Xbox head Phil Spencer told Microsoft to go 'all-in' on gaming when brand was threatened
You learn something new every day.
What you need to know
- A recent interview between Xbox head Phil Spencer and GameSpot revealed new information.
- Spencer had to convince Microsoft boss Satya Nadella that Xbox was worth saving.
- The Xbox One reveal debacle left many in the company demoralized in a way.
- Spencer told Nadella to go "all-in" on gaming and the rest is history.
Yesterday, GameSpot released an interview with Xbox head Phil Spencer in which he discussed the early days of him becoming the Head of Xbox at Microsoft. Not only did he have to answer for the Xbox One reveal debacle, but he also had to make sure that the future was secure for the brand.
There was a time that Nadella was questioning what the future of the Xbox brand would be after the Xbox One reveal. Spencer told Nadella that the company needed to go "all-in" on gaming and the rest is history. What followed was the acquisition of Minecraft, the Xbox One X, and countless studio acquisitions. You can read the passage that outlines what Spencer had to do below.
Another somewhat surprising tidbit from the interview was how Sony called Spencer to make sure Minecraft wouldn't be pulled from PlayStation. You can read that story below.
This is a great interview that you should read in full. It also discusses Spencer's background and how he started working for Microsoft. It's always interesting to get a glimpse behind the scenes because we always learn more about the gaming brand.
Huge shoutout to Klobrille for the tip.
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Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.