'Bing is embarking on the most ambitious geographic and product expansion in its history'

Microsoft's hiring to expand Bing into Europe and Asia

Bing is pretty great as far as a service goes, but all that greatness can only been seen in its entirety in the United States — but if Microsoft's ambitions for Bing can be followed through, international Bing users will have less to complain about. Microsoft's posted a job listing for Senior Business Development Manager — Bing International with the goal of hiring somebody to drive expansion in 75 markets globally.

We'll let the job listing do the talking for a bit:

Bing is embarking on the most ambitious geographic and product expansion in its history. International is now front and center at Bing. ASG is charged to make Bing a quality product in 75 markets around the world, driven by the needs of Microsoft's core products and global strategic alliances - Windows 8, Windows Phone, Xbox, Nokia, Yahoo and others. If getting on the ground floor in this great adventure sounds appealing, this role is for you.

The Bing International Senior Business Development Manager would be tasked with building "strategic partnerships and tactical deals" for search and content, on web, mobile, and Xbox. As such, it's considered to be "a great opportunity to exercise and further hone your strategic, analytical, negotiation and relationship building skills, and grow your career at Microsoft."

Microsoft is looking for somebody with experience and understanding of how the web works, as well as research and development, monetization, and advertising. Plus key traits like a leader, strategic thing, and the ability to "operate effectively by himself/herself, removed geographically from the engineering teams and from the core business development team in the US, travel within the EMEA region and to the US and India on a regular basis, and become a compelling ambassador for Bing in the EMEA region."

More important than the job listing itself, though (at least for us, unless you think this is the job for you), is Microsoft's desire to expand Bing's services into new markets. There are many neat features within Bing that are only available in select markets, and this shows that Microsoft is at least interested in expanding that feature set to a wider set of users.

Which Bing features do you most want to see go fully international?

Source: Microsoft; Thanks to 12Danny123 for the tip!


Reader comments

'Bing is embarking on the most ambitious geographic and product expansion in its history'



wpcentral should attribute the source. Obviously 12Danny123 took it from other news sites that published the information before.
This is a really cheap strategy to avoid recognizing the better job of the other sites.
Dishonesty doesn't pay off in the long run.

no.... i was signing up for a job at MS and found this source.... don't accuse people for something you don't know about

Well, I have to assume you're saying the truth.

Although, I'm referring to a practice of saying "we don't read the other sites", but " we accept tips from readers" and many of tipsters get the information from those other sites.
So at the end It's just a excuse to benefit from the efforts of those sites without proper attribution.

So, you mean when wpcentral clearly use the word "Source:" at the bottom of an article and provides the name of the source.  That means they are not giving proper credit?  I never knew that's what it meant.  /s

I also tipped wpcental about Bing but I went straight to the original source ( Microsoft career), than linked it to tip us @WPcentral

The only problem is if they are just advertising this now how long will it take them before we actually see it happen. They should already be doing what they are asking for in my view.

Well.. It is called "market share". By the time Microsoft has got everything in place that they need to  through all technology sectors, the competition's market share will have dropped significantly and Microsoft will have a major role, eg Windows Phone 3+ market share to 40+ market share. Thats why i have bought shares in Microsoft, i can see what's happening, it happens time and time again. Actually its quite obvious if you follow the technology world what is happening. I am not sure as to who will fall.. but i have my "sneaky" suspensions..

P.S. I am not talking months here.. little bit longer than that :P

Well Played Microsoft, Well Played.

You can't be pleased. So, since they weren't already doing what you think, they should just close shop and apologize, personally, to you. I get it.

No, that's a cheesy ridiculous straw man representation of his argument.   I live in the US yet I've been hearing complaints from people around the world for quite some time about how Bing doesn't have particular features or is not as quality a service for them AND I AM NOT EVEN IN THE INDUSTRY.

I absolutely concur with Mr. Jordan's response, this should have already happened by now. 

You're right. And remember Microsoft themselves said they read our opinions on UserVoice.com and WPC as well. Late, but at least they are up... ;)

Personally, I'd like them to engage more with the community. May be they should be appointing a community manager for every division. When you are desparate for market share, you need to play every trick in the book. Bing Rewards would do wonders to boost Bing's share in India. I get most of my queries solved via a Bing search. But for some very specific local information, it's not the ideal way to get it done. Cortana, local scout, rewards etc would be great here. The keyword is marketing. Market the hell outta your product and very soon will be lapped up very easily. Similarly, MS should launch products like Surface and Xbox One without further ado here. What makes them think that there is no market here is beyond me. People can afford costly iPads without a fuss and would gladly pay for something which gets more done for less. Sometimes, common sense beats telemetry data. Hope MS plays its cards right.

Ahh the telemetric data. Yup I agree at times MS needs to just use common sense instead if this telemetric data. Look at other OS and learn why are they successful. Focus on employees selling your products at retail level. They have more valuable information than any other data.

Bing is the *only* search engine I use. Not because I hate Google with a passion or anything so extreme, but because it gives me what I need pretty much every time in the first result.
And interestingly for me, if it doesn't surface what I am looking for, neither does Google.
I'm sure my Bing Reward points would be in the thousands now, if it weren't for where I access Bing from >.>

Ditto for myself. I basically just have Bing as my default web page in Chrome (I don't use IE as it isn't as fast as Chrome for me, but I prefer Bing).

My main love is with video search, it uses Youtube to aggregate results however it cuts out the ads, so it's a blessing. It is beginning to incorporate more "side" information as well (outside US here) although I never used to use that stuff in google so can't imagine why I would now.

Well said. Basically I agree the part where you said Microsoft needs to be involved even more in the community for long run game play.

For some reason earlier today bing rewards was appearing on my bing ; 1h later was gone


Well with the significance of Bing powering Cortana, Windows 8.1 Smart Search, and many other key services in the ecosystem... it was a given they have to do this. :)

No kidding!

Not to mention in American corporate jargon, "International" usually means five more countries as opposed to the "world-wide" coverage. I hope this is not the case here.

Pop quiz time. How many markets are Microsoft planning to bring Bing rewards and services too?

Considering previous projects that were supposed to expand Worldwide.... I will wait for facts......

Yes please, here in Peru is really needed, everytime I tell my friends to use Bing, they say things like.. but there arent't even personalized bing results for our country.

^ This... And in regards to Canada, a lot of location/business data needs to be updated. I can't count the number of business that still show up in listings that have been either closed, or have incorrect data.

Have you tried to submit suggestions? In almost every business card view, there should be a Submit Suggestion link that will take you to a Bing web page to report incorrect data.

Definitely have used the suggestion updates & seen the data corrected after. however updating numerous entries I'm thinking hey... MS should be throwing some kind of incentive in here for the users. I only have so much time for data entry :-)

Bing Rewards please! Even if it's only Windows Store credit, I'll be happy.

Although my country will never be in the list of officially supported country, I can still dream, right? XD

Myanmar. And it's not going to be supported until the world ends. I'll be happy just to be able to claim web based rewards, i.e. Store credit and OneDrive storage. I don't need free XBox or Surface.

Bing Rewards!!!! We're right here in the Caribbean/Latin Americas yet we cant get these features.. Ive got Bing reward points that i can't redeem..

Xbox Music is already fairly international. Sure, there's room for improvement, but last time I checked they're in more countries than Spotify.

India mention specifically in article, it means Microsoft have top priorities for India,
Moreover happy all bing functions will be coming to Windows Phone.

Cortana back end, Bing front end, Redmond realises it needs to learn about strange things like... The rest of the world

Which Bing services? Err.., that would be all that is available in Bing US market. Even Rewards!

Generally, I am using Cortana more than I thought I would. Apps like Finance and Sport integrate into Cortana, which is making it a Hub.

As Bing also integrates then the more comprehensive Bing becomes, the more useful Cortana becomes.

Better and more relevant search results (after all Cortana "learns" what you mean), with Bing rewards and continued Cortana and app integration is what I would like to see.

I want to be in a position where Bing is all I need to get the results I want.

Great to here this news ❤

Hm... Maybe a search engine that will actually find what I'm looking for (Google FTW so far) and will let me limit my searches by time. Whatever else Bing may offer are just gimmicks if they can't get the above mentioned right...

Select the dropdown that lets you filter by time period?
Which searches do you not find? I've used Bing exclusively for a long time and have never had any issues with finding what I wanted.

Unfortunately the time-filter dropdown doesn't generally appear - it apparently is only enabled in certain circumstances according to the search... I can't say I can ever recall actually seeing it available.

Every week or so I have to copy a search query across to Google just so I can then restrict by date - it's pretty much the only reason I still use Google.

Why MS can't simply allow the option for a date filter on every search (even if "hidden" behind a 'more options' button or similar, as with Google) I have no idea.

It's always available for me, but it comes up with the results, not before the results are shown.

EDIT: or maybe this is another US only thing. 

Think you must be right on it beng US only. I only ever see "narrow by language" and "narrow by region" at the top of the results.

...as to why such a basic feature is restricted to just the US, heaven only knows! (Apparently it doesn't even have the option of a custom range, where date formats would have to be considered, just a very simplistic choice of 24hrs, last week or last year)

Bing is awesome. But I always forget that 1) the rest of the world doesn't have access to it and 2) the majority in the US is still stuck in the clutches of Google.
I think only "word of mouth" can bring it to where it deserves to be. Hope the international expansion goes well!

About time. Now let's see if they're able to increase Bing's quality in Europe enough to justify dropping Google for it. They'll certainly have an Herculean task ahead of them.

I don't even care about Bing Rewards, to be honest as soon as they give us proper search in my language. That is all I need to drop Google search entirely.

As I told before I love Microsoft when they use words like "worldwide", "expansion" and not "xxxxx-ONLY" etc. They got to use this much more often than they currently do. Leading in business is all about delivering products across the globe, at the rate of its competitor if not faster, that's it. And honestly I love this new Microsoft.

Just get Bing rewards in India, and the market share of Google goes down to 20% in search engine! I m from India and I know what works for people over here:)

I can remember.. Local scout was working for India on WP7.x after changing region to US. Doesn't seems to be working on WP8 though!

I hope bing gets a bing.com site tailored to every single country where Google exists by the end of this year. And they market it heavily, hopefully they will start to gain traction soon. Best of luck to Bing team.

Should have hired someone in this role at least 2 years ago. To only just start the focus on this is pretty scary as we won't see tangible results for a couple of years.

Bing should also make bing maps more competitive to google maps, and add tools and options for users so that they can map the areas where they live or know.

That's right. While I love using bing maps on my phone, its not that convenient on the desktop as compared to Google Maps. The desktop version of bing maps looks like an old version of Google Maps. They need to add more feature set and should look more simpler than the current view. New Google Maps looks great on PC (I'm not a google fanboy or anything just telling what I feel...!)

That's awesome good to see Microsoft focusing on everyone. That's what should be happening. I hope everyone gets the full features of bing and that cortana becomes all the better for it.

Bing has been on a rapid development and improvement recently. It makes sense to do this in you own backyard so you can judge user response, now they're confident in rolling it out.

From wikipedia:
"In addition to the main URL Google.com, Google Inc. owns 160 domain names for each of the countries/regions in which it has been localized."

Bing should compete and launch localized search for every country where google exists i.e. 160 as per wikipedia. Microsoft should focus on search they have huge cash reserves to do this. It will be beneficial to microsoft in the long run. Profits will also surely come.

Oh boy! ^^^THIS^^^

Its not gonna happen in this decade at least :S

but you never know your luck in the small town..

Bing search is still beta in some countries (since 2009).

I am sure many people at the time said "This Jougle (or whatever it is spelled, who cares) is late to the party, better give up!". :-)

Wow, so it only takes years for a multi billion dollar company to get their shit worldwide. How is this a commendable achievement?

Brutal but not necessarily wrong.   Sometimes I find the most helpful comment is one that strips away all the self rationalization and excuses to expose the poor decisions and marginal competency.

This isn't surprising, Cortana relies on Bing and if they want to expand Cortana worldwide then they have to have the backend infrastructure in place to support it.

since Cortana is coming to UK, China and Canada this month or so. does that mean that updated Bing search will also be coming with the launch of cortana in multiple regions?

Bing desktop should have feature of on pc content search too.
Also, introduce local scout on the web and provide it on bing desktop too (exclusively) for countries developing like INDIA, CHINA, JAPAN, other asian countries.
It will be our great pleasure to use bing and meeting it popularity in India, as well as rest of asian countries too.

Microsoft waste so much time in thinking,planning and proposing whereas Apple just deliver it in the meanwhile...for eg the actionable notification..

Would like to see all Bing features exclusive to US expanded globally :D. Only then the complaining will decrease drastically (it will not stop as people will always find something to complain about unfortunately)...

I am pleased to see Africa listed here, and an sure that South Africa would be a key country. I would love to return to my actual regional settings and have Cortana working sweetly on SA news, weather, currency etc...

Bing rewards wud be great...but what actually will make a difference are relevant search results nd offcourse better privacy norms and protection sytem than google!

Hallelujah! Microsoft has discovered the rest of the world (that only took 5 years). That raises hope of Cortana, Windows Smart Search (and maybe even speech recognition in Windows). Now we just need to see some results. And soon.

Unfortunately, by now Bing has acquired a well-deserved reputation of being crap here in Denmark. And that will be hard to change.

"has acquired a well-deserved reputation of being crap here in Denmark. And that will be hard to change"

I don't know if that well deservered reputation of being crap is accurate or not for Denmark, but it easily could be a fairly accurate assesment.   If so the second question would be how long was this happening?    People can allow a certain time period if they know something is beta, yet after a while that openness will solidify into a decision that the product is subpar.    Five years is way over a reasonable time for one's customers to be patient with.

I want bing sites like these for every country where google exists, and there are about 160 countries where google exists.

Wikipedia article on Google Search states: "In addition to the main URL Google.com, Google Inc. owns 160 domain names for each of the countries/regions in which it has been localized.[80]"

one has to wonder what they were embarking on before? lameness? Whenever you see a company that isn't doing well suddenly say, ok now we're getting serious, what were the past years then? a joke? well hopefully being will finally find things.

This is good news...but I just hope that my personalised Bing and Cortana data,like Cortana interests, bing rewards points, search history and all the other things cortana learns about me by then are not reset when I change my region from the present US to India (or any other region) after the world wide rollout.

Something is not right. "Language Skills Candidates should have high fluency (written and spoken, business and technical) in English and solid familiarity with European, Middle Eastern and American business and social cultures." Usually EMEA is European, middle east and Africa! Which Nokia are they interested in, or is this an old Ad?

Start with map data. I still use Google to search for local venues because Bing's result is horrible. There's many instance where I can't find exact location stations that has been there for decades, let alone new shops. Features that can still be accessed without drop of quality by changing your market parameter can wait. And traffic data.
After that, Surface.

But I'm seriously worried because subsidiaries in these "not high priority" countries are pretty much operation strapped to sales (meeting the sales quota) rather than providing services that doesn't directly make money for the subsidiary.
Microsoft should start giving big incentives to the subsidiaries to do internationalization of Microsoft's consumer services. Of course it has to be more rewarding than sales, or else they wouldn't do it and just focus on the old job.