At the Geneva International Motor Show, Microsoft announced that it is partnering with Lamborghini to feature the Italian automaker's latest super sports car, the Centenario, as the cover car for the upcoming Forza Motorsport title. The car will be available "First in Forza," which means that it will make its virtual debut in the game before it is goes on sale later this year.

The Centenario is constructed around a carbon fiber monocoque, featuring Lamborghini's most powerful engine ever created, which puts out 770hp. The car goes from 0-100 km/h in 2.8 seconds, from 0-300 km/h in 23.5 seconds, and has a top speed in excess of 350 km/h. The Centenario will be offered in a limited run totaling 40, and is priced at €1.75 million.

Microsoft will have more to share about the upcoming Forza title at this year's E3 conference, which will be held in June. From Xbox head Phil Spencer:

We're excited to continue our long history of working with Lamborghini and to be part of their 100-year anniversary by celebrating the Centenario as the featured cover car of the next Forza game. It's an honor to announce our partnership at one of the world's biggest automotive shows, and we look forward to unveiling the game at this year's Electronic Entertainment Expo.

Turn 10 Studios is also bringing the Lamborghini Super Trofeo series to all Forza Motorsport 6 players, which will include time-trial "Rivals" events as well as multiplayer "Leagues." Based on the leaderboard rankings in the "Rivals" mode, players will be awarded the 2015 Huracán, and will be invited to take part in the second season of the competition. Dan Greenawalt, creative director of Turn 10 Studios, said:

Very few automotive designs are as evocative, iconic or recognizable as a Lamborghini. Whether in Forzavista, on the open road or on a world-famous race-track, our team painstakingly recreates each model with the greatest attention to detail. These cars are truly brought to life using ForzaTech, Turn 10 Studios' proprietary, state-of-the-art graphics and physics simulation engine.

One of our ongoing missions at Turn 10 Studios is to foster the merging of automotive culture with gaming culture. Between past tournaments with MLG and Gfinity, Forza has a long history with eSports – one of the fastest growing sports in the world. Our upcoming Lamborghini Super Trofeo series gives us the platform to broadly engage both automotive and gaming communities in a new type of motorsport.

Source: Forza