What you need to know
- A page from Apple lists 11 reasons that Macs are good for business.
- One of the listed reasons is that Macs can run Microsoft 365 and other popular apps.
- The page doesn't list any of Apple's alternatives to the Microsoft Office apps.
Apple wants people to know that "Mac means business," so the company has a webpage (opens in new tab) highlighting 11 reasons that its computers are good for professionals. Many of the reasons are expected, such as Apple's impressive M1 chips, the long battery life of its laptops, and the security of macOS. In fact, Apple likes its M1 chips so much that it lists them as reasons number one and two, which really makes this a list of 10 reasons. One of the items stands out with a hint of irony.
If you scroll down the page to reason number eight, Apple explains that "All the business apps you need run beautifully on Mac — from Microsoft 365 and Google Workspace to SAP and Dropbox." The inclusion of Microsoft 365 is funny since those apps are available on every major platform. Of course, they're also made by Microsoft, one of Apple's biggest rivals.
There are multiple ways to take the inclusion of Microsoft 365. The cynical angle would be to point out that Apple doesn't highlight its own apps. The page doesn't even mention Apple Sheets or any of Apple's alternatives to the Office apps.
A more reasonable point would be that Microsoft's cross-platform strategy is clearly working. Microsoft 365 is the industry standard, so Apple needs to make sure that people know that Microsoft's apps work on Apple hardware.
Microsoft shifted strategy years ago to focus on having its services available to everyone regardless of the type of device they use. Microsoft is often the first to adopt features on Apple hardware. Another Apple at Work page (opens in new tab) also highlights Microsoft's efforts, showing Excel and PowerPoint running in Split View on the iPad.
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Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at firstname.lastname@example.org (opens in new tab).
Seems a good idea to pitch Apple to business by saying it runs key business applications. Of course Microsoft isn't an Apple rival these days. Apple is a consumer brand and Microsoft have abandoned mobile, fitness wearables, nfc payment, music, and much else. Microsoft is in gaming but is largely an enterprise brand. Other than being a tech company they play in completely different spaces.
Not ironic at all. Back in the day when MS bailed out Apple, it was largely to have a decent platform in the market to run Office on. Macs have always run Office well, in some cases getting updates before Windows. They hate each other less than either dislikes Google.
Biggest joke ever since man escaped from cave
Not *that* surprising, as Apple even invited Microsoft at WWDC back in 2015. As an Apple guy, Microsoft is doing a good job at supporting macOS. I just wish they gave some love to iPad too (feature-wise).
They just updated their apps with a new design, but would love to see desktop-class Office on iPad Pro. Hopefully one day.
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