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Nokia Germany wraps the Lumia 800 in ice

Either the folks at Nokia Germany have lost the plot, or they've come up with an ingenious promotional stunt. They've put Lumia 800s in ice. Yes, ice. In the above video, you'll witness the frenzied public attempting to bash, melt and shatter the ice to release the handsets (which are hopefully just props). Should they free the Lumia 800, the winners are presented with one to take away with them for free. Really cool advertising there (pun intended).

Source: YouTube (Nokia), via: My Nokia Blog

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Reader comments

Nokia Germany wraps the Lumia 800 in ice

27 Comments

Pretty cool way of getting people excited. People love free stuff.
But lol at the try-hard who tried to use his fists. Anyone would a portable hairdryer would have owned this. 

Loved it. Would be a riot here in the US as well. I really hope Nokia does something innovative here. If nothing else, atleast repeat this campaign. 

"Sir, why do have an ice-pick and a very eager look on your face?"
"Officer, I'm just looking for that Nokia on ice!"

I thought the same thing...the easiest work is always done through Gravity.  I have to imagine they were set sturdy though where they couldn't be knocked over, even the guy smashing it with a hammer wasn't wobbeling it.

I'm glad there's a lot of advertisement on Europe, in America you can't see anything about Windows Phone 7 =(
 
Greetings from Mexico!

This would be so cool and fun here in the States. Wonder if the tiles were still live?lil They looked kinda frozen like Android and iPhone. Lol

The way Nokia have been going about with their business makes me genuinely excited for WP7's chances to actually establish itself as a competitor for Android and Apple. 

I'm really impressed with the huge variety of the Nokia advertising campaign.
Everything from the massive events, Millbank Tower to these smaller clever things.
Keep up the good work Nokia, Microsoft, take note!