Grammarly is a quietly essential writing assistant that has saved countless writers (including most of us at Windows Central) from public humiliation. But Grammarly is no more. The company has decided that Grammarly just isn't a cool enough name for the artificial intelligence age. Instead, it's going to adopt the name of its newly acquired email app, Superhuman.
Normally, I'd advise against naming your products after something every other AI startup has probably thought of, but what do I know?
Superhuman? Huh?
This, erm, bold new identity marks Grammarly's shift from a descriptive brand name that did exactly what it said on the tin (help with grammar!) into something that sounds like a self-help course or added DLC for one of Elon Musk's surgically implanted neurolink chips. Side note: having Grammarly installed in my brain would be badass.
Superhuman is vague, corporate, sounds like an AI chatbot, and most importantly, means absolutely nothing. I've been using Grammarly for years, so I feel quite strongly about this, but don't go back and check my articles to disprove that, because even Grammarly can't save me sometimes. I'm the kind of person who types emails at full pelt for them to look like my cat walked across the keyboard, for Grammarly to swoop in and correct everything for me.
I've always recommended it, especially when they do their bonkers half-price deals, and it's been quite clear from the name what it does. But now, in a desperate bid to eat at the cool kids' AI table, the company has decided brand recognition is old hat.
Why is Grammarly rebranding to Superhuman?
The rebrand comes after Grammarly’s acquisition of Superhuman Mail earlier this year, followed by another acquisition of the AI work platform Coda. Which I hadn't even heard of until today. Grammarly has decided to shed its identity entirely and merge everything under the Superhuman banner. So Grammarly, Coda, Superhuman Mail, and a new feature called Superhuman Go.
Superhuman Go is basically the company’s new all-purpose AI assistant, integrated across Chrome, Edge, Gmail, and Outlook. It promises to help you write better emails, schedule meetings, fetch information, and “make suggestions in the background." It’s like Clippy, but with less charm.
The suite will offer several plans: $12 per month for the Pro tier (with unlimited paragraph rewrites and translations in 19 languages), and $33 per month for the Business plan, which includes the Superhuman Mail client.
The whole thing is giving CDKeys-to-Loaded energy. In a similar bizarre marketing decision, CDKeys, my favorite website for dirt-cheap game codes, decided earlier this year that its own instantly recognizable name wasn’t good enough anymore. It rebranded to Loaded, which sounds more like a 90s lads’ magazine or a dodgy cryptocurrency wallet. And, just as I predicted, everyone still just calls it CDKeys.
That’s probably going to happen here, too. Superhuman is just way too generic a name and will be banded with Perplexity, ChatGPT, and those ilk without really being clear on what is different about the software.
It’s the same story we’ve seen across the tech industry lately, even Microsoft has gone all in on shoving Copilot down our throats in everything they deliver. The irony, of course, is that in chasing the artificial intelligence zeitgeist, Grammarly has become as personality-void-sounding as any other AI program.
Anyway, farewell Grammarly. You helped me write better and not get fired. I hope Superhuman is just as super useful.
FAQ
Wait, what happened to Grammarly?
The company decided its clear, recognizable name wasn’t cool enough anymore. So it rebranded to “Superhuman” — because nothing says originality like picking the same buzzword every other AI startup already uses.
Why the name change?
Officially, it’s about unifying acquisitions (like Superhuman Mail and Coda) under one brand. Unofficially, it’s about chasing that vague, futuristic vibe that makes investors nod sagely while users roll their eyes.
Isn’t there already a company called Superhuman?
Yes. The email app. But apparently, trademark lawyers and branding consultants need job security too.
What does this mean for Grammarly users?
The grammar‑fixing tool you know still exists — it just comes with a shinier, more generic label. Think of it as the same soda, new can.
Does this change the product?
Not really. The AI writing assistant is still there, but now bundled with productivity tools from its acquisitions. The rebrand is more about optics than features.
Why are people mocking the name?
Because “Grammarly” was specific, memorable, and tied to what the product actually did. “Superhuman” sounds like a Marvel knockoff or a self‑help seminar
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