Adobe debuts Premiere Rush CC, an 'all-in-one' video editor for all your devices

Adobe today launched Premiere Rush CC (opens in new tab) to the masses, bringing pieces of Premiere Pro, Audition, and After Effects into one cross-platform video-editing suite. Initially, Premiere Rush CC is available on desktop and iOS devices, while Rush for Android is planned to launch in 2019.

Premiere Rush CC began life earlier this year as "Project Rush." The suite's goal is to make it easy to edit videos no matter what device you're using. That includes the ability to pick up where you left off, as Rush will automatically sync what you're working on to the cloud. If you start editing on your desktop and need to hit the road, for example, you can continue your project on your phone.

As for features, Premiere Rush CC combines a number of different editing tools you'd find in other Adobe apps, in one package. A simplified editing workflow, motion graphics templates, AI-powered audio auto-ducking, and more are available here. The app also supports automatic optimization for social media content, along with one-click publishing to platforms like YouTube, Facebook, Instagram, and Behance.

Adobe also laid out what it has planned for the future as well. In addition to future Android support, Premiere Rush CC is also slated to pick up speed controls, performance improvements, and additional ways to make publishing videos to multiple platforms easier.

Premiere Rush CC is priced starting at $9.99 per month for individuals and is available across different Adobe Creative Cloud plans. There's also a Premiere Rush CC Starter Plan, which makes the app available for free with the ability to create an unlimited number of projects and export up to three projects.

This comes alongside a slew of other announcements (opens in new tab) Adobe made today at its Max 2018 conference, including Photoshop CC for iPad, AI enhancements across its Creative Cloud apps, and a new version of Acrobat DC.

See at Adobe (opens in new tab)

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • Is this a UWP like XD? Sadly Lightroom CC doesn't seem to be.
  • Adobe can't design Windows programs.
    UWP would be too complicated for them.
    None of their apps even use the ribbon interface.
    Matter of fact, all their software look like Mac exports
  • Ribbon makes little sense for these apps. Huge amount of screen real estate for programs that people tend to operate with keyboard shortcuts. Clearly you aren't an editor, digital painter, or graphics designer/illustrator. Additionally, the apps are cross platform. Using UWP is counter-indicated in that scenario. And with how fast Microsoft can kill an API (see WinForms, WPF, Silverlight, etc.) I would never base my product on this. UWP is nice for startups and indoes just starting. A company like Adobe should probably never use it for a major product, because Microaoft is not reliable, there. Better off rolling your own framework or using Qt/wxWidgets, instead.
  • Hope this is UWP, otherwise I don't care that much.
  • Doesn't look so. And to be honest I can't blame them. UWP is in a really weird spot right now. MS has to pull something really smart to get on top of the situation.
  • Why should that matter? UWP probably doesn't have the API coverage to implement a real video editor like this, with a decent feature set.
  • There seem to a few higher profile movie editor in the Store (and many more from small studios). If they can do it... why not Adobe?
  • All of the editors in the store are Win32/64 apps. Centennial is NOT UWP. For the love... clueless people.
  • Very exciting prospect, except likewise if it's not UWP then I won't be pursuing. Despite ppls comments about the state of UWP it is still, for me, awesome and I hope to see it grown even more. FYI Vegas is a UWP video editor and is FANTASTIC - highly recommend it
  • Vegas isn't UWP. Its Centennial. It's a Win32 app packaged for the store. There are no Professional or even Prosumer-level UWP video editors. I don't even think it's possible to develop such an app on the platform. That's kind of why many of us were pessimistic about UWP from the start. Its already... 3 years later and they really haven't gotten much closer to offering a platform that developers can "truly" adopt. It still enables little more than what you'd expect from the iOS SDK. Centennial is not UWP, or even close. Lol... not even sure why I bother, anymore. And almost no professional editors use Vegas, lol. The companies with huge followings aren't giving away profits by going to the Windows Store... Avid, Premiere Pro, Lightworks, etc. Those are all absent. Vegas isnon every app store because it was practically a dead code base and they're doing everything they can to get more users after it was sold to MAGIX. It has some of the worst performance in the industry, and is often $100+ cheaper when brought directly from MAGIX or the Steam Store. Vegas being there is completely non factor. Rush CC I expensive stand alone and is only relevant for people who want to work on iPad and move those projects over to Premiere Pro CC later. I see very little benefit in using it standalone on iOS, since iMovie will do much of what this offers for free. Maybe Android users, and others desperate for something similar to the iMovie experience that Apple provides across their form factors. But for $9.99 a month, that is a hefty premium to pay for whatever this offers that you can't get elsewhere. I don't think many realize just how cut down this app is. Those buzz words are strong, indeed. But being "Adobe" does automatically make many believe they must have it