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Apple TV may be coming to Xbox consoles

Apple TV on Xbox
Apple TV on Xbox (Image credit: Windows Central)

What you need to know

  • Microsoft and Apple are working to bring an official Apple TV app to Xbox consoles.
  • The app will provide access to the movies and shows through the Apple platform, including Apple TV+ content like Apple Originals.

Apple TV is Apple's growing media service, allowing you to subscribe to a range of original productions, and pick up digital copies of movies and shows outright from across Apple's hardware ecosystem. Apple has been gradually rolling out apps (opens in new tab) for smart TVs and other platforms to expand its reach, and now it looks like Xbox consoles are soon to be in the running.

Apple TV appears to be available to a limited pool of testers on Xbox consoles according to a tweet from @Tzunami_Sapp and other users that have messaged us to verify. It appears likely that Apple TV for Xbox will be identical in features and functionality to the TV apps available on LG and Samsung TVs, but designed to work with an Xbox controller instead of your remote. The app includes access to Apple TV services, including its Apple TV+ subscription service launched in late 2019. The testing program has briefly appeared for some users, although with availability still locked down at this point in time.

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It's somewhat interesting that Apple and Microsoft are working on this, given the fact Apple effectively blocked cloud gaming via Xbox Game Pass recently with a requirement for Microsoft to submit each game in the library separately. Apple TV, obviously, won't submit every movie and TV show in its service separately, which contrasts policies seen over on iOS.

In any case, it looks like Apple TV fans will soon be able to grab the service directly from their Xbox without having to pick up an Apple TV box or a supported television set. While we're unsure of the timing of this app going live, it could launch to coincide with the Xbox Series X and Xbox Series S release date on November 10.

Xbox Series X/S

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Jez Corden is a Senior Editor for Windows Central, focusing primarily on all things Xbox and gaming. Jez is known for breaking exclusive news and analysis as relates to the Microsoft ecosystem while being powered by caffeine. Follow on Twitter @JezCorden and listen to his Xbox Two podcast, all about, you guessed it, Xbox!

29 Comments
  • Makes sense for Apple TV to be available on almost every device like Netflix
  • But it's still not on Android or Chromecast. It's the only major missing service that I know of that isn't.
  • Apple is only interested where it's convenient for themselves. If they could run this service without releasing outside Apple ecosystem they would.
  • This is a good news day. We have tons of digital content from Apple but I'm down to use this app instead of the Apple TV. Worth noting that extras don't work on the other platforms but if you don't care about that stuff this is perfect.
  • What kind of extras?
  • The kind of extras you get on a physical Blu-Ray. The fluff that goes on a second disc. Unless Apple figures something out, they don't currently work on the Fire TV you just get the movie and that's it.
  • But you could always link your accounts through Movies Anywhere and watch the extras through VUDU instead. The Apple TV service is best for their exclusive content.
  • xbox (PC) isn't really the best place to consume media.
    Don't know about other makers but native Samsung Smart TV apps (netflix, prime etc) look and sound better than anything you can plug into your tv.
    It's like playing BD on xbox, it will never sound as good as a BD Player connected to the very same tv
  • The apps on all these things to use on the TV are basically the same on every platform. The Netflix app on my Smart TV is the same as the app on my Xbox, Apple TV and Fire TV Stick. So that's really not a particularly convincing argument.
  • its not an argument. Play the same content on the same tv with xbox and then the built in app. Do the same with xbox vs BD player builtin apps.
    Your eyes and ears will go with the TV and then BD and xbox last.
    It's not technical, just play.
  • It actually is. At least both netflix and prime video support more codecs, and have the latest improvements on xbox than on the TVs apps. Even if those apps are "up to date". For instance, the One S is on of the few places where you can get netflix to play both dolby atmos and vision at the same time. And Apple TV+ has all of it's content formatted that way. This is good
  • Atmos is a feature and once you get a TV with eARC, then the built in app will sound better than Xbox.
  • Don't want or need it.
  • Thanks for your useless comment.
  • Ok, So Apple wants to block XCloud on iOS devices but then they expect Microsoft to allow Apple TV on Xbox. Hmmmmm, maybe they should allow XCloud on iOS devices now since Microsoft isn't restricting them. If they don't, that just shows who's being the bigger person if you consider a corporation a person just for the statement.
  • I am not sure if you understand how those things work. If someone subscribes to Apple TV on XBox Microsoft will get 30%. If someone pays something on xCloud Apple gets nothing. Your comparison doesn't make sense.
  • Apple still get their 30% if anyone renews their Game Pass using iOS app.
  • That wasn't the issue. Apple refused Xcloud because they wanted MS to submit each individual gane for rating. Even though each country already rates its films. And Apple doesn't require Netflix to submit each film or show for rating.
  • Great for those who want to give Apple money. I will never want to do that.
  • Every new iPhone buyer gets it free for 1 year
  • Sure, as long as they submit each show and movie for a separate approval.
  • They could throw Apple TV in as part of Game Pass.... and people would still cancel it after their free trial is up.
  • Probably never going to happen, but I'd love access to the Apple gaming service on my Xbox, I would pay for that.
  • Now we need an Apple Music app.
  • I'm happy that this may be coming to XBox but why didn't the person from Microsoft assisting them with this ask them to make the app available for PC. These apps are UWP so it isn't hard to modify them to work on PC. Amazon Prime Video has TWO apps, one for Xbox and one for PC when it literally could be the same app.
  • I don't like how the film and TV streaming services are evolving. Disney going all exclusive, and the others making all exclusive content, now Apple, a company with more money to spare than anyone, able to bleed more money than anyone on exclusive content. And ppl are buying in. WTF happened to "Spotify for Film and TV"? I don't want to end up having to pay for 9 different services because content is not available. This was a problem even before exclusives. No way in hell I'm supporting Disney and Apple. And I'm more sceptical every day about Netflix too. Time to sail to the bay soon...
  • Apple gets what Apple wants. How awful if they allow Apple TV on Xbox but not Xbox on Apple devices...
  • If the Apple TV app is available for Xbox and PlayStation, it will really hurt Apple TV device sales.
  • I have a 4k Android Smart TV and don't even use the smart features. I use my Xbox One X for all of my multimedia needs.