What you need to know
- Xbox is preparing to launch a whole new generation of devices with the Xbox Series X and S on November 10.
- To celebrate, Xbox will hold a "Let's Play" livestream event on November 10 that anyone can tune into and participate in.
- There won't be any big announcements, but Xbox will have behind-the-scenes looks at games, creators, will raise money for charity, and more.
- There's also an awesome new trailer for Xbox that advertises Xbox's focus on the player, and everything that the Xbox platform offers.
This holiday season has already been extremely busy for video games, and it's only going to get more hectic (in a good way) with the launch of the Xbox Series X and Xbox Series S on November 10, followed by the Playstation 5 starting on November 12. To celebrate the launch of their new next-gen consoles, Microsoft wants to host a livestream celebrating video games, players, and more (opens in new tab) on November 10, that anyone can tune into. There's also a new Xbox-flavored trailer that pretty ably showcases all of Xbox's strengths going into the next-generation of gaming.
There won't be any big Xbox announcements during the Let's Play stream. Instead, Microsoft wants to celebrate a momentous time in gaming by inviting players to play right alongside Team Xbox, as well as various creators and partners. The stream will offer behind-the-scenes look at Xbox and the many video games being made for the platform, feature the stories of the people who make those games, showcase launch highlights from around the globe, and use the power of video games to raise money for different charities.
The new trailer also debuted alongside the announcement is pretty powerful in its own right, showcasing all the strengths of the steadily growing Xbox platform with its multi-pronged strategy. While competitors still focus on just their respective hardware, Xbox has expanded to two powerful new consoles, PC, and mobile devices, all connected by the power of Xbox Game Pass Ultimate, which combines the benefits of Xbox Live Gold, Xbox Game Pass for console and PC, and Xbox Cloud Gaming (Project xCloud).
On November 10, Xbox Game Pass Ultimate is getting even better with the addition of EA Play at no additional cost.
A catalog of games
All your gaming needs, in one subscription.
Is the Xbox Game Pass Ultimate the best value in all of gaming? It's possible. Ultimate bundles your Xbox Live Gold subscription, an Xbox Game Pass subscription for both Xbox consoles and Windows PC's, and Xbox Cloud Gaming for on-the-go. That means access to hundreds of games, with more added all the time, for a single monthly subscription cost.
Xbox Series X/S
Zachary Boddy (They / Them) is a Staff Writer primarily focused on covering the latest news, the best Xbox and PC games, and the most interesting hardware. They have been gaming and writing for most of their life, and have been with Windows Central and its sister sites since 2019. While originally brought on to write about all things Minecraft, Zachary has since expanded to write about practically everything that Windows Central covers. You can find Zachary on Twitter @BoddyZachary.
Interesting demographic they are aiming at in that clip: 20-somethings. Not one single child (or parent) in that video. Nothing but (apparently) single (and hot) 20-somethings (with excess cash to spend.) Not that there is anything wrong with it............just sayin' that it's a big change from historical XBOX advertising which pushed the "home entertainment system" in the "typical" 2-parent+ 2.75 kids middle-class home demographic.
I think they're just going with what "looks" popular or "who will more than likely look at this" type of video.
Phil has already admitted they need to start caring more about E Rated games for kids and adults. I'm sure they will cater to them at some point.
That's what the new developers they're looking to pick will bring to the ecosystem.
Wouldn't surprise me to see them picking up a bunch of mobile game developers rather than tge oft speculated SEGA.
They're aiming at launch window customers.
As Spencer said, the launch systems will vanish into the hands of enthusiasts as quicky as they get stocked so it does't make sense to stoke the interest of *normal* folks who won't have a prayer if getting one. :D Besides, its early november.
Their campaign for the Series S will come later. For Black Friday if they can get enough stock of those out in time for the end of year market.
As is, it'll take most of a year for the markets to stabilize: Series X for the affluent dedicated gamer, Series S for everybody else.
As Spencer said, that's when Series S wiol be making waves.
Sadly it's the demographic everyone aims for. It's far from reality, and they could have shot for diversity, sure. But they want to make money, and that's the way to make money, showing this crap.
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