Asus Rog Strix Geforce Rtx 30 SeriesSource: ASUS

What you need to know

  • ASUS unveiled its first takes on the new NVIDIA GeForce RTX 30 series today.
  • The highlight is the new ROG Strix series, which features a retooled cooler design.
  • There's no pricing or availability information available yet.

NVIDIA unveiled its long-awaited GeForce RTX 30 series GPUs today to much fanfare. Following from that announcement, ASUS held an event where it unleashed a bunch of new ROG gaming products, but the highlight was the new ROG Strix. The card is based on NVIDIA's RTX 30 series, and it has some new cooling tech to boot.

Because the RTX 30 series offers up to 1.9-times the performance per watt of the 20 series, and it's NVIDIA's "greatest generational leap" ever, ASUS said it had to rethink the ROG Strix cooler to keep things from getting too hot. The result is the first big redesign in four years for the Strix line. From ASUS:

To ensure that enthusiasts get the most out of ROG Strix GeForce RTX 3070, RTX 3080, and RTX 3090 GPUs, our engineers and designers grabbed a clean sheet of paper and imagined how every component could work together to deliver the best possible performance and power delivery alongside the lowest temperatures and noise. From new fans to a custom-designed GPU retaining bracket, no element of the card went untouched in our pursuit of performance.

ASUS said it started with the fan design, which is refined over the previous generation to deliver more airflow and maximize static pressure over the hottest part of the GPU heatsink. There are now more blades on each of the three fans, and the rotate counter to one another to cut down on any "undesirable airflow behavior."

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ASUS also leaned into a new PCB design to ensure better airflow, including a cutout to give hot air more room to escape. The company says it also chose to use three eight-pin connectors to help power the new ROG Strix line to get the most overclocking headroom possible.

"When you consider the new ROG Strix cards, we think you'll be impressed how each component was carefully designed to complement the whole," ASUS said in its blog post detailing the new card "Altogether, this new design delivers the higher performance and flexibility demanding users expect without compromising on noise or style. It's the perfect choice for high-performance, high-end builds."

There's no pricing or availability information available for the new ROG Strix line just yet. However, expect more to come soon as the GeForce RTX 3070, 3080, and 3090 make their way to stores. For now, check out our best graphics card picks for lots of current options.