Microsoft’s push for Windows Phone has to lead to advertising popping up in a variety of locations; the latest includes your popcorn bag at AMC Theaters.
The American movie theater chain’s popcorn bag features a blown up view of Windows Phone’s signature start screen with a side caption reading “Meet the only phone with Live Tiles, designed to keep you closer to what matters most.” Movie goers can then scan a QR code to demo Windows Phone on their own device.
The flip side of the bag showcases three Nokia handsets including AT&T’s Lumia 920, Verizon’s Lumia 820 and T-mobile's Lumia 521. There are no HTC or Samsung phones in sight, so we know Microsoft is choosing to show off its top partner’s hardware.
The advertisements for Windows Phone don’t stop at the snack bar; displays in the theater urging movie goers to text in for a discounted fountain drink, show off Microsoft’s mobile platform.
As Windows Phone took third place and pushed down Blackberry a notch in global market share, we can assume Redmond’s colorful platform is starting to take notice.
Currently 92% of smartphone shipments are Android and iOS devices. Microsoft isn’t racing ahead and blowing back its competition, but instead chooses to be a steady racehorse slowly taking over its competitors.
In an interview with Mashable.com, Greg Sullivan, head of Windows Phone marketing, spoke about building up the platform’s momentum with the general public.
"It takes a lot of energy to start it and get it going and you see the progress and it feels like it’s very slow progress. It's the tipping point; you get to critical mass or momentum that's self-sustaining."
The past few days have shown Microsoft stepping up its advertising and we only expect the trend to continue.
How did you first hear about Windows Phone – did you see an advertisement or stumble upon the platform in another fashion?
These are the best 27-inch monitors money can buy
A 27-inch monitor is just about the perfect size without having to sit too far away or whip your head back and forth to follow things across the screen. If you’re in the market for a new monitor, check out our top picks.
Add or upgrade the RAM in your MSI GE66 Raider with this guide
Have an MSI GE66 Raider without enough memory for your needs? Our guide walks you through what's needed to upgrade the RAM in your laptop.
Review: Razer's Hammerhead True Wireless Pro deliver THX and ANC for gamers
If you're looking for really good wireless earbuds and also happen to like mobile gaming, the new Razer Hammerhead True Wireless Pro is what you need. Featuring THX audio, ANC, low-latency streaming, and excellent comfort, there's a lot to like. Here's what we think of them after a week of using them with iOS and Android.
Here are the best Cyberpunk 2077 collectibles and merch
Cyberpunk 2077 is a huge game, and is accompanied by a massive pool of collectibles, accessories, and merch for everyone from hardcore collectors to dabbling fans. Here are the best collectibles and merch for Cyberpunk 2077.