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Xbox Series X vs. PS5 logo smackdown: Which next-gen logo is better? (poll)

Xbox Series X and PS5 Logo
Xbox Series X and PS5 Logo (Image credit: Matt Brown | Windows Central)

Microsoft's new logo for Xbox Series X has started making the rounds, following a recent trademark filing, condensing the name of its next-generation console into a compact new logo. The design aims to highlight the "Series X" name, expected to feature across branded materials in the months leading up to the scheduled holiday 2020 launch.

The new approach taken with the Xbox Series X logo highlights the letter X, with two intersecting lines and negative space creating a layered effect, providing a unique spin on its typography. That's accompanied by the "Series" subheading stacked vertically down the left-hand side, which distances the upcoming hardware generation from the previous Xbox One lineup.

The Xbox Series X market rival, the Sony PlayStation 5, also hits store shelves later this year — and boasts its own compact logo. Sony takes a different approach to its next-generation brand identity, repurposing trusty fundamentals shared across the console family for its "PS5" logo. While Sony's CES 2020 "logo reveal" saw some poke fun, it's a timeless design that's quickly identifiable for console buyers.

But with new flashy new logos for Xbox Series X and PlayStation 5, set to represent their consoles throughout 2020, which one is best? Below is a poll to vote on your favorite, and we'd love to hear from you in the comments, as well.

Both Xbox Series X and PlayStation 5 target holiday 2020 availability, with pricing and formal release dates yet to be announced.

Xbox Series X/S

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Matt Brown is Windows Central's Senior Games Editor, Xbox & PC, at Future. Following over seven years of professional consumer technology and gaming coverage, he’s focused on the world of Microsoft's gaming efforts. You can follow him on Twitter @mattjbrown.

16 Comments
  • Is this poll restricted to Windows Central and distribution via tweets?
  • I think the PS5 logo is better looking. It is very similar to the PS4 logo so it is very familiar and a very simple design. The Xbox design is so different I wouldn't at first glance even associate it with Xbox.
  • I might be a MS fan boy and I do like the Xbox logo, but even I think the PS5 logo looks better.
  • MS should make part of the X say series so it combines both the X and series into one symbol. PS5 is boring AF so Xbox wins this one imho.
  • That doesn't make sense to me. Having series apart of X makes it seem like there's a series of X's. X is just one part of the series, so the separation is better.
  • Right. PS literally reused the same stuff. How is it better?
  • Consistent brand recognition. Sony got that logo nailed correctly the first time around.
  • Series X is better.
  • There is no PS5 logo... It's the same logo as before. There was almost no intervention. It's a bit embarassing. But Sony likes to keep things as they were. Let's see how long this strategy lasts.
  • I'll be honest. I like both equally. I simply chose the Xbox one in the poll because I prefer the Xbox architecture out of the 2. But I like both logos the same really.
  • From a business standpoint, PS5, hands down because it's recognisable. Damn near everyone knows the Playstation logo by now, even people who know nothing about gaming. The Series X logo could be for a shaver for all the layman knows and because of that non gamers who are buying as gifts are going to gravitate towards Playstation. That's not to say the Series X logo isn't nice, it is, but the PS5 logo is a better business strategy.
  • That's why Microsoft should have called it the Xbox 5
  • It's just the fact that there is no reference to Xbox at all which perplexes me. I'm assuming this isn't going to replace the XBOX logo with the green x in an orb though so at least there's that.
  • Recognisable doesn't mean it's better. Plus, being almost exactly the same as the previous one(s), it doesn't catch your eye. It also doesn't say anything new from a communication standpoint. To me this makes the logo for this revision more invisible than recognizable.
    The funny part is that this is consistent with the whole current Playstation strategy: don't innovate, make more of the same, more single player games, keep discs, keep all as it works and don't touch anything too much. Flying the flag of lack of innovation is a bad choice in these times, IMHO.
  • In terms of looks I find the Series X one better but it has a big problem and that is that if you aren't an avid gamer you can't tell that that logo is for a console much less am Xbox console. Oh and the name is terrible, calling it Xbox 4X and Xbox 4Y for the Lockhart would be much better.
  • I like series X logo much better than the PS5 as that is just the PS4 logo with 4 replaced with 5. While going through the comments i came to an understanding that from author to everyone here is forgetting that as per rumours and the indication from the word series that there may be 2 consoles namely series X and Lockhart (possibly named series S). Hence this logo is for one of the two console only, so this logo will definitely be accompanied by Xbox logo or branding that even a layman will recognise.