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Apple responds to Xbox Project xCloud iOS block, Microsoft kicks back

Tim Cook, Apple Keynote
Tim Cook, Apple Keynote (Image credit: Apple)

What you need to know

  • Microsoft's upcoming Xbox Game Pass cloud gaming service hits Android on September 15, but remains absent from iOS-based mobile devices.
  • The company recently wrapped closed testing on iOS, in parallel to widespread developer scrutiny over Apple's tight regulations for content on its App Store digital marketplace.
  • "Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search," Apple states.
  • Microsoft has responded to Apple's claims, telling Windows Central "Apple stands alone as the only general purpose platform to deny consumers from cloud gaming," and "consistently treats gaming apps differently, applying more lenient rules to non-gaming apps."

While Microsoft recently outlined plans to bring its Xbox Project xCloud game-streaming tech to mobile devices, its arrival on iOS has entered a stalemate. Cloud gaming soon hits its Xbox Game Pass Ultimate subscription featuring many of the best games on Xbox, scheduled to launch for Android devices on September 15, but Redmond has fallen silent on the status of its iPhone and iPad endeavors. That comes as the company wrangles App Store policies, with developer guidelines barring apps like its Xbox One streaming service from the curated digital storefront.

Project xCloud's iOS struggles fell into the spotlight on Wednesday, with Microsoft winding down public trials on the platform after three months without updates. Android testers have gained access to over 100 compatible titles in short of one year, yet its iOS counterpart featured just one playable title, while tied to 10,000 participants. The former is the result of Apple's regulations on iOS game distribution, while its small install base pushed the limits of the TestFlight developer platform.

Microsoft confirmed plans to postpone its iOS testing, and we've now seen Apple respond to mounting scrutiny. Cupertino expanded on its reasoning behind blocking Project xCloud for iOS, citing its policies and review process in a statement. We've reached out to Microsoft for comment, and we'll update this article accordingly.

"The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers," an Apple representative reportedly stated. "Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers."

Project xCloud

Source: Microsoft (Image credit: Source: Microsoft)

"Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store."

Update August 6 (8:23 p.m. ET) — Microsoft responds

Microsoft has broken its silence on the recent challenges facing Project xCloud for iOS, kicking back at Apple-imposed restrictions through its App Store. The company tells Windows Central it has no path to bring Xbox Game Pass' cloud gaming component to iPhone and iPad, reiterating its own robust review processes. It claims Apple continues to "deny consumers from cloud gaming and game subscription services," drawing attention to unfair handling of gaming apps over alternate entertainment categories.

"Our testing period for the Project xCloud preview app for iOS has expired. Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store," Microsoft stated. "Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.

"All games available in the Xbox Game Pass catalog are rated for content by independent industry ratings bodies such as the ESRB and regional equivalents. We are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform. We believe that the customer should be at the heart of the gaming experience and gamers tell us they want to play, connect and share anywhere, no matter where they are. We agree."

The conflict comes at an inflection point for Microsoft's Xbox platform, establishing the foundation for its next-generation console, and an intertwined cloud gaming vision. Project xCloud wraps almost one decade of investment in its game-streaming technologies, and while still headed to other platforms, its iOS absence holds back Xbox moving forward.

Apple doesn't look set to budge, further complicated by its recent antitrust hearing, with Amazon, Google, and Facebook also present. It saw Apple CEO Tim Cook push back on allegations of anti-competitive business practices, defending its mandatory revenue-share policy for the integrated App Store. Documents shared by the House Antitrust Subcommittee also exposed a backdoor deal between Apple and Amazon to reduce the cut, leaving Apple unlikely to let Microsoft slip by.

It leaves no clear resolution in sight, with Apple unwilling to ease its grip on the iPhone, despite continued claims of anti-competitive actions. It puts a crucial component of Microsoft's next steps for Xbox on hold, while Apple looks to uphold the tight curation over its mobile platform.

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Matt Brown is Windows Central's Senior Games Editor, Xbox & PC, at Future. Following over seven years of professional consumer technology and gaming coverage, he’s focused on the world of Microsoft's gaming efforts. You can follow him on Twitter @mattjbrown.

89 Comments
  • Apple really need to just stop, they are actually doing their customers a disservice!
  • Their trillion dollar market value would disagree.
  • The only way they got that is by telling their users what they are going to use and not giving them a choice.
  • Customers always have a choice.
  • "Should" and "Always" are the key word which is why Apple, Facebook, Google, Twitter, Amazon, and YouTube are all facing Anti-trust at the moment. Microsoft lost their battle with Anti-Trust over their browser and these companies will loose their Anti-Trust case against them to. The winner will be the first one who bargains first avoiding Anti-Trust against them. I think Apple and Amazon will bargain first. The others will fight it all the way and loose like Microsoft did.
  • Do you think that justifies every single decision made by them? If not, then you're not even contradicting the comment you replied to.
  • Do they review every Netflix or Spotify content?
  • Along those lines, one common accusation is that Apple wants a cut of subscription revenue. Do Netflix or Spotify have to provide Apple a cut to have their apps on iOS?
  • Yes, they each have to give Apple a 30% cut on all new subscriptions that are signed up for through the iOS apps. As a result a lot of apps force you to register or sign up through a browser instead of the iOS app.
  • I thought you can't sign up subs on IOS. You have to go to Netflix website to do it. It's not available on IOS. Only viewing your account is.
  • Not sure about Netflix, but you can sign up for a YouTube Prime subscription in the app. It costs you 30% per month than if you hopped over to Safari, opened YouTube and signed up there. That's how Google gets around losing money.
  • Crossing fingers the review of their app story policy shreds those policies apart
  • I think Microsoft should focus all their resources on getting xCloud up and running as perfectly as possible on Android, and while they are at it, focus on getting more content into their portfolio (they are already doing this I think). Whenever Apple is ready (if they are ever ready), Microsoft can provide the iOS client.
    In the meantime however, xCloud will be successful without iOS, just like the Nintendo Switch has been successful without iOS. The key is the content and quality (which Nintendo has a lot for example). Microsoft should focus on building up a strong portfolio of quality games content and excellent service/performance. The gamers will naturally find their way to Android.
  • Oh my great God... "Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers." 1. What are Apple doing to protect their customers OR how is this a level playing field by blocking one of the most well-respected developers on the planet?
    2. I think this is very anti-consumer of them. Or at least they should review their policies, their "intention" (as quoted) is grossly misused. "In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store." 3. Way to push Safari, the new worst browser after Internet Explorer.
    4. At least they should have frickin' PWA support. I am using Android and Windows to be clear, never was a fan of Apple products. But if Apple fans don't see this as Apple effectively saying "you shouldn't spend money on our platform if we don't get our share", I'd really appreciate if someone would enlighten me, I'd like to know the other side's opinion too.
  • Exactly, I just find the whole matter fascinating and frankly a non-issue. Gaming at the Xbox AAA level is not what I will call 'casual'. Customers that subscribe to Game Pass Ultimate know exactly what they want, and why they are subscribing. Just like customers that go out and get a Nintendo Switch were not looking to simply play Candy Crush. They wanted Legend of Zelda, Mario Odyssey, Splatoon, Super Mario bros, Smash etc., titles that easily cost $60+ each. Getting an Android specifically for xCloud is hardly an issue for those that really want it, and choose to subscribe solely for that purpose. I find the whole 'iOS is essential to xCloud success' narrative just amusing.
  • I can see the logic to Apple's controls over App Store content - just look at how many dodgy apps appeared in the Play store and the Microsoft Store. That said, I don't think that Apple is being honest about their application. Clearly, if people install xCloud then they want Xbox games and it's not really Apples place to tell those people what games they can be. Someone in another comment pointed out that they don't review every movie on Netflix or every song on Spotify and this should not really be any different.
  • This is exactly why I will never be an Apple user
  • Exactly. I didn't exactly need another reason to hate apple but here we go. This is obviously an anti consumer attempt to snuff out the competition to their rodiculous gaming service. Damn I hate apple.
  • So it doesn't even affect you.
  • This is anti competitive and Apple Arcade sucks anyways.
  • You can already get steam link on iOS for example. So I don't understand why this would be different? You're just streaming the games from somewhere else. There will be no storefront in the app itself, similar to how many Apps on iOS does it. You just have to use the browser to buy games.
  • Yea I agree this shouldn't be treated as a game hub its a streaming service like Netflix or Hulu but for games. Apple is just being dumb and trying to block a good thing.
  • They should ask to validate each website on the store too, to protect users.
    And each product on amazon, for safari to accept displaying amazon.
  • This is what happens when you try to play nice with a company intent on maintaining their walled garden at all costs.
  • One of the things I realized a while ago is that nothing compels me to buy new hardware faster than realizing that there is a game I can't play. If iPhone and iPad gamers (if there is such a thing) see their friends playing awesome games on Android from Stadia, GeForce, and Xbox, then that will be the thing that gets them to finally break out of the Apple ecosystem.
  • Sounds like an opportunity for Android tablets and phones, F Apple anyway.
  • Exactly. I think it's more of an opportunity to even grow the Android user base as far as I'm concerned.
  • This is what happens when you don't have your own ecosystem. You may want to play nice with others but that doesn't mean they will reciprocate.
  • Actually, Microsoft has its own ecosystem. It's Apple that does not have a decent office suite, if Microsoft cancels the development of MS Office for macOS arm Apple won't sell more than a few hundreds of those new shiny arm macs.
  • You might think so, but MS is doing a lot so you can run Office in a browser window. That means it only works while connected, but I imagine the intersection of people who want a Mac, need office, and need to use it when they are offline, isn't huge.
  • And I will smack down Apple for the ending. On a serious note, Microsoft can continue without iOS presence for now. I'm pretty sure if xCloud's popularity climbs, Apple will work out a way to bring it in. Especially once their user base starts demanding it.
  • And just as they did on PC, Apple will lose and become nothing in Smartphones. With a 6% PC marketshare in 2019. And a now 25% marketshare worldwide for Smartphones, Apple isn't doing to well these days. And stuff like blocking 3rd parties is just going to put the nail in the coffin. This is why I'd never go Apple. Your locked off from so much.
  • This is an insult to Microsoft and Google (because they have banned also Stadia). And mostly, to their (Apple's) costumers, they literally treat them like idiots. Microsoft should fight back, cancelling MS Office for macOS arm (giving the most bizarre explanation possible, to match the one Apple is giving to ban xCloud), we would see how many arm macs Apple would sell.
  • So should remote desktop apps (RDP, VNC ect.) be banned too?
  • From the way I read Apple's rules on this (at least as reported on other sites), RDP and VNC are effectively "dumb terminals" that do no more or less than show the entire OS of another machine. (And Steam and PlayStation streaming apps are allowed because they only allow streaming from a local, user-owned device, not a multi-user server.) Not that I am trying to defend Apple's policy or how it's enforced; that's just how I *think* they justify it.
  • xCloud is a dumb terminal too; that's what game streaming is. It the same thing as Steam Link; the game runs on a computer somewhere, and the audio/video are sent to the client to play/show, and inputs are sent back.
  • Its not the same thing, one is remote into one's own equipment or potentially a virtual desktop i.e. Steam Link, PS Remote Play, other remote tools, etc. The other one is strictly streaming individual software(games) from developers to the end user that are trying to by pass the Store. This app would actually be against the licensing in the Microsoft store, I have already given example of it being against the licensing rules of Microsoft's own Store. in other articles. - PS Now, Google Stadia, Nvidia GeForce, etc -> not okay
    - PS Remote Play, Steam Link, Shadow, etc -> okay
    - Also probably okay, the individual developer can go through the Apple development licensing process and package in their game into an app -> see Resident Evil 7 on the Nintendo Switch as an example Game streaming is allowed, and subscriptions are allowed - however that doesn't mean they can do it in any way they want. Basically, Microsoft is imposing two licenses (Xbox and xCloud) onto developers than crying wolf by Apple saying they need a license. LOL Microsoft is the middle man nobody needs.
  • Yet Apple allows TikTok.
  • Damn, that's gratitude for you I guess after Microsoft rescued Apple from oblivion back in '97 and has for decades supported Apple platforms with their productivity software like Office and, more recently, Visual Studio. I'm surprised Apple lets their users access non-Apple web sites from their devices, lest they be exposed to competing products and services.
  • I did the XCloud Preview with my iPhone. It wasn't a great experience. Jankyness and the such. Granted it was early in the testing. I do not prefer console games on my phone. Apple being gatekeepers on XCloud could of been seen from a mile away. They want to complete control of their store and limit options for users to box them in. I see XCloud as a great alternative when I go on the road. I wouldn't mind using an iPad or my Laptop. Gamepass on my Laptop is not an option as it's not a gaming rig. Streaming would be an excellent alternative. Where is XCloud on PC?!?!
  • I am so glad I don't own Apple products. And it is because of Apples' walled garden I do not. This is just another example of their walled garden and it is down right shameful! The games should not be listed in the App Store just like Spotify doesn't list every song in the App Store. App is simply using its absolute control over iPhone to keep market share from going away from Apple Arcade! They don't care about consumers choice..
  • Technically all services are walled gardens, meaning only the media or software that has been licensed is part of the service. Meaning individual content providers have to play by the rules, this would include xCloud. Most hardware is geared towards close platforms, I personally I like the freedom but there are situations where closed hardware platform are useful, actually most of them. As far as xCloud its a closed service platform, its a walled garden as well.
  • I'm not sure I even understand Microsoft's idea of putting games on a phone like this. If I'm going to play a game like these it will be on my TV with surround sound. Just looking at the controller with a phone attached looks like a meme just waiting to happen. Not sure why Apple would even care. All while the only way to play it on Android is on a Samsung phone for the same reason. This is just laughable.
  • I use xCloud on my $175 Android Phone. Not sure where the "Samsung only" thing came from.
  • P.S. It's a low-end device from Blu.
  • I'll have to check again. Didn't work on my Pixel 3a when I tried it. Not exactly top end either. Bought it for the feature I wanted, battery life. Thanks for the reply.
  • "All while the only way to play it on Android is on a Samsung phone for the same reason." Ah you must be an iPhone user, either that or you have no clue that this runs on ALL Android devices like the Nokia ones I have.
  • If you think Xcloud is only available on Samsung phones, you haven't been paying attention.
  • Never wanted to play when away from your home?
  • Beyond the posts noting it works on all Android devices, iPhones aren't the only 'iOS' devices either. IPads go up to 12.9" these days. That's approaching laptop. They also have this nifty thing called AirPlay, where I can use my 65" TV to see that game running on my iPhone.
  • Its portable, that's why. Some people might want to play their games away from home; its difficult to lug around a console, tv & surround sound system.
  • Nobody should really be surprised by this. Apple has their ecosystem pretty locked down and I'm sure they want to push their own gaming services instead. Though it is slightly strange that you can purchase an xbox controller to use with Apple's gaming services directly from their own website.
  • Just to be clear, Apple's gaming service, Arcade, is not a streaming service. You have access to a large library of games, but you have to download each one to play it. These are the same games you can download from the store, so have already been individually vetted. Not saying they are right, just that they are not treating MS different, the services are different. What I don't get is that the gamers targeted by these two services couldn't be more different, although they might overlap. Arcade is for casual mobile gamers, who play the games already available on mobile devices. XCloud is for more serious gamers who might want to play games normally associated with consoles and PCs, which generally wouldn't be available on mobile natively.
  • You mean like how apple forces apps to upgrade every year. I'm having to use my wife's old apple phone as a temporary hold over. I use my phones for two things (food apps / phone calls / reading work docs). I've never had trouble running food apps without Updating the OS. Iphones on the other hand will force you to update your OS to run every single app... On top of that they force you to use the app and keep you locked out of the sites. Its just so stupid.
  • @Brian282 I have seen the issue you’re running into and yes it’s annoying as hell. I have an old iPad that I can’t get certain apps on. I just wanted to point out that it’s not Apple forcing you to update the app. The developer has a choice when compiling their app to support a range of compatibility. If the developer allows say iOS 8 and up, then you will receive an error message when trying to install the app on a device running iOS 7 or earlier. If it’s already installed, the app may call to its server and require an update to continue running. Banks do this for security reasons, other apps might do it for compatibility reasons.
  • iOS has long update support however (at least nowadays), so does not seem to big of a deal. I think the problem is more how apple can/does bend the appstore's rules to favor its own apps like apple arcade. There is inconsistencies in the rules between e.g. netflix, xcloud and remote control software (technically also allow playing by Apple unlicensed games..).
  • LOL, but it doesn't favor the Apple Arcade, the games on AA have all gone through Apple's licensing process.
  • I currently on a iPhone 11 just wanted to test the iOS system out it’s good but I’m not impressed there is so much freedom with Android I will be returning to that when x cloud launch. I’m hoping Xbox would grace us with a surface gaming phone at the launch of xcloud that would be great.
  • All Microsoft have to do is make Windows, Linux, Chrome OS and Android the places to play using xCloud, Apple will soon come knocking.
  • No, because Apple makes money from licensing, without the licensing most of their business would not exist. Microsoft wants developers to avoid the licensing i.e. agreements, Microsoft gets money... Apple gets no money. Microsoft really isn't needed in the equation. Actually, as Chrome OS expands and you are able to use win32, chances are Windows will probably not be needed. Don't quit your day job.
  • Wow, you really are THE biggest troll ever!!! The point is that Apple WILL want xCloud on their platform as users will just vote with their wallets and move to Android. As for Windows, Linux and Chrome OS, I'm talking about a native app on each platform not emulated through Parallels😉 So, do quit YOUR day job, as your day job seems to be trolling!!!!!!
  • "The point is that Apple WILL want xCloud on their platform as users will just vote with their wallets and move to Android." Troll, no just explaining facts to idiots. No, Apple will not want xCloud just like PS Now, Stadia, GeForce, etc. as if you can by pass the Apple Store they don't have a business.
  • As soon as you call someone an idiot anything you've said becomes pointless.
  • He drew first blood, not me. And, I didn't see you say anything when he was calling me a "troll" first. LOL I wonder why. LOL My response was reasonable considering he has already done it several times and really has no facts. Most of what I have posted on this subject is factual in nature. If a person doesn't understand closed systems and platforms, and licensing in 2020 maybe he should be educating himself instead of calling people names.
  • I don't see how xcloud is different to netflix, why can netflix even mention that iOS users need go to the website to get an abbo, if xcloud is not allowed the same? Its inconsistent on Apple appstore's rules.
  • I posted (see below) the Apple licensing rule it violates, nothing new, Shadow had to change their app to conform. Microsoft's xCloud app would actually be in violation of Microsoft's own Microsoft Store licensing, I've posted those as well before. A developer can have an app that does game streaming, they have to submit the software through the developer licensing process - like every other developer.
  • You did not answer why apps like netflix or remote control is allowed while apps like xcloud are not. They both offer unlicenced software, that is the whole point of these streaming apps.
  • I have already posted the rule and Apple has clarified it, video is fine, emulating software apps are not allowed unless it goes through the Apple developer license process, even game streaming is allowed, the software must go thru licensing. This has already been answered multiple times in this thread.
  • So that's why ChromeOS doesn't support all Android apps--they're going to replace x86 Windows! Genius!
  • They already allow Netflix and Spotify. They'll probably allow cloud gaming eventually, unless they lack common sense like you do.
  • They do allow game streaming technology, but the devil is in the details The irony of your post. LOL - Remote software that mirrors the users device is okay i.e. PS Remote Play, Steam Link, remote desktop, etc.
    - Apps that target and display software (games) from a cloud provider without going through the Apple licensing process is not allow.
    - Individual software (games) that use streaming or cloud streaming or even virtualized instance are still okay, they just have to go through the development licensing process. The specific policy has been this way for quite a while from what I have been told, not sure what the issue is to be honest. ----------------------------------------------------------- 4.2.7 Remote Desktop Clients: If your remote desktop app acts as a mirror of specific software or services rather than a generic mirror of the host device, it must comply with the following: (a) The app must only connect to a user-owned host device that is a personal computer or dedicated game console owned by the user, and both the host device and client must be connected on a local and LAN-based network. (b) Any software or services appearing in the client are fully executed on the host device, rendered on the screen of the host device, and may not use APIs or platform features beyond what is required to stream the Remote Desktop. (c) All account creation and management must be initiated from the host device. (d) The UI appearing on the client does not resemble an iOS or App Store view, does not provide a store-like interface, or include the ability to browse, select, or purchase software not already owned or licensed by the user. For the sake of clarity, transactions taking place within mirrored software do not need to use in-app purchase, provided the transactions are processed on the host device. (e) Thin clients for cloud-based apps are not appropriate for the App Store.
  • If Apple really wants to review every game available via xCloud, then let them. MS and the publishers should work out a deal to allow MS to publish xCloud games on iOS, then in the span of a single day or so submit xCloud versions of every game in the Xbox catalogue to the App Store, flooding Apple's reviewers with hundreds to thousands of games. I bet Apple will change their tune real quick.
  • That is not possible because a lot of these games cannot run directly on iOS. Through xcloud they run on other pc's and than streamed to the app's device.
  • Thru streaming or virtualized instances, the games (software) can be delivered to iOS devices, the basic streaming app container would just be in every game instance. (I believe this would probably be allowed i.e. Resident Evil 8 on Nintendo Switch does and what the original xCloud beta did with Halo in it.) What Microsoft is trying to do, is become a sudo software Apple Store -> meaning no Apple control, no Apple license to individual developer, no royalty or license fee, no process, etc.
  • You sound like a troll to be honest. You completely overlook the fact that many of these would not run on iOS, only through streaming (and hence there is no license possible because they cannot be uploaded the store like Apple 'wants' it). And no, emulation or translation would not help here, otherwise WOA could run all those x86 games.
  • I didn't overlook anything. LOL You are failing to read what I wrote which are factual in nature. This is completely covered in the Apple developer licensing, and Apple has even clarified it further. Game streaming is fine but the software(game) being streamed or using a virtualized instance must go through licensing. The game(software)/app can still go through the licensing process, matter of fact Microsoft was able to do it thru the Test Flight program with Halo on xCloud. Of course, we are also ignoring that this app would not be able to gain licensing on Microsoft's own Microsoft Store or xCloud (most probably on this one).
  • Bring the app out for Chrome OS, Mac OS, Fire OS, Windows, Samsung TV, LG TV, Vizio TV, Roku, Android TV. This has changed my decision to consider buying an iPad Pro and pushed me to get the new Samsung Galaxy Tab S7.
  • LOL! Yes, Im sure THIS is why you would change from buying an iPad Pro to a Galaxy Tab. Something tells me you weren't buying an iPad Pro to begin with.
  • Being able to play quality games on mobile devices is very convenient for some people. You should try looking at things from other perceives instead of making more idiotic assumptions.
  • If someone likes high budget games it would make sense, mobile OS stores tend to have fewer of them than services like xcloud would offer.
  • This is gonna fire back on Apple.
  • That is like saying its going to back fire on Sony, Nintendo, Google, Apple, Microsoft, etc., this is how software licensing works. They're policy is more or less the same as everyone else, tell Microsoft you want a games/software on Xbox or xCloud without licensing (agreement) and I have a bridge to sell you.
  • I am pretty sure MS would have allowed Apple Arcade app on xbox before all this happened.
  • Not without licensing, and some type of royalties/licensing fee somewhere. I believe, iirc all the games in the Apple Arcade are native games and have already gone through the Apple licensing process. The games that Microsoft wants to be able to play have not gone through Apple licensing.... it has only gone through Microsoft licensing... actually two processes. 1.) one license for being a Xbox game and 2.) one license for being on xCloud. Why is Microsoft needed? Apple never said these games can't be in the store, they must go thru the Apple licensing process. My guess is Microsoft can even have the xCloud app which kicks off the individual software as Sony does that with the Playstation app. None of this is new. <-------- The xCloud app further would be in violation of 2.25, causing confusion with Apple apps.
  • That is a very good possibility since EA Play has been added to Xbox Gamepass Ultimate. Apple would be a fool not include Gamepass on their platform since they really don't have a good gaming service and they would loose business to Google if they don't
  • There is just no way that Apple can justify this at all - and I am a loyal Apple customer (although I love all tech!). I see no difference between a game streaming service like Xcloud or Stadia - and any other content consumption service like Netflix, Disney+, Spotify, Kindle... Let’s face it - if Apple took the same approach with these other services they would soon kill their own platform. I live in hope that they wake up and stop being so damned greedy!
  • Honestly I cancelled Apple Arcade hoping they asked why. They didn't, but it was pretty simple to cancel.
  • Well I can't facetime with my Android phone or my PC and it's never bothered me. They'll get over it. ¯\_(ツ)_/¯
  • I think the real issue is that Apple doesn't have the bandwidth to allow such a game service on their platform. Their platform is more about novelty mobile gaming, and isn't for the hardcore gamers.