, but we need phones in the stores. The highend HP is great for me, but not for the average user.      
  • The Main and incontournable question is : Will all the win32 API be ported on Windows Mobile withContinuum through any type of x86toArm emulator ? If Yes, one could have a true PC in the pocket with an  Elite X3 If No, Windows Mobile will stay a kind of Windows RT without any future
  • What should be the use of that? Do you want the old WindowsCE times back or what? Win32 apps have horrible interfaces that will never work on touch devices. Even with a Stylus.
  • "Will all the win32 API be ported on Windows Mobile with Continuum" No, they will not. In fact, all signs point to developers having no interest neither in UWP nor the Centennial project. Take Amazon as an example. Truth is, the majority of Windows users, both on Windows 7 and Windows 10 do no use apps. Therefore developers have no real reason to bother.
  • But the last Desktop App Converter version allows you to convert personnaly any .exe in UWP , if you get the installation package. At this time, as business user, I could have my Pro App through Continuum with an  Elite X3 as main device.
  • That won't last for long as it presents a threat to intellectual property. You don't have the right to modify or redistribute software, no matter if you're a consumer or a professional. That'll likely get patched quickly.
  • Yes I as a business owner have given up.. The 8 Lumia 950's Are now Samsung Galaxy S7 phones. Microsoft's Enterprise Rant will fail in my eyes and many other small business. they let me down , I see no reason to ever come back. The frustration I endured was not worth it.. such a great phone, really a shame.. They just dont get it... Business owners and my employees ARE consumers as well ... Thanks , Dave
  • I feel your pain, as a business owner whose clients was Nokia and now MS im switching to iPhone for a year, productivity has suffered, id go for the X3 buy the app gap and inconveniance of that is real.
  • I have not spoken to anyone in any age group (millennials' to baby boomers) that even was aware that there is a Windows Phone. What's a Windows phone-never heard of it. Never seen one.
    If no one knows you exist how can you sell your product? How can you expect to sell Windows Phone for business use when the vast majority of workers already use Android or iOS. No one wants to carry 2 phones. Most companies will incorporate the Android and iOS phones into their enterprise.
    Windows Phone only hope is the consumer market. It's a big world out there for consumer phones. Microsoft needs to push for their part of the pie.
  • Hi Dan, I wish we had something different to attact consumers to our product and that Microsoft paid phone carrier reps a huge commission to promote WP10. This would maybe be the difference to help the general public know what this phone is. As a techy and a fan boy of WP ..I hate that i have never been upstaged by a carriers sales rep regarding knowledge or enthusiasm for this ecosystem. Even microsots own soft sales personel at their microsoft store's are only surface deep in knowledge about this phone ..its past and its future. I want them to be more confidence inspiring and i cant find that anywhere.
  • Its all pointless as long as Nutella id captaining this ship.
  • Like this issue didn't start before Nadella. He just had the courage to kill a failed endeavor. Windows phones have no chance going forward and Microsoft knows this. The only thing they can do is wait and hope to be ready for the next big thing. Posted via the Windows Central App for Android
  • He hasn't killed crap. He is just being vague amd everything he says is in code. I'd respect him more if be just came out and said it. This blah, blah, blah crap.
  • Notice Nadella hasn't actually said ANYTHING. All the talk you read here is mainly Jason's delusions and his desperate attempts at twisting what Nadella says to fit his wishes.
  • I have to ask this. It may sound stupid but here goes. What exactly is the problem here? Is it really just the app situation? I mean is this platform that much of an inconvenience because there are not over 1 million apps ? Why didn't Microsoft add apps early on when the iPhone was starting to take off ? Was it because we can use the browser for that ? What is it about ios/droid that they took the world by storm ? I have tried the other OS platforms and I find the UI on Windows to be soo much better. I can't see how the world prefers dead icons to live tiles ? Maybe we the fans are blind I don't know. Reading this article is only the more disheartening . I mean are Microsoft saying without actually saying ' It's been fun folks but now its time to move on' Just got a 950 with the dock and this phone has been great so far. Not only that there is the Alcatel coming to TMO. So there is some bright spot here. I'm just going to stop reading these kinds of articles. Very depressing to say the least.
  • That's exactly it. My daily app gap is no banking app and I can't get the local news station's app that they keep spamming me with on ads. There are quite a few more examples of simple things that I can't do, or is a pain to do without their stupid app that I can't get because I don't belong to the club of the big two. It's annoying because I don't do any social media, but I am still effected because I do adult things like bank, eat, and shop. Most people consider apps just the kids stuff, but it's everything now.
  • Well I am not saying anything about Pokémon or Snapchat. I know people have grown accustomed to apps, especially millenials. I guess to me apps are just not a big deal.
    My generation got out and met people more than young folks do today. Now you can keep in touch with a few taps on an app. I can see why apps are important to many, but for me and many others the lack of apps doesn't ruin the OS experience this platform has. I'm not saying windows is perfect...because it definitely is not, but I think why people want apps so bad is because they don't want to be left out of the 'me too' club. Let's face it, from the jobs we have, the friends we have, our level of education, the cars we drive, houses we live in. We in the west believe status is everything and now that has spilled over into what phones we use. Crazy world.
  • Because Live Tiles are useless. Why would someone stare at their home screen hoping that useful information is going to appear randomly? The worst part is, if you do happen to see something interesting, there is no way to directly access it. You can open the app, but chances are the information isn't going to front and center and you are stuck trying to find it. After that happens a couple times, you just stop paying attention completely. Microsoft has done nothing to improve the experience. Posted via the Windows Central App for Android
  • Live tiles useless? They can show an 'unread' number. Android can't do that. You can make a widget that looks like the shortcut icon that updates with a number, but that's another app running. That other app is one you have to buy extra, and even then not all apps are coverd. If you buy Touchwiz, ehh Samsung, you get it preïnstalled. Same for Sense, MUI, and whatever the LG one is called. But it is not Android or the app maker. You have to let another app read your messages to see the counter. Besides the humble counters, I very much enjoy the feeling of unlocking my phone and seeing an old photo moving around and bringing back memories. As of yet I haven't found a replacement fot that Live Tile on Android. Wouldn't look right anyway, with all that UI mess. (Moto X 2014, MM) Android can do anything.. if you build your own OS. Stock it can do a lot, except give me back the feeling of the personal companion device Windows did. (ATIV S, WP 8.1) Oh the one-app-app-gapp! Seriously, my app gapp is one single app. Sportlinked. It's a piece of crap software, but as I love my sport and need to use it as a coach I blindly moved to Android. When my Moto breaks or I've written it of, I'll blindly move back to Windows.
  • Like you said, getting an unread number is easy on Android as well as random photos on your home screen. You know why you don't see Live Tiles on Android? It would be really easy to implement a widget that operates exactly like a Live Tile. Some apps do have something similar but they are always interactive and chaseable. There is no reason to create a Live Tile when functionality can be far greater.
  • Patch, Apps are a big deal. They are more secure than a browser, more customizable, better data tracking, a true advertising tool. If major companies or developers decide not to spend time making them for our platform then we miss out. Many apps are missing and it sucks. If you buy brand name goods from the store you want a brand name app to use for your phone, not a 2ndary app...most dont like to buy at goodwill even though you can get alot of good stuff from there.   When apple hit th eseen some 10 years ago w/ Iphone they were the biggest pushers of "theres an app for that" BB, WM, even the Legendary Palm had made apps in the past. I think it would have been kinda impossible to know how big apps would be and further more beat apple to this revolution. Im guessing the reason why IOS and droid are so big is because... IOS made and makes a very premium product from hardware to the OS and always has. they coupled music w/ it aka ipod and made a all in one FIRST! Droid was big and is big because they were one of the first to offer a free license to build on there OS to hardware compaines when no one else was really doing that..and that made the cost to us as consumers very inexpensive = many of phones sold! its draw back was security and not a crisp system but no one cared because they got iphone'esqu apps and suport with out having to pay for an iphone.  Also many companies put on bloatware on to a droid frame to further their interests ... coupled w/ GOOGLE SEARCH and GOOGLE MAPS..its made it hard to run away from. It was inexpensive. Frankly microsoft only offered a OUTLOOK SYNC experience and didnt put near as much effort toward mobile at that time. I love the WP8.5 OS and everyone else has copied it so its less premium and ... Microsoft has went away from the Metro design :/ Brother i feel your pain I do hope that Microsoft rises above the ashes and I really want the 950! i just bought the 650 and i love it as well.    
  • Thank you JamesHarris5 for such an in depth explanation. I am fairly new to the world of smartphones. Got my first ever in December 2012 that was a Nokia L810. I Have liked this platform ever since and have had either Nokia or Microsoft Lumias to date.
    I tried android with a few different OEMs and the best of the lot was the moto g which i think was a really nice ergonomically designed handset that was a little chunky. I like that in a mobile device. Felt great in the hand. I digress though....Microsoft has a long term plan as others have said that simply is not focused on mobile at this stage. They need their OS to be the best and I hope as many fans do that the long delay will eventually show the fruits of their labor. I really do not want to go to overpriced apple and I've done the android bit. No matter how good the android device is, it is a silk hat on a pig. Just my opinion. Despite the fact this OS is not as polished as the other two...and it will be in time. I just can't fathom ever having to get used to ios/droid. That would stink big time. Because I have simpler means i am pretty much content where I am at now. Any device on any OS can meet my needs, but when you start out with what I think is the best of the three OS platforms,...how can I go backwards ?
  • MS shares are at a record high. Nadella knows what he's at and more than the 'experts' (including me) posting here proclaiming they have all the answers.
    I expect to see a consumer mobile push when continuum has matured and the continuum experience is very similar to actually using the desktop version of Windows 10.
    A mature Continuum experience will differentiate W10M and MS will use this as leverage to try and garner consumer support.
    As mentioned in one of the previous articles MS is quietly positioning key components vital to achieving a truly universal platform, (Don't expect this to happen overnight). Once they have these mechanisms in place MS will start to push w10m and gain some traction in the mobile market.
    One things for sure - I'll be watching with interest
  • It costs less than £100 in UK so I'm definitely getting one, thanks for the advice
  • I think there is a difference between Surface devices at premium prices as reference designs for the wider PC ecosystem and phone. Microsoft also annoyed their partners with Surface and getting into PC manufacturer. Most Microsoft partners built Chromebooks in response and took some time to get into 2 in 1s. Phone has no viable Microsoft ecosystem with consumer titles reducing monthly in the store - Paypal is now not available on phone to name but one obvious mobile app. In the USA the market has reduced to 0.7%. In Europe the "scorched earth" policy of Microsoft focusing on Enterprise has reduced a pretty decent market share of around 11% or so in the UK to around 2% today. Cutting costs in your phone business by abandoning a market you are doing reasonably well in is a strategy but not one winning people outside the US that bought Lumia. The first question you need to answer, if the future is Continuum, is what is the use case for it. How many businesses can see this is useful at $700 in the USA? How is it a better option than a low end Surface or a pretty decent ultrabook. The X3, for example, needs remote services to be useful, with a subscription cost. I can see an occasional use case for Continuum for presentations and maybe a mobile sales force but it seems a feature that has a wow factor for demos. This at a time where tablet sales have matured in the 6"/7" device market and Windows tablets are not a thing. The Windowsphone user is a rare beast these days. As consumers Microsoft has re-booted the platform and features several times. No flagship device in 2016. A year out of market is a long time in phone. Moreover Windowsphone users with 930, 1520, 830 and all the older devices have nothing instore to see or buy. No advertising and no promotion at all. The Lumia 950 was released with beta class software thats taken the better part of a year to stop crashing. Released after Microsoft de-emphasised phone. Not the best way to launch a flagship device. Windowsphone fans left using the platform are a minority of a depleated minority. Many journalists who write about the Windows ecosystem have moved on to IOS or Android devices and write about Windowsphone like they might talk about a Zune. Microsoft staff are rarely seen with a Windowsphone. Developer conferences showcase apps on IOS or Android. UWP apps are thin on the ground. A few people write about  Windowsphone as a viable platform. It's for the future they say. Microsoft has a strategy. Phone will continue. However as you peak a little closer you relalise that Windows 10 Mobile is little more than a compiler option on Windows 10 builds. No one wants to declare the ailing platform dead. A Universal platform that is really on PCs is not universal but unique. While phone lives the conceit that UWP also covers mobile and devices can continue. A UWP that is on 400 million PCs and 40 million Xbox Ones is hardly universal.  I have a Lumia 950 in my pocket. I like the camera. I like the OS. Have it is almost app free environment. After you have twitter, facebook and spotify there are no local taxi apps, transit apps and mapping is terrible. Why do I continue - pretty much just the camera now. If you are a hardcore Windowsphone fan now and you use the phone everyday you just live in hope that Microsoft will realise it's not enough to provide "mobile experiences" to Android and IOS. They may decide to give a little love to their own platform. Mostly I think that hope is mis-placed on the day they have stopped supporting Skype on Windowsphone 8.x - about 85% of all devices out there. Microsoft is running out of nails to drill into the Windowsphone coffin.
  • Well stated.
  • No clue
  • You read my mind! I would like to add that here in Brazil they made the same mistake. There was actually a market here, but there no marketing AT ALL from some time now. I´m having classes to became a pilot and there were 3 people in my 15 people class with Windows Phone, including me. And one has already bailled, we couldn't find a flight computer on the Store, not even a paid app, so he left his L730 on a drawer and bought a cheap/crappy Android, but it has all the apps he needs.  If my L925 crashes, I don't think I getr another Windows Phone...
  • The funny thing is, with their latest quarterly numbers, Microsoft is doing gangbusters business----just not in the areas that consumer gadget blogs would write posts about; it's all back end cloud and enterprise services.   It's a great stock to own, but sort of a boring company to follow as a gadget enthusiast.   I'd compare Microsoft these days to IBM or Oracle----all successful companies, but really, does anyone know any Oracle fanboys??  Woo! Enterprise database software (fistpump)! Wall Street loves Satya Nadella, so he's not going anywhere for a long while.
  • Lol!
    I personally know of a few Oracle haters myself, and they nothing of the underlying database features.
  • Is there any info on the enterprise marketshare? We should start to have a look constantly on that if we wanna see how this strategy goes. It's a shame that the partnership is so bad - even from microsoft products. Microsoft haven't convinced, and users - supposedly the week side of the chain - are the most skeptical about the "crippled" comitment - They just don't seem willing to open the wallet on massive investment to even polish the products as a hole in a shorter period of time. At that point, when a company gets the "soon" joke about releasing good products, definetly things aren't spot on refined.
  • There needs to be at least one good W10M device launched every year....doesn't matter who makes it or what it's called, It's vital that at least one solid windows phone finds it's way to the market each year
  • At this point I wish they would sell all of their consumer business lines or outsource them so someone else will handle them. They and Nadella have no interest in consumer products going forward, which is fine since they are clueless regarding what to do with them anyway, so might as well let someone else run the show. You want to be enterprise, go ahead, give consumer to someone who gives a crap about their customers and knows how to market and communicate. For the past year or so I have been saying MS will be enterprise only within 5 years, looks like other people are starting to see this and talk about it too. Even MJF and PT are now talking about it.
  • Agree, and think it's inevitable that even Xbox eventually gets sold off to a Samsung, LG, Lenovo or Huwawei.     Xbox is simply not important in the enterprise areas of business that Satya Nadella's Microsoft is focusing on, which makes their consumer devices superflous. You can argue that Windows may be consumer focused, but again, not really, as OEMs load it on their machines, and add on their own media player and other application functionality. Microsoft isn't going away, but their consumer businesses may be, and that's fine.   I mean, who predicted that AT&T wanted to run a movie studio, and be in the media content business, before a few weeks ago?
  • 3 Articles each with a lot of words and each reiterating the same message over and over again, all based on some words of only the Microsoft France President, which are most likely interpreted wrong. An attention focused on the professional market does not mean to say that Windows Mobile is designed for the professional market only. Sorry to say, but to my opinion you are engaging in some serious word twisting that damages the confidence in the platform Jason.
  • Hi Jocelin. I'm still confident in the platform and the overall vision. I don't and never felt Microsoft makes all the right decisions all the time, however. Having a strict focus on enterprise is one of those decisions I disagree with. Microsoft's 45 minute presentation at Ignite 2016 also reiterates the point President of Microsoft France articulated: https://www.youtube.com/watch?v=lmdfkQMJVjk And yes, the articles are a series revolving around a central theme so each piece has a different emphasis but the common point will be evident throughout. :-)
    I think Microsoft can do better with its messaging/strategy, to ensure that developers, consumers, OEM and ODMs will be confident that thier mobile strategy will not omit consumers for the coming years. Even with an enterprise focus, making an enterprise-ONLY statement for your Mobile platform in a consumer-focused industry is in my opinion, not a wise strategy.
  • If Microsoft itself is confusing enterprise focus with enterprise only, then it is making a deadly mistake indeed. It would also contradict 'dual user' and 'mobile first, cloud first'.
    The heritage of a court order forcing Microsoft to have some internal Berlin walls and the general american business culture of divisionalizing with each its bottom line contribution prohibits synergy. Getting to ONE Microsoft is not only a matter of restructuring, as a historic result the majority of people has a competitive powerplay or going along mentality, not one of professional collaboration. So yes, Microsoft has failed many synergistic and market opportunities.
  • Just had a quick whizz through this thread and it makes depressing reading indeed. I think one of the most used words on this forum is 'wait'... what for? Nothings happening here, it's all happening with Apple and Android, namely every single Microsoft app is there, without exception, working as they should and even better.
    I bought myself a galaxy s7 edge plus, not going to say anything about it you just read reviews but the point is, there is no need for a windows phone anymore you'll get everything you need either here on android or Apple. When I set this thing up I missed the ecosystem of Windows, the simplicity of scrolling one screen and live notifications. So I went hunting in the store and found a Windows 10 equivalent app, a launcher, set it up eventually after about an hour it's so comprehensive and with endless customisation, live tiles, living images for photo's, added every Microsoft app, they make it simple for you by downloading Microsoft account, push a virtual button or 2 and voila, there's your account set up in seconds. Add a glance screen and off you go, better than Windows own rendition by miles. I actually found a launcher in Android made by Microsoft and would you believe that it's one of the highest rated launchers in the system!!! Now, what does that tell you all? In my humble opinion they are spending a vast amount of time building their own playroom in someone else's house! Not good!
    Both my 1520 and 950xl have been mothballed as I've come to the point where staying with the windows system is nearly embarrassing. The one thing that held me for so long was the camera but even that has fallen with Microsoft meddling with the algorithms, the image quality is not nearly as good as when Nokia in conjunction with Carl zeiss made the modules. Samsung is way ahead in that stake!
    There is a loyalty mindset here that clearly needs addressing.
  • Android=Security Problem: No Updates
  • Yes I get your point. But in the other hand anything digital without exception is vulnerable by its very nature. Your point of android is true, though to put a recent case to you, I opened my banking app in an airport lounge last week to check a transfer, the 'avast' security app (payed one and well worth it) I immediately downloaded to the phone when I got it stopped me from keying in the necessary code to access an account. The reason was an open source wifi. In the essence of that and the knowledge of knowing I have that security it makes you wonder what happens if it wasn't made available? It's swings and roundabouts.
  • I'm a fan of the platform, I really like and have high hopes for it. Some days things looks better than others, but I still believe the platform has some hope... but only if Microsoft starts doing the right things. The OS, even if I like it, it's not ready, compared to iOS and Android, has many, many many flaws in performance, many bugs, some inconsistencies in UI (not even the Lock Screen works 100% right), long story short, Windows 10 Mobile still needs a lot of work under the hood (A LOT), and that is the first and most important target Microsoft should reach, make Windows 10 Mobile just as good to use or even better than anything else. Second, start pushing the platform (a good platform for consumers, developers, bussines, etc.) with great devices (In-House or from OEMs) and a really good marketing, paired with Windows 10 and what can you do, all the Universal Windows Platform, with XBox, everything, showing the consumer that Windows 10 Mobile is a great or the best choice, and actually selling that, a great or the best choice for the consumer. I trully believe they can reach that goal, but only if they start working really hard. I hope they bring all the fixes and performance boost with Redstone 2, because if they don't do that, the platform it's going to keep falling. In that time tho, they need to bring developers to work on the UWP, and not only for Windows 10 Mobile, but for Windows 10 Overall (Example, all the banking apps, even if you can use the browser on your desktop to see your information and more, the App model also work on Desktop too, it's a better experience than using the browser, but only if the app is build well. Since Windows 10, I rarelly use the browser, most of my work it's done across UWP Apps and it's a great experience). But all of this needs a lot of effort and sadly, it looks that Microsoft is not actually putting all the eggs in the basket, even if they say so. And finally, I hope they announce something BIG this week, something that actually reflect the strategy they are following and the results of it, and what are they going to do next with mobile, their plans with their partners, I don't know, actually something good to change things and make fans happy.
  • The more I think about it, it seems like Microsoft has all but given up on this smartphone age, having spent the billions they have. I don't think there is a Surface "Phone" coming, at least not in the rigid form factor of current phones. MS want to be in mobile, but the smartphone strategy hasn't worked out. They even changed the platform "phone" to "mobile", which is telling. They are waiting out the current mobile landscape altogether. I am thinking of a 3-in-1 device that looks like the Lenovo Yoga book, that has a primary screen and the entire second screen having multiple functions. Imagine that in a super-slim (or not) scaled-down mobile, pocket-able device with inking support, and that you can fold (in 2 or 3 layers, using a miniaturized 'muscle hinge' of the Surface Book). You have a primary/initial screen when its folded in on itself (you can call, chat, browse, etc.) with live tiles, and then you can unfold it to have a larger canvas (like a mini-tab, maybe 7-inches across) with the OS scaling accordingly to look like Window 8 tiles (but very interactive). The device can also dock with existing Surface keyboards (by having magnetic pins or an adaptor?), has quick wireless charging built in (or with transforming cases to avoid too much heft in the phone itself) Also imagine that (the way XBOX streams to TV), that the mobile device can distribute workloads to other (more powerful) Windows 10 PCs on its wireless or wired network (you know, like Windows 10 can reduce download time by using other PCs on the same network to share portions of the OS in a peer-to-peer sort of way). They do share the same core, right? What else? A powerful camera array allows for 3D scanning and advanced photo manipulation. I've run out of ideas, but just imagine!
  • Nadella will be the downfall of W10M.
    His vision is neither forward thinking, nor does it make business sense. Concentrating on Enterprise....Blackberry who?
    Two phones in my pocket...I think not.
    Instead of flushing the consumer market, they should fire Nadella.
    Refocus on the consumer.
    The Lumia 650, is not enterprise class phone!
    I don't want to go back to android, but if I must, then so be it.
  • Copying the interface and limitations of Windows Phone is the downfall of Windows 10 Mobile. That strategy failed, they should have brought out something new, not a rehash of a platform that failed twice already. Posted via the Windows Central App for Android
  • UI is already significantly different (Hence why all the WP7/8 fanboys are whining), the real issue is the lack of apps and lack of exclusive features, 'cause Nutella gave EVERYTHING that made WP unique away to other paltforms.
  • The UI is slightly different but the overall feeling is similar. It still has hardware limitations and limited customization, even for the manufacturers. They should have went with a new strategy. More of the same. Posted via the Windows Central App for Android
  • Killing Lumia is not the solution. They should just live it. It's a well known brand. So what if the Surface phone comes out? Is it going to change anything? Microsoft should ask their fans to vote as to whether they should kill Lumia or not. Isaiah Heart
  • Lumia wasn't a well known brand. What sold Lumias was the Nokia brand. The moment the Nokia brand left the Lumias, the phones sunk. Plain an simple. People never bought "a Lumia" or "a Windows Phone". They bought "a Nokia".
  • I don't see Microsoft giving up on windows mobile. Why would they be signing new hardware manufactures. I think they are going back to their roots as a software company. They got away with surface to prove a point. Windows blows away apple. Pen, touch and mouse. They have buy in from HP. Don't get me wrong we need a push in the consumer market and soon. Im getting tired of the negative press on a superior product.
  • I smell holograph wearable support in the distant future: Powered by a Windows 10 mobile phone... If the platform lasts (I mean this not as a skeptic. Even Nokia ended once)
  •   Jason, I think I see what Microsoft are doing slightly differently to how you see it. I think that the push into enterprise isn't at the expense of the consumer. I don't think I've heard Microsoft say they don't want to sell consumer devices, or to stop appealing to consumers. What I heard them say is that they want to focus on adding enterprise capabilitieis. What this means for me is: ​UWP is one of many cross-platform capabilities that Microsoft are building into Windows 10. Hello, Cortana, ink spring to mind as some of the others. What this means (to me) is that capabiltities built for one hardware platform will work across other hardware (where appropriate of course). There is no doubt in my mind that this strategy is to encourage developers to build for the Windows platform - nobody else offers this capability, and it must entice a legion of enterprise developers who build in-house software for their corporations. pulling back from hardware. Microsoft has always been a software company. I remember when the keyboard and mouse were released and musing over how odd that felt (Microsoft making these hardware accessories). They have made some very good hardware and it seems they look for devices/hardware thingy's that demonstrate capabilities of their software and help promote the software. The Surface line is a good example of this, and the phones sort of made sense in that context. But, when the phones that Nokia/Microsoft made take most of the market (and a small market at that) there is no reason for any other manufacturer to try. Pulling back is not (in my opinion) about dropping support for the Windows 10 Mobile market, but very bluntly opening the door for other manufacturers. the focus on enterprise, I think, is seen as an opportunity for Microsoft. The requirements of enterprise (security, large scale deployment, device management, etc) are all activities that Microsoft is considered a leader. The other mobile OS's don't do these things, hence the nervousness within enterprise IT over BYOD and the inherent problems that brings. I think that Microsoft recognises that they are in a position to offer solutions to enterprise that others can't. If you think of the capabilities currently built into W10M you'll see stuff that the others can't do. ​So, for me, I see what Microsoft are doing as a long term strategy, and it's all good. I see a great deal of impatience from the user community over not having the latest greatest flashy toy that runs the latest (but mostly useless) fad game. I understand that impatience and agree it's frustrating. I think your point about the developers is the key, and hope Microsoft are peddling as hard as they can to encourage developers to jump onto the Windows 10 bandwagon. I wish they'd just go and buy Snapchat so that we can move onto more meaningful discussions...
  • @cstephens Great points. One thing to remember is there is a distinction between pulling first-party hardware from the consumer space to make room for OEM partners and making a statement that your Mobile OS (that powers first-party and partner devices) is enterprise and not consumer focused.
    The initial message of the retrenchment strategy has been a pulling back of first-party HARDWARE with a focus of the remaining hardware efforts being on enterprise and Windows fans. The OS was "untouched" and available to OEM partners as welcome partners in proliferating Windows phones throughout the industry. This allows OEM partners like Alcatel, WhartonBrooks and any others to embrace the platform and target consumers with it, with the supporting messaging from MS that the OS was also for consumers.
    More recent communication has been that the platform itself, Windows Mobile is enterprise focused. President of Microsoft France and the 45 min presentation at Ignite 2016 on Windows Mobile, are pushing a business focus of WM, defining a more personal experience as primarily business focused features, has MS communicating to the consumer-focused industry that thier underdog mobile platform, unlike popular and successful rivals, is not meant for consumers.
    Now is it true that many of those productivity aspects have consumer benefits - yes. But what MS has to remember is that their words are messaging that are going to actual people, consumers, developer's and business leaders who perceive the industry as consumer focused.
    These people, are now hearing a message that conflicts with what they perceive a successful and relevant approach to the current Mobile market. They don't see enterprise, they see consumers.
    Microsoft needs to be forward-thinking and forward acting, yes, but thy also have to be cognizant of the present as they transition toward thier future goals. Messaging now is important to retaining and gaining support of thier future vision.
    Telling the consumer-focused industry in the present that your Mobile platform doesn't include consumers may cut off thier bridge for future and much needed support.
  • I'm going to revert back to my Nokia 501 once my Lumia 950 die
  • MS has to commit to the marketplace. Not commit if this or that, commit, period. Show that they won't cut and run if the competition is tough. Not cut and run and abandon those of us that do sign on. Commit as in not expect it to produce a profit centre for years, maybe even beyond a decade. That would show they are committed to the phone market. The Nokia gambit cost a lot, but they've shed that. They wouldn't be carrying that sort of risk. Commit to the one percent. Let it grow to to and to three and to four and so on over years. They don't have to make a billion phones, they have to make enough to feed that base. Invest in the software peripherals. If it is a new way of doing things, then build that infrastructure, prime that pump. Do more than give vague hints that are easy to backtrack away from if a new whim strikes them. Hell, turn a mobile division loose to operate independently.
  • If MSFT still wanted to make a play with Windows 10 Mobile the should work with OEM's such as Samsung, HTC, Huawei and One+ to work on creating WP drivers and ROMS for all of the current and future flagship phones. The OEM's can still sell the devices with Android pre-installed however MSFT and the OEM's could make the W10M ROMS available for download and flashing via the WP recovery tool. This would give consumers and enterprise a greater range of hardware to choose from as well as the option of which OS they want to run. It would also allow the OEM to test the waters with W10M and see how many people are changing to W10M and who knows, if there are enough people using it they may even offer it out of the box on future devices. MSFT would also save a lot of money as creating drivers and ROMs would be far more cheaper than designing and engineering their own hardware.
  • If the CEO Nadella is really focus on the enterprise then why bother with other consumer products such as Xboxes' and Surface's (non-pro)? Might as well kill them too. Oh wait! They're profitable and phones are not. I strongly believe that Nadella is just making excuses for failing the mobile department and just waved the white flag. To me this is not empowerment but profit greed driving the business. We consumers are left out because he thought we can't make the company profitable to the nth-level.
  • Sorry to be critical of you Jason, but what different have you written in parts 2 and 3 which was not there in Part 1. I really liked the previous two series of yours, but am loosing interest in this series because a) There is only your opinion. And that too what we already know, just that you are rubbing it in and b) you are simply repeating the same message over and over again, Hell, even the headline is repetitive ("Out of sight, Out of mind" and this one "One that is planned and the one we have".
  • He is simply telling the truth, If you are a fanboy so blind to see it, it's your problem. MS FAILED thanks to Nadella! whether you like it or not. 
  • Hi Herman thanks for the feedback: Actually each piece in the series focuses on a particular point while reiterating the common theme.
    Part I: "Out of Sight out of Mind": Focused on lost mindshare
    Part II: "Key to ecosystem success": Focused on the current Mobile personal computing paradigm being the doorway to the broader ecosystem and the threat to that whole ecosystem. I also focused heavily on rival ecosystems in that piece.
    Part III: "The phone in hand or the phone that is planned": Focused on the threat to the anticipated breakthrough device as founded on a universal platform that is inherently divided due to WM focus on the enterprise.
  • Maybe you should read nadella's interview in the wsj... quote:
    He acknowledged Microsoft’s missteps in mobile phones. “We clearly missed mobile,” Mr. Nadella said. “There is no question.” But he is pushing Microsoft into new areas. Mr. Nadella noted the big bets Microsoft is making in augmented reality with its HoloLens device, and the investments it is making in artificial intelligence. Last month, the company moved to concentrate its artificial-intelligence operation in one group. New areas but mobile or phones doesn't seem to be his priority. Posted via the Windows Central App for Android
  • Sad but true. Microsoft needs to realize that the consumer market is key to W10M success. Enterprise is a small segment. If you take a poll on the street you might get 2% of the people that actually know that there is another option to Android or Iphones. But if you ask those same people if they have ever heard about Surface. I gaurantee you that 50% have heard of that. Sure there are diehards such as my self and others that use W10M and love it. But if people don't know it even exsists how are you suppose to sell it. What Microsoft doesn't realize is the average cellphone user buys what they see in the media or advertised through the carriers. Half of my employees and family have Anroid and the other half have Iphones. I am the lone W10M. But if they blew up the TV with ads like for the surface line and ALL the carrierscarried it  people would at least know about it and maybe even try it. I know it probably won't happen it's just wishfull thinking on my part.
  • Devs (have?) will lose faith in UWP, as M$ has made it clear that their "Mobile first- Cloud first" talk was actually just "Enterprise first-Cloud first". Once that happens the only other "Universal" computing player will be Google (not sure about Apple's strategy here either). And if a Consumer can get all their computing-Mobile been the Primary- from one place, they WILL make the move- Apple has already demonstrated that.
    Once that happens M$ becomes just another IBM or Oracle. But the problem then goes beyond that. Look at Blackberry, IBM etc. -all made the mistake of getting out of the consumer play. They were also all reasonably profitable companies too once- the rest is history.
    Hell even HP itself almost had the same fate, with the wickedly twisted irony that they could have had success with WebOS had they stuck with it at the time. Just like with W10 Mobile now, WebOS was ahead of its game and all they needed to do was nurture it meantime. They pulled out and the whole company nearly went belly up afterwards as they lost their rudder.
    Been around long enough to know, now almost by instinct, when the beginning of the end starts to happen. Three articles on essentially the same issue. The overwhelming majority of comments tell the story really. If it is a story that Redmond does not wish to listen to, so be it.
  • Redmond has become too dumb to listen, ever since Nadella is CEO things have gotten worse, and fanboys, phalease spare me about the profits and how visionary Nadella is, when you fire test engineers and rely on average Joes to test your OS, when your vision is as dumb as it can be with enterprise only and you still expect to succeed, when you don't give a damn about respect towards your customers, yeah...I call it a dumb company and a mediocre one.
  • I don't understand this Enterprise focus device thing. What is it that an Enterprise focus device does that the current iPhone and Android doesn't? Does this mean people have to carry two phones now? One for work and one for personal use, to manage the social life part? This doesn't make sense.
  • I know of a company looking into a mobile project. Being a Microsoft minded company, I asked them what Windows phone they had chosen. They told me they were going for Android. Astounded, I asked them why. They said they couldn't find a cheap Windows 10 Mobile device on the market that was going to be supported long enough. And they were definately not going to buy 600 HP Elite x3 phones for field workers...
  • Microsoft messed up. They should have kept the fight going. They should have kept producing devices like 950 and 650, they should have kept a presence. Yes, it would mean throwing an unreasonable amount of money at both the devices and marketing, probably loosing money, but the relevance would stay there, will they get their act together. There are loads of mediocre android producers that still keep going, like moto, lg, sony, etc...
  • I see many flows in all this strategy:
    - UWP: if you don't have a strong presence in the mobile consumer market it simply makes no sense. There is not much of an advantage using an app if you're on a full pc. It has if you run that app on your mobile and then you run the same, synchronized app on your pc, otherwise it's just much faster browsing directly the website, that has all the function, without having the pc full of apps that you never open.
    - If the future are chatbots, so that app will be dead in the next 5 five years, what's the point in having a UWP?
    - If even great companies, like amazon, ditched their app to focus only on the pc part, and develop an old style pc software instead of a UWP probably the market is not getting your message.
    - Continuum: is it really so cool? I mean, you still have to travel with a docking station, a keyboard, a mouse, find a screen to connect to. Are you sure you want to risk not to be able to connect or would you prefer to stick with your laptop? Guess many business people would stick with the second.
    - Apps are not just candy crush and facebook, there are tons of apps for business people too, and if you use a phone, enterprise focused, and you aren't able to find those apps that device is useless. Just i.e. where a businessman travels a lot, won't be able to find a taxi app, a flight company app, a bank app...
    Back to wp7 Microsoft was doing a good job and also getting some nice market share to start with, now has lost everything, and as a WP fan I'm really sorry to abandon the platform, but as for now I don't see any major advantage sticking to WP (and it took me years to create a unique ecosystem with pc, laptop, tablet, xbox, lumia).
  • Well in any case I'm loving the "Enterprise-Focused" Windows 10 Mobile and I absolutely HATED the "Consumer-Focused" Windows Phone 7.
    ​"Enterprise-Focused" Windows Mobile 6.5 Professional was also awesome.
    If I've learned anything from Microsoft it's that Consumer-Focus = significant lack of features, Enterprise-Focus = lots of great features. The issue is lack of apps and lack of exclusive first party apps, because Nutella gave EVERYTHING that made WP unique away to other paltforms.
    ​How long before MS releases an official live-tile launcher for Android?
  • Haha..you said "strategically sound". You have to be kidding, right? Microsoft mobile is dead. Period. And it's sad because they actually could have pulled off being relevant. The only OS that matters is the one in your pocket. Microsoft's decision to ditch their hardware has only signalled to developers that Microsoft will never take mobile seriously. Anchor apps (eBay, amazon) are falling off the app store like the last rotted fruit from a tree preparing for winter. But they'll never get back what little traction they had. No one will take them seriously again in the mobile space. "Fool me once..." And Windows mobile for the enterprise is a joke. BYOD -Bring Your Own Device - is where companies are going and guess what? No one has a windows phone. MSFT can't even keep other enterprise software running. They will become a company who makes word, Excel, and PowerPoint. Another dinosaur company who couldn't compete... Ala Silicon Graphics, IBM, and others...
  • Put the Webapps Homepage of Amazon and Ebay on your Startpage and you have about the same Experience as you had with their former Apps.
  • This goes beyond web apps
  • So I'm here ready to wait still.
  • Well said Jason, well said. I'm hoping to see a different message and renewed consumer focus during the Oct 26th event. But I'm not holding my breath.
  • I agree with most folks here. I want windows mobile to be successful, but MS is doing everything in its power to achieve the opposite. I'm hanging on to my 1520 while apps are being pulled from the store left and right. I hope MS has a big surprise up its sleeve later this week, if not, there really is very little reason left for users to stick with windows mobile. My estimate is that MS is aiming at throwing in the towel around March. Market share will have dropped to immeasurably by then and MS will say they have done everything in their power, but unfortunately , abandoning the mobile OS is the only choice left. Well played by Nadella, aka the real Apple ceo.
  • Abandoning the mobile OS is no Choice for MS - Mobile and Cloud first.
  • I really had high hopes for UWP. I am glad now that I broke my 730 and changed to Android..!!
  • The phone they are working on sounds like it will be a groundbreaker but i dont think they know if they can pull off the dream of it. It has to be more than just beefy processor, camera and screen... maybe a projector as part of  the phone so no need for a monitor w/ continum ..maybe a hybrid keybord or a different/wireless continum hub. Maybe even beyond all of that. whatever it is..i hope its worth the wait..and they work on it before its out of touch.  I hope they urge on hp,actel, acer and others to keep giving us hardware while Microsoft research and surface team make the impossible ..POSSIBLE!  I wish S. Jobs was around because he would force his workers to make dream reality before you had a chance to wake up from the dream! Lets go Gates minions!
  • No Citrix SecureHub for Windows phone!? RSA SecurID does not really work, you have to do some special conversion on a PC to get it going. On Android you just install it. If MS is serious about enterprise, they need to get their partners like Citrix and RSA to provide the basic tools! 
  • I hope Mr. Nadella will admit that how brutally he behaved with and finally killed the Windows Mobile platform, in the upcoming Windows Event. I know, it needs courage to accept that Microsoft acquired NOKIA for just to get its patents, copyrights and licensing powers.
  • Question : what is the point to be mobile phone insider if Microsoft dont give a dam or more update what they will do to mobile phone, should we feel used or abused ???
  • now almost no manufacturer makes windows phones. i convinced my whole family (6 persons) to switch to lumia, but now they won't have anything for upgrade, and seeing apps disappearing from store, i have to recommend them ugly android....