Stephen Elop

Rumour: Elop to consider dropping Bing and Xbox if appointed Microsoft CEO?

Stephen Elop is a potential candidate for the position of Microsoft CEO, succeeding Steve Ballmer when the current head steps down. According to a report over on Bloomberg, Elop would consider shaking things up at Microsoft. Office would be targeted, as well as Bing and Xbox. So what kind of changes would we be looking at?

Rum: 6

As always with rumours, we recommend you take this with a grain of salt, but it's certainly interesting to imagine how Elop would settle down at Microsoft. It's also worth noting that Elop has not been appointed the position and Microsoft is still currently accessing both internal and external candidates.

That said, Stephen Elop is set to join Microsoft should the deal go through, taking charge of a new Microsoft devices unit that will be responsible for hardware including the Surface tablets and Xbox video game console. So why would Office, Bing and Xbox be on the cards for change if the current Nokia head became the next Microsoft CEO?

Bloomberg's sources have said Elop believes Microsoft could increase revenue by maximizing sales of Office, rather than limiting the suite to Windows hardware. With the current PC market dwindling, one could assume Elop could look to capitalise on competitor platforms, including Android and iOS. Currently the company is delaying any launch of the Office suite on non-Windows smartphones.

Not only that, but it's said Elop would also be prepared to "sell or shut down major businesses to sharpen the company's focus." This would reportedly include ending Bing and the continued struggle against Google's dominance in the search engine race, as well as Xbox if it were determined the division wasn't part of the strategy.

Indeed, quite a few analysts have called for the exact same moves for Microsoft, so those ideas are hardly new. It's just no one at Microsoft has embraced them. Yet.

Bill Gates Microsoft

Whether Microsoft would listen to analysts and investors and sell its Xbox division among other assets is yet to be seen. It's still early days and the company continues the search for the next CEO. In the mean time, there's an Xbox One launch to get through, along with new Lumia hardware.

Of course, these "sources" from Bloomberg could be trying to poison the well for Elop and his chances at Microsoft. So remember, not only may this be 'FUD' but it may be a strategic decision to sink his chances. Regardless, do you think those proposed ideas good or bad?

Source: Bloomberg


Reader comments

Rumour: Elop to consider dropping Bing and Xbox if appointed Microsoft CEO?



I don't care if people say Microsoft needs an outside perspective, If Mullaly and Elop want to kill Bing and Xbox, they clearly don't support the One Microsoft vision.
Edit: also, Rich, no thanks for my tip about this? (;

I hope Microsoft doesn't turn into another company focused on short term profits.  We need long term focus.

I'll admit, I use and prefer google for searches but we need alternatives.  Google has us a few steps short of becoming the Borg. 

Aren't these the same analysts that were suggesting Nokia made a mistake by choosing Windows Phone over Android?

Analysts are good for nothing in a case like this one, where all you need to do is use a little common sense.

This move would turn a lot of people away from Microsoft. I for one stay loyal to them because of their product offerings. Though a lot of people hated Microsoft with a passion throughout the Apple hype era, the Xbox sales numbers (not revenue) were what kept Microsoft in people's minds. That's one of Microsoft's products that they need to keep around, just to keep a positive image of their company in people's households. 

The Xbox is a reflection of Microsoft's Software and Hardware innovations. In no way should an anchor, a staple in people's households, like the Xbox, be given away! 

Horrible hearing this news. I thought Elop would give us Canadians a better name after all his amazing work with Nokia. Don't do it Stephen! You know what's right!

Well said.  For the younger gereration, The XBox has created more good will than possibly any other product line they have.  It's what has saved MS from dorkdome in the past.  And Bing is great.  I use it almost exclusively.  However, I'd be less offended by the loss of bing.  But XBox must stay!!

Good for profits? No, they make millions a month / billions a year from Xbox live subscriptions and advertising (dashboard ads) alone

No. They don't. Read up, and you'll find Xbox, overall, hasn't been profitable for MS. Every Xbox is subsidized (sold below cost). Particularly when a new console generation is released, that subsidy adds up. This typically costs MS billions of dollars, which they havn't been able to make up for. That is what MS is heading into now, and that is what the finance guys are worried about.

Yes they do, read their financial report for their last quarter. The devices and electronics division, which includes Xbox, claimed a revenue of 2.53 billion, up from last year quarter by 53%.

That's because that division includes the Android royalties MS collects, and that amount to 2.5 billion this year.
If it wasn't for that, the losses would be accurately publicized as unsustainable.

You're not understanding. I said "overall". We are at the very tail end of XB360. Obviously, producing that console today is now dirt cheap, as it's almost a decade old machine... that is ancient by computing standards. The XB360 no longer needs to be subsidized. However, the XB360 still hasn't recouped all the costs it encured at the beginning of its lifecycle. Over the last ten years, overall, XBOX has lost MS billions of dollars. MS would have more money in the bank today, if they had never made the XBOX360. There are a few articles on the web describing the sad state of XBOX financials.

You are extremely naive if that is truly what you think. MS doesn't exist to entertain people at their expense. MS exists to earn money, just like any other company. I never said those expenses will kill MS. Those expenses will kill the Xbox however... in time, if nothing changes.

Managers aspriring to higher positions focus on short term profits.  CEOs/leaders focus on keeping a business healthy through sustainable growth.  MS needs a CEO and leader.

Where the hell is DBJC or DJBC (whatever it is)?
This is his crowning moment. He's been spreading the grimness with regard to this acquisition and elop for the longest time :P

It is much easier to drop Elop than dropping Bing and Xbox.  At least, drop him from the short list. I'm in the dropping mood today.  :)

It would be better to allow us to choose our own search provider. I would've switched from the awful Bing searches years ago. I'm sure it's fine in the US, otherwise it generally sucks.

Currently we can't even get a decent YT app from Google,No Gmail and on and on.  what do you think the search experience whould be like?

I will consider this FUD until I hear it for myself from elop if he becomes CEO. Then I will act accordingly.

Elop will be showing weakness if he moves to get rid of Xbox especially, it's showing he doesn't have confidence in the Xbox One, which in turn will put people off... domino effect... Microsoft brand down the gurgler (that's the toilet/lavatory for international crowd).


Bing.... meh, I could live without it.

My thoughts exactly. If this is true, I no longer support Elop. The only reason that any MS product is successful is due to the tie ins of all MS products. This is a sad and disgusting rumor. Please don't destroy the reason we are MS fans!

Your comment just made me sad. They don't have to destroy the reasons and products that makes us Microsoft fans :(

I agree 100%. I'm a MS fan because of these products. I'm only windows 8, Xbox, Bing, and bought wp8 because these are tied in with each other. .

Yahoo is using Bing's search engine. So no Bing, no Yahoo! iPhones are also running on Bing now. If Bing goes, Google won't have any competition anymore, and that's not good!

If I'm not mistaken it's a partnership between Microsoft and Yahoo, so Microsoft could potentially sell their share to Yahoo to let Yahoo continue the good fight alone, using the Bing engine.  Although I doubt Yahoo could put the money into it that's needed to keep it a serious competitor.

I don't see why MS fans are rooting for Elop. Tony Bates seems much better choice if you are a fan. Elop is a salesman like Ballmer but at least Ballmer had the Passion and long-term vision. By contrast Tony Bates has the background to be the visionary leader - younger, cooler, tech savvy.

Agreed....the One initiative is WHY I love MSFT so much. Apple does it and is profitable doing so. Elop...ouch...

Yeah. Still not a fan of this. There are plenty of people mentioning that Xbox is a loss of money for them, but the overall factor it plays towards integration is (potentially) worth more than the money they make off of the system alone. Having an Xbox, surface, laptop, and phone all under the windows banner is clearly something Microsoft wants... And backing away from that would be bad.

Bing, I'm less upset on. But it seems weird now that they're FINALLY beginning to capture more than 5% of the search market.

Anyone that claims XBox is a loss apparently doesn't look at financial reports. They may sell a console at a loss initially, but sales of Gold subscriptions and the share of game sales makes up for that in a hurry, and once the processors drop a process node they tend to break even on the console.

How much did the writeoff for repairs factor into that? I believe it was nearly 6 billion just to fix the red rings.

Sure if you look at it from day one, but that's the past. We're talking about the future. It would be total idiocy to kill a product once you start making money from it.

Exactly. People obviously don't have any grasp of what a sunk cost is. Killing xbox or bing today won't get back past losses. To me it looks like MS has tried to learn from past mistakes in xbox one design. The console is big and well ventillated with a huge fan. I think that a repeat of the RROD is unlikely. Secondly, they're not going to lose any money on consoles this time around. They've publicly said that they expect to make a small profit on the hardware from day one. If you factor in XBLive subscriptions, I'm betting XBO is going to be profitable.

As for bing, it's finally putting a dent in google market share. Revenue per search is up substantially since last year. It's also turned out to be a very good platform that is important to a number of things.

It doesnt matter if xbo and bing can overcome past losses. What's important is whether they can make money in some reasonable future timeframe and whether MS could make more money by redeploying resources elsewhere in the company or laying a bunch of people off.

Longterm, being beholden to google for anything to do with internet would be a massive drag on the company. As for xbox, it is a halo product, and even if it's only ever going to be break-even, it should be kept unless they're going to do a full retreat into the enterprise, which would be a huge mistake for the longterm health of the company imo.

I actually really like Bing, and hardly ever use Google anymore. The hook was the points I get from searching, which pays for my Hulu subscription. After that got me into using it regularly, I like the search results I'm getting. I would miss it, particuly since they have the Bing For Schools program that I'm about to implement. To get an idea what you can get out of it, if 60 people did Bing searches for a month, the school will have earned one free Surface tablet.

Anyways, I was rooting for Elop. Now I'm rooting against him.

Kill Xbox??? Is that a joke?

And bing is gradually gaining traction, no victory is won without a struggle! I don't think those two decisions are in the best interest of MS

Its certainly profitable, and very much so, in the short term. In the long term? Not so much.

I'm not sure how selling off Xbox right now would help anyways. Microsoft already did all the R&D and manufacturing costs, you might as well recoup it.

I don't think XBO and PS4 cost as much as the previous generations to manufacture though. The last generation launched with insane specs for the time, this generation has a tablet level CPU and a midrange GPU as far as PCs go. Based on really, really dirty math, a single 4.5ghz haswell core is about as powerful as six Xbox cores in perfect situation.

(Up to 2x better IPC x almost 3x clock speed divided by six cores for gaming). And that's in a perfectly threaded situation and assuming every available core (two go reserved to the system) is used for gaming.

That's actually false. Bloomberg has a rule of at least 3 sources for a story and they tend to be right. If not, please provide a counter example where they go it wrong.

They do have rules, but those sources can be saying anything on their purposes. Who knows if those source don't talk to each other?

The point is: this is against basic logic. Obviously, it is not Elop talking, he is not talking right now, not even to his wife about this at this moment. If we assume there is truth in this rumor, the source has to be directly from msft. Bill Gates or the board decide that's what they will do? I don't believe that. No, Dan, no. It's not going to happen.

I don't have record for Bloomberg, but I do have for WSJ, NYT, Reuters. They have been full of it many times.

Reading the comments here, you find some mindless people start hating Elop, they don't hate Bloomberg. That's exactly what Bloomberg, or their sources trying to do. Regardless, Elop will be CEO in a few week. Yes, I am so sure.


The number of sources has nothing to do with whether they are "good" or "bad" sources.  And, of course, the number of sources means little if they are not independent of each other.  Without researching a backlog of Bloomberg articles and source attribution, I would guess that they are, more often than not, spot on, as you say--else people would quickly turn away from Bloomberg as an authority.  With this said, it appears that sloppy journalism and/or loose sourcing can be found even at Bloomberg:

I think elop was a quadruple Trojan planted by Lotus, now IBM. He's gone lotus-> adobe -> MSFT ->Nokia -> msft back to adobe then lotus? :P

He will join all company in the world. Including Apple and samsung. And then there's no company left anymore. They're sold by elop :P lol

Why do these IDIOTIC FOOLS think Bing exists solely as a search page for Microsoft? What should they do then, just adopt google as their solution in the enterprise and across their services??? RIDICULOUS !!! >=[

The day that happens is the day the sun stops shining. Google is riding a high horse & hell bent to destroy Microsoft's smartphone division.

Spin out XBox would take away any chance that Microsoft has on improve its tarnished brand image. It's like the only cool factor for the company. If Microsoft only has the OS and Office suite as its main products, it's back to the year 2000. Losing Xbox would also hurt integration with WP and Surface, And lastly, if Bing is gone, what's the default(ONLY) search engine for WP? Google? As if the platform is functioning so well with anything google right now...

So as much as I like Elop i hope this would not be true. Tony Bates is my favorite option right now...

These proposed ideas, regardless of their true source, are ludicrous. The beauty of what I like to think of as 'the potential Microsoft' is their ability to encompass and unite all elements in a regular consumers tech-life, and to do that in a way that no other company is positioned to. Are they really capitalizing on that ability yet? No. But with Surface, Office, Lumia, Xbox, Skype, ie, Outlook, Bing, and of course Windows, they are the only company with fingers in every pie.

Wow, I was hoping he would be the one to get CEO, but now no way. The whole reason I experimented with windows phone was because of Xbox, and I fell in love with it, and now he wants to sell it? And Bing, ok I know it isn't a google yet, but its all I use now that I'm google free. I've recently started to only use Bing and I find the experience equal to that of googles. Plus Bing is intergraded into all Microsoft devices. I don't like the idea of Elop doing this, it seems like he wants to take a step back, eliminating all the word MS has done, right when they are actually gaining ground.

Now his other idea of giving office to ios is a good one, wait a bit and let the exclusivity help windows 8.1, then share it with apple. But Android? If MS makes a android office app I'll be furious. Fuck google and there "open" platform.

Only way that is acceptable is if they make a trade with Google, give us there services, and ms gives its services to google, otherwise like I said earlier, fuck google

Ditched Google last week.
While Bing's algorithm is in no way par with Google's, there actually getting better. The only Google service I still use being Youtube, and there's no alternative to it. So, yeah, screw Google.

Yea, it's not nearly as user friendly, but I guess that depends on how you look at it too. You have to change the way you search for certain things. For instance, when I used Google and I searched for "trailers" all of the best movie trailer sites showed up. However, in Bing they show one or two movie trailer websites and a bunch of actual trailer(like the kind you live in or hitch to your truck) sites. Now for me it's a negative caus eI'm used to the google way, but for some people, a literal search is good. It depends on the needs.


With that said, on this topic, I think it would be a terrible idea to get rid of anything. Especially now that MS is finally starting to get all of their products on the same page.

That is an incredibly, extremely dumb idea to drop two services that are implemented into Windows Phone and Windows 8. 

I don't believe it. I think it is someone trying to stir things up and perhaps see where Elop stands.

I doubt the above rumor is credible.

Elop has a strong believe to the Ecosystem model. In fact he based his whole strategy of transforming Nokia to Microsoft's ecosystem.

Xbox and Bing (besides Microsoft brands and services) are critical parts of Microsoft's ecosystem.

Businesswise is not making any sense too. Xbox is now making money after so many years of losses and it has expand Microsoft's ecosystem from Games to Movies and Music. Same for Bing is improving as a whole, in many areas, including market share and today is far more than just a search engine.

Prepare your stomachs my dudes. With almost all Microsoft product and services now being (extremely) successful, Xbox, Bing, Windows Phone, Windows and Office, the Internet needs a new negativity against Microsoft and breaking up the company will be their new stinky subject.

Microsoft dropped the ball when they rebranded Xbox Music and Xbox Video. They should have called them Bing Music and Bing Video and integrated them into the search engine. They also should have rebranded Skydrive to be Bing related, like BingDrive. Then Bing would be all things content.

The link between music and video content and the Xbox game console is tenuous, especially since they are also on Windows 8 computers and tablets and Xbox Music is on the Web. As it is now, I sit at my desktop computer and type "Thor" and it gives me great looking search results, including Xbox Video? What? I'm not on my Xbox...

From the same article... "We appreciate Bloomberg’s foray into fiction and look forward to future episodes,” said Frank Shaw, a spokesman for Microsoft. "

Accessing != assessing.
Sorry to seem nit-picky, but it drives me nuts when journalists have so many problems with writing. It leads me to stop reading.

Ha ha. Elop really knows how to destroy a company. Maybe Microsoft will start using Android on it's "Nokia phones".

Besides he is too busy donating millions upon millions and doing charity work. His foundation takes up to much of his time.

This would change me from a Microsoft fan to a no-company fan. Technology would suddenly be very boring for me. Nothing to follow.... :(

There's the Google-escapee ran yahoo and the possibility of planning something? I mean, no company spends millions of dollars on different companies and startups just to shut them down and do nothing with them. Yahoo is planning something, I'm sure. So there's that...

It would have made more sense 5 years ago. But now, the ecosystem effect is more important than ever. Giving up on Xbox is giving up on the family room and entertainment and games. And I don't even see how they can abandon Bing. Its integrated into most of their products. Are they going to switch to Google? Now what they could do with Bing is stop wasting money on marketing its portal page. I say its a waste because the future market share for Bing will be decided by whose platform wins out. People aren't going to bother going around the default search engine of their device.

They won't be able to switch to google. Google will make up some security excuse and block Ms from using it like they have been doing lately.

Then, microsoft will be sold as well as Nokia D&S division and macromedia. Lol. And sooner later, elop would build his own company. Lolololol

+920. This also score a 10 on my Things that'll Never Happen meter.

Xbox or at least the console's mobile services is the reason third-party app developers make games for Windows Phone and Stephen Elop dropping that if he becomes Microsoft's CEO means no more new games for WP.

Bing will never be the No. 1 search engine on the internet because of the result stealing by Google, but for Elop doing the same to Bing will give Google a disavantage but it also will strip away the QR scanning ability (Bing Vision) from WP phones.

Wow. If this happens, there goes any hope. We cant get google to make a youtube app and they are going to let us use them as a search engine? And xbox, you taking the piss?? The soon to be hub of all entertainment you are going to kill, no thanks

If this happens, I'm going apple. That would destroy every Microsoft product currently available. It would basically focus on Office, which right now I get makes the money but with Google Docs (I know its weak compared to a full suite) there's basically a strong shift to using free alternatives with consumers.

LOL Eflop goes to CEO, ends Bing, sells Xbox, opens Office...and in the 3rd of September 2016 he read the headlines: "Google buys Microsoft's software division. Elop to step down as CEO and moves to lead Google's software and enterprise division. Possible successor of Larry Page.".
I hope it doesn't happen...but God would it be sweet justice.


As for the strategy itself, similar to what people expect Ford's Alan Mullaly to isn't ALL a bad idea. Ending Bing is an obvious decision that any non-obstinate CEO would do. The thing is a dying creature, supported only by the MS-machine and even there, facing dificulties. It would be more profitable for everyone if Microsoft would stop the stupid war with Google, made peace and a deal to start exchanging services (example: Google brings their Apps and services to MS, and MS brings Office and other services to Android and Chrome).
Xbox...well...if it's not profitable, then what can they do. Microsoft clearly ins't *that* into Xbox, and a proof of that is their total lack of commitement toward Xbox Games on Windows Phone. They had a chance to really push both platforms by making them more intertwined and look at where we are...

Office...that's the tricky part. Microsoft does have to bring Office to other platforms. But there's where they must separate Enterprise from Entertainment. While regular consumers more and more use tablets and hybrids instead of PC's and laptops (and Microsoft's ecosystem there, on tablets, is still very poor), enterprises do NOT go the same route. So perhaps they bring the lite version of Office to other platforms and leave the normal full version of Office to enterprises and Windows-only. They simply can't put everything everywhere otherwise they'll end up with a bigger problem that is the fact that their hardware business will take years to lift of (IF it ever does...) and their software becomes available so widely that people will start dropping Windows.

Google would NEVER play nice. They are actively engaged in a battle to overthrow all of Microsoft's current businesses. Give them an inch and they will take two feet.

Microsoft is also to blame for that attitude by them. Which is why it would be high time they burry the war axe and start to healthly compete like Apple does.
I think it wouldn't hurt to try. If Microsoft starts to counter-attack, Google would lose more than they expect. And in the end, it would always be the consumer the one who gets screwed.

Don't know where you have been hiding but Apple compete healthily? It is taking every chance it had to bring competition to court and ban them. Smearing campaign is a tactic every company utilized not only Microsoft, Apple did it, Google did it, but campaign is one thing, holding their users base as hostages is another.

All I see is Google childish and unreasonable behaviors in sabotaging the users experience be it Windows or their own, while I did not even see a single retaliation done by Microsoft. If anything, Microsoft is the company that invest in research to push the technology forward, while other just to find more ways to push adverts down your throat, or slimmer hardware to milk more of your money.

You bring up some points and possibilities, but to me its 60% near sighted. Things have changed and will continue to change for MS to do this will only cause them to suffer a slow, painful death. Yes, I do agree with the fact the free products are on rise and will continue to be, but the thing MS needs to do is offer things others can't.

If that's the case, people won't buy ANY MS products as a testament to how disgusting and ignorant this is! Bing and Xbox are clearly great products. Its MS marketing that's to blame for any loss of market share of lack of.

At this time?? Dropping these products at this time they both gaining momentum and traction?

The reason I enjoy and support this company is due to the whole ecosystem that is provided. Whether I'm on my PC, my phone, my tablet or my TV, its mine... Its matter the scenario. If the parts of that are separate/independent of each other, then there is nothing keeping me from straying to other products to suite my needs. If this is true in any way, they will no longer have many of us as their advocates, their evangelists. This will be the end of MS. OR at least the MS that makes me a die hard.

To add on....Blackberry and Nokia(Old Nokia) are dead due to not having a full home ecosystem to support it. The same would happen here. Google will run the fucking world and that is not a world I want to be a part of.

This is a highly acceptable rumour provided Elop has something better on the cards (a better player viz. Zune and a collaboration with Google for their search engine). Well, I believe MS SHOULD focus on Windows and Windows 8 and 'can' leave out Xbox. And second, the number of people using Google is more than that using Bing. So if Elop is capable enough to replace Bing with a similarly modern and metro version of Google on their phones and pcs, I would appreciate it indeed.

But Bing does so much more than just search. Its used for the voice recognition on windows phone which provides results almost instantly.

Okay I have never used Google Now but is it that Bing search is better than Google? And hence used more than Google? Tell me something, almost 70-80% of people using Windows Phone still use Google as the search engine. Also on the pc, people open their browser and when required to search for something, DO NOT go to but Well, I just love the Bing Vision feature but I personally use search option more than Bing Vision.

I think getting rid of either Bing or Xbox would be big mistake.  Neither would be "killed", but they wouldn't be the same if not part of Microsoft.  Bing is core to Windows and Windows Phone.  It is what will drive the Cortana assistant.  Xbox may have lost money in the past, but going forward should be a different story.

Rich...  btw, I think you meant tablets in your statement "Currently the company is delaying any launch of the Office suite on non-Windows smartphones", since Office for iPhone and Android are already available.

Also, what is up with the random old photos of Bill Gates?

If they close down bing or let it run, but less investment into it, i wouldn't be surprised. 


Teh whole xbox thing, i've seen people make comments on multiple sites and armchair CEOs on tech blogs/sites suggest MS should sell the Xbox division, not sure why, if they can integrate all the platforms correctly, it is a huge opportunity.  I just dont think MS has been doing a great job integrating everything, the whole 3 screens and a cloud thing, still waiting on it.  Why we dont have xbox live arcade type games on RT, surprises me.  Why video is still not on wp8 after all this time, surprises me.  Why skype sucks on wp8, surprises me.  Why i can't manage my xbox music from my phone and sync up to my win8 machine, surprises me (can only be done one way). 


So many possibilities, yet it just drags on and on until the next new thing comes. 



Who ever started this rumor is blind when it comes to money if I was running things id keep Xbox then buy Sega and make another console and have 2 systems running against Nintendo and Sony ....XBOX AND SEGA TOGETHER AGAIN TAG TEAM BACK AGAIN LOL

If they were to do this, regardless of who make the decision, I would severe all ties to MS.
And even if this is not what Elop has planned, I would not give him the job...while I love my Nokia phones and the WP OS, I do think his decision to go exclusively WP was not the right move for Nokia.

So google will then become the default search for Windows? No Xbox so we have to buy PlayStations? What about WP, its not profitable so will that also get cut and we all have to switch to spydroid or join the apple cult? No thanks. Elop could just turn out to be the worst thing to happen to WP and Microsoft....

I'm calling BS on this idea of killing Xbox and Bing.  The source arricle reads more a like a piece on what the competition would like Microsoft to do.  There is no rational argument for killing those properties, but there is a pretty good argument for extending thier reach to the world,

Who cares what analysts say really. They don't know anything about tech, all they care about is money, its nasty,

Microsoft has become too big. There is no clear brand identity anymore. Splitting up or removing parts which do not play well should be considered by future ceo.

Man that ridiculous!! I could see getting rid of Bing but XBOX?? Are you mad!!!!?!?! That is one of Microsoft's great successes!! Why the f*** would you sell it?? I was rooting for you Elop but if this is true, you can kiss my candy ass!

Nice one "The Rock". If Stephen Elop really does that if he become Microsoft's CEO and make my Lumia 920 a gaming hell, then I will make sure that Elop will have on his left buttcheek, The Rock's slap mark and on his right buttcheek, The Rock's size 13 boot mark whooping Elop's candy ass.

I use Google but bing isn't all that bad choice.
And killing Xbox is just plain lame. Nothing more needs to be said !!!

After so much improvements / integration, how the f**k elop can even think to ditch Xbox & bing.!!

Just saw first detailed video of Xbox, it is freaking awesome, I'm ready to buy xbox one without any Games as an entertainment device only & it is just rediculous to even think ditching xbox as a consumer, as a MS / xbox fan or as a future CEO.

This clearly won't happen because Microsoft is a public company. And as a public company, it has a Board of Directors that will need to approve anything, especially something like this.

But imagine, Microsoft absorbing Nokia, dropping Office and Xbox and Bing, shares go down and Nokia absorbs Microsoft.

They must not want people to support an Elop appointment, so this leaked or something (since he's been a popular suggestion). Seriously, if you wanted to give me news that tmepted me to leave the Windows Phone ecosystem, there it is. If he becomes the CEO and kills off Xbox, I'm out. I legitimately don't know where I'll bi "in" (since I dislike Android and iOS), but I'd have a hard time supporting a company who just cuts out the biggest thing I care about from them, especially because this would mean losing Xbox gaming on Windows Phone (one of its biggest features) and Bing Rewards.

This is what I hate about today's world. It's not enough to have xyz users of the service, no, you have to have them all! :/ I'm a very satisfied Bing user. And there are PLENTY more out there. I've never had Xbox, it's only half supported in my country.

I thought choice is good, choice prevents monopoly. If Bing dies, Google will virtually be the only search engine that actually finds stuff you want. If Xbox dies, Sony will soar and eat up the rest of the competition. And why?

Because someone once said it's a LOSS if you earn 2 billion this year compared to the 2.5 billion from the last. It's said the company is losing money. Dear gods, since when 2bn is a loss?

By this principle many companies should have died out long ago, leaving us with only one "choice" for any specific thing.

I sincerely hope Elop will stay away from Microsoft. I hope these are just rumours.

Drop Bing??? i've been using Bing as my default search engine for a long time now.. I don't wanna see it bite the dust.. i'd prefer Bing over Google search any given day !!!

Xbox along with Bing is the face of Microsoft. People have fought against windows 8. While I love win phone, it is an uphill battle in acceptance from the public. Getting rid of the best faces of the company better be some bone-headed analyst's wild dream....bad idea.

Microsoft has to continue on this whole "One Microsoft" thing. Unity is always better than individual entities. Apple is a perfect example of this theory. Dropping Bing and spinning off Xbox is not unity.

They just integrated Bing into their OS. Selling off Bing now doesn't make sense. Especially since it has been growing. Although, if they get rid of Bing, Google becomes a true monopoly and would have the DOJ and EU up their ass 24/7. That might force them to give access the API's of all their services. Xbox was Microsoft vision of taking over the living room. The htpcs never worked out well. However, the original xbox was mostly about gaming and never really got Microsoft in the living room. The Xbox one is basically a full pc includes windows and its apps in addition to games. Plus it functions as a remote and gives control of the tv. It integrates skype, bing, and other MS brands. This seem like it has a legitimate shot at realizing Microsofts vision of controlling the living room. If it was just a gaming console, I would agree it should be spun off. Microsoft isn't an entertainment company. However, it puts a pc in the living room. It fits in nicely with Microsoft's current strategy.

Xbox, the one brand Microsoft has that consumers are passionate about. Also, since 2007 its been a profitable division. As much as I love it, the same can't be said for Windows Phone.