Microsoft's product placement for the Surface Pro 3 on CNN has taken a surprising turn for the worse. The company managed to score a deal with the broadcaster to have its laptop killers present on CNN's news show, but commentators appeared to be more interested in iPads concealed behind said Microsoft hardware.
There's no question that having the Surface Pro 3 on-stage makes the show look more professional, but we're sure this isn't what Microsoft had planned for its product placement.
This also isn't the first time Microsoft has had to deal with Surface Pro product placements going wrong. It was only last month when we covered the company looking to "coach" NFL TV announcers to correctly identify its own tablets, instead of referring to them as "iPad-like tools."