WP Central

The overwhelming majority of Lumia 900 users are loving their phone

We know from personal experience that owners of the Lumia 900 (review) have a lot of pride in their device and that feeling has now been quantified in a new study commissioned by Nokia. Nokia hired Nielsen’s back in April to survey US buyers of their flagship Windows Phone to see how happy they were with their purchase decision. The numbers speak for themselves:

  • 96 per cent of owners are extremely satisfied or somewhat satisfied with their Lumia 900
  • 95 per cent of owners are willing to recommend the Lumia 900
  • 83 per cent say that their expectations are better or much better than expected
  • 85 per cent say they would repurchase the Lumia 900
  • 91 per cent think their phone is better than other mobiles out on the market
  • 95 per cent thought downloading an app from the Marketplace was easy to do

The survey was the online one we reported back in May and consisted of 810 people averaging 18 minutes to complete the questionnaire. Of course we wonder now how many of you skewed the results lending a sampling bias to Nielsen by not necessarily representing the average consumer (as opposed to “enthusiasts”). Ahem.

WP Central

Results from the Nokia-Nielsen study (April 27, 2012 and on May 18, 2012)

Interestingly, nearly two-thirds of the people sampled had purchased their Lumia 900 through AT&T in a store as opposed to an online dealer like Amazon Wireless. We don’t have any numbers for comparison but it’s clear that in-store purchases are still king even when heavy-discounts are offered online (Amazon Wireless is routinely cheaper than AT&T direct).

Having said all of that we don’t doubt that many Lumia 900 users, either average or enthusiast, are very happy with their purchase. Nokia tends to garner brand loyalty and we’ve already seen how “Lumia” trends higher than “Windows Phone” reinforcing that notion. Today’s results are just as impressive.

Source: Nokia Conversations/Nielsen