Microsoft pits Cortana against Siri in new commercial

We could tell you all about Microsoft's latest commercial pitting Cortana's abilities on the new HTC One M8 for Windows against Siri on the iPhone 5S, but we'd rather you see it for yourself.

Interested in knowing more about all the cool things Cortana can do? Check out our Cortana topic page. What features do you like the most? Is there any feature or service you'd like to see added to Cortana? Sound off in the comments below!

Source: YouTube

Thanks Kyle for sending this in!


Reader comments

Microsoft pits Cortana against Siri in new commercial



I was once thinking like that, but when you see and hold MacBook in real life, and then go to ultrabooks, you see that there's only a few ultrabooks that can really compete and their prices aren't even THAT different. Honestly, I'd love a MacBook pro with native windows 8.1 :)

Yes, they have nice chassis. I owned a MacBook, iPad and iPhone for three years before I got my surface pro. No way I'd ever go back.

they told me at the Apple Store they could and would if I like do that to my MacBook Pro, still seriously considering it since it is so much lighter to haul around then my lap top


Macbooks are great computers :/

Expensive, but they're excellent. Stop being such an awful fanboy, its embarrassing

I'm with you. I have 3 Windows Phones but also own a Windows 7 laptop as well as a MacBook Pro. Great computer indeed. I'll never understand why people bash Apple like that.

I owned one for three years, and there's no way I'd go back to a MacBook from a surface pro 3 (note: Yes, I own a surface pro 3 256GB:)

Could not agree. Google services like google now, google maps and hangout integration are more better than Microsoft. And also 3rd party app resume frustration is a huge blow for me.

All that gets thrown out the window for me though since I know they're using everything they give the customer to build an advertisement profile and sell it to the highest bidder and share personal information about you with other services.

Lol for the first time i will say this. Your information may be sold, but it is anonymous thanks to the coded advertising ID they generate for you. So no matter what, even if your info is sold...

No one can tell the difference between you and Bob.

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Doesn't matter... I do NOT want to be profiled by a company that earns money by profiling... In my world it's worse than governments profiling their citizens since it's for profits. And giving services I don't use access to my profile/information... Nah.

Ehh, that is a matter of opinion. WP is the only platform where the netive messaging service isn't integrated into the SMS app itself. Bing Maps is not better than Google Maps, Cortana is not better than Google Now, but it is getting close to parity.

I have to disagree with you. Android is a good OS. Sure, it has problems but what OS doesn't? The problem comes from manufacturers. They load the OS with crap and tons of bloatware and themes, they block updates, they force you into using their services (Galaxy S3 has 3 Music apps, 3 Vide apps and 2 Game centers (GPlay not included)) and all these without considering the crappy hardware they put that OS on. Basically, it has the same problem Windows Mobile had from day one.

Yea sure *rolls eyes* fanboys are just sad bro..android has come a long was as has iOS and windows, why is that so hard to accept?

Why does one have to be a "fan boy" just because of their opinion? That's what he believes and he most likely currently owns a Windows Phone and prefers it's experience.

Yes, there's nothing wrong in having an opinion, and that cannot be seen as fanboyism.

It becomes fanboyism when one states his/her opinion as a fact though, as he/she did.

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How can you compare different OSes as if they were actually comparable, just like that? It's just a matter of taste.

Posted via WPCentral App.

That is a very fanboyish comment, so all those resuming complaints and buggy apps and beta buggy apps and broken and abandoned apps are just the epitome of performance and stability. Stop beign a fanboy for 2 seconds.

I'm working all day long with all iOS/Android and I couldn't see any problems with Nexus phones as well as high end devices other than the tons of bloatware provided by manufacturers. Also, my WP start freezing like crap since the last update. I can't deny that WP is far mor stable than Android but in terms of performance you just can't compare a high end device to a low end device. Other than this, WP has a very frustrating issue: loading and resuming times ar way too big. And I wouldn't be saying this if I didn't know how the OSs work.

Laggy (Android) vs. Resuming (Windows Phone) being that I've experienced both. I'd take WP any day. I'd probably take Android again over IOS ,save for the fact that I no longer like Google.

They also put WP up against iOS becouse this comparison does not offend potential future OEMs.

If they did this against Android devices they risk pissing off potential new WP partners.

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I dont think so.. I think they put it against the iphone because their os works in a similar way in terms of multi tasking and such, its a familiar style that might attract iphone users, where as against android, there is an obvious disadvantage with wp.

I don't think OEMs give two shits, they only go where the market share is. MS chose to attack Siri because it's the most iconic, not out of fear of losing OEMs.

Either way that was a funny ad.  Wait until they compare the 5+" iPhone phablets!  A Nokia Lumia 1520 has, what 6 microphones or speakers is it??  LOL.

Keep it up Nokia.  We consumers LOVE having choices. 

Hopefully the 940 won't do that; it would be great if more phones had speakers directed towards the person with the phone, instead of the person two meters to their right.

My old 920 did and it wasn't a problem. Still funny to hear it from an iPhone. My 1520 rocks, not even sure where the speakers are but they kick.

It appears to be between the screen and the body at the bottom, but the gap is too small to be sure that's what it is, especially the sound it packs.

If I cared I'd just look on the specs page for the Lumia 1520.

There is clearly a speaker grille on the 1520. Take your eyes off of that amazing 6 inch screen and look where the sun doesn't shine on your phone and you will find the mystical speaker grille that emits sound from your device.

See, that's simple, no need to look at a specs page when you can look at your device...if you really have a 1520.

This commercial is funny but dumb. It indirectly insults all the other windows phone that are not the m8 aka every phone that got Microsoft the market share it has. Not the best thought out commercial.

It's an HTC commercial for the M8! It indirectly attacks any phone that's not an M8.

Should HTC have waited until Lumia's started having dual FF speakers? Oh jeez Micah - I already know your answer (smh)

No it doesn't. Cortana still sounds better and more natural than Siri. And alot of WP devices are still loud even with rear firing speakers. My 1520 sure sounds good.

Micah, I usually agree with your sentiments, but disagree here.  The focus of this ad, is mainly to sell the new WP device - HTC M8; and in order to do that, the ad must highlight/market the benefits of this device over the single largest selling device on the market (iPhone5).  The highlights are appropriate - you get a larger screen, two front facing speakers, attractive design (all hardware components) and Cortana (software).


This is an ad for HTC M8 vs iPhone, not HTC vs. all other Windows Phone OS oems.

I thought the same, funny but dumb.
However I thought it was dumb because it doesn't matter the the speaker is on the bottom because:

A: People do not stand their phones up, since the old nokias that you could make dance with the ringtone vibrations.

B: Poor speaker placement would be anywhere that the hand covers when the phone is held. i.e back cover, and left/right edges of the phone.

Nice. Love how the mirror harps on people who constantly go on and on about the iPhone's design aesthetic.

Just a bunch of dead icons. At least it can't turn to ugly in the same way random widgets smacked together on Android can.

My feelings as well. IOS is just so primitive, with it's unwieldy, dead app list. Android has potential, but it can go both ways, and considering the lack of sense of style of most people, it's more likely than not to get real ugly real fast...!

Funny, but not a real disadvantage unless your phone is standing on a table... ;-) ...as adrian said, same for my 920 :-P

Can't say I love this ad, promotes the hate of the many fanboys that apple have... This way they are not even close to switch

Well you have to remember that Apple started these comparison adverts when they ran the Mac vs. PC ads which did exactly what you stated.

How can anyone switch,when you buy a WP and after six months its worth 50%,things can't work this way,you don't have value for your money.

How can anyone buy a phone with 16Gb of storage for $199 on contract when you can buy a 32Gb for $99 on contract?  And you want to talk value?

The only phone I have on contract is my 925,and I paid an up-front of €48,00 that my provider is refunding me in 12 months,I pay a fixed quote of €20,00 a month for 24 months with a 800 minutes 400 sms and 2gigs of data.my provider in Italy is Wind, satisfied ?,as for the iphone 5 I paid I cash and its a 64gb. Need any other info?

An iPhone holds it's value better than any smartphone on the market,. That is what the comment was talking about, but that went over your head.

I can still sell my iphone 5 for €500 after 2 years, I got a Lumia 820 one year ago for €499 and I cant manage to sell it for €150 as they sell a new one for €250, and the NEW 930 is out about a month and it already just lost €60 from the starting price, in the next six months it will lose another €90 at least,stay tuned and I will keep you informed

€500 for a second hand phone that's 2 years old, Jesus iSheep have no limits to their stupidity!,
No SD card
No 4K video
No live tiles or widgets
Not water proof
Not dust proof
No double tap to start or close
No wireless charging
No 4K screens
No large phones
Hah, iSheep idiots.

Yeah,nothing of what you stated,but it sells,try selling a Lumia 930 after two years and what you get is a kick in tha ass :) and by the way,with 64gb of memory you don't need sd cards !

Because WP fans aren't stupid enough to pay €500 for a 2 year old out of date phone, as iSheep are, my point exactly mate.

I was out of contract and signed up for a new 2 year contract. The same contract I have whether in contract or not, so makes no difference. I got my Lumia 930 for £9.99, and the wireless bundle included for free.

So when my contract finishes I will sell the 930, probably for £80. Therefore I will make a profit.

You wont catch me paying stupid prices like you iSheep.

Useless comparison,when will company's show there product without comparisons,they should learn from Apple how to make product advertisements,Apple never compares,that's why its superior and sells more.

Does the catchfrase 'Hii I'm a Mac. And I'm a PC' ring a bell?

You iSheep sure have some selective memory...

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I have an imac,a windows pc,an iphone and an iPad as well as 2 Lumia phones,925,820,so what's "your " problem ! Cant you afford them,?

WTF is this response about? You complain about Microsoft add style by saying Apple does a better job en never would sink as low to compare its product against a competitor.

I just kindly point out to you that it's completely bullshit as the 'Hii I'm a Mac. And I'm a PC' proves that point.

And for the iSheep remark, dude, you have a Apple logo as pic on a platform dedicated to Microsoft news. Its like shooting for a open goal.

And you have to get all 'shut up I'm rich, are you jealous?' WTF you little prick you dont know anything about me or what I can or can not afford.

People like you are so fucking sad...

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Yes he be calm but he's right. All isheeps are like that. It's so true. Ppl buy MacBooks common reason

They don't want windows
They want to show off that lightning apple logo
The third ones are celebrities who want to defend themselves buy buying apple products as their standards would go down.
The fourth and last are the ones who use it for productive things like video editing, music editing etc.

Yes he be calm but he's right. All isheeps are like that. It's so true. Ppl buy MacBooks common reason

They don't want windows
They want to show off that lightning apple logo
The third ones are celebrities who want to defend themselves buy buying apple products as their standards would go down.
The fourth and last are the ones who use it for productive things like video editing, music editing etc.

If smartphones make the market,its thanks to Apple,if you have apps to download its thanks to Apple,before accusing someone of being isheep wash your brain asshole,and yes its obviously true.....you can only afford a windows phone and complain ASSHOLE !

It seems you're lost so allow me to direct you to the appropriate website, see the wpcentral logo you need to click the arrow next to it and click iMore.

You should be more at home there instead, as for calling other people poor for using anything other than Apple devices that just shows how arrogant you really are.

Let me direct you,i have been using Windows since 1996,so maybe it's better if YOU direct yourself somewhere else.the people i call poor are dumbheads,whant to join the there team ?

I've been using Windows since 1988 so no, it's NOT better if I direct myself elsewhere. No, you call people poor because you're arrogant!!!!

You are such a big dick. Wtf is wrong with you!

Some one sets you straight and u have to (again) make your self feel better by saying you can afford more then other people (of who you know absolutely nothing, so who knows who has a bigger bank account).

Your fucking unbelievable stupid, I feel so sorry for you.

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Well said, the "Can't afford it?" remark is always used by iSheep when they haven't got anything else left to say.

Well,if you read my post well you can see that I also have windows products,I can compare and give an honest opinion,others just criticize without having tried other products,so I consider them idiots.

I've used Apple products so I can give an honest opinion as well, I just choose not to be an arrogant idiot about it.


He is boasting above that he sold his 2 year old iPhone for €500.

€500 for a second hand phone that's 2 years old, Jesus iSheep have no limits to their stupidity!

No SD card
No 4K video
No live tiles or widgets
Not water proof
Not dust proof
No double tap to start or close
No wireless charging
No 4K screens
No large phones

Hah, iSheep idiots.

And the fact is without MS, Apple wouldn't be around today. MS helped develop the Mac OS and provided Office at a time when Apple were just about to go down the tubes.

Check your computer history. Apple and MS actually get on and have helped each other along the way. There is a huge amount of respect between the two companies. It's only the user base where the problem is. Some of the comments so far proves that!!!!

Apple released the first pc in 1985 with mouse and keyboard,check your computer history,and i never accused windows of anything i just said that making comparison as publicity is stupid.Siri was born log before Cortana,so lets say that Windows made a copy of it,  they didn't have the idea,Apple had it for first,at least commercialy.Apple also presented the first smartphone in  1997,and others just copied...so if you have a windows phone today,say thank's to Apple !

Yes, but as I said, Apple released their first PC in 1985, but without the OS (developed by MS), it would have just been a more modern copy of the Apple II. I realise from your logo, you are a diehard Apple fan (nothing wrong with that!!), but credit where credit is due....

I became an Apple fan,but i do not denigrade Microsoft products like someone denigrates Apple,and as i stated at the begining, i have windows products and Apple products and i use both of them,there are things that i appreciate from Apple and things that i appreciate from Microsoft, that's it,i didn't start of with the "isheep" frase,another idiot did and i answered.

Actually the Macintosh OS was developed by Apple after they visited Xerox PARC and saw the GUI they were using. MS didn't help develop it at all, they did however release the first version of Office on the Macintosh though.

Let me correct you. Apple did indeed copy PARC's mouse based GUI, but couldn't implement it because they didn't really have the know how. MS offered to help them develop MacOS. A few of the MS team were seconded by Apple to help get things done.

If you find the interview with Jobs and Gates on YouTube, it gives an interesting insight into that particular venture....

Well there you go, you learn something new every day. I honestly didn't know that.

I knew about Office as Multiplan, which is the predecessor to Excel, had its first GUI based version on the Macintosh. Word 1.0 was also released in 1984, the first year of the Macintosh.

I would say thanks to Microsoft as Cortana is an expansion of Microsoft Voice Commander which used TellMe on Windows Mobile, became Microsoft TellMe on WP7-8, both of which arrived way before Siri, and now Cortana as of WP8.1!!!

1997, lolwut? This disagrees with your apple release.

Also. Apple's first computer.. Came way after IBMs computers.


I advice you to do some research before you make such huge claims. It is fine to love a product. Prefer a product over another. And even tell people why you prefer. But there is thin line between that and telling people your perception of facts over the actual facts.

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Edit: mouse and key board. Stupid me. I didn't see that.

No,if you want to go that way back then thank PALM, if it was up to HP and  Compaq,there would be no smart phones today. !

No, I don't thank Palm as they weren't creating Windows Mobile devices until the Treo. Compaq however, created the iPaq range which later became the HP iPaq. HP had the Jornada range of Palmtops.

If I have to thank anyone prior to HP and Compaq it would be Psion who had the PDA idea nailed in the 80s.

we got another dumb head here,read what i wrote idiot, i was using windows on PC in 1998,drink water man and go to a rehab and get your brain fixed.

@Bruno Sain:

Why are you being aggressive and abusive??? There is no need for it. If you have a point to make, then fair enough, but calling people idiots and assholes because they get something incorrect or don't agree with you, is not the way to go....

You sound like an idiot. This has nothing to do with apple or Microsoft. As a person, you "Bruno Sain" are an asshole and a certified idiot. You want people not to think less of you??? Instead of buying phones go get therapy.

Looking at yourself in the mirror ?have you tried suiciding's,could work for you and help clean up the planet from dumb guys like you,please try suicide,please !

No, I said " Bruno Sain". With all that iPhone money I thought reading and writing would've been included.
Are you typing with your feet because I don't speak monkey?

I'm glad to hear that Monkey.
So while your swinging from tree to tree and picking fleas from your sister's back I'll be at work doing human stuff. But don't worry Monkey I'll be back with a banana.

Don't worry you will find a brain to fit you head sooner or latter,in the meantime continue to cash your mothers income as she's is getting older and loosing customers, couple of my friends came back last evening unsatisfied as she doesn't satisfy the customers',however hope doesn't get pregnant again,could be harmful at here age,but you can put your sister at that corner ad get your mother working at home,she deserves it after so many years on the road. By asshole.

That's a cool story Monkey.
Are you using Google translator or just smashing your face on the keyboard? You should totally change your avatar from an apple to a banana now!
Ok really gotta go now...
Windows Phones don't buy themselves Monkey.

Yeah,me and all your relatives,we miss you,but don't worry we are working to get you out of the rehab as soon as possible.

Oh monkey, remember I'm human? Monkeys are flea invested, shit covered, banana eating, tree swinging iPhone loving monkeys like you & your sister. By the way, how is that harry red-ass baboon sister of yours doing? Good I hope.

Monkey you aren't very smart but you sure are amusing. Enjoy that banana - going to bed since it'll probably take you another 30 minutes to type 5 words again. Goodnight retarded monkey.

You are so biased. Apple first? If saying one thing is completely wrong, it is saying Apple was first with [fill in product here] Apple copies existing concepts and putting Apple sauce around it (pun intended)
Everything we are talking about here on WPCentral was made first by Microsoft: Tablet, Smartphone, MP3 player, Operating System, Office, Cloud stuff, Voice recognition etc.. Not untill later Apple came in and made their own version of it. Apple made some of the stuff more mainstream and popular, yes, but let's not forget who is the real innovator here, shall we ;)

Fantastic ! so the first tablet was made by microsoft,the first smartphone was made by microsoft,the first mp3 player was made by microsoft and the first operating system was made by microsoft,and especially the first cloud system was microsoft ! so thank you verry much for the information mr.Wikipedia,i really do apreciate it....how could i be so dumb !

1984. You can't even get the bleeding year right... In contrast, MS introduced the first pc-oriented mouse in 1982. Of course, both were preceded by several prototypes from as far back as the 60's.

It's so embarrassing pointing out other peoples' errors, when you can't the facts straight yourself...

What ever it is tech companies develop things to earn their livelihood. Haven't u copied in your xams? The main thing is money for ppl.

Microsoft invented the computer mouse. you epically failed here by not getting your facts straight. You lost. you're a loser and i bet you're used to hearing that.

Cortana is totally not on the level they are making it seem like she is on the commercial...sorry but no.

The HTC one is a broken windows phone. My att rep tells me they have a ton of them that are DOA, and there are issues with Bluetooth. Cortana was also disabled on their demo phones by their Nokia rep due to it not working correctly.

 People in the forums are enjoy cortana on their m8, I think they are trying to put you off on purpose. It's as if all the carriers formed an anti microsoft alliance.

Your AT&T rep told you this? Are you a time traveler? How do they have a ton of DOA M8s for Windows when they don't carry it yet?

The person's att rep doesnt care to sell windows phone since the money is with android and iphone considering they sell better and.. Well less chance of dumb customers returning and saying "my windows phone doesn't have -insert app here- so i prefer iphone or ill fall behind on kim kardashian" or something.

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That's what I thought, and by his other comment above this, he seems to be trying his hardest to bullshit people. The question is why? lol

Is your at&t rep like a personal banker or financial advisor? Do you guys sit down, talk about your phone needs & what's new in the market?

To me it's smart to go after Apple. Most people on IOS like it because of the simplicity. To me WP (especially 8.1) is the sweet spot between IOS and Android. Simple, straight forward, and much better looking than IOS. It's much smarter to go after the people whose OS is more basic.

It is more difficult to do certain tasks in Windows Phone 8.1.
Case in point....go to the dialler, then switch to the phonebook. Tell me how to edit the contacts (it isn't possible - edits can only be done in the people hub! Crazy).
There are some other ease of use things that iOS does far better. I.e., settings pull up from the bottom of the screen, and notifications pull down from the top. Much better than what we have.
Windows Phone isn't simpler to use....but I do prefer it. IOS sells well because it does get the job done quicker.


Try setting an out of office rule in the email client for iOS. No, you can't but apparently there is an app for that. WP can do it natively.

don't mean to be a troll but if they (apple or android) want to make fun of WP, they could choose an app for ex Facebook LOL

Lol on you, we have a better app their apps are just simply broken and has a shitty UI well at least on ios it does

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the wp app is more fluid but my brother has a nexus 5 and i compared the timeline from desktop to the timeline on both devices...i must say that  approx 30% of posts were missing on the wp device, not counting the features that ios and android have...and the features of most apps on android and ios are better than WP...i haven't got enough money to buy an iphone,they are pretty expensive where i live...i might steal my brother's phone for a few days and see how it goes...cortana is useless where i live and this is why i'm thinking to make 'THE CHANGE' :))

I'm due an upgrade in April next year. The question is should I stay with wp?
I've got a lumia 1520 which is my first windows phone . Its brilliant as is the camera but I'm not sure if I will end up going back to android or not. Is anyone in the same situation?

Strange place to ask this question...

To answer, I'm in the same position as you in regards to how I feel about WP. In general I like it but I'm finding it too slow in getting the apps I want. Everyone is different and have different needs. Some will stick with WP because they like it for whatever reason but I personally like see what else is out there as I haven't really done that. I won't go to Apple though.

I'm th same I wont ever go back to apple. My wife has a 5s and she has said that if I had used my 1520 before she got her iphone she would have got a 1520 as she likes it and is always using it. I only jumped to wp for the camera on the 1520