here maps

Nokia has announced that its HERE subsidiary has plans to acquire Medio Systems, a Seattle-based company with 60 employees, to help improve its HERE maps mapping services.

Nokia says that the privately owned Medio, founded in 2004, mines a ton of real time data from sensors and connected devices and uses it in its cloud-based predictive analytics engine. The company offered a description of what Medio's services will add to its HERE mapping features:

Building on Medio's 'smart data' asset enables HERE to create contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses. That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on real-time conditions or helping businesses personalize their customer offerings.

Nokia also said that Medio's technology will be shared by the company's two other remaining divisions, Networks and Technologies, as needed. The acquisition is expected to officially close by the end of July. The specific financial terms of the deal were not disclosed.

What do you think of Nokia trying to bolster their HERE map features by this new acquisition?

Source: Nokia