Microsoft has announced the launch of its online storefront on Tata CLiQ. The newly launched Tata CLiQ is an e-commerce venture by Tata Group, India's biggest business conglomerate, aimed to be a marketplace for in-house and partner companies to sell apparel and electronics.
Prior to its launch on CLiQ, Microsoft's storefront was listed on Amazon India. While several Microsoft Lumia devices were available broadly in the market, flagship devices — the Lumia 950 and Lumia 950 XL, Surface Pro, and Xbox One — were exclusively available on Amazon.
That is changing now. Except Xbox One, several products are available on Tata CLiQ, as we reported for the Surface Pro 4. Also, as it appears now, the Lumia 650 and Lumia 550 are no longer listed on Amazon, and are available discounted as part of an inaugural offer at Tata CLiQ for ₹14,699 and ₹6,599 respectively.
Tata CLiQ also allows consumers to buy their favorite Microsoft products and services using their innovative services such as the ability to click online and pick up at store. These 'phygital' services will be available across 500 plus stores of 12 partner brands.