Microsoft's 'you are the hub' Windows 10 strategy is about us and here is why it matters

These were among the closing words from Microsoft's CEO Satya Nadella as he concluded Microsoft's highly anticipated, and in my estimation, successful #Windows10Devices event on October 6th, 2015.

Nadella's closing remarks summarized a dynamic event that seemed to resonate with the audience. Beginning with the Xbox and ending with the world's most powerful laptop, the new Surface Book, the event communicated one major theme. Though the day was a means to showcase devices it was the Universal Windows Platform took center stage. High-end first party hardware were simply the stage lights used to illuminate Microsoft's mobility play: their universal device agnostic platform.

The entire range of this family of devices runs on Microsoft's Universal Windows Platform (UWP). And of course, this platform has the users experience at its core.

I shared in, "Microsoft is positioned beyond the mobile curve," that the future of computing is "device-less" and the primary computing device is the cloud. Nadella's summation of the day's events seemed to validate those words. "…The hub is you."

Perfect 10

Terry Myerson opened the event with the staggering stat that in just ten weeks time 110 million devices are now running Windows 10. In less than three months there are more devices running Windows 10 than there are running Apple's OS X.

Microsoft's goal is to reach 1 billion devices running Windows 10 within 2-3 years. This initial pace toward that goal is reassuring. Particularly considering that Windows is a universal platform hosting a family of devices. As such, just as a human family with all the variations among its members shares common genes, the Microsoft family of devices share a common core.

This common core allows developers to target the entire UWP (Universal Windows Platform) with their apps. There are currently a limited number of universal apps available, but the demonstration of core apps like Office reveals the key claim of the platform. Namely the seamless transition of a user's experiences across devices or device states (in the case of Continuum).

Windows 10 adoption has had derivative effects on Microsoft's ecosystem as well. According to Terry Myerson, in the three months since its release there have been 1.25 billion visits to the app store. That translates to a four-time increase in revenue for developers.

Money talks. This growth speaks volumes to the claim by Microsoft that their massive PC install base could be used to bolster the UWP. Now I don't know if it was these numbers or backroom negotiations that have influenced coming partnerships, but it is good to hear that certain popular mainstream apps will be going universal in Windows 10. Facebook's Instagram and Messenger along with Soda Saga and other apps will soon be experienced across users devices as Universal Windows apps.

The additional fact, per Myerson that users are spending more time in apps such as Netflix rather than the website is key to universal apps success. As these and other universal apps carry user's experiences across devices, Nadella's word's echo, "You are the hub."


Though Xbox news wasn't at the top of the October 6th event wish list, gaming is core to the Windows experience. The continuity across Microsoft's gaming platform, which encompasses Windows and Xbox, deserves some attention.

PC gaming caters to a vast audience. Hardcore Xbox gamers are also a large demographic. Thus Microsoft, by way of its OS and console is devoted to gaming. Through Windows 10 Redmond has brought those two disparate mediums, console and PC, closer together.

The 120 years of gameplay streamed from the Xbox to Windows 10 devices in less than three months, per Myerson, is a powerful testimony of this universal platform. Windows 10's provisioning of a means to allow hardcore game experiences to follow users through their PC's, tablets, laptops and 2-in-1s to any room in the house has clearly resonated with gamers.

Gamers can play Xbox games, controller and all, from their PCs as if they were playing from the traditional position in front of the television. The device no longer matters. Microsoft is indeed proving that Windows 10 is a universal platform centered around the user's experiences. Gamers, "you are the hub."


In the three months since Windows 10 arrived with Cortana in tow (for some regions), the personal assistant "has answered over 1 billion questions," Myerson shared. Users are talking to Cortana. With her cross platform moves to Android and iOS via the Windows 10 companion apps and her inherent position in Windows Phone she will follow users anywhere. With her handy 'Notebook' where everything she knows about users is stored, she will remember interests, appointments, favorite places and more regardless of the device she will assist users from. Cortana users, "You are the hub."

Microsoft HoloLens

HoloLens and Microsoft Windows logo (Image credit: Windows Central)


HoloLens is likely Microsoft's most ambitious product. The device seems like something out of science-fiction. The mixed-reality gaming demonstration where a wearable, form-shifting hologram transformed from a hand borne laser gauntlet to a shield simply reaffirmed that feeling. Yet HoloLens is real. As is Microsoft's virtual reality platform, Windows Holographic. Both present an opportunity for developers and OEM partners.

One point Microsoft was certain to stress is that HoloLens is a full, tetherless, wearable computer. Though the presentation focused on gaming, HoloLens has potentially profound applications in other areas as well. Science, healthcare, education, architecture and more can benefit from the connected mixed-reality environment HoloLens provides. The infinite malleability of a virtual environment is digital clay that can be molded by the creative imaginations of developers. The possibilities seem endless. After the release of the HoloLens Developer Kit in Q1 2016 for $3000, we will begin to see the vast imaginations of developers pushing creativity to the limits with the platform.

Additionally because HoloLens runs on Window 10, a user's experience will follow them to this device as well.

"In my case I have a Band. I have my phone. I have my Surface. I have my Surface Hub, and I'll have a HoloLens. And that all Windows 10. And I'll seamlessly move between all of these. I want the and apps to flow between all of these things."-Nadella

You are the hub.

Productive like a boss

With an infectious, "I'm just being me" presentation style Bryan Roper{.nofollow} talked to us about how the 5.2" Lumia 950 and 5.7" 950 XL could make us more productive. Productive like a boss to be exact. Since these devices are packing 808 hexacore and 810 octacore chipsets respectively, keeping them cool with the liquid cooling system akin to that found in the Surface is important.

The specs on both these devices are comparable to what rivals have in the market. But as I shared in Highs and Lows Part V: Continuum, high-end specs is just the price of admission. They simply get Microsoft a seat at the table. Windows phones needed a differentiator and Continuum is it. Nadella described these devices as the most productive phones on the planet and asserted that they could be a user's only computing device.

Bryan demonstrated this point effectively. He gave the most practical and comprehensive demonstration of Continuum we've seen to date. With a simple connection to the Microsoft Display Dock (though wireless connection is supported), which connected the device to a larger screen, keyboard and mouse, the Lumia seamlessly transformed into a PC-like experience.

From the Start menu, multitasking, shortcut keys, taskbar, high-speed USB file transfer and more the experience was very much that of a familiar PC. Even an astute onlooker could have easily mistaken the UI on screen as the recently released Windows 10 OS.

Additionally, the ability to continue to use the phone as a phone and as an independent second screen fortifies the experience. This functionality is something similar tech like that found in the Motorola Atrix was not capable of doing.

Finally, the power of Universal apps allows apps to scale appropriately to fit any screen through Continuum. This capability places the Continuum enabled device in the "background" while pulling the users experience forward, allowing the user to work seamlessly without fussing over hardware. Lumia users, "You are the hub."

On the Bandwagon

Nadella described the Microsoft Band as a platform of sensors and a cloud service. This description conveys how the Band fits within Microsoft's ecosystem. It's not just hardware. By contrast, Apple's positioning of the Apple Watch is laser-focused on its physical design as seen in an early 12-page spread in Vogue. The Band, however, embodies the vast scope of Microsoft's Health platform.

As I wrote in the past, the potential licensing of the now 11 sensors to new and old partner OEMs allows Microsoft technology to permeate the industry. Microsoft can effectively become the platform that empowers partner OEM wearable devices. Additionally the cross-platform compatibility of the Band and Microsoft's Health platform allows users to monitor and track their health from any ecosystem and across any device. You are the hub.

Best Laptop Between $1500 and $2000

Best Laptop Between $1500 and $2000

Surface, nurture the rhythm

As the tablet that can replace your laptop, the Surface line began Microsoft's introduction of hybrid devices that conform to a user's needs. The event appropriately ended with that line of devices. The new Surface Pro 4, among other things, has a better display, keyboard, pen and is faster than its predecessor. Panos Panay asserted that it is the tablet that will replace your laptop.

Microsoft then introduced what they've dubbed the ultimate laptop, their new Surface Book. Panay shared that this laptop is the thinnest most powerful PC ever built. He then played a clip where the screen of this laptop was removed from the base. To the surprise and delight of onlookers, the Surface Book was also a tablet. Nadella later referred to this device as a clipboard that becomes a laptop. The ability for the world's most powerful laptop to become the world's most powerful tablet provides great opportunities for versatility for power users. A user need not switch devices to accomplish various tasks. The device transitions with the need. Surface users, "You are the hub."


As devices come and go, you persist...What matters most is the mobility of experiences not the mobility of a single device.–Nadella

Without question, the simplest quantifiable number is one. When complex issues are simplified by reducing the number of variables any challenge is usually more easily managed. Ironically Apple has recently increased its number of Operating Systems with the addition of tvOS to iOS, OS X, and watchOS. Google is struggling with Android and Chrome.

Microsoft committed to creating one core for a family of devices. A single OS for developers to target and for user's computing experiences to exist within. This transition met with hiccups as some Windows Phone 7 users were left hanging at Windows Phone 7.8. Microsoft was mocked as they made UI missteps with Window 8/8.1.

Through corporate restructuring with the "One Microsoft" theme underpinning their efforts, Microsoft ultimately succeeded in simplifying a complex issue. They have pioneered a single OS vision across all devices. A Universal Windows Platform with the users experiences at its core.

Windows 10 is about us, the users. It succeeds like no other platform with providing truly personal computing. It is an evolving service. Nadella's cloud-first, mobile-first ambition reduces the sea of devices to a single "device-less platform", where the primary computing "device" is the cloud.

And indeed Nadella confirmed this earlier assessment in his closing to the historic #Windows10Devices event when he told us - "we are the hub."

Jason Ward

Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!

  • Hey Windows and Windows Central fans!!! Thanks for reading! Well October 6th has come and gone and has left EXCITEMENT, optimism and great devices in its wake! If you've read this in the app please don't miss this great Sway which contains a collection of our hands on videos and links to all of our extensive coverage of all of Microsoft's new goodies! Sway: I'm sure most of you would agree that we have a lot be excited about. So please as usual share this article (and our all of our content) with the included social media buttons. Please also share the Sway as it contains concise access to all of our coverage of these exciting new devices! Now, let's talk! :-)
  • "Without question, the simplest quantifiable number is one. When complex issues are simplified by reducing the number of variables any challenge is usually more easily managed. Ironically Apple has recently increased its number of Operating Systems "... When I read that I couldn't help but think of Tim Cook's famous quote: "You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user."... that I believe will ultimately become his Steve Ballmer moment of mocking the iPhone.
  • Lol. But good point there bro.
  • Definitely a tight ecosystem going forward.
  • Except those people who have a Surface RT or Surface 2. You are stuck with no universal apps and no Windows 10. So for me, the number is 2.
  • Actually, they would get access to universal apps. Posted via the Windows Central App for Android
  • nope, no access to UWP apps. Just a lookalike start menu
  • What an interesting comment...Surface 2 can download Win10....I just did I do get the universal apps...
  • I'd be very very interested to know how ?
  • Surface Pro 2, yes
    Surface 2, no
  • I know. Same was with wp7 when wp8 came. But the point is, that was the 'mistake' time. Now, either they had complete liberty over their new OS, or a restriction of covering all previous devices by limiting OS core functionalities. I know it's not good for devices which can't be updated, but they HAD to reboot everything for the future, as Eventually everyone will be using new devices.
  • How do you know this is not a mistake time and there won't be another reboot in another 3 years?? What if the UWA do not pick up?
  • Well, I still love my RT.  It has had the quazi Windows 10 on it for awhile now and I really like it.  I think it is serving me well enough to get to the next genreation of tablets now, especially if it will run universal apps.Plus I have the $500 I saved on not buying the Pro version, to buy the next product when I need to!!  Five year life these days is good management, even as the better and better specs are tempting. I will be splurging on  the 950XL though!!
  • But at the sametime their porting osx to arm I hear
  • They've said the opposite, they have no intention of combining iOS and OS X at all. So no OS X on ARM.
  • So far, Tim Cook is right.  It doesn't matter if Microsoft eventually gets it.  What matters is that they've put off enough people NOW from their Software and Services that they've basically given Apple and Google a default win in Mobile, which is what where the issue really is. The issue is that they've wasted 3 years with Windows 8 and even with Windows 10, there are still whole swaths of functionality (like SMS/Call Relay, Integrated Skype Experience, etc.) that are unfinished.  Microsoft has basically given Google and Apple free reign in the Mobile Market by being too damn slow and choosing a bad strategy (making Windows an "everything" OS). No one said it was impossible for Microsoft to do what they want to do.  Apple could have chose to adapt OS X to Touch Screens and Mobile Devices.  But, the fact remains that these devices are largely used for different tasks and the only attractive point of Windows on a 2-in-one or tablet is the fact that it can run Legacy [Win32] Software. Apple's strategy is different.  They are keeping their platforms seperate, but they are integrating them where it count.  They're sharing APIs across them where it matters, etc. This is why I actually thought Windows RT was a good bet, but they killed it by putting a desktop and Desktop applications on there, along with sub-par 1st party software (even on Windows 10, the build in apps are terrible).  The whole think was just begging for users to be confused, befuddled, and disappointed.  Windows Mobile should be Tablets and Phones.  Windows should just be for Desktops. Honestly, you get a way better mobile-first user experince using a Fire HDX than a Surface Pro 3.  Windows is bad on Tablets.  They need to decide which market they want to be in.  I personally don't want a device that rides the fence, because you never know what a software update will do to one side or the other.  Many Windows Tablet users found out the hard way (myself included). I like Apple's strategy better.  It makes sense.  Tablet software has no point on my desktop PC (iMac) or Laptop (W10).  It just needs to do what it needs to do, without the software getting in the way and making thing more confusing than they need to be. There are people trying to trade their PCs on Craigslist here, because they upgraded to Windows 10 and are confused by it, for machines running older versions of users.  Step into the real world for a bit.  Mobile Nations, Engadget, The Verge, and whatever other tech blog we visit to flex our egos are not reality.  
  • But, the fact remains that these devices are largely used for different tasks and the only attractive point of Windows on a 2-in-one or tablet is the fact that it can run Legacy [Win32] Software.
    Nope. That's one attractive point. The other is that moving forward it can use the new Universal apps as well as the Legacy software. And that means that it can run all the software be it legacy or new laptop or new tablet or new phone software. That is a big deal.  
  • Apple doesn't have any legacy [Win32] software to support. A touch OSX will fail.
  • Sure, Apple doesn't have Win32 apps, mainly because that's a Windows only thing (which is why it's called Win32). They do have plenty of legacy software writting for their platform, Cocoa.    As far as touch on OSX.  Win32 apps don't really work well with touch on Windows 8/10 anyway. Sure, it's convinient for scrolling or tapping buttons but in many apps the UI is too small for touch. Apple could add touch to OSX and it will make some things better and for other things you'll still have to use a mouse, just like you do with Windows 10.  Apple doesn't want to take the extra effort to make the OS itself support touch (for system menus, etc.). They don't plan on releasing OSX devices in a tablet form factor. 
  • Actually, you are both right and wrong: they do not want to adjust system menus for touch. But, in El Capitan 10.11 they added more full screen and split view functionalities, while for the first time you can hide the system menus automatically, until the user moves the mouse cursor at the top. This tells me that Apple is indeed under way to make OS X touch friendly given a year or two. The fact that the next iOS will be iOS 10 is in itself interesting as far as their timing goes. At that point, they will have OS "ten" and iOS "ten". Also, here is the thing: XCode 7 got rid of XIB/NIB files (!), the very key elements in GUI programming on their operating systems. Why? To create resizable apps that works across Watch, iPad and iPhone. But, even Mac apps use this same feature (!) and same focus on getting people to transition over to their scripting language Swift. The last piece of the puzzle: Apple Developer Program. They now have one program, not one for Mac and one for iOS. So yeah ... something tells me that Apple is going to try a universal app strategy starting next year.
  • Apple could have.  Apple could have.  Apple could have.  Boring.  Apple didn't.  The end.
  • Using a Surface Pro 3 and NEVER used a mouse. I use the Pen, Touch and the Precision Keypad only.
  • By Precision Keypad do you mean the touchpad mouse replacement thingy that comes on notebooks and the type cover for the surface? I had a Surface 3 and the device was great. However, I didn't buy a keyboard for it, because I wanted a tablet. The touch experience was far less good than my windows phone. It worked ok, sure, but it wasn't great. It made me wish I could trade the touchscreen for a keyboard. On the other hand, I've never wanted to plug a keyboard into my WP. If MS wants this whole Windows-on-everything-everywhere to work, they will have to make it good on everything. He's right that most people want their tablet to work as a tablet, and desktop to work as a desktop, and phone.. you get the point. I'm not saying MS won't get there some day. But they weren't there when I last tried a Windows tablet.
  • I have owned the Surface RT, Surface 2 and Surface Pro3. To be honest the Touch/Tablet experience on W8.1 was, in my opinion, the best ever tablet experience. With the Pro3 and W10 I have disliked some changes from 8.1 but overall I am loving the experience now and would not go back to 8.1. I have not had an issues with using any model as a touch screen only, even in Word and Excel - though my main use does occur through the Surface Type keyboard. The touchpad or as I could have said, Precision Touchpad keyboard, I find really easy to use and apart from MS needing to update the software to work better, swipe pages in Edge for example, it is my first choice now - with the numerous finger taps and swipes, it's just brilliant. I will be buying the new Surface 4 Keyboard for the better typing experience and larger touchpad, the add an SP4 later. But I 100% agree that for Windows everywhere to work it has to be amazing due to the competition.
  • I hope that there is a plan to get rid of the legacy apps and to get the developers of the important legacy applications to upgrade to the universal platform. Overall, I think that most of the legacy applications have subpar usability (although great functionality). Windows will improve in security, performance, and in usability if the day comes when all apps are developed using the modern universal framework.
  • I agree with you that Microsoft is too slow on the mobile phone arena. I disagree completely with you on the Windows 10 tablet & desktop strategy. When you say tablet software has no point on you desktop, why? Do these windows apps magically pop up on your screen and obscure your desktop apps? If you don't want to use these windows apps, you can make it completely disappear on your desktop and your start menu. My desktop looks exactly like my Windows 7 desktop except the Cortana search box. Actually I question whether you have used Windows 10 at all. I myself use quite a bit of the apps on the desktop, especially the mail client. What Windows 10 provides is flexibiltiy; flexibility that Apple OSX does not provide. Why is Windows 10 bad on tablet? I have used both an iPad and a Dell Venue 11 Pro (upgraded to Windows 10). In terms of use, both iOS and Windows 10 provide the same ease of use. There is no good or bad about either OS. I hate the iPad because of its hardware limitation. There are much more hardware choice and capability in the Windows tablet market. Your last paragraph just showed how much you were grasping at straw. There are always people trying to sell their ware on Craiglist for whatever BS reasons. I am sure there were people selling their PC's because they were confused after upgrading to Windows 98, Windows XP, WIndows Vista etc. LOL, you are using this as evidence of Windows 10 failure. I would agree with you if a million PC's traded on Craiglist after they were upgraded to Windows 10. Did you see a million? I would ask you one question. If you have need of desktop apps and a tablet, what would you carry with you on the road. Are you telling me you carry both a tablet and a laptop? I would be carrying my surface pro 4 and be done with it. What would be the answer for most people? No one yet know if Microsoft's strategy is indeed superior to Apple's or Google's strategy. It is still early in the game. But I'll come back and laugh at you when Apple copies Microsoft's strategy.
  • I have a Surface Pro 3 and it is barely usable as a tablet. All the apps are terrible, truly terrible, making the start screen almost useless because you don't want to bother with any of the available apps. Even Microsoft first party apps are complete garbage. The desktop kinda works with touch, but it is no where near ideal. Without a touchpad or mouse, x86 apps are tedious. They need to focus on one or the other. Mediocre performance for both isn't going to get them anywhere. The competition is too good these days. Posted via the Windows Central App for Android
  • I mostly agree with you. The experience on a Surface without a keyboard and mouse is subpar. To be successful Microsoft must get a flood of universal apps. Their store must have the quality and breadth of the Android and iOS stores. Windows Central have their heads in the sands. They have totally dropped the ball on covering the real Windows Phone story in the US. The only US carrier Microsoft offered their new phones to was AT&T. Even AT&T says Microsoft is not fully behind the phones. Microsoft was too slow to fire Stephen Elop. They were too slow to fold the mobile division in to their Windows group. The rumoured Surface phone will come too late to save them.
  • Sure, the fact that Microsoft isn't supporting Verizon is a very big deal. According to the latest adduplex stats Verizon has 12.4% of the US WP market share. The Lumia 928 has 3% of the US market share (the Icon doesn't have enough users to get it's own category, so it's less than 3%). That means in flagships they have 5% of the US market where WP is just 3% of the total market.  AT&T and Cricket (owned by AT&T) together have more than 50% of the US WP market. T-Mobile and MetroPCS (owned by T-Mobile)  together have 22%. While only AT&T will be selling the Lumia 950 at the moment, it's not exclusive and both new Lumias will be available unocked directly from Microsoft. So they're covering 72% of their current market with phones that are targeting, according to Microsoft, their fans and customers. How is only selling the phone through the biggest WP carrier in the US dropping the ball?
  • bravo!
  • Now why are you going around spreading facts....and statistics. Gee, at a time like this?!
    Nobody wants to hear this reality stuff. We need more speculation, misinformation. How about a new rumor?
    But I really do appreciate this. I've been doing some serious reading this morning, just to reinforce what I think about this situation. And you come along and give me some useful information. Thanks.
    The point that everyone is missing is that these phones are not here to conquer the market. They're here to revolutionize it by being a part of a much bigger picture.
    What Microsoft has done is to set the standard for Windows 10 Devices. Something to build on.
    Their marketing approach is to make them available in the US without the carriers controlling the game.
    Tell someone they can't have something or do something and what happens? Now they want it. Surprise! How do they get it? Learn a new game.
    This is what we're seeing.
    John Legere professes to shake up industry, looks like he's not the only one.
  • It's dropping the ball because it precludes a huge chunk of potential customers from adopting Windows phones.
  • What it precludes is all the potential customers the carriers either ignore, scare away or sell them on an Android. Verizon has 5% of a 3% market share. AT&T has 50% (counting Cricket) T-Mobile 22% (counting MetroPCS) T-Mobile has dropped all its Microsoft Windows Phones except the 640 at WalMart or MetroPCS. So everybody dropped the ball. Microsoft didn't put much effort into it. The carriers put no effort into it. The old way doesn't work.
    Now its changing, slowly and deliberately. The idea is make sure when someone goes into a store they're at least exposed to it as an option. If they ask about one, there's a chance they'll walk out with it. You have to know how to sell one before you try to sell a million.
  • I also think it's time to show the carriers the manufacturers are in charge, not them. Phones will still sell without AT&T, Tmobile, Verizon, etc. Humbling experience for Verizon, just like Apple did when the iPhone came out. Create demand and then demand terms favorable to Microsoft and its users.
  • Verizon never did anything to support WP...with uncarrier, people are buying their phones outright...I'm on TMo US and have been buying unlocked WP phones to use on their network for 5 years...I plan to buy an unbranded and unlocked 950 from the MSFT store and use it on TMo...I never have to worry about carriers controlling my updates and will get them directly from's a win, win for me...
  • wait wait wait. UnCarrier on Verizon?
  • So far, Tim Cook is right. It doesn't matter if Microsoft eventually gets it. What matters is that they've put off enough people NOW from their Software and Services that they've basically given Apple and Google a default win in Mobile, which is what where the issue really is. The issue is that they've wasted 3 years with Windows 8 and even with Windows 10, there are still whole swaths of functionality (like SMS/Call Relay, Integrated Skype Experience, etc.) that are unfinished. Microsoft has basically given Google and Apple free reign in the Mobile Market by being too damn slow and choosing a bad strategy (making Windows an "everything" OS).
    Seriously? This is EVERY market EVER. Look at Blackberry who was #1 for YEARS in the smartphone business when hardly anyone else could dent them. Nokia who was #1 for YEARS and hardly anyone could dent them. Their arrogance is always what got them. Right NOW Android is #1, then iOS is #2.... give it a few more years. They'll stop innovating, or something stupid will happen, and they'll fall and a NEW player will come up. That's how things work in the world in general. You're saying just because Windows Phone came out a few years later and they're a few years behind that they'll never beat anyone else? Please.... 
  • And Microsoft needs Windows 10 to succeed, even on mobile. So they'll force it down your throat if they must. Don't forget MS has more cash on hand than google (not Apple though, they have way to much cash) and can quite seriously buy themselves out of this hole they're in. (Whether it's worth it or not, another question).
  • "more cash on hand than Google"   And with that cash they should have sold the 950 at a much more competitive price. Perhaps even at cost. Reward the faithful who've followed you. Build market share. But Microsoft is infected with Apple envy. They've chosen to follow Apple's lead and overprice their devices.   
  • I agree. I was hoping the 950XL was going to be a 500 euro device, to offer flagship specs for Windows Phone that'll cost a few hundred less than its Android counterparts. The iPhone 6S Plus will cost nearly 1,000 euros for the 64gb version!!>!??! Are you KIDDING ME!? And then there is Microsoft who pushed out this device for a steep price when compared to well established companies. I will end up trying this phone out, but I can't say a layman will go to a store and try out this device then an iPhone or Android device and say the same.... They should have sold the XL for Sub500 euros. 
  • It probably already is at cost, or even at a loss after marketting and support costs. Like their entire mobile division has been for the past 3 years.
  • Highly unlikely... 
  • And they will still be at loss even if they sell 1 million of this in Q1 next year... The only way you recoup indirect costs (Marketing, R&D etc) is by volume... but they are not priced to sell... They should have priced them lower than the Nexus prices... WIth no apps and hardly any big Devs supporting them whole heartedly, they are an expensive Phone calling and Office using device...
  • No. Say your thing is the same as the competition, but doesn't have the brand recognition. If you price it lower, many consumers will assume it's less good. They'll buy the competing item for $100 instead of yours for $50 because they know the competing item is good, and yours must not be, because they haven't heard of it. Not to mention a lower price leaves less room for sales incentives to distributors, which means the salesperson will tell shoppers that your device doesn't exist, isn't carried, sucks, etc. So no, a lower price won't really sell more, past a certain point.
  • Don´t forget that things could just go another way in future. Right now Windows is leader in PC. Nobody knows what will happen in future. MS in also loosing marketshare in PCs to chrome OS. It´s not a decent challenger now, but nobody thinked few years ago that apple could challenge Nokia. You should also match up your theory to PCs. When Blackberry and Nokia losed their position, things changed. They made dump-phones. Apple and Samsung brought smartphones with touchscreen. Things moved forward. If MS want to won what-ever-it-will-be device competition, they need to bring something new to market. Smartphone markets are already shared. And economyhistory does´t know even one single case, where marketleader first losed markets and could rise back to the top.  Yes, new players and new inventions will come. But what and who will make it, is mystery. It could be MS or it could be some small unknown smithy in China. 
  • They are losing market share to ChromeOS mostly in education and institutions. When these kids grow up using ChromeOS, they will be more likely to purchase one in the future. This could be a big win for Chrome OS in the future. Microsoft really needs something new and good. Sticking to the same formula is going to always work. Posted via the Windows Central App for Android
  • Both iOS and Android are beginning to feel exactly the same upon every new release. Hardware is slowing down and the boring row of icons that are superfulous without information attached to them. I like not having to pull down a notification shade everytime I want to know information from my apps. Live tiles are widgets on steriods. Rows and rows of icons is mundane and not useful at all.
  • "Rows and rows of icons..." To my eyes, you've also described Windows. I don't find "live" tiles particularly lively. Certainly I'm not going to watch an RSS feed from within that tiny tile. Widgets simply aren't that big of a deal. 
  • I'm bored out of my mind with the LG G4. Love it... Works PERFECTLY and has a SUPERB camera but EVERY YEAR ANDROID IS THE SAME OLD SAME OLD! I'm so bored of it! I had the 930, super low battery life and heated up FAR too much. I also had the 1520 but I had phantom taps and warranty wouldn't cover it, so I sold it. The XL looks like next best device! But that price... In europe it's a lot more expensive sadly... I'll wait until the price drops, or something more interesting comes by.
  • And still they break sales records on every launch... They sell more in a weekend that Windows phone manages in whole quarter...
  • You have that backwards. Widgets are Live Tiles on steroids. You lose functionality with Live Tiles, not gain it. They are not interactive. If you see information in a Live Tile you have no direct access to it. Why would you ever sit and watch a Live Tile when it gives you no power over just opening the app? Live Tiles are nothing but frustrating when you see something you are interested in and their is no quick way to access it. It has been years now and Microsoft still hasn't fixed this huge functionality issue. Posted via the Windows Central App for Android
  • Win 10 on all devices just has a common core but it is different on different devices.
  • "A better experience using a Fire HDX than a Surface 3" LOL
  • He is talking about the Tablet interface and as a consumption device
  • I think you are failing to see the Apple big picture for iOS: Apple is placing a bet on iOS and its devices evolving to eventually one day replace OSX in all but the a minority of computing needs. Yes, even running a full blown photoshop app in iOS. But untill the processing power of typitcal iOS devices mature and those kinds of apps appear will be some time.   Yes, iOS will one day support the mouse. You bet. But at the moment, they don't need to. That is all.   Microsoft is going to do the same thing with a different tactic. The iOS of Microsoft is called Universal App Plaform. Putting a Tablet app on a desktop is pure genious. It's the best Microsoft for ages. It facilitates the transition, at least in theory. But also it can drag the transition endlessly. That is why they need at least one or two kinds of devives that are not bound to x32 legacy to do well.   The article is full of miss conceptions. For instance thinking that there only one Windows 10. Look if there was Windows Phones woul be already out. So would Windows 10 on XBOX. There is no ONE! There is a platform that easies the development for apps to multiple types of devices supported by that platform.
  • @Nuno Moz Thanks for your input. :-) In regards to you last statement that there is a presumption that there is one Windows 10. It is clearly understood that the iterations of Windows 10 for different form factors vary, but there is a shared core, which I stress in the article which alllows for the Universal Windows Platform. All of Windows 10, as Satya would say, from Raspberry Pi to Hololens share this common core. There is the Universal device family that shares commonalities across all "child" device familes that are unique to the particular OS family whether its, desktop, mobile IoT, Xbox or headless IoT. But again the, premise that is asserted in this piece is that there is a common core that unifies all device families. As my discussion with Chris Pratley (creator of Sway) revealed when I inquired about a Windows Phone Sway app. he shared in so many words, that its alreay written(because the destop version is done) an that the phone UI hasn't been coded up yet. So the because it's a unversal app. The core is done because of the work that went into the PC version. The tailoring for the phone form factor just needs to be done. Here's a link to that may be helpful: Thanks again for adding to the discussion! :-)
  • @Jason Ward. I understand that there is a share core. I agree. There was a shared core before. I know the article you pointed out,and it clearly stated that there is an evolution on this so called shared core. But there is no single OS, I repear, thre is no single OS. Now, MS is creating an abstraction layer on top of OS over wich developer build their apps, the same has before with Windows 8.1. Several things evolved. yet, there is a toolset that easies the development of reponsive UIs, the abstraction layer to create a code base that copes with the features one device might have and what it does not have ... Yiou see, this speech was done before in the Java World! All that is nice, is being developed. fine tunned. But the question still remains, what does this mean to the end user? Paraphrasing Panay, "Whats de point?" That is the key question, what is the point? That question MS IMHO can only demonstrate to the consumer trhough its device and app distrbution strategy. You see, devices are the gateway betwen the physical world and the digitalworld. Within this what do we have? We have a weak user base in Windows Phone and weak user base in XBOX One console. "What, weak user base in XBOX One console?". Yes compared with other user bases it is weak. And Universal Aps Platform alone does nothing positive to change this. You might say, lookl Continuum is the realization of the Universal App Platform to the consumer. Yes, I believe it can be. But its not up to an excellent start in Windws Phones. One thing that is argued about Continuum for Windows Phones is such that it all bout doers. Look evry boody is a doer. But not everybody is  smart doer. Let's say we have a smart doer. He goes out to look for "smart doer kit". Continuum for Windows Phoes at the present will cost the smart does almost $900 and is riddle with limitations. That is what a smart doer thinks. A smart doer would probably think, "Why don't I buy a Surface 3 + a Windows Phone" for $800 without any of the limitations? So if Conitnuum for Windows Phones is worth zilch considering the options for the smat doer what is the point of buying a Windows Phone instead of anything other?   There should be something else. For instance no other phones works better with Windows 10 then any other? How? At the moment there nothng answering that question, nothing. People have been asking for a reliable SMS/Call relay between a Windows Phone 10 and Windows 10 PC, what isthe pont of this? What is the point of MS ignoting. I know ansewer of rhe first and suspect the anser of the second. The asnewer of the first is easy, but the second is more obscure. It has to do with protecting Skype business. Nothing to do with doers. Make Windows Phone the best and the most easy to use smart phone to work with Windows 10 PC's, both using the cloud and without tthe cloud. Yes, sometimes there is no Internet available, fall over to direct peer-to-peer communication!!! That is for doers, because doers quite often don't have a reliable broad band internet connection in both devices. Shall I continue with XBOX One? What I'm saying is that the dots don't connect. I want it to connect!!!! I do. I hnestely do. Nadella speech is targated to Apple by devaluing the importance of the device, using an meaningless euphermism. Nothing else. Furthermore, the way he describes the vision for the future where you are the hub... look its not the future. Its the present!!! People change ecossystems all the time. People use serveral ecossystems. I don't need Nadella to tell me I'm the hub. But people make choices, they have their preferences based on their experiences. Let me tell you why I love Surface. I have Srface Pro 3. Basically for the $1200 I have a tool that replaces my tablet and my laptop empowring new uses. If I wanted to buy a Tablet and a Laptop with the same power has the one I have would probably cost me $1700. So there are economies of feature scale from a finantial perspective no to mention usability for what I want to do. That is the key! Continuum for Windows Phones goes on the opposite direction!!!! For my kid, age 8, I bough Surface 3 for $500 with a keyboard. In the other day he was talking about using powerpooint for school and bang it was there as well. This is KEY!!!!!!!! Economies of feature scale. This is something that the consumer cannot describe but feels. This crosses the Point hence the sucess of the Surface Line in a declining PC market. The moment the economies of feature scale are gome we have problem. Such economies are not present in between Windows 10 devices, neither Universal Apps alone catter for them as I mentioned. But there is more you need similar app store policy across devices including XBOX One. You have a policy tha catter cross device use. For instance very few people buy a game for the PC and the same game for the Console. Very few. What about families? Two brothers buying the same game to play head to head? (Take Forza 6, 2x$80 bucks, insane). Result? We have only one XBOX One console and they take turns. Believe me this are issues that the competition is solving!!! Better still, they have a Point that ressonates with the consumer. Now universal apps? So wha MS strategy for these issues? At the moment I think XBOX One development is being blindsided by war with PS4. Look, this in the medium to long run will mean nothing. The Windows 10 is being blindsided by Contiuum and Universal Apps. Whats the point? This is key. Have fun.  
  • Converge a toaster and a refridgerator? For now, Windows 10 IoT can do that :-)
  • We are the Hub.
  • Another great article, nicely done! :) Microsoft are continuing to differentiate themselves from Apple and Google and yet are also taking a lot from both companies playbooks where it fits, it's very skilfully done and the excitement from most corners of the press is great to see. It's also, funnily, fulfilling the original promises of Windows Phone 7. It's taken them a while to figure out how to deliver but all signs point to 2016 as the year they finally do all the stuff they've been talking about for the past decade in one form or another.
  • "Differentiate themselves" Which is why they've thrown away all of those things that made Windows phones unique, like the hubs, pivots and panoramas. They have gone out of thei way to make Windows mobile MORE like iOS and Android.   
  • In some ways yes, in others no... iOS copies from Android. Android copies from iOS. Windows Phone copies from iOS and Windows Phone. It's a silly circle... 
  • "They have gone out of thei way to make Windows mobile MORE like iOS and Android."  Not exactly.  Microsoft are still light years behind when it comes to virus and malware support.  Android in particlar are way ahead in the game with somewhere around 90% of Android phones infected and now Apple are catching up.  Microsoft needs more zero day vulnerabilities.
  • Agree.
  • As usual Jason, a fantastic read, cheers!
  • @mbrdev Thanks so much!
  • @Jason Ward. Great article Jason! Looks like I did make the correct decision in getting unlimited data after all :p and saving money compared to my old sim only plan. Unlimited 4g data ftw!
  • @Techfreak Thanks! I appreciate that!
  • @Jason Ward "As devices come and go, you persist...What matters most is the mobility of experiences not the mobility of a single device.–Nadella" That has been like that since the Internet became widespread and the web the defnite architecture. As for Universal Apps its still a tech that needs to be proven. Tell me one app, one app that is universal in the ONE has you define. You see, responsive interfaces is a thing quite evolved in the Web. Same code, one app, supporting multiple form factor, from small (smartphones) to big screens (desktop 4k), supportin toutch and keyboard. Yet one thing any developer will tell you is that to give the best experience and most dtistinve experience on each form factor it better to develop different UI's for each. Now you might go for trying to strike the balance offering good enough experience, whatever that is since its quite subjective, on each with the same UI implementatiom. But its not that easy, that is, it can be easy if you let your UI and experience be just the same as the next app (makes sense in line-of-business apps). Futthermore, that this in the middle of a device lounch like this one is interesting indeed. The only reading possible is that Nadella when he speaks, downplayes the importance of device, yet let others make device statements. Why he does such a nonesencal approach? Precisely because Apple does that opposite. Apple believes that device and the OS empower each other. One does nor make sense without the other. There is actually a term for that, affinity. Don't me wrong, I dig Windows 10. But the faster it gets rid of x32 arxhitecture and Universal App is tunned in performance the better. Fans are crying for x32 apps, when they should be crying for better Universal Apps, say a full blown photoshop made with Universal App technology, even if it ends not being that universal. I can't imagine one x32 app that would like on my phone, not even one.
  • Great comment! I agree that in the long-term the best would be to develop very good universal apps, and I also agree on the challenges for that.
  • Jason, Great article(s)! I read both and they confirmed my decision to move from iOS and OSX to Windows 10. My Pebble Steel and Apple Watch are on EBay and my MacBook Pro 13" will be there soon. Apple is going total consumer on me. I had hoped they'd attract vertical market developers in civil engineering, but after 10 years of waiting all that's shown up are a couple of CAD companies. I bought a Lumia 1020 intending it to be my unlocked travel phone but now it seems it will be my daily driver, until my Lumia 950 arrives. My iPhone 5s is going to my son along with my iPad and iMac. The new Surface Book and Lumia 950 will be my only devices. Wow, will that lighten the load and increase my productivity! I'm particularly excited about the 950's camera, the Surface Book's detachable clipboard and the port availability. I work overseas on occassion and photo documentation means everything. Documenting a site before I leave saves me hours on Skype. The detachable keyboard will allow me to collaberate with team members and clients more readily. I find those informal sketch times with clients are less intimidating and way more productive. This form factor plays really well with my style of design. Apple left me behind with their strive to minimalize. MacBook with one port? Eek! The Continum and Docking Stations will fit nicely in my backpack. Now all mobile app developers have to do is catch the wave. I'd love to see boarding pass apps. I use those a lot. It looks like Microsoft is commited to the mobile professional's world. Best regards, Bill
  • Great article Jason!
  • @Mark, thanks man!
  • Yeeeeee I'm da hub
  • Lol.
  • Still waiting for the day when it can all be replaced by the form factor of google glass... Think I'll be waiting at least ten years. Amazing to think that the SD800 in my phone is more powerful than the Pentium 4 in my PC from ten years ago...
  • Just gimme the XL already....So I can be the Hub like a boss.
    Nice article Jason..!!
    The Hub thing must have started way back in 2014. Long Long Strategy.....
  • this hub idea started back with windows 8, its jsut taken a couple years to start getting things aligned to start pulling this amazing stuff
  • With 8..? There was nothing then.
  • thats where the one windows concept first came to life at Microsoft, you could see it in the desktop/tablet hybrid UI that windows 8 had, and in windows phone's complete OS rewrite bringing it to the same kernal as windows.
  • Actually it started with Windows Phone Series 7. Apps were the background and the user and what they wanted was the center.
  • Thanks Aman! Lol ...
  • 2014 isn't a long long time... THat would mean 1 year to fully develop a hub strategy and get it fully coded, tested and approved. This started much longer ago (Windows Vista technically with their user of the NT kernel, Windows 7 with the first fully operational NT kernel, windows 8 with universal kernel for ARM and x86 but seperate shell APIs for mobile and desktop, Windows 10 only fixed the shell API disparity and added some more CPU compatabilities, ie. XBox).
  • None of this means anything until people can get the hardware. Microsoft MUST get multiple carriers on board for its phones. Even if Microsoft grew up and offered payment plans in its stores, most people will continue to buy phones via carriers. I'd love to buy a 950XL to replace my L920, but I can't afford $850 up front here in Canada. I'm facing the ugly reality of getting a carrier-based Samsung Note because it's the only large phablet I can afford with flagship specs.
  • Me too, I'm not one of those "enthusiasts" that is very enthused at the moment, when I saw the 950 series were going to be available via MS store only (as it stands now) I pretty much made up my mind then.
    My only hope now is that my L830 will still be upgradeable to W10M by the time it officially rolls out?
  • You can upgrade your 830 via the insider program. I did it a few months ago with my own 830 and things run well.
  • Should have been more clear, meant RTM... Tried the latest build on my L830 and let's just say the results weren't good in my case nor the one before it.
  • I'm happy that it's available from the MS store. I don't want to buy a phone from a carrier.
  • +925
  • See your still thinking too short term. Carriers will eventually die out. Eventually. Think about it. In theory in most major cities you could now remove your sim card and use Wi-Fi only to call (via apps), stream video, browse, work and game. Soon their will be entire citywide WiFi networks and they will expand. If you really need voicemail there are VoIP alternatives. The carriers know their days are numbered, that's why they still hide costs of hardware into their monthly costs. Americans/Canadians just need to wake up. You don't allow your electricity supplier hold you ransom to which TV you must buy or that you must buy it from them. Microsoft & Google (and even Apple) know this long term. Hence why Microsoft is going through a major store expansion and direct unlocked. Look at Asia, Xiaomi have become 2nd biggest manufacture in just a few years selling unlocked direct. Wake up America/Canada.
  • Look at the price xiomi sells or the value their phones provide at the price. if its gng to be direct then 550$ is not the price  
  • A) Purchasing price parity, we pay more because we have more cash on hand B) Xiaomi with comparable specs is 500 USD as well.
  • PS. If you can't afford $850 upfront for a flagship then sorry, but you shouldn't really be buying a flagship in the first place. This is the reason why the West struggles with debt. A subsidized phone is a debt in that you have to pay the full cost back to the network over the 2 years as part of your monthly fee. Microsoft gets the full price from the Carrier up front. Not being mean bro, but the 950 is the Bentley/Range Rover of cars, people who buy them can do so outright. That's what premium is for. Microsoft offer more affordable handsets for everyone for a reason.
  • All I can say to that is... "tell me how you premium "Bentley" is doing in 6 months" ;-)
  • It will do great. No money up front, so you make a - cheap - comment? ;)
  • Sorry if I hurt you feelings but obviously my perspective differs greatly from most on here, it's called "difference of opinion", yes I own three WPs but they don't cloud my view on how things are progressing... Like I've said before "soon" ain't "here" and that is why we are still waiting. And in a way it was a "cheap" comment yet at the same time, I'm not anticipating much to have changed in the WP arena by then. Oh ya, did you not notice that "wplee" insinuated the 950 series is for the rich, we're living beyond our means If we were to buy and the west is in a ton of debt... So who was jabbing who in the first place.
  • The fact remains, if you can't afford a $550-$650 phone, you shouldn't be buying it. When you get it from the carrier, you're payiung for it, it's just over time. Save your money and buy it outright, or get a budget phone.
  • Nope, not going to be an “ENTHUSIAST” (as some would call it) if that turns out to be the case, I’d rather buy something that gets the job done, supports me and "IS" supported, obviously WP doesn’t look to be heading in that direction at this point nor has it been for quite some time.
  • I'm simply saying that premium phones are like premium cars; they have an expensive price tag and only customers who are wealthy enough should be buying them in the first place. Even though Bentleys retain a greater percentage of value than any Lumia, nobody buys a new Bentley worrying about resale because they don't have to. That's the point bro.
  • Oh I got the essence of what you were saying but not sure how all this is for the betterment of WPs, things once again have “changed direction” and suppose now it’s quality over quantity, fail to see how that is going to work and not sure why there can’t be both.  Another thing that is irksome, people justifying MS decision and saying “if you can’t pay cash then you can’t afford it”, I got an idea, why don’t we tell the whole world you are not allowed credit anymore and it is cash only deals, let’s see how far that goes and which commodities, business and the like suffer, jeez, even the large company I work for runs off credit so I suppose "they can't afford it either", in the end it is a lame excuse for justification.
  • Yeah, I own Microsoft products too, including a Lumia, but some of the delusion and justification, with every shift and left turn in Microsoft strategy, is kind of laughable.     And people call Apple fans 'sheep'?  
  • Starting to sound like a broken record it is but hey, MS knows what they are doing right, well so did BB in regards to phones, they haven’t recovered since 2011 (time I jumped ship) and now if the Priv fails it could be goodbye BB handsets altogether in a year’s time... I think we should blame the carrier's, NOT!
  • More carriers will come. You're seeing a very carefully thought out approach unfolding.
    Microsoft had to change the atmosphere at the carriers. The key will be training. Our friend with the Continuum demo, he's a trainer. Wouldn't you like your carrier rep to be trained by him? Wouldn't you like to see a Continuum display in your carrier store, with someone who knows how to use it?
    Concentrate on one carrier, train them right, then then move on to the next.
    Or we go back to the storage closet. Get forgotten, and declared dead. Remember the "What's a Windows Phone?" carrier reps. How about having one that says "Hey Dude, watch this!" Be patient it will come.
  • No use for carrier reps. So who cares what he says?
  • I know, but some people actually use them. The only one I've met couldn't even get me a correct SIM. But he wanted to sell me unlimited data for my backup 530.
  • Come into my store and get on the list and you tell me after an hour of waiting to see somebody who sees carrier reps
  • Yes. And reps are under pressure. To have to balance trying to solve problems. Make sales quotas, deal with people who don't have a clue what they want, but they want it now. Just took at the comments here. These are the people are who you, as a rep have to deal with. "Microsoft can't have a plan because they're not doing what I want." They have an event to show what's coming later this year. But.....why can't I have it way....
    Now you as a rep have to answer questions you don't have the answers for.
    Ok. Why not? Were you given instructions on how to deal with post-event questions? From your carrier? From Microsoft?
    So the carrier situation is broken. Who gets to fix it. If you're swamped at your store, why? How do you fix that, if you and your customers suffer because of it? Sign in and wait?
    Maybe now is the time for change. Find the things that are broken and fix them. You have an hour wait in your store, fix it. You need a new system, the one you have isn't working. Be proactive. Or you can plug along with what you've got and chase people away.
    Microsoft knows their carrier partnerships aren't working, so they're making changes. What are you doing on your end?
  • "Be patient it will come." Help me out here, is this the new Soon™?
  • Depending on which carrier...yeah.
    Nothing I've read confirms anything with the carriers. Microsoft says more will come. T-Mobile says they're willing to talk, nobody has a clue what's happening between Microsoft, Verizon and Sprint. And AT&T hasn't commented yet that I know of.
    I think if my assumptions are close to right. We'll hear something from AT&T "soon", T-Mobile "not so soon"
    (we have to factor in egos on that one), Verizon & Sprint, no idea (but I think it has something to do with rapid cooling underground)
    So yeah "Coming Soon"
  • @Grapemanca, save up?...
  • If you really want a phablet the 1520 is still a great phone and is basically future proof on Windows 10 Mobile unless you absolutely need the iris scanner or 500ppi or continuum. You can get one of the last remaining new ones on eBay for cheap, not sure about a warranty.
  • Then take out your own "payment plan". Shop around. Go check out all the banks and the finance companies and get yourself the best deal. I don't get why sheeple don't understand that a payment plan from a carrier is a loan. A loan where how much interest you are being charged, what rate it is, is all hidden from you, so you can't see how much you are being ripped off, you cannot make an informed choice . A loan where you have no choice over the loan deal, you can't shop around, it's either their hidden loan deal or f*** off. You wouldn't finance buying a car like that, so WHY do it with your phone? Screw the carriers. If you can get a "SIM only" service contract, do that, buy the Phone outright and finance it with credit you shopped around for. A way cheaper way of doing it, plus your phone isn't locked to a carrier, so you can switch easier, sell the phone off and get a new one in the middle of your contract, and you get all updates when MS release them, not when (if) your carrier decides.
  • Hehehe... Funny thing Is productive like a boss... I have had my ringtone as "I'm the boss" since last year... Hehehe
  • Just don't use "Another One Bites the Dust".....we need all the positive vibes we can get!
  • Once again, Jason shows that he understands Microsoft's strategy and does a nice job of explaining how the event this week plays into it.
  • Thanks Mike. There was a lot in that event. So many things to write about!
  • Makes sense, device-less and I'm the hub. That's why we can't get the 950/XL.
  • Lol
  • Buy your 950 directly from MSFT's GSM do you can use on ATT, Sprint and will get updates faster and directly from MSFT...I'm buying my 950 directly from MSFT store and will use on TMo...
  • funny that I read the title as "Windows 10 strategy is about US" and it made all sense
  • Thank you, pass it on
  • "Google is struggling with Android and Chrome."   I will first give you an opportunity to explain to me exactly what you mean by this, Jason. Only then will I decide on what exactly to say ;)
  • It means Google is struggling with two variation of that targets mobile/tablets and one that targets laptops/desktops. What is there that is not understandable?
  • It seems Google is still undecided as to which OS will be it's "Super OS" in the future. Just think of Pixel laptop vs Pixel tablet, ARC Welder, etc.
  • Hi DJCBS, I simply mean they have two disparate OSs that they ate ultimately seeking to work together. Its a major task. Compared to MSs unified front of a single OS strategy Chrome and Android present a divided front for Google.
  • Ah ok, so struggling "between" Android and Chrome. In that case, yes I see your point. Although with the Chromebook Pixel C, I think they've settled in phasing out ChromeOS and instead expanding Android. In any case though, I don't think it's THAT differenf from Microsoft. Windows 10 and Windows 10 Mobile aren't the same OS. They are two different OSs that share a common app store and some unified strings of code. But what runs on phones, at least for now, is not really Windows 10. And Android apps work on ChromeOS. So I don't find it that different of a strategy. Going forward I believe we'll see Google opting to put Android everywhere and phasing out ChromeOS as well as Microsoft aiming at Windows everywhere as Windows Phone/Mobile gets discontinued. Only Apple seems rather lost in their software strategy...but since their business is mainly in selling hardware, I don't think they're too concerned with a single unified OS.
  • No. Windows 10 on phones is the same Windows 10 that runs on tablets and the same Windows 10 that runs on desktops and the same Windows 10 that runs on Xbox and the same Windows 10 that runs on IoT devices. This is NOT the same as what you describe which is really more of how Apple's iOS and OS X are both based on the same Unix. In this case the same code runs on both and there is no difference between a general purpose application designed for a desktop and a phone. You do have the opportunity to change the UI for different devices but that's not based on target platform, that's based on device screen size and a 5" screen size mini tablet and a 5" screen size phone get the same UI just as a 14" tablet runs the same UI as a 14" laptop or 14" desktop in an industrial design. You CAN change the code to take advantage of specific features that may or may not be on all devices (like a dialer which would be on a phone and might be on a desktop if it used a VoIP caller) but mostly even those tweaks are about NOT making changes - things like not ignoring mouse support on an app just because you originally thought of it for a phone and now have a mouse both via continuum and via the app being run on a desktop. So, sorry, it is the same OS.  
  • No, it's not. Windows 10 on phones is specifically written for phones. That's why you can't run win32 programs in it. The architecture is different, even if the kernel is the same. And that alone makes it a new OS. Windows RT was build on the same kernel as Windows 8. They ran the same apps and even, sometimes, the same programs. But you couldn't normally install programms in it. And therefore it was a different OS.
    Same applies to Windows 10 on a PC and on a Phone. On a PC you have Windows 10. On a phone you have Windows Phone 10 which gives you a similar experience to what you have on a PC but with all the limitations of phone hardware. An update to Windows 10 on a PC isn't an update to WP10. So, two different OSs. You may want to try and fool yourself into believing you have full Windows 10 on your phone, but the fact is: you don't. Because they're not the same OS. But don't you let facts stand in the way of your illusions, mate ;)
  • Chrome OS and osx are on their way out Microsoft is the only one who is in the process of unification that makes sense, continuum is not the complete answer but they are closer than the others and will arrive at the destination first
  • @DJCBS You do know WinRT was jailbroken to run win32 (recompiled to ARM) apps right? They are the same OS apart from 1) MS locking to prevent Win32 apps to run. 2) Apps not being compiled for ARM 3) Tailoring the GUI to prevent CPU/GPU intensive elements (for instance, on windows 10 desktop you have translucent taskbar, but when run with continuum you have it solid dark color) Don't let your illusions stand in the way of facts mate.
  • You are getting caught up in semantics. You are speaking from a true code standpoint and the other user you are replying to is talking about features and functionality. They are all the same OS in the sense that they are working towards providing a runtime environment which will support unniversal apps which will auto-adjust based on the runtime parameters like screen-size, available features etc. Why do you think they are all called "Windows 10"? 
  • An update for Ubuntu for Desktop isn't an update for Ubuntu for Phones. So based on your reasoning Ubuntu for desktop is a different OS from Ubuntu for phones?
  • He means Google 'appears' to be at a crossroad with needing to make a decision of Android vs Chrome OS. Same with Apple iOS and OSX. Microsoft's got a clear universal strategy with 1 OS and 1 Cloud and has already launched Windows 10 with Universal Store and One Drive baked in. BUT while Microsoft appear ahead of the competition Google or Apple will be following. Decisions would have been made years ago at both rivals. Microsoft seem happy though that they are ahead in this race. Seeing Apple copy Surface years later is a surprise too that they have become obsessed with fashion and branding. Their Watch has flopped, iPad sales have been down 6 quarters back-to-back, which means their success still rests on iPhone which is preventing them from seeing the bigger picture. While iPhone continues to grow in sales, one day that will end as the CEO just said. Perhaps when smartphones are not needed due to the IoT. Microsoft's biggest rival is Google. Hence why their are no Google Apps on Windows. Both are going after the same next billion users in computing, mobile, search, wearable tech, cloud and Enterprise.
  • I think IMO, if Google merges Chrome OS and Android, I dunno how many years later, Microsoft will still be way ahead of the competition, as they did the merging at a time, where they had lower market share for WP Chrome OS and Android, (same with IOS and OS X) they are too big to be successfully merged , plus they face the issue of apps and programs, Google has none for Chrome OS, as it is based on a website OS Android also doesn't have the programs and apps, as IOS gets the attention for mobile apps, while Windows 10 has all the desktop programs, so if Google does successfully merge their OSes, they still face the issue of OEM interest and mobile app and program support
  • Enterprise fate decides Microsoft's success. That's y windows is still relevant in the market.
  • You can't "merge Chrome OS and Android".  Both are tiny little sub-operating systems.  Neither even has a coherent file system - the basis of any OS.  It's like saying if you take the engine out of a VW Beetle and put it in a Fiat Uno you'll create a competitor to Ferrari.
  • Way to go Jason! Nice article. With all the speculation and personal agendas that came out in the aftermath. I'm glad to see that somebody remembered what it was all about.
    Somebody give this man a t-shirt.
  • We need "I am the hub" t-shirts EDIT: or better yet just a big bold "THE HUB" with nothing else on the shirt.
  • EDIT 2: or better yet since "complex issues are simplified by reducing the number of variables"   how about just "HUB"
  • I think people would be like WTF? Okay now I'm just having a conversation with myself so someone pleases chime in lol
  • Looks like you are a hub with no connections :p
  • Wait, I hate hubs! You always miss your flight.
  • I'll start printing t-shirts with HUB on the front and WTF on the back. We could also make hats with HUB on them.  We could call them HUB-caps.  f I keep this up Apple will hire me.
  • And a hat to go with it. The hub cap. Thankyou.
  • Fat chance! Bryan Roper is not giving up his hat!
  • here you go...!101084&authkey=!AMnYvg4Dmm87jTk&v=3&ithint=photo%2cPNG
  • @tale 85 Thanks I appreciate that.
  • Actually spell check took over.
    Keep it up my friend
  • I can be a hub like a boss! :)
  • Just one question. Who is the hub?
  • Shhh. I'm the hub.
  • I'm Spartacus!
  • No, it's me. I AM THE HUB
  • Make up your mind, last week you were the Hulk.
  • LOL
  • I understand the strategy, but I'm not sure how I feel about being called a "hub."
  • Hey, who gave this hub permission to speak?
  • Lol
  • "You're the hub"
    "No, you're the hub"
    ", nevermind"
  • Whats all the hubbub...bub?
  • It's a lame marketing gimmick by Nadella.  It really means nothing.  A person uses devices and apps as they see fit.  When WP7 first introduced the idea of hubs, I saw great potential.  Even when they killed some of the integration but showed of some isolated examples of apps that could plug into a hub app, I had hope.  Now there's nothing.  It's just apps that are ported everywhere, that's all.
  • This hub thing is Microsoft way to empower you and make you feel better. It's basically saying I'm me. Of course you are. It doesn't matter what OS you use makes no difference. What matters is you have the media to express or receive yours/web information and that's when devices matters.
  • That's just a copy of Apple's strategy.  They empower the person and make them feel like an individual that's better that the 200 million Chinese peasants who bought the same phone.  Very clever.
  • I don't mean to nitpick but.....
    "the worlds most powerful laptop"
    There are more powerful laptops with high end GPUs. They're just not as thin as the Surface Book. "the entire range of this family of devices runs on Microsoft's UWP"
    Not the Band.
  • Pound for pound, the most powerful.
  • ""the entire range of this family of devices runs on Microsoft's UWP" Not the Band."
    True, for now. It will go to Windows 10 IoT though for next generation.
  • Actually in event, "the worlds most powerful 13 inch laptop" was said.
  • You're ok. Picking Nit's is what we do here.
  • People Hub was also nice. And then it was no more.
  • "world's most powerful laptop, the new Surface Book" Pretty sure that's not true when there are laptops with desktop class CPUs and graphics cards, not even sure it's the most powerful ultrabook. As for the rest; UWP is still unproven, much of it is what you'd find standard on any platform, much of it is not but may also not be as cross-formfactor as one might now think. Cortana will never work in my native language and perhaps not even be available to me in english. Gaming is one of the most popular consumer reasons to keep using Windows, but I fail to see the appeal of marrying PC and XBox. HoloLens won't be a thing for 5-10 years, if ever, in the consumer market and the apps would need to be heavily modified to fit a 3D world if you are going to be doing more with them than just having a wearable display (so out goes much of that UWP -stuff). I'm coming on (off?) as quite negative here, and it is kind of my intention, not to put anyone down but to remain mindful of the fact that these companies are exactly that; companies, and their concern is making money, and all this is just marketing trying to get you to buy in on future promises. Of course, there is promise here for betterment in the way we use our devices, and that is happening elsewhere too, but with an industry that is simultaenously volatile and conservative, one should be careful with predictions, or buying into something based on those predictions (especially if it cannot be viewed as an investment, and consumer items are never that).
  • I too I'm still rather negative, if the app bridges are not finished soon and apps don't come quickly. I will not waste my money on a 950 XL. I want it, but at the same time fed up of being a 2nd class app citizen. I was hoping that they would have mentioned the app bridges again, as they didn't, I assume they aren't close to being finished. So until they are, and we start getting local apps coming into the store. I cannot commit to the mobile platform.
  • check for the apps you really use .... they are on WP as well
  • Imo, HoloLens will be too expensive for an average user, but I dont see why people from the education institutes, or any other academies like the Military, Aviation and whatnot wouldn't use this. Just like being handed the 3D glasses in cinemas, imagine going to class or a simulator powered by HoloLens. It will be better than any VRs because it is your actual reality, but you can see other stuff from there. Learning would be more interactive and engaging than ever before.
  • I gotta believe many of the new owners of the Surface family devices will at least give WP a look.
  • They sure will. I think this is a long term play though.
    Get people to use your services no matter the OS.
    Then get people to use the services on your OS, no matter the device.
    Lastly get people to use your services and your OS on your devices.
    It is a natural progression if the plan plays out.
  • As ever Jason another enjoyable article. Thank you.
  • Arent we overstating continuun here, is it coz its the only differentiator thts left with wp? I dont see continuum being big in near future, as long as ppl hv tablets or laptops.
  • I think it already is big. Maybe not so much on the consumer side yet, but for the enterprise continuum simply rocks.
  • Why dont u people get it, In the 1900's we(humans) were talking about room sized computers, but as time progresses, its becoming more about smaller and more portable and vastly mobile computers. With sales of laptop declining and sales of phones increasing, i think its only geekly natural to make phones as capable as computers. I know you use your phone to browse, why not go to the cyber cafe? Cos u have a phone, Why not buy a laptop if u dont really need cos u have continuum. Lets not forget the fact that ifit big in the future, You know who's will be porting it to their devices
  • We do get it, year 2015 and we are still waiting for MS to make up their minds!
  • The more articles from Jason I read, the more I am looking forward to the next one.
    Great insights and very analytical.
    Truly a great read every time.
    Keep it up!
  • @leo74 Thanks man....'whew' talk about pressure! :-)
  • So was WP7-8.1 and Windows 8-8.1 a big beta test for the new One hub ecosystem for Windows?
  • No. The "hub" is for now. "mobile first" last year and next year who knows, maybe Microsoft finally admit that we are the PRODUCT.
  • I think MS is close, but they really need to figure out windows phone/mobile. Unfortunately is still "wait until the next phones come out".
  • With Windows 10, it's sort of "wait until you see what you can do tomorrow" by design. It's a good thing. Hypothetically, no more starting over. Yet never finishing.
    Reminds me of a Porsche 911, as strange as that sounds. It's a car that seemingly has been continuously developed for 50+(?) years. (Unlike most cars that get totally redesigned or even dropped)
    I'm actually both enthusiastic about W10 NOW, and even more so looking forward. I don't need the 950XL to be the ultimate phone that ever runs W10. Cuz it can't be. They are never going to stop working on a better example.
  • No, good comparison. But add one more thing. When you go to buy a 911, your salesman doesn't try to sell you a Chevy instead. He knows his product.
  • Unfortunately I can't be productive like a boss with a windows phone as I run the facebook page for our shop and both facebook and pages manger are not that great . In contrast my iPhone touting co worker runs circles around my facebook handling with his iPhone. He gets timely notifications , I usually get them about an hour after he does so he helps me but not good. And no 12 volt apps in store and none in site to help me be more productive at work .
  • What a bunch of hooey.  "You are the hub", my rear end.  This is just Microsoft excusing the fact that they completely obliterated what they started with real hubs.  Their entire ecosystem is disjointed, incongruous.  It's obvious to any intelligent person that they've gone BACKWARD from all the features and concepts they introduced and bragged about with WP7 and WP8 and, to some extent, even Windows 8.  Integration is gone and in its place is the facade of exchange of information, but it's competely piecemeal and inconsistent.  I love Cortana, but she doesn't answer a bunch of stupid questions about sports or time or tell me idiotic jokes or sing to me.  A real assistant doesn't spend his/her time answer silly questions.  A real assistant spend most of the time managing a schedule, taking tasks and getting things done.  And THAT is where Cortana is sadly lacking, especially in lame Windows 10. And, I suspect, it will be worse in Xbox.  True hub work--and, by extention, I would expect Cortana--should be aware of the things I do, the commands I execute and then immediately make related apps and hubs aware of that so that they can execute.  This fake "you are the hub" garbage does none of that.  It's just a way for Microsoft to market their software across multiple platforms.  You can't even sync your flipping settings between devices anymore like you can with Windows 8 and Windows Phone 8.  I find Contiuum laughable, frankly.  The kind of situation where Continuum on the phone makes sense simply doesn't exist in the real world.  It just doesn't.  You show me what all those people at Microsoft are using regularly.  A real PC (or Mac). "Productive like a boss"...yeah, right.  And I find the whole idea of Continuum on a hybrid to be just insulting.  Allegedly, people hate Windows 8 because of the "jarring experience" going between the desktop and Metro.  I call BS.  It's no more jarring than what Continuum is supposed to do when you yank the keyboard off a tablet.  In fact, it's worse because many of the key things I could do with a mouse or trackpad in Windows 8 are gone in Windows 8, even if you force it into tablet mode (which I do, on all of my test machines). I'll be completely shocked if Microsoft EVER gets all these various developers to make universal apps that integrate in a truly useful way.  Saying they run on any device is NOT integration.  That's a facade.
  • You got your armor on lol
  • Dude, you need to chill more...
  • Yet he still using windows 10 on all his test machine, was looking for the "I removed windows 10from my environment" after all of that ranting
  • I still want continuum in my life. I've been waiting all my life for my phone to be able to do that.
  • I can think in some apps that can be universal on phone, PC, Xbox like Groove, Movies and TV, Netflix, Spotify, even in 2016 Xbox Games may be streamed to Lumia devices similar way than Sony Xperia Z3 phones and later support from PS4.  But what this article forgets is that there are some apps that can't be universal since they are only available for phones:  Whatsapp, Snapchat, Instagram, Facebook Messenger, Vine as an example and most of these apps are free, but are very polished on iOS and Android but don't play well with Windows Mobile.  I think these are the apps that until they are available on Windows Mobile, carriers won't be interested in Windows Mobile.
  • Nice article jason
  • @Scuba dog : now dogs bark on internet tooo im curious
  • Really enjoying reading your articles Jason. Always make perfect sense. Windows 10 is what's making all of these devices possible. Can't wait to see how it progresses. I get the feeling 2016 is going to be a big year for Microsoft. Posted via the Windows Central App for Android
  • 2015 was a big year for Microsoft as Google and Apple admited that the Surface design/ hybrid OS was the right way to go, 2016 is an even bigger year for MS :-)
  • In Australia the main carrier Telstra has introduced Telstra Air which allows the use of wifi data almost anywhere. My Cafe near work lets me log into my home wifi and use my personal data. So this is one carrier that knows mobile data is on its way out.
  • Kinda like what's happening with cable tv....
  • I think developers should now have the incentive to make apps for windows 10. Developers who don't see this are daft.
  • Incentive for what, you think the developers are going to ignore the past and rely solely on what MS says about their “visions” for the future, just because you are a diehard Windows fan does not mean everyone shares your perspective or opinion, I wouldn’t blame any developers for being hesitant due to past history nor would I call them “daft”, to me it would make good business sense to stay clear at this point considering the uncertainty.
  • I disagree. I am a developer, but I don't develop for the consumer market. Maybe one day I will. If a developer doesn't see the potential in 100 million devices running Windows 10 after 2 month, this developer must be a complete idiot. In fact, if a developer wants to make money in consumer, Windows is extremely hot right now and will be for a while. A rapidly growing user base on Windows 10 and limited competition. Yes, some developers might not include phones as targets in their apps, but if they don't they are simply enemies of their own money. It is too easy to do to not use this additional opportunity. If I had the time and some good ideas for consumer apps, I'd skip iOS and Android and start with Windows 10 right now.
  • If you want to believe everything MS says and equate that into a massive increase in app usage or whatever (on PCs) over Windows 8.0/81 sobeit, I’ll stick with my assumptions that it isn’t so, and, 2 month is in no way, shape, or form an indication of W10/apps success or failure… The negativity of the past trumps the present, admit or deny.   Different story talking about phones but that’s mute too, not sure if you are aware but there is no official/RTM OS yet and the only phones available “to look at” are in MS hands, essentially the platform doesn’t exist in the “real” world (late Nov/early Dec maybe) so using the platform as an example is futile at this point.   As an observation it appears like you had lots of excuses why “you” can’t yet diss those developers who won’t, if it is a hot as you say you’d find a way.
  • If I was a developer, I would want to test the waters with 1 or 2 apps.If they went well, then I would add more. If they didn't, I wouldn't.
  • Exactly!
  • UWA looks like a very powerful platform to me. Building one app that can handle touch, keyboard, mouse and stylus, where else can you find that? The app can scale automatically to the size of the screen meaning, you technically don't have to skimp on the features. You may want to hide/turn some off at will, but its always there and the best part, you only need to build it once.
  • I’m a developer and it turns out that jumping on the UWP bandwagon isn’t that trivial. My app is admittedly a niche market app (Chronotron Speed Changer, for the record), but I’m sure the same applies to many others out there. Windows 8.1 and Windows Phone 8.1 apps run wonderfully on Windows 10 / Windows 10 Mobile. While there’s something to gain in terms of functionality when moving to UWP, the benefits alone don’t justify the cost of porting. About half of my users are still running Windows 8.1 and I can’t afford to leave those users unsupported, so going UWP at the moment would mean **additional** development and support costs. Where I read UAP (Universal App Platform) I also read “Universal App Pricing”. Do you see anyone paying $60 to run StaffPad just on their phone?
    I give the phone version of my app for free. To be able to do the same on W10 I would also need to publish two apps - or challenge the whole business model. Talking about costs, porting an old “universal” 8.1 project to UWP is no small task for non-"hello world" projects. That being said, I am working on the UWP port, which will be published once the benefits – both for users and developers – justify the additional cost.
  • I read the whole piece, and no offense Jason, I find the initial premise laughable.   It's just excuse making for Microsoft for every strategy sharp left turn. And when something doesn't work as it should, 'Hey man, it's just ALL part of the PLAAAAN."  
  • We have thrown 90% of our development resources into Windows 10. Admittedly it's all in-house corporate solutions with a finite audience, but our customer and operational trials are blowing the execs away. Windows 10 changes so many things. I guess it's unavoidable, all the ragging, but as I stated earlier, I'm having fun at the office these days.
  • I could not agree more. Windows 10 is the best playground I ever had in the enterprise.
  • Beyond the mobile curve, universal, in the cloud, yada yada. I remember when Windows Phone used to have real hubs.
  • And still nothing about Windows 10 for our phones. Thought the Oct 6th event would shed some light on it,utterly disappointed.
  • When can I get 950XL?
  • Fantastic article once again Jason, thanks.
  • So Jason, in reading your article, it seems you are inferring or at least extrapolating Satya Nadella's words into a more broader mantra of "We are what we have been waiting for"?   Greak article BTW, I vote you for Editor in Cheif.  (Sorry Daniel).    
  • I think Daniels articles are as in-depth as this. I'm a regular visitor to Microsoft's channel 9 and am one of the few here who understands Microsoft's tremendous effort working towards the one-core vision that finally converged on Windows 10, called UWP Dan's articles in the past have clarified this better than Microsoft's own efforts.
  • @CSjr1 Thanks for the support and vote of confidence I'll gladly pass on EiC. Daniels doing a superb job:-) He's got my support! I'm content pecking out articles on my (dying) laptop.(Well not too happy about dying laptop EiC calls for a lot more than pumping out great content. Managing, scheduling and editing others on top of my other job, and other things on my plate, time with my wife, 5 month old daughter, service to my church where I'm the Assistant Pastor and head of two other efforts my plate is FULL, and EiC wouldn't fit even if I wanted it..LOL Thx fir the accolades but I vote Daniel Editor and Chief! Lol
  • Win 10 OS on Tablet exprience is not good, it is a mixed feeling.
  • we are the surface hubs? Lol
  • mobile First , cloud first. You hub.
  • Just jealous
  • Love the 950xl
  • It's good to be the 'hub'. But then i describe 'you' in the phrase " the 'hub' is you" also means 'you' is the source of money.
    Then all make sense. Microsoft will have the dollar bill (very good amount of course) from the enterprise. The enterprise will squeeze every penny from the customer and their employee to pay that good amount of money to microsoft. And the best part is 'you' have to be so productive because the enterprise will squeeze 'you', and also microsoft will have you squeezed in any other way. Thanks.
  • Then you don't buy any... I found what I'm interested. I love it, I did a research for it. I find it's useful and worth the price then I'll buy it. Not only that, the necessary accessories too. You do business with computer.
  • Another phenomenal article. You're an excellent writer, Mr. Ward.
  • @kobusaf Thanks so much for the support!
  • I am a HUman Being. That's true ;)
  • I was really looking forward to come back to "Windows Phone". I think Windows 10 Mobile (and even Windows Phone 8.1) is a great OS. I started my venture buying a Lumia 920 back in the days where there were not many applications. Now we have a little more but many that I use on Android are missing on windows mobile. That may change but the reality right now is what it is. I then bought a 1520 which I kept for another year and decide to bite the bullet and go back to android... Android 5.x is really not an optimized OS. I'm using a Samsung Galaxy Note 4, and yes I may be affected by my model, and I have used other android phones in the past.. The performance on Android is bad, certain actions can take a few seconds to execute, problems after some updates. The OS feels slugish and bloated. With Windows Phone 8.1, everything was smooth, fast, even resetting my phone and getting my backed up software back was a breeze. I left the windows mobile world before of the lack of software. Software like linkedin, even BBM (yes it is available but the version on windows  mobile is crap). Will the situation become better with the Windows Universal Apps, I sure hope so. I am convinced that the Windows Mobile platform is much more efficient, I prefer the experience, and the GPS + Navigation software on it rocks! However!!! How do they expect people to put 549 or 649$ when they are still struggling with application availability?  I really do not understand. The quality is there yes,  but in order to get  people to buy, you would need to lower the prices yes and then developers probably would be motivated to develop more apps. Sure I understand the idea of the Universal Apps stuff, you can develop 1 software for all your devices.. But still, I think the prices were set way too high, at the same price range than most good quality android phones which already have the apps. Am I happy with android? Not with version 5, perhaps with version 6 depending on how better performance becomes. I would like to go back and buy a 950 XL, but with the price, I am not sure.
  • Most folks who use real computers (and not "devices" for looking at our "stuff") are professionals who use them to do real work via spreadsheets, word processors, and presentation tools. That's just for starters. Then there are the heavy-duty applications for photo, audio, and video editing. Don't forget engineering design, modeling, analysis and simulation. Oh, wait, we omitted publishing, accounting/tax-preparation, and project planning. There are other vertical-market applications too numerous to list: a single such example involves the medical field: diagnostic tools, equipment-control, record-keeping, insurance case analysis, and many others. We don't have the space to get into software-development tools. I could go on and on and on. These garbage "apps" from the Windows "store" are useless, and Microsoft's arrogant and stubborn focus on them dilutes the operating system that the Windows environment once promised professional people. They have no place on workstations, desktop systems and professional-grade laptops. Unfortunately, Microsoft is so hell-bent on turning our workstations into "mobile devices" and catering to hipsters that it's nauseating. Really, what the hell *is* Microsoft's strategy nowadays? Why can't they make a real operating system for grown-ups anymore?
  • Some of us will be all in on everything. Not me. I write. I prefer to read than hear information. I use a desktop, not a laptop. No gaming, no need for a hololens, nothing on my wrist. I'll leave that to you all. I'll take a good phone and desktop and call it good for me. That leaves more for the rest of you.