Xbox One sales grew 50 percent in July says NPD

Xbox One
Xbox One (Image credit: Windows Central)

According to The NPD Group, in July 2018, the Nintendo Switch outsold both the PlayStation 4 and Xbox One. Keep in mind that these figures are based on revenue. Despite the Nintendo Switch emerging victorious, there were still a few surprises here and there.

The NPD Group tracks video game sales across the United States each month. Many companies, including Microsoft, utilize its services to get a better understanding of how much product they've sold. Apart from that, it's become somewhat of a competition among gamers. Everyone wants to know which platform did the best.

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NPD analyst Mat Piscatella said that Xbox One dollar sales "continue to trend higher". Revenue grew nearly 50 percent in July, and has "increased by more than 60 percent year to date". Hopefully this trend will continue in the future. In order to make the console more appealing, Microsoft needs to release exclusives sooner rather than later. Since the company only reports Xbox Live monthly active users now, only NPD figures gives us some insight into the number of consoles sold and how that compares to other platforms.

Apart from that, Grand Theft Auto V was the best-selling title in July on both Xbox One and PlayStation 4, trailing only behind Octopath Traveler, which is a Nintendo Switch exclusive. Even after all these years, the game continues to sell at a staggering pace. The white Xbox One S Controller was July's top revenue-generating accessory too.

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Asher Madan

Asher Madan handles gaming news for Windows Central. Before joining Windows Central in 2017, Asher worked for a number of different gaming outlets. He has a background in medical science and is passionate about all forms of entertainment, cooking, and antiquing.