macOS Big Sur puts Windows 10's attempts at 'UI updates' to shame

macOS Big Sur
macOS Big Sur (Image credit: Apple)

Yesterday at WWDC,, Apple unveiled its brand new version of macOS, known as "Big Sur," which is coming later this year to a plethora of Macs. Its most significant new addition is a complete redesign of the OS, adopting the same aesthetic Apple has been pushing on iOS and iPadOS for some time. This is a comprehensive cosmetic update from the ground up that's consistent across apps and icons, and it puts Windows' cosmetic update efforts to shame.

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For over three years, Microsoft has promised a consistent and modern UI update for Windows 10. It announced Fluent Design in 2017 and subsequently unveiled what Windows would soon look like with its new Fluent Design language. At the time, Microsoft called the move to Fluent Design a journey, and that it would take some time to show up. But, three years later, and it feels like that journey hasn't even started.

We're a far cry away from what Microsoft said Windows 10 would look like with Fluent Design, that's for sure. What doesn't help is that mid-way through this Fluent Design journey, Fluent Design itself changed quite significantly. It's no longer all about modernizing Windows design, but rather, it's finding a cross-platform design that works no matter the capability of a platform.

Fluent Design Store Concept

Source: Microsoft (Image credit: Source: Microsoft)

The other key issue is that there's no universal push to adopt Fluent Design across all the teams that work on Windows or apps for Windows. Since Windows is split up into so many teams, a lot of those teams just don't adopt it, and those that do, have their own spin on what Fluent Design is. This creates an inconsistent UI across the different apps and shell elements found in Windows 10 and just makes everything feel disjointed.

Windows 10X is a significant step forward in the journey to creating a consistent, clean, minimalist, and modern UI for Windows 10. But the apps and their inconsistent adaptation of Fluent Design is still a problem on Windows 10X. What's more, Windows 10X isn't coming to Windows 10, so all that work means nothing to the billion users who are running Windows 10 today. Microsoft needs to figure out a way to modernize Windows 10 cosmetically because other platforms are putting it to shame.

Apple can do it, but Microsoft can't?

The fact that Apple can show up with an entire cosmetic redesign that not only updates shell elements but all the in-box apps, too, all in just one release is insanity to me as a Windows user. It's certainly not out of the ordinary for Apple; they did the same with iOS 7 back in 2013. Microsoft is a mammoth that cannot move that fast. The idea that Microsoft could implement a complete OS redesign, which includes all the in-box apps is essentially impossible given how that would require collaboration between all the different teams that work on Windows. And it seems that just doesn't happen internally at Microsoft.

Windows 10 Design 2021 Concept

Source: Microsoft (Image credit: Source: Microsoft)

You'd have to get not only the in-box system app teams to cooperate, but you'd also have to get the different teams that work on the Windows Shell, the Skype team, the Office team, and the Xbox team to cooperate too, as they all have built-in products and ship on Windows 10. Don't get me wrong, it isn't impossible, but everyone at Microsoft would have to muck in if this were to happen. And I'm afraid these other teams reckon they have more important things to be doing instead.

I know Windows has the issue of supporting legacy apps and features, and I get that. But, just because Microsoft needs to support legacy programs doesn't give it the excuse of not updating the modern in-box apps or the Windows Shell with a consistent Fluent Design experience, those things don't rely on whether or not the legacy apps are supported.

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There has been a lot of comparison between how Microsoft handles OS updates and how Apple handles OS updates on Twitter in the last 24 hours, and those comparisons are deserved. It's true; Apple can pull things off when it comes to OS design of which Microsoft can only dream. Apple is consistent, daring, and "all-in" on its efforts. Microsoft just isn't. Microsoft was burned with Windows 8, but that doesn't mean it should stop trying to push UI updates when necessary.

Perhaps now that Panos Panay oversees the Windows client, we'll start to see this change. Panos Panay did post a video showcasing a new UI for Windows 10, but we're yet to see any of that make an appearance in the product. Windows 10X is on the way, and there's at least some attempt at a minimalist, clean OS design there. I just hope we see that work come to not only legacy Windows 10 but all the in-box apps as well.

What are your thoughts on the new redesign for macOS and Microsoft's inability to deliver something similar? Let us know in the comments.

Zac Bowden
Senior Editor

Zac Bowden is a Senior Editor at Windows Central. Bringing you exclusive coverage into the world of Windows on PCs, tablets, phones, and more. Also an avid collector of rare Microsoft prototype devices! Keep in touch on Twitter: @zacbowden.

  • Personally, I've run out of patience and faith. Years and years of (beautiful!) concepts and promise and almost nothing to show for it (though some things, like Your Phone, are nice and iterate fast, too). I'm not talking about old programs like Device Manager still having an old and outdated look, I honestly don't mind those. I'm talking about how some of the taskbar flyouts still have the old blurred transparency, instead of acrylic like the rest, or how Aero Peek has been so utterly broken since freaking 1803, or how the Task View animations have been broken since 1809. It's the little things and the Windows team has (or at least the higher-ups have), for shame, proven again and again that for some reason, they can't be bothered to care. If nothing happens to convince me otherwise in the meantime, my next computer and phone will be from Apple. I'm not mad, and I had really, really good times with Windows and Windows Phone over the years - I'm just disappointed.
  • Sad but true.
  • Win10x will restore your faith. It's going to be gorgeous!
  • I'm not holding my breath. So far it looks somewhat boring to me, though it's obviously too early to judge. And anyway, my PC runs Windows 10 so that's where I'd have wanted to see progress.
  • I couldn't do it myself. I dunno feels like getting a new car, finding they have switched the controls for the lights to the other side of the steering wheel and saying: That's it I am buying a motorbike. Especially as I don't see the same errors you have referred to. Its another big difference the hardware, mac control it to the point it is easy to push updates as they are all standard. Microsoft will never have that.
  • I wouldn't make such a decision completely out of spite without having prior experience with macOS and iOS in the past and liking them already, even as I liked Windows 10. So while I get why my reaction would seem like that to you, it's not how it seems.
    I loved Windows 10 when there was so much work being done on it and there were those Insider builds with pages and pages of new features. But it's become stale in the past years and all the hope they might eventually fix all the little annoyances has basically vanished. Maybe I just feel like trying something new again. It feels like I'm not going to get anything that excites me anymore on Windows. As far as Android is concerned, I have admittedly never found it too exciting, and I always preferred both WP and iOS from an aesthetic standpoint. What bothers me most about Android is the update policy, I'm stuck on Android 9 now unless I buy a new device. "Its another big difference the hardware, mac control it to the point it is easy to push updates as they are all standard."
    You could explain instabilities and crashes that way, but not the optical flaws. The only explanation for that is that the people in charge don't care.
  • Writing on a Surface Book here. Do not like the iPad-ish look of the new macOS, but damn, to show in 2020 A:\ Microsoft do something. Windows 10X on all Surfaces ASAP!
  • I hope Groene is really in charge, that he has power. If not, then I don't think it's gonna change.
  • They need ONE coding language.
    One SDK / API / widget set.
    One development IDE Stick to something.
    Microsoft’s well documented internal tech squabbles how been hurting it for at least a decade. Time to have one dictator. Let’s hope Panos is that guy. _Still_ f control panel in the year 2020.
    Are you f kidding me !!! Sort this out MS.
  • Maybe I'm alone in this, but when Apple announced Big Sur and its UI changes yesterday, I was left feeling very disappointed in this "biggest update to Mac OS since it was introduced." The majority of the changes were simply making it look more like iOS? Most of the changes I saw in the WWDC were copying what Microsoft tried to do in Windows for the last decade. Oh, and making your Apple Watch tell you off for not washing your hands enough. The sad thing is, Apple will do a better job at out-Microsofting Microsoft, as they always do. They won't get it right the first time, but they will stick to it and improve, unlike Microsoft who throws things out, see what sticks, and ditch anything that gets bad press.
  • You know what the difference is. Once there was a guy saying "Hit refresh". He said this mantra enough times that people in lower management started hitting refresh like mad. Microsoft is practically a Web page that you keep hitting refresh on before the page loads. Apple started off 5uck1ng for years before it started to stick on people. Microsoft has serious issues when it comes down to middle management. There is something seriously wrong with their process flow and work culture. Windows updates show the symptoms of this as well.
  • "The majority of the changes were simply making it look more like iOS?" Unifying the UI language across all of their devices is a good thing.
  • I may be a minority here, but I find the macOS interface terribly 'toyish' and somewhat noisy for want of a better term. I don't know, but I've always preferred the much starker interface of Win 10 (Win 7 was borderline tolerable for me). It just seems chaotic imho (not that Win 10 is coherent, but it is just much cleaner and to the point). Anyone else feel the same? Or maybe I don't have sense for advanced aesthetics...
  • I agree. Toyish and childish. And with that background, and these rounded corners and... Holly cow, it looks like designed by a teenage girl.
  • Might be in purpose, after all that's a lot of their market. BTW, great band, your namesake ;)
  • Definitely toyish. It's very hard to look at.
  • Rounding the corners too much will make the interface hard to look at.
  • I don't find it toyish I just find it a little too perfect. It's like dating Barbie.
  • its the separation of the menu bar from the window I hate. That and I found simple acts like installing chrome fiddly
  • Actually it's much worse. Windows on ARM has been around since 2011 and in it's current form since 2016. Yet the only apps Microsoft have released for WoA are Edge and Office 365. The later isn't even fully native ARM, it's 32-Bit x86 with ARM code. The Apple keynote showed us a native Office 365 for MacOS on ARM. Not some half-breed that uses software emulation. Apple will release their first MacBook on ARM and every single included App has been rewritten for ARM. What's more their software emulation looks a lot more advanced. I saw none of the performance issues Surface Pro X has. It' worth pointing out this was a KeyNote so I'm taking the last point with a pinch of salt. But where is Office 365 for ARM? Teams? Skype?
  • "Apple will release their first MacBook on ARM and every single included App has been rewritten for ARM."
    This is also the case on Windows on ARM, though.
  • It isn't. Not all Microsoft apps run on ARM.
  • I'm talking about the apps that Windows already includes in the image. Or is there one that isn't compiled for ARM?
  • No, they're all native. I think bradavon was talking about other apps, though, like Final Cut Pro X, just expressed it badly.
  • Bradavon. Yes 1000 times It’s obvious to anyone, Intel juts never made decent laptop processors with a balance of battery life/performance. Time has run out. If you have an iPad you know the chip inside is good enough for office automation / business work. Microsoft have flirted with Arm and the Surface X proves it’s viable But again, internal tech squabbles and in fighting holding the.m back from greatness. Shame. MS should be all in on ARM. Now. Like.... NOW
  • Apple didn't mess with the UI that much- the corners are rounded, they changed some icons, and they brought over certain features from the iPhone (like Action Center) that made sense and already followed the UI design language. As with all Apple drops, the rleease photography is really pretty and colorful. But because they have a consistent design language across products, they can integrate iOS features in Apple without much fuss. As much as I like Windows 10, the UI feels a little stale. With Surface Duo and Neo around the corner, this would be the perfect time to completely rethink it; there are a ton of designers out there who would jump to kill this, and I'm honestly sad they didn't do everything in their power to hold on to Andrew Kim, who really seemed to get where Microsoft needed to go from a design perspective (and now, fittingly, works for Apple).
  • Fair enough but it's also all Apple does. Also, that screenshot, what it shows, it's awful. They're turning MacOS, a serious, all business, professional oriented OS into a toybox? Nah, it's a bad choice. It looks really stupid.
  • It's not the UI that matters, but the commitment to change it. Microsoft showed fluent design and a lot of its apps still don't use it. Why show it at all?
  • We all have different takes and taste of aesthetics. But the fact is that Microsoft can't manage to make design cohesive. I rather have Windows 95 look if it's all consistent throughout the OS and the apps, than having some parts looks modern, some parts looks old, some parts idk what alien species it belongs to.
  • TBF, looks and image are way more important to Apple's brand, so they're a lot more motivated in that area.
  • Except for File Explorer, Task Manager and Notepad what Windows 10 In-Box apps don't share the same Modern Design? They all do as far as I can see. Paint almost got removed and Control Panel is on life support. But agreed File Explorer in particular could do with a lick of paint. It's not Windows 10 but Microsoft's Apps teams that are mostly to blame. Office doesn't follow any Fluent Design and neither do Edge, Teams or Skype (now the UWP app has been canned).
  • Bingo. Microsoft still seems burned by Windows 8 that they swung too far the other way. They've just been too damned conservative delivering a new UI.
  • That what I think as well. They went too far in Windows 8 but they also went too far being too conservative these days. They should just address the failure from Windows 8 but not treat like plague and it don't exist.
  • Windows OS is no longer a top priority for Microsoft. Azure cloud is. But you are still right, 3 years with so many little changes and still looks like Windows 95 to me.
  • A less consistent Windows 95
  • Maybe it's just me but I feel like the new apple UI is basically what we already had on windows phone. It just has more padding and more rounded squares. Everything people supposedly hated about windows phone is now brand new on iPhone.
  • People, don't confuse the article saying Apple's OS is better or looks better, with its actual saying; that is no matter how good or bad you see iOS/iPadOS/MacOS, Apple's efforts are put on the table in front of you in one dish and it shows a coherent whole. It shows no more and no less than an enormous initiative carried through to implementation 100% with good timing. It shows care and determination. These are qualities that are missing from Microsoft's work culture. It comes down to lack of knowledge management and coordination.
  • "coherent whole" Those two words are what I am missing in my Microsoft / Google world. I've got my life and work flow working OK between those two worlds but it often takes some juggling, work and frustrations to make it feel good. Coherent Whole is not a bad thing and we Microsoft fans want that.
  • I was very impressed with yesterday's WWDC.
    Some people in the comments are missing the point, I think.
    It's not about liking the new design of macOS, it's about Apple changing all of it at once in a cohesive way, and the reasons Microsoft has proven to be unable to do it.
    Design-wise, Windows is still a mess, with parts of old designs sprinkled all over, and a new design that's not really consistent. And I say that as someone who likes Windows 10, but why can't it be more design-focused?
  • True! You got the point. It's not really about the taste of design aesthetic, because it varies person to person or group. But the issue here is how they manage to push new design in a way more cohesive manner and already looks complete and polished in day 1. Microsoft is definitely not doing this and even with new apps, they still failed to make cohesive design with other apps and to Windows. I'm l pretty sure Apple were working on this longer than a year. But still everytime they make design change, they make it look complete and polished. The last design change was on OS X 10.10 Yosemite, before that OS X was skeumorphic, then they made massive design change in one release. While from Windows 8.1 TO Windows 10, we still have of bits and pieces from older versions of Windows. Again many is missing the point. It's not about our taste if we find it toy/childlish/too rounded or not. It's about how they execute design change in one swoop without leaving old design elements or at least very little left.
  • Big Sur looks like a toddler OS. Ugly round corners. I prefer the Windows 10 look.
  • +100. iOS and its new cousin Big Sur is by far the ugliest Apple made operating systems while Mac OS 8/9, Mac OS X Server and Mac OS X 10.0 up to 10.6 and 10.9 is the best looking ones. The major issue with Windows 10 is the flat look, which is a degradation from Aero (the best looking Windows design beside Windows 2000, which had the best look among pre-Vista versions). iOS rounded corners and flat design paired with "button icons" is just too much for me and if I ever end up with such a system I would use it for the exact time it take to boot the computer and something like VMWare with a virtual machine running a proper looking OS. Windows 10 is a beauty in comparison.
  • You missed the point. The point was that Apple changed everything in 1 release while Microsoft hasn't finished it in 3 years. Beauty is in the eyes of the beholder.
  • Unfortunately nowadays Microsoft thinks themes are just wallpapers. They don't care about the looks of anything. All Microsoft has to do is make their XAML interfaces skin-able along side mstyles. I guess that day will never come.
  • Actually we are not really talking about if we find new macOS 11 design to be beautiful or ugly. The point here is how Apple execute design change and actually makes it complete, everything is consistent (at least virtually all) and looks so polished. Sure they might have been working this on more than a year behind doors. Still Microsoft already introduced Fluent Design years ago, and they are pretty much on "Version 2" with rounded courners, and still looks like Work-In-Progress. Heck they never even make MDL2 introduced with first launch of Windows 10 consistent as well. That's like since 2015? The time Microsoft is almost finishing up current Fluent Design, they probably come up with new fad. Never completing the design and making it consistent for solid few years. That is the problem here. Some Linux distros like Ubuntu have far more consistent UI than Windows 10. When they push design change, they make it complete. To be fair, their theming engine makes it easy and pretty much every apps adhere to theme changes.
  • Style that Microsoft wants to copy HAHAHAHA. MacOS is beautiful and iOS too
  • Big Sur just make my eyes bleed when I compare to the elegant Platinum theme in Mac OS 8.x and 9.x (including Mac OS X Server) or the Aqua used in Mac OS X until 10.9 Mavericks before Yosemite 10.10 arrived with iOS influenced design. I just can't stand the iOS look and feel and having a Mac with similar styling just scare me away completely. Windows 10 is a degradation from Aero in Vista and 7 but look OK compared to iOS or Android 9.x and later (Google got a decent styling in Lollipop, Marshmallow and Nougat but went downhill with Pie when they went with iOS-esque rounded stuff). I wouldn't consider Big Sur a "good example" of UI design or even revamp since it is the ugliest version of the Mac operating system created in the 36 years we had Macs (even the very first Macintosh System 0.7 and 1.0 had a more refined look). The most successful Apple transition is rather the introduction of Mac OS X back in 2001 where Aqua replaced Platinum and applications quickly got the new design (including Microsoft Office v.X). Windows 10 is far from perfect but until Microsoft "do a Google" and transition to an iOS-esque design - it's perfectly adequate. Even Windows 10X look perfectly fine compared to Big Sur (I recommend everyone who consider iOS to be the best ever interface to fire up some emulators running Mac OS 8 or 9 with Platinum followed by Mac OS X 10.1 and also 10.3 and 10.6 to see better examples of Apple elegance). Mac OS X was an absolute joy to use until the degradation process started with 10.7 (I gave up and switched to Windows full time when Yosemite came out since I just can't stand the UI styling).
  • The point is that Apple managed to change its UI in just one release for the second time in 10 years, but Microsoft can't enforce something it showed 3 years ago. Honestly, seeing the tweet about the guy that runs the Files Explorer team talking about dark mode, I'm not surprised they don't care about anything anymore.
  • To be honest Zac, I think the lack of a QA team is really holding Microsoft back. As changes need to be tested, reiterated and tested that eats into alot of development time. Not to mention they also have to sift through all the telemetry data from insiders. So all these teams have to had dedicated people in these teams to test or everyone tests and that slows down the entire development chain. Microsoft needs to rehire the QA team and so the devs can do best, create and leave the testing to the QA team and the programmatic testers. Also, I have said it before basing decisions especially design on telemetry data has never been a good idea. Hell, if Microsoft put more resources into testing and marketing, Mixer wouldn't have pulled such woeful numbers with a large captive audience. I've see more chromebook adverts and apple adverts... but a Microsoft advert that is not an Xbox advert? Zero. I'd catch a Microsoft ad here and there after work but during the lock down - zero adverts from Microsoft through out the day. Due to GDPR I'm stuck in one place for work, so during days off I rot my brain cells by channel flicking. On one particular day I saw 8 Chromebook adverts and dozens of Iphone adverts. But nothing on Surface, nothing on Mixer, I saw some Xbox adverts. The Xbox adverts are often followed Playstation adverts lol.
  • Am I the only one who looks at the above pics and is fine with the Windows one? Me, myself, I'd rather not have mini iPad screens and widgets all over my desktop. Like I said, I could be completely alone in this.
  • Oh it's fine as promotional image, until you open other program that use different framework, or maybe just try right click in various place. The design language is all over the place.
    I love Windows 10, I mean, I use it everyday, but it always feels like 'work in progress' and never paint the picture of finished, refined, carefully packaged product like Apple did.
  • I do miss the Windows 7 Widgets.
  • Could it be that Microsoft is splitting up resources to build Windows 10X and the inbox apps to go with it? Wouldn't that give the appearance that Windows 10 is changing slowly? In other words, like building a new house while still remodeling the old?
  • 3 whole years since they showed Fluent Design. Also, Microsoft has one OS, while Apple has like 500. It's just lack of commitment.
  • The problem is that even with inbox apps, even on new ones. Each of them tend to have different take of Fluent Design. Only similarities are having Acrylic Blur, that's it. They are just inconsistent. I don't care if Device Manager will not have full Fluent Design treatment at all, though I would want that.
    Or Configuration Manager that IT is using. I understand it is pretty much a legacy. But the more obvious parts of the OS are still a mess.
  • Microsoft is driven by narrow minded technical/software engineer, not prioritized FUNCTIONAL UI/UX that inspire royal users.
  • That's the difference between engineering the operating system with 10% share versus the 80%. Assuming 10% of the Windows users put very high priority/appreciation on UI/UX, that would mean the rest may get impacted at different degree. That 'rest' number is huge you see. Enterprise customers who rely on standard operating procedures to operate in large scale may be impacted negatively as they will have to reconfigure their SCCM &/ Intune and retrain their staff. On the other hand, MacOS have no such customer to worry about. If there are, it is minuscule compared to Windows. So yeah, of course Apple can do whatever they want and look good while doing it. I can't believe WC wrote this stuff. I thought I was reading iMore.
  • Microsoft is just pure s**t. Full stop.
  • They don't have to worry about spooking huge amounts of Enterprise users, vs either mainly creative or consumers who really just use Chrome, iMessage, and a couple other apps.
  • Yeah it's definitely time. I actually like the way MacOS look too.
  • Microsoft has to deal with an infinite set of hardware / drivers/ brands / legacy element permutations whereas Apple has to deal with one walled-garden hardware set. So the entire comparison does not make any sense at all apart from generating clickbait. The assembly of a space-shuttle (Windows) is not the same as the assembly of a Bugatti (Apple), the Bugatti (Apple) is a design dream, even from the technology perspective, but it does not fly in to orbit (Windows complexity) so there is a lot less issue to take in to account. Microsoft is doing a great job taking in to account the overall complexity. Could it be better / faster : sure but it is a totally different technology league compared to one unilateral hardware set and the associated OS (Apple). Apart from that imho the new Apple UI is ugly and already outdated from start.
  • The number of hardware / driver / brand permutations is completely irrelevant when talking about interface design. Legacy elements is another story, but even that is debatable - almost nobody is asking for old administrative tools like Device Manager to be updated, but is a consistent, modern-looking and non-broken shell really that much to ask for? Microsoft has shown time and again that they have good designers, why do the Windows teams not care that much?
  • I have to disagree, at least the inconsistency in Windows is consistent. The File Explorer and context menus are just two that spring to mind, with macOS those inconsistencies are subtle but they are there.
  • I agree. I can be more productive in Windows. The inconsistences are just so ubiquitous there is no challenge to looking for them. I can focus on what I am supposed to be doing. On Mac OS it is such a challenge to find them, it consumes my day looking for them.
  • Considering MacOS is still terrible to use on just about every level. Just cause it might look consistent and pretty really is meaningless.
  • Love these sorts unqualified assertions. Much like FORD, Found On Road - Dead, it only exposes a personal preference, not a universal truth. Millions of people use MacOS every single day and apparently find it meets their needs just fine. If they didn't, they'd switch. I would propose these are people that made that choice willingly, while there a significant number of Windows users who had it thrust upon them through their job, or just couldn't afford more.
  • In other words, people forced to use MacOS (like in print production, media design, journalism video editing editing or certain academic circles) don't count, only people forced to use Windows count. I don't necessarily agree with Aaron Smith's argument, but I'm pretty sure you have to rely on such unprovable assertions because otherwise you'd have to contend with the fact that about ten times as many people use Windows as use MacOS every day, and apparently it fits their needs "just fine." Apple didn't catastrophically lose their market dominance back in the 1990s because alien intervention or an act of God, after all.
  • What can you guys expect from MS? It's about half a decade and Control Panel hasn't gone away. I really love most of MS' products like Office, Teams, Skype and recently Edge. I don't mean the Chromium base, I mean the customizations that Edge team adds to Edge and those are very good. But Windows? Nope. I'm done with Windows for years and have no plan to look back.
  • Thanks for this article. We really need to raise this and discuss, which is a problem with Microsoft for a long time on how they deal with design, especially UI design in software. Its not that because they are incapable, if we remember Vista and XP when first came out, they manage to redesign the UI on that single release. Though on XP, it was more like skinning Windows 2000, but still. Now Microsoft is just all over the place. Even with latest Microsoft apps, not every app have consistent looks of Fluent Design, from differences in pixel padding, to animations, to buttons, some have reveal effects, some only have rounded corners, etc. It doesn't make sense. Apple might be working on this for more than a year, but still the point here is how they delivery it. They introduce new design, here they deliver it fully and it is polished. We are not talking about taste whether other find the new macOS design childlish or beautiful, it is about execution of new design shift even it is just a skin. Many people here is missing the point. On another note, let's talk features. Apple is even adopting widgets hard and now they even looks like Live Tiles from Windows Phone to Windows 10. They are doing this on their iPadOS, iOS (most prominent) and even to macOS. All while Microsoft is moving backwards and making Windows 10 X more like boring Chrome OS. Microsoft already have the framework and even apps supporting it, they just need to improve it, expand and fix the bugs. Of course promote it.
  • Microsoft is like politicians, making promises and never delivering them.
  • Windows is being managed by a small team at Redmond and coded almost entirely on Microsoft India that is 12 hours and a half ahead of the management team. They are not really senior developers and they have the order to not touch anything that can break backward compatibility. Most of the Redmond's Windows team ran to Google or are reassigned to Azure where their skills are more needed. What can you expect with this scenario.?That is why all Microsoft mobile strategies have failed miserably. Or they come with another UNIX/Linux based Windows and other Filesystem or they are relegated to cranky old corporations that just updated their system from Cobol to Microsoft.
  • Now, at this point Only Better updates and GOOGLE FLUTTER can save windows 10, otherwise MACOS 11 will take over most market with support for touch, IOS apps and games etc... and windows 10 wold still be a mess.. thya should work with flutter team
  • It seems that I am part of the 10% users who cares about design. I regularly use Photoshop, Illustratror and InDesign and don't need so much ressources nor performance. I just want a beautiful consistent design. I doesn't need entreprises features. It really seems MS doesn't care much about design oriented users. It seems that I can leave Windows OS if I want more consistent design and ecosystem. But the point is here, I can't afford Apple products and it seems MS knows it.